全球领先的新经济产业第三方数据挖掘与分析机构
关于“AI技术”的报告
艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破,中国虚拟现实产业开始进入深度沉浸阶段,技术生态逐渐完善,行业规模不断上升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国虚拟现实产业发展及趋势分析报告》数据显示,中国虚拟现实市场规模呈上升趋势,2023年中国虚拟现实市场规模达1126.0亿元,同比上升22.8%;预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品,43.7%的受访者表示将来会考虑购买。艾媒咨询分析师认为,虚拟现实行业技术生态逐渐完善,资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升,增强了虚拟现实的娱乐属性,应用场景进一步拓宽。
As VR technology has made significant breakthroughs in core chips, display screens, optical solutions, interaction technologies, etc., China's virtual reality industry has begun to enter the stage of deep immersion, the technology ecology has gradually improved, and the scale of the industry has continued to increase. The data of “2024-2025 China Virtual Reality Industry Development and Trend Analysis Report” newly released by iiMedia Research (AiMedia Consulting), a third-party data mining and analysis organization of the global new economy industry, shows that the scale of China's virtual reality market is on the rise, and the scale of China's virtual reality market in 2023 amounted to RMB 112.60 billion yuan, a year-on-year increase of 22.8%; It is expected that the size of China's virtual reality market can reach 212.59 billion yuan in 2028. 49.0% of respondents said they would buy VR products, and 43.7% said they would consider buying them in the future. Analysts from AiMedia Consulting believe that the technology ecology of the virtual reality industry has gradually improved, and the entry of capital has promoted the improvement of virtual reality equipment in terms of resolution, refresh rate, interaction mode, etc., which has enhanced the entertainment attributes of virtual reality, and the application scenarios have been further broadened.艾媒报告 |2019中国人工智能发展风险预警白皮书
随着人工智能的不断发展,人工智能产业不断深化,中国人工智能企业数量也在不断上升,但在技术与应用领域,均存在着不同程度的挑战与风险。对于未来人工智能技术的发展,态势虽一路高涨,但仍不能放松警惕。由人工智能带来的新一轮工业革命已经到来,教育呈现出与技术发展的不均衡必将导致失业问题的出现。对于人工智能带来的新的需求,唯有保持学习才能不被技术超前。
With the continuous development of artificial intelligence and the deepening of the artificial intelligence industry, the number of Chinese artificial intelligence enterprises is also on the rise, but in the field of technology and application, there are challenges and risks of varying degrees. According to data from iiMedia Research, Chinese Internet users to try the will of the artificial intelligence technology is higher, but there are still 64.1% of Chinese Internet users think that there are risks of artificial intelligence, 40.3% of Internet users think the biggest hazards posed by artificial intelligence is a personal information leakage, 63.0% of netizens think that artificial intelligence technology has threat to humans, 38.6% of Internet users think that big data is the main cause of a threat to human development. For the development of artificial intelligence technology in the future, although the situation is all the way high, but still can not relax vigilance. A new round of industrial revolution brought by artificial intelligence has come, and the imbalance between education and technological development will inevitably lead to the emergence of unemployment. For the new demand brought by artificial intelligence, only keep learning can not be ahead of technology.艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告
本报告研究涉及企业/品牌/案例:搜狗,百度,讯飞,王者荣耀,诛仙手游,网易云音乐,剑网3,屈臣氏
2020年中国第三方手机输入法用户规模达到7.55亿人,同比增长3.6%,且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展,中国移动互联网用户规模已达9.89亿人,为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化,在线办公和在线教育成为增长最迅速的场景,AI键盘输入功能使用渗透率也持续攀升,有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示,AI语音输入功能已成为用户高效输入的重要方式,超六成用户偏好使用。与此同时,用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展,用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中,输入法一直扮演着必备应用的角色。作为市场刚需,未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology.艾媒咨询| 2020中国人工智能产业白皮书
本报告研究涉及企业/品牌/案例:酷芯微电子,蒜泥科技,影谱科技
2025年中国人工智能核心产业规模预计将超过4000亿元,中国未来有望发展为全球最大的人工智能市场。首先是国家政策环境的利好,同时人工智能商业化发展的经济环境近年基本处于稳定状态。伴随着人口结构变化和社会发展,企业的用工成本逐渐攀升,企业正在寻求数字化转型,希望通过应用人工智能降低用工成本,这些都为人工智能的商业化发展提供了有利的社会环境。2020年中国人工智能产业融资规模为1402亿元,资本也持续看好中国人工智能产业发展。iiMedia Research(艾媒咨询)数据显示,超八成中国网民看好其未来发展前景,47.8%的网民对中国人工智能发展前景持比较乐观的态度,36.8%的网民认为人工智能前景非常乐观。八成受访企业表示对人工智能重视程度较高,近六成企业表示未来会重点布局人工智能。未来人工智能的应用场景范围将持续扩大,深度渗透到各个领域,引领产业向价值链高端迈进,同时也为改善民生起到重要作用。
The scale of China's core artificial intelligence industry is expected to exceed 400 billion yuan in 2025, and China is expected to develop into the world's largest artificial intelligence market in the future. The first is the favorable national policy environment, and the economic environment for the commercialization of artificial intelligence is basically stable in recent years. With the demographic changes and social development, the labor cost of enterprises has gradually risen. Companies are seeking digital transformation and hope to reduce labor costs through the application of artificial intelligence. All of these provide a favorable social environment for the commercial development of artificial intelligence. In 2020, the financing scale of China's artificial intelligence industry is 140.2 billion yuan, and capital continues to be optimistic about the development of China's artificial intelligence industry. As the data of iiMedia Research showed, over 80% of Chinese Internet users are optimistic about its future development prospects, 47.8% of Internet users are relatively optimistic about the prospects of China's artificial intelligence development, and 36.8% of Internet users believe that the prospects of artificial intelligence are very optimistic. Eighty percent of the companies interviewed said that they attach great importance to artificial intelligence, and nearly 60 percent of the companies said they will focus on artificial intelligence in the future. In the future, the scope of artificial intelligence application scenarios will continue to expand and penetrate deeply into various fields, leading the industry to the high end of the value chain, and also playing an important role in improving people's livelihood.(“iiMedia Report |2020 China Mobile Games' IP Value Exploration Research Report" full version has 79 pages, please click the Browse HD Report button on the right side of the article to browse the report )艾媒咨询|2020上半年中国人工智能产业专题研究报告
本报告研究涉及企业/品牌/案例:商汤科技、深兰科技。
中国人工智能行业市场规模自2015年起持续扩大,随着国家政策的倾斜和相关基础技术如5G通信、新基建的发展,人工智能进入爆发增长的阶段。2020年人工智能行业核心产业市场规模预计超过1500亿元,增长率达到26.2%,未来15年也将持续稳步增长,至2030年核心产业市场规模预计突破10000亿元。随着新基建的不断投入,高新技术产业的发展前景向好,至2019年底高企数量增长迅速,突破21.5万家。目前,中国城镇化水平和信息化建设不断提高加速,给人工智能发展提供了良好的社会环境。人工智能产业逐渐迈入成熟化发展的新阶段,同时,资本逐步回归理性,对人工智能产业的关注将由热点概念向应用落地转变。伴随着政府新基建一系列政策信号的释放和落地,人工智能发展迎来新红利,引发新一轮产业升级革命。未来,具备底层技术创新和落地能力的企业将更受资本的重视和青睐。
The market scale of China's Artificial Intelligence industry has been expanding continuously since 2015. With the tilt of national policies and the development of related basic technologies such as 5G communication and new infrastructure, artificial intelligence has entered the stage of explosive growth. In 2020, the market size of the core industry of the Artificial Intelligence industry is expected to exceed 150 billion yuan, with a growth rate of 26.2%. In the next 15 years, the market size of the core industry is also expected to grow steadily, and by 2030, the market size of the core industry is expected to exceed 1 trillion yuan. With the continuous investment in new infrastructure, the development prospect of the high-tech industry is getting better. By the end of 2019, the number of high-tech industries has increased rapidly, exceeding 215,000. At present, China's urbanization level and information construction are constantly improving and accelerating, providing a good social environment for the development of Artificial Intelligence. The Artificial Intelligence industry has gradually entered a new stage of mature development. At the same time, the capital has gradually returned to rationality, and the attention to the artificial intelligence industry will change from hot concept to application and implementation. With the release and landing of a series of policy signals on new government infrastructure, the development of Artificial Intelligence has ushered in a new dividend, triggering a new round of industrial upgrading revolution. In the future, enterprises with the capability of low-level technological innovation and implementation will be more valued and favored by capital.艾媒咨询 | 2024-2025年中国小屏手机市场趋势与消费行为需求研究报告
2011年至2023年,中国智能手机的出货量从最初的0.95亿台增长至2.76亿台,国内智能手机出货量呈现稳步增长态势,预计2024年将达到2.87亿台,同比增长3.6%。小屏手机受到消费者的青睐,超五成的消费者重点关注过小屏手机。小屏手机的核心优势是携带方便(73.5%)、操作便捷(54.4%)和握持舒适(45.2%)。消费者对小屏手机的满意度平均分为4.2分,目前小屏手机基本能做到满足消费者的全方位要求,市场前景广阔。随着技术的进步和消费者需求的多样化,小屏手机正逐渐从中端市场向高端市场迈进,成为智能手机市场的新亮点。技术创新是推动小屏手机高端化的关键因素。同时,随着技术的进步,小屏手机不再是一座孤岛,而是成为一个多设备互联互通的智能生态系统核心,这一趋势不仅增强了小屏手机的功能性,也为消费者带来了更加丰富和便捷的智能体验。
From 2011 to 2023, China's smartphone shipments increased from the initial 95 million units to 276 million units, and domestic smartphone shipments showed a steady growth trend and are expected to reach 287 million units in 2024, an increase of 3.6%. Small-screen mobile phones are favored by consumers, and more than 50% of consumers focus on small-screen mobile phones. The core advantages of small-screen mobile phones are easy to carry (73.5%), easy to operate (54.4%) and comfortable to hold (45.2%). Consumers' satisfaction with small-screen mobile phones averages 4.2 points. At present, small-screen mobile phones can basically meet the all-round requirements of consumers and have broad market prospects. With the advancement of technology and the diversification of consumer demand, small-screen mobile phones are gradually moving from the middle market to the high-end market, becoming a new bright spot in the smart phone market. Technological innovation is the key factor to promote the high-end of small-screen mobile phones. At the same time, with the progress of technology, small screen mobile phones are no longer an island, but become the core of a multi-device interconnection intelligent ecosystem, this trend not only enhances the functionality of small screen mobile phones, but also brings consumers a more rich and convenient intelligent experience.艾媒咨询|2021年中国耳朵经济发展专题研究报告
本报告涉及的案例/品牌/企业:喜马拉雅
得益于内容的创新和多元化的应用场景,在线音频行业的市场需求被进一步释放。iiMedia Research(艾媒咨询)数据显示,中国在线音频用户规模保持连续增长态势,2022年在线音频用户规模将达到6.90亿人。随着在线音频用户渗透率的持续提升,用户的付费习惯也在逐渐养成,在线音频平台借助消费节日的模式,向用户推送大量优质内容及优惠措施,不仅对内容生产形成了刺激作用,也使得知识付费行业更加契合目前新生代群体消费习惯,促进行业发展。
Benefit from the innovation of content and diversified application scenarios, the market demand of the online audio industry has been further released. According to iimedia research, the number of online audio users in China has maintained a continuous growth trend, and the number of online audio users will reach 690 million in 2022. With the continuous improvement of online audio user penetration, users' payment habits are gradually formed. With the help of the consumption Festival mode, the online audio platform pushes a large number of high-quality content and preferential measures to users, which not only stimulates the content production, but also makes the knowledge payment industry more in line with the current consumption habits of the new generation of groups and promote the development of the industry.艾媒咨询 | 2025年中国云游戏消费行为调查数据
随着云游戏技术突破,其应用场景持续扩展,覆盖以移动端、主机跨平台联动为代表的设备革新领域,以订阅制、按需付费为核心的消费模式创新领域,以及画质增强、社交互动等功能升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国云游戏消费行为调查数据》数据显示,58.23%的云游戏用户每周保持3-5天高频次游戏行为,其中手机以55.78%的占比成为核心设备载体,印证移动化趋势。消费层面,67.97%用户形成付费习惯,年均21-50元的中等消费区间占比29.15%,65.42%用户倾向单买时长制的灵活付费模式。用户选择云游戏的核心动因集中于硬件要求降低,但体验痛点同样突出:58.76%用户将游戏流畅度列为首要关注点,延迟、卡顿等技术问题直接影响留存率。此外,34.79%用户强烈呼吁延长免费体验时长,55.07%期待内置游戏工具功能以提升操作便利性。艾媒咨询分析师指出,云游戏平台需重点优化服务器承载能力与网络传输效率,建立分级付费体系满足差异化需求,同时开发实时攻略推荐、智能阵容匹配等辅助工具。建议通过延长新手福利期、强化社交属性等方式提升用户粘性,结合AI技术预判卡顿节点实现动态资源调配,从而在体验升级中推动行业可持续发展。
With the breakthrough of cloud game technology, its application scenarios continue to expand, covering the field of device innovation represented by mobile terminal and host cross-platform linkage, the field of consumption model innovation with subscription system and pay on demand as the core, and the field of function upgrading such as picture quality enhancement and social interaction. According to the latest "Survey data of consumer behavior in China's cloud gaming in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 58.23% of cloud game users maintain frequent gaming behavior 3-5 days a week. Among them, mobile phones accounted for 55.78% as the core device carrier, confirming the mobile trend. At the consumption level, 67.97% of users formed a paying habit, the average annual consumption range of 21-50 yuan accounted for 29.15%, and 65.42% of users tended to buy a single time system of flexible payment model. The core motivation for users to choose cloud games is focused on reducing hardware requirements, but the experience pain point is also prominent: 58.76% of users listed game fluency as the primary concern, and technical issues such as latency and stalling directly affect retention. In addition, 34.79% of users strongly called for extending the duration of free play, and 55.07% expected the built-in game tool function to improve the convenience of operation. iiMedia Research pointed out that cloud game platforms need to focus on optimizing server carrying capacity and network transmission efficiency, establish a tiered payment system to meet differentiated needs, and develop auxiliary tools such as real-time strategy recommendation and intelligent lineup matching. It is suggested to enhance user stickiness by extending the welfare period of novicars and strengthening social attributes, and realize dynamic resource allocation by combining AI technology to predict the clocken node, so as to promote the sustainable development of the industry in the experience upgrade.
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