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{msg=succ, themeList=[], code=1, data={total=62, pages=7, data=[{iimediaId=73998, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/73998.html, readCount=3968, fileExt=null, hitWords=[5g, 5G], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39178, publishTime=Tue Sep 01 11:39:53 CST 2020, visit_count=446506, orgName=null, hasFile=1, fileSize=6083266, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001ae1ae6c959f303465cd98ce6014a373007b54a46d02545510f2d661d07e275b6, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2020年中国5G手机网民体验及态度调查报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=16, categoryList=[{id=3, categoryName=战略新兴产业}, {id=6, categoryName=电子信息产业}, {id=182, categoryName=手机}], stat=null, module_type=0, introduce=5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月,中国5G手机出货量累计达到7750.8万部,占智能手机总出货量的44.2%;上市5G新机型累计119款,占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道,导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示,受访用户购买5G手机最主要原因在于正常更替手机,占比41.6%。而非5G手机用户中,73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性,相反,5G通信套餐价格昂贵、商用城市较少,均使置换5G手机的性价比较低,阻碍其市场普及。未来只有从需求端出发激发消费者刚需,将5G在通信传输方面的优势在智能手机体现,同时挖掘能够依靠5G手机搭载的杀手级应用产品,才能加速5G手机普及。

5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization., isPublished=1, filePath=20200901/【完整版】2020年中国5G手机网民体验及态度调查报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=33, printPrice=null, labelList=[{id=12354, labelName=5G手机}, {id=384, labelName=手机}, {id=7665, labelName=电子信息产业}, {id=1490, labelName=5G}, {id=11271, labelName=战略新兴产业}, {id=16195, labelName=5G价值链}, {id=16196, labelName=间接经济产出}, {id=16197, labelName=直接经济产出}, {id=13984, labelName=5G基站}, {id=84, labelName=运营商}, {id=16198, labelName=新机型上架}, {id=16199, labelName=5G商用}, {id=16200, labelName=4G套餐}, {id=16201, labelName=5G套餐}, {id=16202, labelName=5G手机推广}, {id=16203, labelName=用户体验}], seourl=https://report.iimedia.cn/repo3-0/39178.html, showPrice=5999.0, createTime=Tue Sep 01 11:32:03 CST 2020, freePages=null, bargainable=0, md5=638cf46929aff216f65a11c7b1ce7394}, {iimediaId=66476, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/66476.html, readCount=4678, fileExt=null, hitWords=[5g, 5G], isBought=0, reportType=0, payType=null, price=6999.0, createrUserId=null, pubOrg=null, id=38897, publishTime=Wed Oct 23 17:49:44 CST 2019, visit_count=42623, orgName=null, hasFile=1, fileSize=10097951, titleLevel=5G手机, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/1000137a2bb315af4cb774f5b4d667a7ae687f73ee10ed853a4d6276370f684421752, code=null, discountPrice=999.0, fileKey=null, title=艾媒报告|2019-2021年中国5G手机行业发展现状及产业链分析报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=48, categoryList=[{id=3, categoryName=战略新兴产业}, {id=125, categoryName=5G/芯片}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:华为,小米,vivo,OPPO,中国移动,中国联通,中国电信,苹果,诺基亚,魅族,三星,一加,红米,荣耀,高通,联发科,紫光展锐,英特尔,Broadcom,Skyworks,Qorvo,Murate,LG,三洋,宁德时代,比亚迪,NanoGraf,京东方,深天马A,华星光电

随着智能手机的不断普及,4G市场饱和趋势已经显现,5G商用的落地将带动5G手机发展,为手机产业带来新的活力。iiMedia Research(艾媒咨询)数据显示,预计2020-2023年将会出现5G手机的换机潮,2023年全球5G智能手机出货量将会增至40130万台。目前,华为、VO、小米等中国手机品牌都已经参与了5G市场争夺战。并且,5G手机将进一步带动产业链上下游发展,上游的元器件制造商、中游的通信设备商和下游的终端厂商都将收益,预计2025年5G相关产品和服务市场规模将达到1.15万亿元。艾媒咨询分析师认为,在政策利好、经济繁荣、技术发展和社会需求扩大的背景下,5G手机行业将会加速发展,具备较强技术实力和经济实力的玩家有望成为赛道领跑者,行业头部效应逐渐凸显。

