艾媒研报 |齐家网（齐屹科技 01739.HK）：从“传统电商平台”到“互联网赋能生态”的跨越

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本报告研究涉及企业/品牌包括：齐家网、海鸥卫浴、博若森、百度、土巴兔、九画装饰、恒艺装饰、维友装饰、惠装、爱空间、悦装网、蜗牛装饰、京东家装、极有家、广发信德资本，Cowin，鼎晖资本

互联网家装行业市场空间巨大，仍处于早期发展阶段。iiMedia Reserach（艾媒咨询）预计2020年中国互联网家装市场规模超5000亿元，年复合增长率超过20%，目前，小公司、小作坊甚至个体户仍然是家装行业的主力军，且家装流程长，难以标准化，客户和装修企业痛点明显。齐家网以平台为核心，连接家装行业大量优质企业，形成了互联网家装中的齐家生态，并围绕用户端及装修公司端开展“赋能战略”。齐家网的一站式服务，为消费者提供了一个更便捷、可靠的选择。同时，平台为装修服务商及供应商源源不断推荐客户，并提供行业基础设施、VR软件以及ERP系统，节省交易和交付时间。在2018年，齐家网公布了“SSF”战略，将在商家端和用户端两端同时发力，最大化地满足用户和商家的需求。

Internet home decoration industry has huge market potential and It is still in the early stage of development. IiMedia Research predicts that the Chinese Internet home decoration market will exceed 500 billion yuan in 2020, with an annual compound growth rate of more than 20%. At present, small companies, small workshops and even individual households are still the main force in the home decoration industry, and the process of home decoration is long and difficult to standardize. The pain points of customers and decoration enterprises are obvious. Qeeka Home, which takes platform as the core, links a large number of high-quality enterprises in the home decoration industry, and forms Qeeka Home ecology, that could carried out “enabling strategy“ around users and decoration companies in the Internet home decoration industry. Qeeka Home's one-stop service provides consumers with a more convenient and reliable choice. At the same time, the platform continuously recommends customers for decoration service providers and suppliers, and provides industry infrastructure, VR software and ERP system. All of these save transaction and delivery time for decoration service providers and suppliers. In 2018, Qeeka Home announced the “SSF“ strategy, which will work at both ends of the business side and the user side to maximize the needs of users and businesses.