艾媒咨询 | 2024年中国玩具电商行业发展状况 与消费行为调研分析报告

随着中国经济的持续增长和数字化转型的深入，中国玩具电商行业在2024年迎来了快速发展的新阶段，其特点包括市场规模持续扩大、消费者群体多样化、电商渠道迅速发展、个性化和环保需求日益增长等，行业正面临新的机遇与挑战，需要不断创新以适应市场变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《 2024年中国玩具电商行业发展状况与消费行为调研分析报告》数据显示，中国移动电商用户规模近年经历了显著增长，从2015年用户数3.64亿，持续增长至2023年达到峰值11.39亿，年均增长率约为15.44%。这一上升趋势反映了移动电商市场的蓬勃发展和用户习惯的转变，其中智能手机普及和移动支付技术的进步是推动增长的关键因素。
With the continuous growth of China's economy and the deepening of digital transformation, the Chinese toy e-commerce industry is entering a new stage of rapid development in 2024, characterized by the continuous expansion of the market size, diversification of consumer groups, rapid development of e-commerce channels, and growing demand for personalization and environmental protection. The industry is facing new opportunities and challenges, and needs to continuously innovate to adapt to market changes. The latest "2024 China toy e-commerce industry development status and consumer behavior research analysis report" released by iiMedia Research (iiMedia Research), a third-party data mining and analysis institution for global new economy industries, shows that the number of Chinese mobile e-commerce users has experienced significant growth in recent years, from 364 million users in 2015 to a peak of 1.139 billion in 2023, with an average annual growth rate of about 15.44%. This upward trend reflects the thriving development of mobile e-commerce markets and the shift in user habits, while the widespread use of smartphones and the progress of mobile payment technology are key factors driving growth.

艾媒咨询｜2024年中国新春礼盒消费者行为洞察报告

随着人们对节日仪式感的愈加重视和送礼需求的不断赠长，中国新春礼盒行业正迎来新的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国新春礼盒消费者行为洞察报告》数据显示，2018-2023年中国礼物经济产业市场规模从8000亿元增至12998亿元，呈逐年递增趋势；预计2027年中国礼物经济市场规模将增至16197亿元。近年来，从零食坚果到服装配饰，从文创产品到老字号品牌，众多国货品牌纷纷披上国潮风、兔年生肖等元素的外衣，推出“国潮”系列商品，吸引了一众年轻消费者。随着国民文化自信的不断增强，消费市场国潮趋势将日益明显。从购买产品种类来看，消费者对健康与养生需求的增加，进一步促进了新春礼盒行业在产品健康化的创新与发展。
As people pay more attention to the sense of festival ceremony and the continuous demand for gifts, China's New Year gift box industry is ushering in new opportunities for development. According to the latest "2024 Chinese New Year Gift Box Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry from 2018 to 2023 increased from 800 billion yuan to 1,299.8 billion yuan, showing an increasing trend year by year; It is estimated that the market size of China's gift economy will increase to 1,619.7 billion yuan in 2027. In recent years, from snack nuts to clothing accessories, from cultural and creative products to time-honored brands, many domestic brands have been covered with the national tide wind, rabbit zodiac and other elements of the coat, launched the "national tide" series of goods, attracting a large number of young consumers. With the continuous enhancement of national cultural confidence, the trend of consumer market will become increasingly obvious. From the perspective of the types of products purchased, the increase in consumer demand for health and wellness has further promoted the innovation and development of the New Year gift box industry in product health.

艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告

随着人们生活水平提高、文化消费能力提升，大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感，博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示，2022年中国各地博物馆举办的活动数量众多，其中，线下展览共举办3.4万个、教育活动近23万场，接待观众5.78亿人次。近年来，各类以文物为创作灵感或节目主题的影视作品持续出圈，博物馆研学活动也广受师生喜爱，“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验，提升了文物资源的公众可及性。未来，博物馆将通过“博物馆+”模式与各个行业及领域的深度融合，为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience.

艾媒咨询｜2022-2023年中国露营行业研究及标杆企业分析报告

露营经济是在多种因素共同助推下而快速发展起来的产业，受到政治、经济、文化、社会、技术等方方面面的影响，具有强劲的发展后劲和发展动力。预计2025年中国露营经济核心市场规模将上升至2483.2亿元，带动市场规模将达到14402.8亿元。

艾媒咨询｜2022年中国中秋月饼营销热点及标杆案例研究报告

2022年，月饼在电商平台和海外市场整体销售情况较好，各大领域品牌纷纷布局下沉市场，取得不错的效果，月饼在下沉市场存在较大成长潜力，预计2022年中国月饼销售额达到243.8亿元。2022年，在政策监管下，月饼回归行业本质，瘦身包装材质，强化设计、玩法来吸引消费者。

