艾媒咨询 | 2026年拼多多概念市场状况及标杆企业研究报告

作为下沉市场电商与全域社交零售的重要赛道，拼多多概念板块持续受益于低价消费需求扩容、农产品上行体系完善与全域数字化营销体系的全方位赋能，其产业效能已从单纯平台供货、广告投放延伸至用户数据运营、品牌代运营与消费决策服务场景革新。当前，行业版图内供应链制造、数据智能服务、品牌代运营、内容营销、消费导购等多元细分赛道竞合交织，市场主体对平台渠道准入、流量运营能力、大数据用户洞察资源的争夺日趋白热化，板块发展逻辑从短期题材炒作向常态化业绩兑现、精细化品牌运营演进。促内需扩消费、扶持县域电商与跨境电商规范发展的信号持续释放，为拼多多产业链相关企业在技术研发、渠道深耕、出海配套与数字化营销创新中注入新的活力。纵观行业发展脉络，拼多多概念板块正经历从渠道依附型增长向专业化、独立化价值创造的跃迁，平台协同深度、数字化运营能力与细分赛道壁垒将成为企业持续发展的关键支点。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年拼多多概念市场状况及标杆企业研究报告》数据显示，拼多多概念板块市值结构存在偏离，前三名企业依次为兆驰股份（341.78亿元）、每日互动（92.29亿元）、天音控股（92.16亿元），三家企业市值合计526.23亿元，占TOP10企业总市值958.72亿元的54.89%，集中度较高。拼多多概念板块营收前三名企业依次为天音控股（292.16亿元）、兆驰股份（41.80亿元）、引力传媒（22.22亿元），前三名营收合计占TOP10总营收比重达83.99%，呈现“一超多弱”格局。艾媒咨询分析师认为，行业整体集中度偏高，竞争格局分化明显，头部企业处于成熟增长期，但依赖核心客户风险较大；中小企业多处于初创或转型阶段，需借助差异化突围。
通过对典型企业的研究，可以更直观地了解拼多多概念板块各具特色的布局和差异化的发展路径。每日互动依托数据智能技术，深耕政府服务与互联网两大核心领域，深度适配拼多多全域流量经营需求，数据技术迭代与客户覆盖拓展构成其长期增长核心支撑；壹网壹创深耕品牌线上管理、营销与分销服务，赋能拼多多等平台消费品品牌数字化增长，为品牌客户搭建适配拼多多平台规则的店铺运营、直播投放、货品管理一体化体系，实现品牌线上渠道规模化增长；值得买依托消费内容导购生态，通过种草测评、优惠信息分发打通平台流量入口，搭建用户消费决策与拼多多交易场景的连接渠道，持续挖掘内容导购变现价值。三家企业分别扎根数据智能服务、品牌全域代运营、消费内容导购赛道，产业链定位、收入结构与估值逻辑存在明显差异，但共同指向数字化精细运营、平台生态深度绑定、消费价值持续挖掘的长期发展主线。
As a pivotal sector for e-commerce and omnichannel social retail in lower-tier markets, the Pinduoduo-related concept sector continues to benefit from the expansion of low-price consumption demand, the refinement of the agricultural product upward distribution system, and the comprehensive empowerment provided by an omnichannel digital marketing ecosystem. Its industrial efficacy has evolved beyond mere platform-based supply and advertising placement to encompass user data operations, brand agency services, and innovations in consumer decision-making scenarios. Currently, within this industry landscape, various niche segments—including supply chain manufacturing, data intelligence services, brand agency services, content marketing, and consumer shopping guidance—are characterized by intertwined competition and cooperation; the struggle among market participants for platform channel access, traffic management capabilities, and big data-driven user insight resources has intensified significantly. Consequently, the development logic of this sector is shifting from short-term thematic speculation toward normalized performance realization and refined brand operation strategies. Signals indicating efforts to stimulate domestic demand and expand consumption, as well as support for the standardized development of county-level e-commerce and cross-border e-commerce, continue to emerge, injecting new vitality into enterprises within Pinduoduo's industrial chain in areas such as technological R&D, deep cultivation of distribution channels, overseas expansion support, and digital marketing innovation. Looking at the overall trajectory of the industry, the Pinduoduo-related concept sector is undergoing a transition from channel-dependent growth to specialized and independent value creation; in this process, the depth of platform synergy, digital operational capabilities, and barriers within niche segments will serve as key drivers for the sustainable development of these enterprises.
