艾媒咨询 | 2023年中国新锐企业家白酒消费洞察白皮书

中小微企业已成为中国数量最大的企业群体，是中国国民经济的重要支柱。该群体具有较高的收入且商务社交频繁，对白酒需求量大，是白酒消费市场的主力军。iiMedia Research（艾媒咨询）调研数据显示，在白酒香型偏好上，30.8%的白酒消费者偏好酱酒；在商务宴请场景中，新锐企业家最常喝酱香型白酒（48.5%）。随着核心消费人群传播能力和示范效应的扩大，酱酒的市场容量和消费人群仍在持续增长中，酱香型白酒成为行业大单品。

艾媒咨询｜2024年中国调味食品行业市场研究报告

随着经济的不断发展以及中西方饮食文化的交融，消费者对调味食品的需求越来越多元化。此外，健康饮食观念的普及使得消费者更加注重调味食品的营养成分和健康属性，为中国调味食品行业的发展提供了巨大机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国调味食品行业市场研究报告》数据显示，2024年中国调味食品消费者选购产品时主要关注的因素是口感口味和质量安全，分别占比47.4%、43.9%。当前，调味食品的主要销售渠道是线下商超和综合电商平台，其他销售渠道正在被逐渐渗透。随着健康理念在消费者选购产品时逐渐占据重要地位，调味食品行业正迎来以低钠低糖为核心理念的新消费需求。此外，拓宽销售渠道和推广渠道也将成为企业强化市场地位的新机遇。
With the continuous development of economy and the integration of Chinese and western food culture, consumers' demand for flavored food is becoming more and more diversified. In addition, the popularity of the concept of healthy eating makes consumers pay more attention to the nutritional composition and health attributes of flavored foods, which provides great opportunities for the development of China's flavored food industry. According to the latest Research Report on the Development of China seasoning food industry market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, It is expected that in 2024, the scale of China's condiment market will reach 687.1 billion yuan. In 2024, the main factors that Chinese consumers pay attention to when purchasing products are taste, taste and quality and safety, accounting for 47.4% and 43.9% respectively. At present, the main sales channels of flavored food are offline supermarkets and integrated e-commerce platforms, and other sales channels are gradually being penetrated. As the health concept gradually occupies an important position in the purchase of products by consumers, the flavored food industry is ushering in new consumer demand with low sodium and low sugar as the core concept. In addition, broadening sales channels and promotion channels will also become a new opportunity for enterprises to strengthen their market position.

艾媒咨询 | 2023-2024年中国酒类行业发展状况与竞争态势分析报告

随着中国酒水行业发展愈加成熟，行业企业将继续加快产业结构调整和产品升级调整步伐，围绕“去产能+高端化” 转型。酒水市场竞争也由拼市场时代进入精耕利润时代，稳固大众市场，深耕中高端市场，优化产能，品质至上和价值回归将成为未来酒水企业发展的主要方向。

艾媒咨询｜2022-2023年中国冰淇淋行业消费趋势监测与案例研究报告

随着国民经济水平的不断提高以及消费能力的增强，消费者对于休闲食品的消费意愿不断上涨，我国冰淇淋行业市场规模逐年扩大。不光老牌冰淇淋品牌在不断推陈出新，联合IP进行跨界联名，其他行业企业，如新茶饮、餐饮、白酒也跨界进入冰淇淋行业，使整个冰淇淋行业更加多元化，也不断刺激消费者的购物欲望。