艾媒咨询｜2021-2022年中国高精定位市场专题研究报告

随着高精定位技术的迭代优化，其应用范围也不断扩大，广泛应用于以车辆导航、自动驾驶为例的智慧出行领域，以基础设施监测为例的公共服务领域，以及电网、港口智能监测等产业升级领域。iiMedia Research（艾媒咨询）数据显示，2021年中国卫星导航与位置服务产业产值约4650亿元，预计2025年将突破1万亿元，市场发展潜力巨大。

艾媒咨询｜2021-2022年中国商业航天产业发展趋势专题研究报告

在全球航天战略部署的新形势下，中国也积极投入“航天强国”的建设中，商业航天在近几年得到快速发展，市场已初具规模。iiMedia Research（艾媒咨询）数据显示，2022年中国商业航天市场规模预计突破1.5万亿元。从市场规模看，中国商业航天产业已经初具规模，并且迈入产业发展的快车道，从应用场景看，虽然商业航天仍处于产业发展的初级阶段，但发展空间及潜力极大。

艾媒咨询|2021年9-10月中国企业服务行业投融资数据分析简报

数字经济蓬勃发展，数字化转型逐步成为企业发展的必然要求。在此情境下，数字化产品或服务也越来越受到数字化转型企业的青睐。近年来，在新兴技术的加持下，企业服务产业创新不断涌现，并发展成为最活跃的行业之一，相关细分赛道也维持着较高的增长，收获了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国企业服务行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the vigorous development of digital economy, digital transformation has gradually become an inevitable requirement for enterprise development. In this context, digital products or services are increasingly favored by digital transformation enterprises. In recent years, with the support of emerging technologies, the innovation of enterprise service industry has continuously emerged and developed into one of the most active industries. The relevant segments have also maintained high growth and gained a lot of attention from the capital market.Iimedia inquires and publishes the investment and financing data analysis briefing of China's enterprise service industry from September to October 2021 through iimedia data center (data. Iimedia. CN), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

艾媒咨询|2021年中国自热火锅行业发展研究报告

本报告涉及的案例/品牌/企业：自嗨锅，莫小仙，海底捞

iiMedia Research(艾媒咨询)数据显示，2021年中国自热火锅市场规模为103.7亿元，着自热火锅领域技术的更迭以及产品的多元化口味，预计市场将保持20%的增幅持续扩容，预计2023年中国自热火锅市场规模将达148.9亿元。中国自热火锅市场自2015年开始萌芽，到2017年迅速扩容，近年火遍中国。随着时间的推移，自热火锅的需求量稳步提升，大型餐饮企业和食品企业开始陆续入场，加速了自热火锅市场的发展。艾媒咨询分析师认为，自热火锅爆红后，整个行业存在价格高、口味还原欠缺、食品安全频发等问题，行业仍需要统一标准来实现长久的发展。
According to iimedia research, China's self heating hot pot market will reach 10.37 billion yuan in 2021. With the change of technology in the field of self heating hot pot and the diversified taste of products, it is expected that the market will maintain a growth rate of 20% and continue to expand. It is expected that China's self heating hot pot market will reach 14.89 billion yuan in 2023. China's self heating hot pot market began to sprout in 2015 and expanded rapidly in 2017. It has been popular in China in recent years. With the passage of time, the demand for self heating hot pot has increased steadily, and large catering enterprises and food enterprises began to enter one after another, accelerating the development of self heating hot pot market. iiMedia consulting analysts believe that since the hot pot became popular, the whole industry has problems such as high price, lack of taste restoration and frequent food safety. The industry still needs unified standards to achieve long-term development.

艾媒咨询|2021年9月中国医疗健康行业投融资数据分析报告

人口老龄化，人均GDP、人均收入的提升，同时也带来了人们健康需求的增长。近年来，医疗健康产业创新不断涌现，并发展成为最活跃的行业之一，相关细分赛道也维持着较高的增长，收获了资本市场的大量关注。
艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9月中国医疗健康行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。(《艾媒咨询|2021年9月中国医疗健康行业投融资数据分析报告》完整高清PDF版共21页，可点击文章底部报告下载按钮进行报告下载)
The aging of population and the increase of per capita GDP and per capita income have also brought about the growth of people's health demand. In recent years, the innovation of medical and health industry has been emerging and developed into one of the most active industries. The relevant segments have also maintained high growth and gained a lot of attention from the capital market.
Iimedia inquires and publishes the analysis briefing on investment and financing data of “China's medical and health industry in September 2021 through iimedia data center (data. Iimedia. cn), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.(“iiMedia Report |Analysis report on investment and financing data of China's medical and health industry in September 2021”full version has 21 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)