According to data from iiMedia Research (AiMedia Consulting), a globally leading third-party data mining and analysis firm specializing in new economy industries, in its latest "2026 Pinduoduo Concept Market Status and Benchmark Enterprises Research Report," the market capitalization structure of the Pinduoduo concept sector shows a deviation: the top three enterprises are Zhaochi Co., Ltd. (34.178 billion yuan), Daily Interactive (9.229 billion yuan), and Tianyin Holdings (9.216 billion yuan); the combined market capitalization of these three companies amounts to 52.623 billion yuan, representing 54.89% of the total market capitalization of the TOP 10 enterprises (95.872 billion yuan), indicating a high degree of market concentration. Regarding revenue, the top three enterprises in the Pinduoduo concept sector are Tianyin Holdings (29.216 billion yuan), Zhaochi Co., Ltd. (4.180 billion yuan), and Gravity Media (2.222 billion yuan); their combined revenue accounts for 83.99% of the total revenue of the TOP 10, reflecting a "one dominant player with multiple weaker competitors" pattern. Analysts at AiMedia Consulting believe that the overall industry concentration is relatively high, with a pronounced differentiation in the competitive landscape; while leading enterprises are currently in a mature growth phase, they face significant risks associated with their reliance on core customers; meanwhile, many small and medium-sized enterprises remain in the startup or transition stage and need to leverage differentiation to achieve breakthroughs.
By studying typical enterprises, one can gain a more intuitive understanding of the distinctive layouts and differentiated development paths within Pinduoduo's concept sector. Daily Interactive leverages data intelligence technology to focus deeply on two core domains—government services and the internet—while tailoring its solutions precisely to Pinduoduo's comprehensive traffic management needs; the iterative advancement of its data technologies and the expansion of its customer base form the cornerstone of its long-term growth strategy. Yiwang Yichuang specializes in online brand management, marketing, and distribution services, empowering consumer goods brands on platforms such as Pinduoduo by building an integrated system for store operations, live-streaming promotions, and product management that aligns with Pinduoduo's platform rules, thereby facilitating the scaled growth of these brands' online channels. Zhiweima relies on its consumer content-based shopping guide ecosystem, utilizing "product recommendation reviews" and "discount information distribution" to unlock platform traffic entry points, establishing channels that connect user consumption decisions with Pinduoduo's transaction scenarios, and continuously exploring the monetization potential of content-driven shopping guidance. These three companies are rooted in the fields of data intelligence services, comprehensive brand agency operations, and consumer content-based shopping guidance, respectively; while their industrial chain positioning, revenue structures, and valuation logic differ significantly, they all share a common long-term development trajectory centered on digital precision operations, deep integration with the platform ecosystem, and the continuous exploration of consumer value.

艾媒咨询 | 2026-2027年互联网电商行业上市公司经营情况数据分析报告

作为数字经济的重要引擎，电商行业持续受益于数字化平台对供应链、支付、物流及信用体系的全方位赋能，其效能已从单纯的线上渠道延伸至产业带重塑与消费场景革新。当前，行业版图内综合电商、垂直电商、社交电商及跨境电商等多元模式竞合交织，平台间对用户时长与消费心智的争夺日趋白热化，监管框架从包容审慎向常态化、精细化规范演进。在政策端，促消费与支持平台经济健康发展的信号持续释放，为电商企业在技术研发、模式创新及出海探索中注入了新的活力。纵观行业发展脉络，电商行业正经历从规模扩张向价值创造的跃迁，技术创新与产业融合的广度深度将成为进一步发展的关键支点。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年互联网电商行业上市公司经营情况数据分析报告》数据显示，互联网电商产业高度集中于以长三角、珠三角及北京为核心的经济发达地带，既折射出区域间在产业配套、物流基建、人才储备及营商环境等方面的深层落差，也催生了特色化、差异化的区域电商板块。头部企业在市值、营收和利润方面都占据优势，集中度较高，但赛道和模式有所差异。财务稳健性方面，行业整体维持低负债率，但重资产布局的物流仓储型业务仍推高了部分企业的杠杆水平，流动性风险不容忽视；轻资产模式虽备受资本市场青睐，但高估值须有可持续业绩予以兑现。
通过对典型企业的研究，可以更直观地了解互联网电商板块各具特色的布局和差异化的发展路径。南极电商以其独特的品牌综合服务模式，展现了品牌授权与供应链管理整合的轻资产路径；焦点科技作为B2B跨境电商基础设施服务商，其经营情况与估值波动深度绑定于外贸景气度及平台服务效能，研发投入对其平台功能的持续迭代构成了关键支撑；安克创新作为品牌出海的标杆，凭借在产品研发设计、品牌营销及渠道管理上的深耕，实现了营收与利润的可持续增长。三家企业的资产结构、盈利质量与估值逻辑虽有差异，但共同指向了精细化运营、持续创新与品牌价值深耕。

艾媒咨询 | 2026-2027年中国种草经济行业消费趋势研究报告

种草经济是指用户在网络社交平台上通过分享真实的消费体验和产品推荐，激发他人购买欲望、影响他人购买决策的一种新兴消费经济形态。随着社交媒体的快速发展，它已演变为品牌营销中不可或缺的关键环节。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国种草经济行业消费趋势研究报告》显示，中国MCN行业市场规模从2015年的8亿元增长至2025年的739亿元，预计2029年将突破千亿元大关，这一发展轨迹与种草经济的成熟深度绑定。
在中国种草经济消费者中，平均每月被种草3-5次的占比最高，达64.61%；每月被种草1-2次的占比为16.85%；每月被种草5-10次的占比为16.37%，反映出多数消费者的种草频率处于理性区间。在被种草的渠道方面，KOL/达人/博主测评视频占比最高，达61.49%；内容社区的素人分享次之，占48.62%；KOL/达人/博主带货推广位列第三，占46.93%，可见当前消费者被种草的核心方式集中在专业内容分享类形式，KOL/达人的测评内容信任度较高，素人分享的真实感也更易引发共鸣。
艾媒咨询分析师指出，目前种草经济行业仍处于规范升级阶段。消费者对种草经济产业化进一步完善的诉求集中在监管和机制规范层面，反映出当前种草经济在合作合规、内容管控、达人约束等环节存在明显的信任短板。对于供给端而言，应从规范内容、打通线上线下场景、优化算法推荐三方面重点发力，以回应用户期待，提升消费者信心，促进种草经济产业化健康发展。