艾媒咨询|2021年中国白酒行业发展研究报告

本报告涉及的案例/品牌/企业：五粮液，唐庄酒业，观云白酒

iiMedia Research(艾媒咨询)数据显示，中国2021年中国白酒市场规模将达6434亿元，同比增长10.2%。数字化技术赋能白酒行业，助力企业降本增效，中国酒类新零售市场规模2021年达1363.1亿元。预计未来中国白酒行业发展稳定，营收和利润仍有较大空间，2025年将达9500亿元。经调研发现，中国白酒消费者中七成为男性，超六成为中高收入群体，消费者最喜好的前三白酒品牌分别是五粮液、泸州老窖、剑南春。艾媒咨询分析师认为，近年来中国酒类市场迎来新的变革，低度酒品类迎来了新的增长，消费群体以年轻人为主。2021年天猫双十一周低度购买人数增长超50%，年轻人占到60%。在“她”经济的驱动下，适合年轻女性饮用的低度酒同比增长46%，年轻女性成为酒类市场新的增长点。
According to the data of iiMedia Research, China's liquor market will reach 643.4 billion yuan in 2021, up 10.2% year on year. Digital technology can empower the liquor industry and help enterprises reduce costs and increase efficiency. The scale of China's new liquor retail market will reach 136.31 billion yuan in 2021. It is expected that China's liquor industry will develop stably in the future, and its revenue and profit will still have a large space, which will reach 950 billion yuan in 2025. According to the survey, seven of Chinese liquor consumers are male, and more than six are middle and high income groups. The top three liquor brands most favored by consumers are Wuliangye, Luzhoulaojiao and Jiannanchun. iiMedia consulting analysts believe that in recent years, China's wine market has ushered in a new revolution, low-alcohol wine category ushered in a new growth, the consumer group is mainly young people. In 2021, the number of low-priced shoppers on Tmall will increase by more than 50%, with young people accounting for 60%. Driven by the "she" economy, low-alcohol drinks suitable for young women increased by 46% year-on-year, making young women a new growth point in the alcohol market.

艾媒咨询｜2021年中国卤制品行业研究报告

本报告涉及的案例/品牌/企业：绝味食品、紫燕百味鸡、物只卤鹅

自2020年上半年以来，受疫情影响中国餐饮业进入停摆状态，但卤制品市场依旧呈增长势头，各品牌更开启了扩张模式。数据显示，2021年中国卤制品行业规模达3296亿元，2018-2021年复合增长率为12.3%。艾媒咨询分析师认为，随着国民生活水平和消费需求的提升，卤制品消费场景和范围持续扩容，推动行业进一步发展，预计2023年中国卤制品行业规模达4051亿元。
Since the first half of 2020, China's catering industry has entered a state of shutdown due to the epidemic, but the halogen products market has still shown a growth momentum, and brands have opened an expansion model. The data shows that the scale of China's halogen products industry will reach 329.6 billion yuan in 2021, with a compound growth rate of 12.3% from 2018 to 2021.iiMedia Research analyst believes that with the improvement of national living standards and consumer demand, the consumption scenario and scope of halogen products continue to expand, promoting the further development of the industry, and it is expected that the scale of China's halogen products industry will reach 405.1 billion yuan in 2023.

艾媒咨询|2020-2021年中国调味品行业研究报告

本报告研究涉及企业/品牌/案例：海天味业，天味食品，梅花生物，加加食品，颐海国际，厨邦，李锦记，老干妈，太太乐

2020年中国调味品行业市场规模达到3950亿元，同比增长15.3%，预计2021年市场规模将突破4000亿元。首先是中国人口结构和家庭结构的变化，推动者调味品市场由单味调味品这片红海转向复合调味品这片蓝海，进而推动着调味品行业的发展。其次，线上商城以及新零售行业的兴起也为调味品市场带来革新。疫情对于中国的调味品市场冲击不大。随着人们生活水平的提高，对于新口味的追求将推动调味品行业的规模进一步扩大，行业在资本市场的投融资热度也将有所上升。iiMedia Research(艾媒咨询)数据显示，超六成用户表示在购买调味品时关注价格与品牌知名度因素，半数以上消费者积极关注健康程度。但中国复合调味品行业相比国外仍有较大差距，市场发展潜力巨大。伴随着中国消费者家庭结构逐步转向以核心家庭为主，对于做饭成本的调控以及对于健康的考量，中国的调味品行业必定是一片新的蓝海。
In 2020, the market size of China's condiment industry will reach 395 billion yuan, with a year-on-year growth of 15.3%. It is expected that the market size will exceed 400 billion yuan in 2021. First of all, the change of population structure and family structure in China promotes the transformation of the condiment market from the red sea of single flavoring to the blue sea of compound flavoring, and further promotes the development of the condiment industry. Secondly, the rise of online shopping malls and new retail industry has also brought innovation to the condiment market. The epidemic has little impact on China's condiment market. With the improvement of people's living standards, the pursuit of new flavors will promote the further expansion of the condiment industry, and the investment and financing heat of the industry in the capital market will also rise. According to iiMedia Research, more than 60 percent of consumers pay attention to price and brand awareness when buying condiments, while more than half of consumers actively care about health. However, there is still a big gap between China's compound condiment industry and foreign countries, and the market development potential is huge. With the gradual shift of the family structure of Chinese consumers to nuclear families, the regulation of cooking costs and the consideration of health, the condiment industry in China is bound to be a new blue ocean.