With the continuous popularization of smart phones, the saturation trend of 4G market has emerged. The landing of 5G commercial will drive the development of 5G mobile phones and bring new vitality to the mobile phone industry. IiMedia Research (AI Media Consulting) data show that it is expected that there will be a change of 5G mobile phones in 2020-2023, and the global shipment of 5G smart phones will increase to 401.3 million units in 2023. At present, Huawei, VO, Xiaomi and other Chinese mobile phone brands have all taken part in the 5G market battle. In addition, 5G mobile phones will further drive the development of the upstream and downstream of the industrial chain. The upstream component manufacturers, the middle-stream communication equipment manufacturers and the downstream terminal manufacturers will all benefit. It is estimated that the market size of 5G related products and services will reach 1.15 trillion yuan in 2025. Ai Mei's consulting analysts believe that under the background of favorable policies, economic prosperity, technological development and expanding social demand, the 5G mobile phone industry will accelerate its development. Players with strong technological and economic strength are expected to become track leaders and the head effect of the industry will gradually become prominent., isPublished=1, filePath=20191030/2019-2021年中国5G手机行业发展现状及产业链分析报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=82, printPrice=null, labelList=[{id=12354, labelName=5G手机}, {id=12355, labelName=基带芯片}, {id=12356, labelName=射频前端}, {id=12357, labelName=手机天线}, {id=5291, labelName=锂电池}, {id=12358, labelName=石墨烯电池}, {id=6153, labelName=柔性屏}, {id=1490, labelName=5G}, {id=11271, labelName=战略新兴产业}, {id=115, labelName=华为}, {id=9307, labelName=VIVO}, {id=186, labelName=OPPO}, {id=1, labelName=小米}, {id=13791, labelName=华为手机}, {id=14338, labelName=新基建}], seourl=https://report.iimedia.cn/repo3-0/38897.html, showPrice=6999.0, createTime=Wed Oct 23 13:50:35 CST 2019, freePages=null, bargainable=0, md5=2ec4107736afc1dc745f575380165498}, {iimediaId=64739, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/64739.html, readCount=5248, fileExt=null, hitWords=[5g, 5G], isBought=0, reportType=0, payType=null, price=6999.0, createrUserId=null, pubOrg=null, id=38748, publishTime=Thu Jun 13 13:53:07 CST 2019, visit_count=47301, orgName=null, hasFile=1, fileSize=9069234, titleLevel=全球5G产业, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/100012694107d7b6dbe114ace1d51a5b75a9eb91134fb5bee97e666ace3e3602d5bf3, code=null, discountPrice=999.0, fileKey=null, title=艾媒报告|2019-2025全球5G产业发展趋势与商业应用模式研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=15, categoryList=[{id=6, categoryName=电子信息产业}, {id=236, categoryName=其他}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:华为,电信,国脉科技,杰赛科技,恒泰实达,吉大通信,通宇通讯,京信通信,摩比发展(港股),东山精密,盛路通信,飞荣达,摩比发展(港股),东山精密,盛路通信,飞荣达,光迅科技,中际旭创,新易盛,天孚通信,剑桥科技,中兴通讯,诺基亚(美股),爱立信(美股),海格通信,宜通世纪,中富通,超讯通信,中通国脉,吉大通信,纵横通信

全球主要经济体加速推进5G商用落地,目前中国5G产业已形成规划、建设、运营和应用四大产业链环节,产业发展前景广阔,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。调查显示,有73.0%的网民看好5G技术未来发展,智能制造、车辆网、无线医疗是网民关注热点领域。而资本市场也积极关注5G产业生态圈,随着5G融入多项技术的程度加深,未来5G在传统行业的创新应用将成为重要的经济增长点,智慧出行、智慧医疗等下游应用率先成投资热点。

Major global economies have accelerated the promotion of 5G commercial landing. At present, China's 5G industry has formed four major industrial chains: planning, construction, operation and application. The industry has broad prospects for development. It is estimated that the number of 5G links in China will reach 428 million in 2025, and the direct economic output will reach 3.3 trillion yuan. IiMedia Research (Ai Media Consulting) monitoring found that in 2018, China's 5G industry chain in all aspects of the relevant enterprises revenue exceeded 100 million yuan, the development trend is good. According to the survey, 73.0% of the netizens are optimistic about the future development of 5G technology. Intelligent manufacturing, vehicle network and wireless medical treatment are the hotspots of netizens'attention. The capital market also pays close attention to the 5G industrial ecosphere. With the deepening integration of 5G into many technologies, the innovative application of 5G in traditional industries will become an important economic growth point in the future, and downstream applications such as smart travel and smart medical treatment will be the first investment hotspot., isPublished=1, filePath=20190613/【完整版】2019-2025全5G产业发展趋势与商业应用模式研究报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=76, printPrice=null, labelList=[{id=1490, labelName=5G}, {id=1491, labelName=5G产业}, {id=11306, labelName=5G/芯片}, {id=7665, labelName=电子信息产业}, {id=891, labelName=IT通讯}, {id=115, labelName=华为}, {id=10515, labelName=爱立信}, {id=9656, labelName=三星}, {id=36, labelName=中兴}, {id=10474, labelName=诺基亚}, {id=14338, labelName=新基建}], seourl=https://report.iimedia.cn/repo6-0/38748.html, showPrice=6999.0, createTime=Mon Jun 10 12:06:29 CST 2019, freePages=null, bargainable=0, md5=132011b17efc2a7cd2e53d3085669ac2}, {iimediaId=63941, sourceId=1, fileName=null, discount=1.0, srcFile=, iimediaUrl=http://www.iimedia.cn/63941.html, readCount=0, fileExt=null, hitWords=[5g, 5G], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=36335, publishTime=Thu Mar 28 19:34:18 CST 2019, visit_count=28855, orgName=null, hasFile=1, fileSize=3103150, titleLevel=中国5G产业, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/0000158d2297a995f110efa699fbd277025d4392f34cdaa49d8302fc69a661b95e65c, code=null, discountPrice=799.0, fileKey=null, title=艾媒研报 |中国5G产业及5G概念股研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=30, categoryList=[{id=6, categoryName=电子信息产业}, {id=236, categoryName=其他}], stat=null, module_type=0, introduce=5G作为中国的重点发展战略,预计到2025年中国5G资本支出将达到1.5万亿元(约合2230亿美元),有望带动国家直接经济产出6.3万亿元。总体而言,5G产业链由规划设计、基础设施建设、网络运营、产品及终端应用四大环节组成,无线主设备及传输设备这两部分占据通信网络产业链的大部分价值量。5G概念重要代表企业有中兴通讯(000063.SZ)、亨通光电(600487.SH)等。

China's 5G construction is in the leading position in the world. In the distribution of 5G industrial chain, wireless main equipment and transmission equipment occupy most of the value of the industrial chain. However, the threshold of network planning and design is high, and private design institutes need to be upgraded. In terms of wireless main equipment, antennas and PCBs are rising in volume and price, and the demand for small base stations is exploding. At the same time, 5G construction will continue to benefit transmission network equipment., isPublished=1, filePath=20190328/中国5G产业链与相关企业研究报告_完整版.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=57, printPrice=null, labelList=[{id=1490, labelName=5G}, {id=11306, labelName=5G/芯片}, {id=11271, labelName=战略新兴产业}, {id=15112, labelName=5G建设}, {id=15113, labelName=网络规划}, {id=15114, labelName=无线主设备}, {id=15115, labelName=天线}, {id=4582, labelName=PCB}, {id=15116, labelName=基站设备}, {id=15117, labelName=基站天线}, {id=15118, labelName=滤波器}, {id=15119, labelName=小基站}, {id=5015, labelName=光纤光缆}, {id=6195, labelName=中兴通讯}, {id=11426, labelName=亨通光电}, {id=15120, labelName=深南电路}, {id=15121, labelName=中天科技}, {id=15122, labelName=中际旭创}, {id=15123, labelName=景旺电子}, {id=15124, labelName=东山精密}, {id=15125, labelName=长飞光纤}, {id=15126, labelName=大富科技}, {id=4383, labelName=AI}, {id=9435, labelName=5G产业链}, {id=891, labelName=IT通讯}, {id=4435, labelName=电信运营}, {id=150, labelName=物联网}, {id=36, labelName=中兴}, {id=115, labelName=华为}, {id=1, labelName=小米}, {id=9307, labelName=VIVO}, {id=186, labelName=OPPO}, {id=42, labelName=苹果}, {id=6089, labelName=5G概念股}, {id=545, labelName=车联网}, {id=9415, labelName=无线医疗}, {id=14338, labelName=新基建}], seourl=https://report.iimedia.cn/repo6-0/36335.html, showPrice=5999.0, createTime=Thu Mar 28 15:44:37 CST 2019, freePages=null, bargainable=0, md5=27fd8165dfcb63dcdf48998ec01a76c6}, {iimediaId=63562, sourceId=1, fileName=null, discount=1.0, srcFile=, iimediaUrl=http://www.iimedia.cn/63562.html, readCount=5130, fileExt=null, hitWords=[5g, 5G], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=36282, publishTime=Sat Feb 09 20:08:01 CST 2019, visit_count=13440, orgName=null, hasFile=1, fileSize=7467424, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/1000138d3306909aa1d305438a8963d9d90be15c1211dbed5c8e915e203ddd70b47b4, code=null, discountPrice=799.0, fileKey=null, title=艾媒报告|2018-2019 中国5G产业全景图谱及发展趋势分析, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=39, categoryList=[{id=6, categoryName=电子信息产业}, {id=186, categoryName=其他}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌包括:国脉科技、杰赛科技、恒泰实达、吉大通信、三维通信、海格通信、润建通信、华星创业、世纪鼎利、宜通世纪、信维通信、麦捷科技、春兴精工、爱施德、立讯精密、硕贝德、三安光电、华为、中兴通讯、小米科技、三星电子、联想集团、苹果公司、OPPO、vivo、拓邦股份、和而泰、高新兴、日海通讯、广和通、中国移动、中国联通、中国电信、鹏博士

政策支持和技术进步推动中国5G产业快速发展,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元,产业市场前景广阔。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。而资本市场也积极关注5G产业生态圈,智慧出行、智慧医疗下游应用成投资热点。

According to the data of iiMedia Research,73.0%of netizens are optimistic about the future development of 5G technology.Intelligent manufacturing,vehicle network and wireless medical care are hot spots for netizens.As 5G integrates into multiple technologies,the innovative application of 5G in the traditional industry will become an important economic growth point., isPublished=1, filePath=20190204/【完整版】2018-2019 中国5G产业全景图谱及发展趋势分析.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=60, printPrice=null, labelList=[{id=1490, labelName=5G}, {id=11306, labelName=5G/芯片}, {id=11271, labelName=战略新兴产业}, {id=15306, labelName=移动通信系统}, {id=15307, labelName=5G移动通信基站}, {id=15308, labelName=美国5G发展情况}, {id=15309, labelName=日本5G发展情况}, {id=15310, labelName=韩国5G发展情况}, {id=15311, labelName=欧盟5G发展情况}, {id=15312, labelName=5G应用场景}, {id=9435, labelName=5G产业链}, {id=1492, labelName=5G技术}, {id=9848, labelName=智能制造}, {id=9415, labelName=无线医疗}, {id=8982, labelName=中国移动}, {id=8561, 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智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。

Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios., isPublished=1, filePath=20210111/【完整版】2020中国智慧场景服务专题报告.pdf, updateTime=Thu Feb 18 17:44:31 CST 2021, authorId=null, pageNum=58, printPrice=null, labelList=[{id=12715, labelName=智慧场景服务}, {id=12716, labelName=智慧场景}, {id=11327, labelName=互联网综合}, {id=23, labelName=互联网}, {id=14338, labelName=新基建}, {id=1490, labelName=5G}, {id=4383, labelName=AI}, {id=850, labelName=云计算}, {id=1373, labelName=智慧城市}, {id=424, labelName=智能硬件}, {id=181, labelName=APP}, {id=232, labelName=小程序}, {id=16887, labelName=手机系统内置功能服务}, {id=16313, labelName=快应用}, {id=6128, labelName=商圈}, {id=1318, labelName=出行}, {id=909, labelName=酒店}, {id=1583, labelName=航班管家}, {id=12717, labelName=及刻}, {id=16888, labelName=维智科技}], seourl=https://report.iimedia.cn/repo1-0/39276.html, showPrice=5999.0, createTime=Mon Jan 11 15:16:14 CST 2021, freePages=null, bargainable=0, md5=636a08084070114485f1bc059799681b}, {iimediaId=75604, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/75604.html, readCount=7718, fileExt=null, hitWords=[5g, 5G], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39255, publishTime=Fri Dec 04 17:57:59 CST 2020, visit_count=20152, orgName=null, hasFile=1, fileSize=6469601, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001326097ac20e107018c95432afd32d5ae6de608b3dca0653ec1c0cbaf1ad08a54, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2020年中国未来音乐业态专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=10, categoryList=[{id=13, categoryName=大文娱}, {id=159, categoryName=音乐}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:咪咕音乐,唱吧,洛天依。

2020年在新冠疫情影响下,中国音乐行业线下业务受到影响,但云Live、同屏K歌、IOT家庭音乐等新业态形式得到发展机会,行业加快与前沿技术的融合。iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐市场规模将超过290亿元,2021年更有望达到317.6亿元。随着5G、AI、区块链等前沿技术成熟度加强,其在音乐领域的落地应用也不断加速,而在线音乐用户也看好该类融合,68.6%的受访用户对前沿技术在音乐行业的落地应用表示乐观态度。

In 2020, under the influence of Covid-19, offline business of China music industry are affected. But Cloud Live, same screen karaoke, IOT family music and other new formats get development opportunities, and the industry accelerates the integration with the advanced technology. As the data of iiMedia showed, market scale of China digital music industry will exceed 29 billion yuan in 2020 and reach 31.76 billion yuan in 2021. With the maturity of 5G, AI, blockchain and other advanced technologies, their application in the music industry are also accelerating. 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关于“5G”的报告

5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月,中国5G手机出货量累计达到7750.8万部,占智能手机总出货量的44.2%;上市5G新机型累计119款,占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道,导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示,受访用户购买5G手机最主要原因在于正常更替手机,占比41.6%。而非5G手机用户中,73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性,相反,5G通信套餐价格昂贵、商用城市较少,均使置换5G手机的性价比较低,阻碍其市场普及。未来只有从需求端出发激发消费者刚需,将5G在通信传输方面的优势在智能手机体现,同时挖掘能够依靠5G手机搭载的杀手级应用产品,才能加速5G手机普及。

5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization.

本报告研究涉及企业/品牌/案例:华为,小米,vivo,OPPO,中国移动,中国联通,中国电信,苹果,诺基亚,魅族,三星,一加,红米,荣耀,高通,联发科,紫光展锐,英特尔,Broadcom,Skyworks,Qorvo,Murate,LG,三洋,宁德时代,比亚迪,NanoGraf,京东方,深天马A,华星光电

随着智能手机的不断普及,4G市场饱和趋势已经显现,5G商用的落地将带动5G手机发展,为手机产业带来新的活力。iiMedia Research(艾媒咨询)数据显示,预计2020-2023年将会出现5G手机的换机潮,2023年全球5G智能手机出货量将会增至40130万台。目前,华为、VO、小米等中国手机品牌都已经参与了5G市场争夺战。并且,5G手机将进一步带动产业链上下游发展,上游的元器件制造商、中游的通信设备商和下游的终端厂商都将收益,预计2025年5G相关产品和服务市场规模将达到1.15万亿元。艾媒咨询分析师认为,在政策利好、经济繁荣、技术发展和社会需求扩大的背景下,5G手机行业将会加速发展,具备较强技术实力和经济实力的玩家有望成为赛道领跑者,行业头部效应逐渐凸显。

With the continuous popularization of smart phones, the saturation trend of 4G market has emerged. The landing of 5G commercial will drive the development of 5G mobile phones and bring new vitality to the mobile phone industry. IiMedia Research (AI Media Consulting) data show that it is expected that there will be a change of 5G mobile phones in 2020-2023, and the global shipment of 5G smart phones will increase to 401.3 million units in 2023. At present, Huawei, VO, Xiaomi and other Chinese mobile phone brands have all taken part in the 5G market battle. In addition, 5G mobile phones will further drive the development of the upstream and downstream of the industrial chain. The upstream component manufacturers, the middle-stream communication equipment manufacturers and the downstream terminal manufacturers will all benefit. It is estimated that the market size of 5G related products and services will reach 1.15 trillion yuan in 2025. Ai Mei's consulting analysts believe that under the background of favorable policies, economic prosperity, technological development and expanding social demand, the 5G mobile phone industry will accelerate its development. Players with strong technological and economic strength are expected to become track leaders and the head effect of the industry will gradually become prominent.

本报告研究涉及企业/品牌/案例:华为,电信,国脉科技,杰赛科技,恒泰实达,吉大通信,通宇通讯,京信通信,摩比发展(港股),东山精密,盛路通信,飞荣达,摩比发展(港股),东山精密,盛路通信,飞荣达,光迅科技,中际旭创,新易盛,天孚通信,剑桥科技,中兴通讯,诺基亚(美股),爱立信(美股),海格通信,宜通世纪,中富通,超讯通信,中通国脉,吉大通信,纵横通信

全球主要经济体加速推进5G商用落地,目前中国5G产业已形成规划、建设、运营和应用四大产业链环节,产业发展前景广阔,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。调查显示,有73.0%的网民看好5G技术未来发展,智能制造、车辆网、无线医疗是网民关注热点领域。而资本市场也积极关注5G产业生态圈,随着5G融入多项技术的程度加深,未来5G在传统行业的创新应用将成为重要的经济增长点,智慧出行、智慧医疗等下游应用率先成投资热点。

Major global economies have accelerated the promotion of 5G commercial landing. At present, China's 5G industry has formed four major industrial chains: planning, construction, operation and application. The industry has broad prospects for development. It is estimated that the number of 5G links in China will reach 428 million in 2025, and the direct economic output will reach 3.3 trillion yuan. IiMedia Research (Ai Media Consulting) monitoring found that in 2018, China's 5G industry chain in all aspects of the relevant enterprises revenue exceeded 100 million yuan, the development trend is good. According to the survey, 73.0% of the netizens are optimistic about the future development of 5G technology. Intelligent manufacturing, vehicle network and wireless medical treatment are the hotspots of netizens'attention. The capital market also pays close attention to the 5G industrial ecosphere. With the deepening integration of 5G into many technologies, the innovative application of 5G in traditional industries will become an important economic growth point in the future, and downstream applications such as smart travel and smart medical treatment will be the first investment hotspot.

本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。

智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。

Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios.


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