艾媒咨询 | 2025年中国5G概念领域市场状况及标杆企业经营数据分析报告

5G概念行业以新一代通信技术为核心，凭借高速率、低时延、大容量的特性，深度融合人工智能与物联网技术，赋能工业、医疗、自动驾驶等千行百业数字化转型，在未来智能生态构建中至关重要，发展空间极为广阔。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国5G概念领域市场状况及标杆企业经营数据分析报告》数据显示，5G概念板块利润前三名企业为中国移动、中国电信、工业富联，前三名利润占比超75%，行业资源向头部集中；TOP10同比增速均超270%，平均环比增速达58.03%；板块整体平均占比达33.54%，技术创新投入强度处于极高水平。
艾媒咨询分析师认为，行业已进入规模化应用与基础设施建设并重的成熟发展阶段，头部企业在网络运营、设备集成与核心光模块领域构筑了强大壁垒，竞争格局梯队分明。5G产业由基础网络投资驱动、下游应用盈利尚在培育期的阶段性特点。
The 5G concept industry centers on next-generation communication technologies, leveraging their characteristics of high speed, low latency, and large capacity to deeply integrate artificial intelligence and Internet of Things (IoT) technologies, thereby empowering digital transformation across various sectors such as manufacturing, healthcare, and autonomous driving. It plays a pivotal role in building future intelligent ecosystems and boasts immense growth potential. According to data from the latest "2025 China 5G Concept Sector Market Status and Leading Enterprise Performance Analysis Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the top three profit-generating companies in the 5G concept sector are China Mobile, China Telecom, and Foxconn Industrial Internet, accounting for over 75% of total profits—a clear indication of resource concentration among industry leaders. The year-over-year growth rate of the top ten companies all exceeded 270%, with an average month-over-month growth rate of 58.03%. The sector's overall market share reached 33.54%, reflecting exceptionally high levels of technological innovation investment.
Analysts at iiMedia Research believe that the industry has entered a mature development stage characterized by equal emphasis on large-scale application and infrastructure construction. Leading enterprises have established strong barriers in network operations, equipment integration, and core optical modules, resulting in a clearly stratified competitive landscape. The 5G industry exhibits phased characteristics driven by basic network investments while downstream application profitability remains in the cultivation stage.

艾媒咨询 | 2026年中国小程序电商平台发展状况与用户行为调查数据

随着国内消费市场持续扩容、中国居民消费能力稳步提升，轻量化、社交化的小程序电商快速崛起，成为线上消费的重要增量渠道。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国小程序电商平台发展状况与用户行为调查数据》显示，当前小程序电商用户特征鲜明，以女性用户（72.66%）、31-50岁中青年群体（59.51%）为核心主力，西南、华东、华南为核心消费区域。业态方面，社区团购与线上独立拼单为主流模式；超六成用户经常使用社区团购小程序，用户月均消费集中在101-200元；拼多多、京东拼购、抖音电商拼单占据主流市场。价格实惠、操作便捷、品类丰富是小程序电商的核心优势；依托微信、QQ熟人社交的裂变模式，让拼单传播转化效率大幅提升，超九成用户加入或有意加入社区团购社群。行业发展痛点突出，商品图文不符、品质不稳定、定价不规范等问题频发，商品质量无保障、售后维权难、平台监管缺失、拼单机制不完善是行业主要短板。同时，不同圈层用户需求差异显著，年轻用户侧重拼单体验与成功率，中年用户注重性价比与售后；女性关注商品口碑与品控，男性更看重平台规范与场景拓展。艾媒咨询分析师表示，小程序电商拼单行业已告别粗放扩张，迈入精细化、规范化发展阶段。下沉市场拓展、产地直供供应链升级、线上线下融合是行业核心发展趋势，用户普遍认可产地直供模式，对行业标准化、权益保障、机制优化的诉求强烈。未来行业需聚焦品控与定价规范、完善售后维权体系、优化拼单与配送服务，依托私域社交优势丰富消费场景，推动社区团购与独立拼单模式融合互补，实现行业高质量升级。
With the continuous expansion of the domestic consumer market and steady improvement in residents' consumption capacity, lightweight and social mini-program e-commerce has rapidly risen to become a key incremental channel for online consumption. According to the latest report titled "Survey Data on the Development Status and User Behavior of Chinese Mini Program E-commerce Platforms in 2026" released by iiMedia Research (a globally leading third-party data mining and analysis agency for new economy industries), current mini-program e-commerce users exhibit distinct characteristics, with female users (72.66%) and the 31-50 age group (59.51%) serving as the core demographics, while Southwest, East, and South China are the primary consumption regions. In terms of business models, community group buying and independent online group purchasing dominate; over 60% of users frequently utilize community group buying mini-programs, with monthly spending concentrated between 101-200 yuan. Platforms such as Pinduoduo, JD.com Group Purchase, and TikTok E-Commerce Group Purchase hold significant market shares. Affordable prices, user-friendly operation, and a wide variety of products are the core advantages of mini-program e-commerce. Leveraging the word-of-mouth social networks of WeChat and QQ, the group-purchase model significantly enhances propagation and conversion efficiency, with over 90% of users joining or expressing interest in community group-buying communities. The industry faces prominent pain points, including frequent issues such as product-image discrepancies, inconsistent quality, and irregular pricing, leading to unreliable product quality, difficult after-sales protection, a lack of platform oversight, and incomplete group-purchase mechanisms. Additionally, user needs across different demographics vary significantly: younger users prioritize group-purchase experience and success rates, while middle-aged users focus on cost-effectiveness and after-sales service. Women emphasize product reputation and quality control, whereas men place greater importance on platform standards and scenario expansion. According to the analysts from iiMedia Research, the group-buying e-commerce industry for mini-programs has moved beyond crude expansion and entered a phase of refined and standardized development. Key growth trends include market expansion in lower-tier cities, supply chain upgrades for direct farm-to-market sourcing, and the integration of online and offline channels. Consumers widely endorse the direct farm-to-market model, with strong demand for industry standardization, rights protection, and mechanism optimization. The sector must focus on quality control and pricing standards, improve after-sales dispute resolution systems, and refine group-buying and delivery services. Leveraging the advantages of private social networks to enrich consumption scenarios, the industry should promote the complementary integration of community group buying and independent group-buying models to achieve high-quality upgrades.

艾媒咨询 | 2026年中国共享充电宝行业发展状况与消费行为调查数据

依托中国共享经济持续扩容以及智能手机高度普及的市场基础，共享充电宝凭借高频刚需、场景适配性强的特点，成为本地生活服务的重要配套业态。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国共享充电宝行业发展状况与消费行为调查数据》显示，当前行业消费群体特征清晰，消费者以女性（51.69%）、27-39岁中青年（52.68%）、5001-20000元中高收入职场人群为主，核心消费市场集中于新一线、二线城市及西南、华东地区。消费者的消费需求旺盛，超九成消费者频繁遭遇外出电量不足问题，使用场景主要覆盖长途外出、交通出行及社交聚会场景。市场格局方面，美团、支付宝扫码充电为消费者主流使用品牌，行业头部聚集效应显著。从消费体验与市场痛点来看，消费者选择共享充电宝的核心考量因素聚焦充电安全、设备3C认证及多接口适配方面。行业现存问题较为突出，扣费不透明、安全隐患整改不及时、充电速度不佳是消费者反馈的三大核心问题。不同性别的消费者需求存在明显差异，女性用户更关注设备合规认证与个性化服务，男性用户侧重设备卫生、充电效率与品牌口碑。艾媒咨询分析师指出，在消费需求升级与监管日趋规范的双重驱动下，共享充电宝行业告别粗放扩张，迈入安全化、规范化、智能化升级阶段。替代充电方式冲击、监管政策规范、设备体验质量是影响行业发展的核心因素。未来行业需持续完善品控与安全整改体系，优化透明化定价与售后维权机制，适配不同圈层消费者的差异化需求，升级设备技术与服务模式，深化线下商户场景合作，以此提升消费者体验，推动行业高质量、规范化发展。
Based on the continuous expansion of the domestic sharing economy and the high popularity of smartphones in the market, shared power banks have become an important supporting industry for local life services due to their high-frequency demand and strong adaptability to different scenarios. The latest "Survey data on the Development Status and Consumer Behavior of China's Shared Power Bank Industry in 2026", released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, shows that the characteristics of the current industry's consumer groups are clear. Consumers are mainly women (51.69%), middle-aged and young people aged 27-39 (52.68%), and middle and high-income workers with a salary of 5001-20000 yuan. The core consumer markets are concentrated in new first tier and second tier cities, as well as Southwest and East China regions. Consumer demand is strong, with over 90% of consumers frequently experiencing low battery levels when going out. The usage scenarios mainly cover long-distance travel, transportation, and social gatherings. In terms of market pattern, Meituan and Alipay code scanning charging are mainstream brands used by consumers, and the industry head aggregation effect is significant. From the perspective of consumer experience and market pain points, the core considerations for consumers choosing shared power banks focus on charging safety, device 3C certification, and multi interface adaptation. The existing problems in the industry are quite prominent, with opaque fee deductions, delayed rectification of safety hazards, and poor charging speed being the three core issues reported by consumers. There are significant differences in consumer demands between genders. Female users are more concerned about device compliance certification and personalized services, while male users focus on device hygiene, charging efficiency, and brand reputation. Analysts from iMedia Consulting pointed out that driven by the dual upgrading of consumer demand and increasingly standardized regulation, the shared power bank industry has bid farewell to extensive expansion and entered a stage of safety, standardization, and intelligent upgrading. The impact of alternative charging methods, regulatory policy norms, and equipment experience quality are the core factors affecting the development of the industry. In the future, the industry needs to continuously improve its quality control and safety rectification system, optimize transparent pricing and after-sales rights protection mechanisms, adapt to the differentiated needs of consumers in different circles, upgrade equipment technology and service models, deepen offline merchant scene cooperation, thereby enhancing consumer experience and promoting high-quality and standardized development of the industry.

艾媒咨询 | 2025-2026年中国二手电商行业发展状况与消费者行为调研数据

随着国内电商市场持续扩容，新品消费沉淀海量闲置资源，叠加绿色消费、“断舍离”理念普及，二手电商行业迎来稳定发展机遇。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国二手电商行业发展状况与消费者行为调研数据》显示，2025年国内二手消费市场认知基础深厚，超九成消费者了解闲置经济，超五成消费者明确愿意购买二手商品，消费接受度持续提升。行业消费群体结构均衡，女性消费者占比51.51%，略高于男性消费者；核心消费人群为26-40岁中青年群体，且多为5001-15000元中高收入人群；消费区域集中在西南、华东、华南地区。当前二手电商消费者交易生态日趋成熟，超五成消费者兼具买卖双重身份，交易品类以数码产品、日用百货、书籍文具等品类为主。消费者交易最关注卖家信誉、流程便捷度与价格合理性，超八成消费者对二手交易平台服务表示满意。行业发展仍存在诸多痛点，线上交易高频出现商品信息隐瞒、实物与描述不符、卖家履约违规等乱象；平台存在信息不对称、信用体系不完善、卖家门槛低等弊端；商品质检流程缺失、服务质量不足、隐私安全隐患是消费者更换平台的主要原因。艾媒咨询分析师指出，目前二手电商行业仍处于规范化升级阶段，消费者的核心诉求集中在严打违规商品、完善商品审核机制、优化定价体系三大方向。未来，二手电商平台需持续完善商品质检与信息审核体系，健全信用监管与纠纷处理机制，规范市场定价标准、强化消费者隐私保护，补齐行业发展短板，推动行业朝着规范化、品质化、精细化方向高质量发展。
With the continuous expansion of the domestic e-commerce market and the accumulation of massive idle resources for new product consumption, coupled with the popularization of green consumption and the concept of "separation and abandonment", the second-hand e-commerce industry has ushered in stable development opportunities. The latest "Research data on the development status of China's second-hand e-commerce industry and consumer behavior from 2025 to 2026" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, shows that in 2025, the domestic second-hand consumption market has a deep cognitive foundation, with over 90% of consumers understanding the idle economy and over 50% of consumers clearly willing to purchase second-hand goods, leading to a continuous increase in consumer acceptance. The industry's consumer group structure is balanced, with female consumers accounting for 51.51%, slightly higher than male consumers; The core consumer group is middle-aged and young people aged 26-40, and most of them are middle and high-income individuals with a budget of 5001-15000 yuan; The consumption areas are concentrated in the southwest, east, and south regions. The current second-hand e-commerce consumer trading ecosystem is becoming increasingly mature, with over 50% of consumers having dual identities as buyers and sellers. The trading categories mainly include digital products, daily necessities, books and stationery. Consumer transactions are most concerned about seller reputation, process convenience, and price rationality, with over 80% of consumers expressing satisfaction with the services provided by second-hand trading platforms. There are still many pain points in the development of the industry, such as frequent online transactions involving the concealment of product information, discrepancies between physical items and descriptions, and seller performance violations; The platform has drawbacks such as information asymmetry, imperfect credit system, and low threshold for sellers; The main reasons for consumers to switch platforms are the lack of product quality inspection processes, insufficient service quality, and privacy and security risks. Analysts from iiMedia Research pointed out that the second-hand e-commerce industry is still in the stage of standardization and upgrading, and consumers' core demands are concentrated in three directions: cracking down on illegal products, improving product review mechanisms, and optimizing pricing systems. In the future, second-hand e-commerce platforms need to continuously improve their product quality inspection and information review systems, establish sound credit supervision and dispute resolution mechanisms, standardize market pricing standards, strengthen consumer privacy protection, fill the gaps in industry development, and promote high-quality development towards standardization, quality, and refinement.

艾媒咨询 | 2026年中国商业查询行业发展状况与用户行为调查数据

商业查询平台指通过整合和挖掘公开数据，以可视化形式为用户提供包括公司背景、司法风险、经营风险等在内的多维度商业信息查询服务，并在此基础上衍生出关系挖掘、信用报告、财务简析等系列进阶服务的平台。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国商业查询行业发展状况与用户行为调查数据》显示，2022-2030年中国云计算市场规模将从4550亿元预计增长至31986亿元，虽增速逐步回落但保持高位运行，为商业查询行业提供稳定技术支撑，推动行业向智能决策服务转型。2026年中国商业查询用户对平台认知度全覆盖，网络资讯、短视频平台是用户了解平台的核心渠道；用户最关注平台的数据全面性、查询便捷性及售后服务保障。从使用行为来看，用户使用场景集中于投资参考、求职了解企业、风险监控；用户高频使用的功能聚焦司法风险预警、股权结构分析等功能；用户对商业查询平台整体满意度和信任度较高，超六成用户表示满意，但信息更新不及时、数据不准确、付费价格不合理仍是核心痛点。艾媒咨询分析师指出，商业查询行业发展受技术驱动与用户需求牵引，人工智能技术深度应用、跨领域数据整合、垂直行业解决方案细化是未来核心趋势。平台需优先提升数据准确性与更新速度，优化定价策略和功能易用性，结合不同职业、群体的需求差异提供定制化服务，推动行业从单一数据检索向全链路商业决策服务升级。
A business query platform refers to a platform that integrates and mines public data to provide users with multi-dimensional business information query services in a visual form, including company background, judicial risks, business risks, etc. Based on this, a series of advanced services such as relationship mining, credit reports, financial analysis, etc. are derived. According to the latest "Survey Data on the Development Status and User Behavior of China's Commercial Query Industry in 2026" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the size of China's cloud computing market is expected to grow from 455 billion yuan to 3198.6 billion yuan from 2022 to 2030. Although the growth rate is gradually declining, it will maintain a high level of operation, providing stable technical support for the business query industry and promoting its transformation towards intelligent decision-making services. By 2026, Chinese business query users will have full coverage of platform awareness, and online information and short video platforms will be the core channels for users to understand the platform; Users are most concerned about the platform's data comprehensiveness, query convenience, and after-sales service guarantee. From the perspective of usage behavior, user scenarios are focused on investment reference, job seeking, understanding enterprises, and risk monitoring; The functions frequently used by users focus on judicial risk warning, equity structure analysis, and other functions; The overall satisfaction and trust of users towards the commercial query platform are relatively high, with over 60% of users expressing satisfaction. However, the core pain points still include untimely information updates, inaccurate data, and unreasonable payment prices. Analysts from iiMedia Research pointed out that the development of the commercial query industry is driven by technology and user demand. The deep application of artificial intelligence technology, cross domain data integration, and refinement of vertical industry solutions are the core trends of the future. The platform needs to prioritize improving data accuracy and update speed, optimizing pricing strategies and functional usability, providing customized services based on the differences in needs of different professions and groups, and promoting the industry to upgrade from single data retrieval to full chain business decision-making services.

艾媒咨询 | 2025年中国电商产业市场状况及标杆企业经营数据分析报告

2025年，中国电商产业在政策扶持、技术创新和消费升级的多重驱动下，持续展现出强劲的增长势头。随着直播电商、即时零售和跨境电商等新业态的快速发展，电商不仅成为拉动内需的重要引擎，也为就业市场和社会价值创造做出了积极贡献。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国电商产业市场状况及标杆企业经营数据分析报告》数据显示，2025年前三季度，中国电商产业营收TOP10企业中，建发股份以4989.83亿元领跑，前三名企业占比达67.71%，反映出行业内部分化明显，竞争格局相对集中；营收高增长企业主要集中在营收规模较小的企业中，显示出新兴企业在电商领域的快速成长。高研发投入占比企业多为软件、SaaS或互联网服务公司，其营收规模相对较小，如恒生电子在金融科技领域持续投入，致力于推动产品创新和服务升级。估值指标上，行业动态市盈率、市净率呈现两极分化，部分细分赛道企业估值偏高，传统电商估值相对稳健。艾媒咨询分析师认为，中国的电商产业正处于一个转型升级的关键时期。一方面，头部企业在规模和盈利能力上保持领先，另一方面，新兴企业通过创新和技术投入正在快速崛起。同时，随着绿色经济理念深入人心，电商平台在环保包装、可持续运营等方面的实践也成为新的增长点。（《艾媒咨询 | 2025年中国电商产业市场状况及标杆企业经营数据分析报告》完整高清PD

艾媒咨询 | 2026年中国词元经济产业链全景分析报告

2026年以来，AI应用场景持续破圈，从春节AI红包到OpenClaw “全民养虾” 等现象级事件席卷全球，人工智能正式从交互对话走向自主执行的智能体时代，带动行业需求迎来爆发式增长。在此背景下，词元作为 AI 运行与服务交互的核心计量单位，正快速从技术概念走向产业现实，催生全新的词元经济生态。iiMedia Research（艾媒咨询）数据显示，2025年中国词元调用总量达24,619.3万亿次；预计2026年将增至111,799.5万亿次，2030年进一步攀升至7,046,680.4万亿次，2025–2030年复合增长率（CAGR）为210%。
全球算力格局重构、国产大模型性价比优势凸显、算电深度协同等多重力量交汇，共同推动词元经济步入规模化、标准化、全球化发展新阶段，成为智能经济时代最具潜力的增长引擎。
Since 2026, AI application scenarios have continued to expand rapidly. Phenomenal events ranging from Spring Festival AI Hongbao to the OpenClaw "global shrimp-keeping" craze have swept across the world. Artificial intelligence has officially shifted from interactive dialogue to the era of autonomous agents, triggering explosive growth in industry demand. Against this backdrop, tokens, as the core unit of measurement for AI operations and service interactions, are rapidly evolving from a technical concept into industrial reality, giving rise to an entirely new token economy ecosystem.Data from iiMedia Research shows that China’s total token invocation volume reached 24,619.3 trillion times in 2025. It is projected to rise to 111,799.5 trillion times in 2026 and further climb to 7,046,680.4 trillion times by 2030, representing a compound annual growth rate (CAGR) of 210% from 2025 to 2030.The convergence of multiple forces — the restructuring of the global computing landscape, the prominent cost-performance advantages of domestic large models, and deep synergy between computing and power — is jointly propelling the token economy into a new stage of large-scale, standardized and globalized development, making it the most promising growth engine in the era of the intelligent economy.