艾媒咨询| 2020年中国酒类新零售市场研究报告

本报告研究涉及企业/品牌/案例：挖酒网,1919酒类直供,酒仙网

随着新零售概念普及，酒类新零售平台与传统酒类市场将趋于结合，该趋势也推动着中国酒类新零售市场规模和用户规模不断扩大。酒类新零售市场在2020年的规模约为1167.5亿元，预计2021年市场规模将增长16.8%至1363.1亿元。同时，酒类新零售平台通过发挥专业化仓储物流的技术优势，并加速线上线下渠道推广引流，进而优化用户购酒体验、强化用户线上购物习惯，因此行业用户规模有着一定的基础，2020年用户规模达到了4.63亿人。iiMedia Research(艾媒咨询)数据显示，46.4%的受访网民倾向于线上购买酒类商品，同时, 分别有51.7%和56.8%的受访网民认为价格优惠和正品保障是吸引他们到线上购买酒类商品的原因。酒类新零售平台融合线上、线下、物流的新零售模式成为激活零售市场的关键步骤，通过连接传统酒企和消费者，并发挥其渠道互通、数字化、场景化等优势特点，为消费者带来种类多、价格低、有保障的购酒体验，推动中国酒水行业步入新阶段。

With the popularization of the New Retai, the liquor-based new retail platform will combine with the traditional liquor market. This trend also promotes the continuous expansion of the market and user scale of China liquor-based new retail market. The scale of the liquor-based new retail market in 2020 is about 116.75 billion yuan, and it is expected that the market scale will increase by 16.8% to 136.31 billion yuan in 2021. At the same time, the liquor-based new retail platform optimizes users’ liquor purchasing experience and strengthens their online shopping habits by giving scope to the technical advantages of specialized warehousing and logistics and accelerating the promotion of online and offline channels. Hence, the user scale of the industry will reach 463 million in 2020. As the data of iiMedia Research showed, 46.4% of the netizens surveyed tend to buy liquor products online. Meanwhile, 51.7% and 56.8% of the netizens surveyed think that preferential price and authentic products guarantee are the reasons to attract them to buy liquor products online. The liquor-based new retail platform integrates the New Retailing model of online, offline and logistics, which has become a key step to activate the retail market. By connecting traditional liquor enterprises and consumers, and giving full play to the advantages of channel intercommunication, digitization and scene, the platform can bring consumers a multiple, low price and guaranteed liquor purchasing experience, and promote China's liquor industry into a new stage.

艾媒咨询|2020H1中国电子竞技市场运行监测报告

本报告研究涉及企业/品牌/案例：腾讯、大连竞胜、IG、斗鱼。

在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2019年达到982.2亿元，预计到2020年达到1095.6亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模预计在2020年达到3.75亿人。iiMedia Research(艾媒咨询)数据显示，63.6%的受访网民希望加强本土电竞产业建设，并有79.8%的受访网民支持打造“本土化”电子竞技战队，体现出民众电竞观念的进一步渗透。在“新冠疫情”爆发的背景下，电子竞技产业通过创新技术的应用及云上电竞馆等商业模式的探索来应对疫情所带来的挑战，在提升用户体验的同时为行业创造更大的商业价值。

Driven by the rapid development of electronic devices and modern information technology, the scale of the China E-Sports market has enlarged continually, which has reached 98.22 billion RMB in 2019, and is expected to reach 109.56 billion RMB in 2020. Meanwhile, benefited from the making of various hit games, mobile E-Sports has become the main driven force of the development of the whole E-Sports industry, and the user scale is expected to reach 37.5 billion in 2020. As the data of iiMedia Research showed, 63.6% of the interviewed users wish to improve the construction of local E-Sports industry, and 79.8% of the interviewed users support to build local E-Sports teams, which showed a further penetration of E-Sports awareness of the citizens. Within the background of “COVID-19”, the E-Sports industry faced the challenge of the pandemic crises by applying creative technology and exploring new business models such as “E-Sports stadium on cloud”, which both improved the users’ experience and created extra business value for the industry.

艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告

本报告研究涉及企业/品牌/案例：星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街，楼氏传播，蜂群传媒，陌陌，爱奇艺，虎牙直播，斗鱼直播，大禹，青藤文化，二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等

2020年1月22日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析，并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析，深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资，其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%)，行业融资类型以早期轮次为主，MCN商业模式仍处于成长期。艾媒咨询分析师认为，MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来，中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业，同时积极开拓国外市场。

On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets.