全球领先的新经济产业第三方数据挖掘与分析机构
关于“虚拟现实”的报告
艾媒咨询 | 2025年中国智能眼镜行业发展状况与消费行为调查数据
随着AI、AR等技术的不断成熟，智能眼镜在功能和应用场景上不断拓展，从最初的视力矫正工具逐渐演变为集时尚、健康、科技于一体的智能穿戴设备。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能眼镜行业发展状况与消费行为调查数据》显示，2024年中国人工智能市场规模达到7470亿元，预计2025年将达到10457亿元。与此同时，2024年中国智能眼镜市场销量为46.9亿元，预计2029年将达到1191.1亿元。随着AI交互优化、AR技术成熟及健康监测功能普及，智能眼镜正从辅助工具演进为个人智能终端。中国智能眼镜市场在未来几年内有望继续保持高速增长，并成为全球智能穿戴设备市场的重要组成部分。
中国消费者在购买智能眼镜时，最关注的因素是续航能力，占比61.25%。其次是舒适度（56.00%）和适配性（48.00%）。此外，在使用场景方面，日常出行场景的占比为53.75%，位居第一。娱乐场景（18.50%）和工作场景（15.25%）分别位列第二和第三。整体来看，智能眼镜消费呈现“长续航为刚需、舒适度为支撑”的鲜明特征，使用场景则高度聚焦于日常出行。未来企业应优先攻坚电池技术与佩戴体验，并持续深耕通勤导航等高频功能，以强化用户粘性与市场竞争力。
艾媒咨询分析师认为，未来中国智能眼镜行业将呈现技术驱动与场景深化双轨发展趋势。在技术层面，AI交互与AR显示持续升级，推动设备从辅助工具向智能终端演进，而续航与佩戴舒适度仍是需持续攻坚的核心痛点。在场景层面，以日常通勤为核心，导航、通讯等高频功能将深化应用，健康监测、运动互联等垂直领域潜力显著。随着产业链成熟与成本优化，智能眼镜将逐步从极客群体向大众市场渗透，有望成为下一代个人移动计算平台的重要入口。
With the continuous maturation of technologies such as AI and AR, smart glasses have been expanding in both functionality and application scenarios, evolving from initial vision correction tools into smart wearable devices that integrate fashion, health, and technology. According to the latest "2025 China Smart Glasses Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis agency for the new economy industry, the scale of China's artificial intelligence market reached 747 billion yuan in 2024 and is expected to reach 1,045.7 billion yuan in 2025. Meanwhile, the sales volume of China's smart glasses market was 4.69 billion yuan in 2024 and is projected to reach 119.11 billion yuan in 2029. As AI interaction optimization, AR technology maturity, and health monitoring functions become more widespread, smart glasses are evolving from auxiliary tools to personal smart terminals. The Chinese smart glasses market is expected to maintain a high growth rate in the coming years and become an important part of the global smart wearable device market.
When purchasing smart glasses, Chinese consumers are most concerned about battery life, accounting for 61.25%. Comfort (56.00%) and compatibility (48.00%) follow. In terms of usage scenarios, daily travel scenarios account for 53.75%, ranking first. Entertainment scenarios (18.50%) and work scenarios (15.25%) rank second and third, respectively. Overall, smart glasses consumption shows a distinct feature of "long battery life as a necessity and comfort as a support", with usage scenarios highly focused on daily travel. In the future, enterprises should prioritize the development of battery technology and wearing experience, and continuously deepen the application of high-frequency functions such as commuting navigation to enhance user stickiness and market competitiveness.
Analysts from iiMedia Research believe that the future of China's smart glasses industry will present a dual-track development trend driven by technology and scenario deepening. On the technological front, AI interaction and AR display will continue to upgrade, promoting the evolution of devices from auxiliary tools to smart terminals. Battery life and wearing comfort remain core pain points that need to be continuously addressed. On the scenario front, with daily commuting as the core, navigation and communication functions will be further applied, and vertical fields such as health monitoring and sports connectivity have significant potential. As the industrial chain matures and costs are optimized, smart glasses will gradually penetrate from the geek community to the mass market and are expected to become an important entry point for the next-generation personal mobile computing platform.-
艾媒咨询 | 2025年全球数字人直播电商产业趋势报告
在全球数字化浪潮汹涌澎湃的当下，电商行业正经历着前所未有的变革与重塑，数字人直播电商顺势崛起，成为引领行业发展的全新风口。亚马逊、京东、淘宝等头部电商平台纷纷加码数字人电商直播赛道，以技术驱动消费体验革新。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年全球数字人直播电商产业趋势报告》数据显示，2021-2026年全球数字人电商直播市场规模呈上升趋势，2024年全球数字人电商直播市场规模为492.82亿美元，预计2026年将达到767.93亿美元。艾媒咨询分析师认为，数字人电商直播带货正通过技术迭代与场景创新持续加速行业变革，其与传统直播带货的关系已从竞争走向协同。
In the current era when the global digital wave is surging, the e-commerce industry is undergoing unprecedented transformation and reshaping. Digital human live-streaming e-commerce has emerged as a new trend, leading the development of the industry. Leading e-commerce platforms such as Amazon, JD.com and Taobao are all stepping up their efforts in the digital human e-commerce live streaming field, driving the innovation of consumer experience with technology. The latest "Global Digital Human live-streaming e-commerce industry trend report 2025" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that the global digital human e-commerce live-streaming market size is on the rise from 2021 to 2026. The global digital human e-commerce live streaming market size was 49.282 billion US dollars in 2024 and is expected to reach 76.793 billion US dollars by 2026. Analysts from iiMedia Research believe that Digital human e-commerce live-streaming sales are continuously accelerating industry transformation through technological iteration and scene innovation. Its relationship with traditional live-streaming sales has shifted from competition to collaboration. -
艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破，中国虚拟现实产业开始进入深度沉浸阶段，技术生态逐渐完善，行业规模不断上升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国虚拟现实产业发展及趋势分析报告》数据显示，中国虚拟现实市场规模呈上升趋势，2023年中国虚拟现实市场规模达1126.0亿元，同比上升22.8%；预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品，43.7%的受访者表示将来会考虑购买。艾媒咨询分析师认为，虚拟现实行业技术生态逐渐完善，资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升，增强了虚拟现实的娱乐属性，应用场景进一步拓宽。
As VR technology has made significant breakthroughs in core chips, display screens, optical solutions, interaction technologies, etc., China's virtual reality industry has begun to enter the stage of deep immersion, the technology ecology has gradually improved, and the scale of the industry has continued to increase. The data of “2024-2025 China Virtual Reality Industry Development and Trend Analysis Report” newly released by iiMedia Research (AiMedia Consulting), a third-party data mining and analysis organization of the global new economy industry, shows that the scale of China's virtual reality market is on the rise, and the scale of China's virtual reality market in 2023 amounted to RMB 112.60 billion yuan, a year-on-year increase of 22.8%; It is expected that the size of China's virtual reality market can reach 212.59 billion yuan in 2028. 49.0% of respondents said they would buy VR products, and 43.7% said they would consider buying them in the future. Analysts from AiMedia Consulting believe that the technology ecology of the virtual reality industry has gradually improved, and the entry of capital has promoted the improvement of virtual reality equipment in terms of resolution, refresh rate, interaction mode, etc., which has enhanced the entertainment attributes of virtual reality, and the application scenarios have been further broadened. -
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