6月30日，2021南京数字文娱生态大会暨2021CITC网易创新创业大赛启动仪式成功举办。艾媒咨询CEO张毅出席了本次大会并发表了《5G背景下的大文娱发展趋势》主题演讲，围绕中国文娱产业发展背景、新生代发展需求、及5G发展下的大文娱产业趋势三大方面进行分享，为文娱产业发展带来新观点、新视角和新机遇。

本报告研究涉及企业/品牌/案例：沃音乐，虎牙直播，淘宝直播

5月20日，由四川联通、联通在线以及中国联通MEC运营中心联合主办，联通沃音乐协办的“2021年5G新文创产业峰会”(NCCIS2021)在成都成功举办。艾媒咨询集团CEO兼首席分析师张毅受邀参加本次峰会，并现场发布《2021年中国5G+新文创产业研究报告》，透过数据为大家带来“新视野”。《2021年中国5G+新文创产业研究报告》由艾媒咨询联合联通沃音乐共同发布。报告对中国5G+新文创发展背景、概况、特点等进行全面分析，并围绕5G+影视、5G+党建、5G+音乐、5G+直播、5G+短视频、5G+旅游等细分领域发展现状，以及结合5G+新文创标杆案例介绍，全面解读中国5G+新文创未来发展趋势。
On May 20, the "2021 5g new cultural and Creative Industry Summit" (nccis2021), CO sponsored by Sichuan Unicom, Unicom online and China Unicom MEC operation center and co sponsored by Unicom Wo music, was successfully held in Chengdu. Zhang Yi, CEO and chief analyst of iimedia Consulting Group, was invited to attend the summit and released the "Research Report on China's 5g + new cultural and creative industries in 2021" on the spot to bring you "new vision" through data《 The Research Report on China's 5g + new cultural and creative industries in 2021 was jointly released by iimedia consulting and Unicom Wo music. The report comprehensively analyzes the development background, general situation and characteristics of China's 5g + new cultural innovation, and comprehensively interprets the future development trend of China's 5g + new cultural innovation around the development status of 5g + film and television, 5g + party building, 5g + music, 5g + live broadcast, 5g + short video, 5g + tourism and other sub fields, as well as the introduction of 5g + new cultural innovation benchmarking cases.

5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月，中国5G手机出货量累计达到7750.8万部，占智能手机总出货量的44.2%;上市5G新机型累计119款，占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道，导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示，受访用户购买5G手机最主要原因在于正常更替手机，占比41.6%。而非5G手机用户中，73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性，相反，5G通信套餐价格昂贵、商用城市较少，均使置换5G手机的性价比较低，阻碍其市场普及。未来只有从需求端出发激发消费者刚需，将5G在通信传输方面的优势在智能手机体现，同时挖掘能够依靠5G手机搭载的杀手级应用产品，才能加速5G手机普及。

5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization.

本报告研究涉及企业/品牌/案例：华为，小米，vivo，OPPO，中国移动，中国联通，中国电信，苹果，诺基亚，魅族，三星，一加，红米，荣耀，高通，联发科，紫光展锐，英特尔，Broadcom，Skyworks，Qorvo，Murate，LG，三洋，宁德时代，比亚迪，NanoGraf，京东方，深天马A，华星光电

随着智能手机的不断普及，4G市场饱和趋势已经显现，5G商用的落地将带动5G手机发展，为手机产业带来新的活力。iiMedia Research（艾媒咨询）数据显示，预计2020-2023年将会出现5G手机的换机潮，2023年全球5G智能手机出货量将会增至40130万台。目前，华为、VO、小米等中国手机品牌都已经参与了5G市场争夺战。并且，5G手机将进一步带动产业链上下游发展，上游的元器件制造商、中游的通信设备商和下游的终端厂商都将收益，预计2025年5G相关产品和服务市场规模将达到1.15万亿元。艾媒咨询分析师认为，在政策利好、经济繁荣、技术发展和社会需求扩大的背景下，5G手机行业将会加速发展，具备较强技术实力和经济实力的玩家有望成为赛道领跑者，行业头部效应逐渐凸显。

With the continuous popularization of smart phones, the saturation trend of 4G market has emerged. The landing of 5G commercial will drive the development of 5G mobile phones and bring new vitality to the mobile phone industry. IiMedia Research (AI Media Consulting) data show that it is expected that there will be a change of 5G mobile phones in 2020-2023, and the global shipment of 5G smart phones will increase to 401.3 million units in 2023. At present, Huawei, VO, Xiaomi and other Chinese mobile phone brands have all taken part in the 5G market battle. In addition, 5G mobile phones will further drive the development of the upstream and downstream of the industrial chain. The upstream component manufacturers, the middle-stream communication equipment manufacturers and the downstream terminal manufacturers will all benefit. It is estimated that the market size of 5G related products and services will reach 1.15 trillion yuan in 2025. Ai Mei's consulting analysts believe that under the background of favorable policies, economic prosperity, technological development and expanding social demand, the 5G mobile phone industry will accelerate its development. Players with strong technological and economic strength are expected to become track leaders and the head effect of the industry will gradually become prominent.

本报告研究涉及企业/品牌/案例：华为,电信，国脉科技，杰赛科技，恒泰实达，吉大通信，通宇通讯，京信通信，摩比发展（港股），东山精密，盛路通信，飞荣达，摩比发展（港股），东山精密，盛路通信，飞荣达，光迅科技，中际旭创，新易盛，天孚通信，剑桥科技，中兴通讯，诺基亚（美股），爱立信（美股），海格通信，宜通世纪，中富通，超讯通信，中通国脉，吉大通信，纵横通信

全球主要经济体加速推进5G商用落地，目前中国5G产业已形成规划、建设、运营和应用四大产业链环节，产业发展前景广阔，预计2025年中国5G连接数将达4.28亿个，带动直接经济产出达3.3万亿元。iiMedia Research（艾媒咨询）监测发现，2018年中国5G产业链各个环节相关企业营收均超亿元，发展态势良好。调查显示，有73.0%的网民看好5G技术未来发展，智能制造、车辆网、无线医疗是网民关注热点领域。而资本市场也积极关注5G产业生态圈，随着5G融入多项技术的程度加深，未来5G在传统行业的创新应用将成为重要的经济增长点，智慧出行、智慧医疗等下游应用率先成投资热点。

Major global economies have accelerated the promotion of 5G commercial landing. At present, China's 5G industry has formed four major industrial chains: planning, construction, operation and application. The industry has broad prospects for development. It is estimated that the number of 5G links in China will reach 428 million in 2025, and the direct economic output will reach 3.3 trillion yuan. IiMedia Research (Ai Media Consulting) monitoring found that in 2018, China's 5G industry chain in all aspects of the relevant enterprises revenue exceeded 100 million yuan, the development trend is good. According to the survey, 73.0% of the netizens are optimistic about the future development of 5G technology. Intelligent manufacturing, vehicle network and wireless medical treatment are the hotspots of netizens'attention. The capital market also pays close attention to the 5G industrial ecosphere. With the deepening integration of 5G into many technologies, the innovative application of 5G in traditional industries will become an important economic growth point in the future, and downstream applications such as smart travel and smart medical treatment will be the first investment hotspot.

5G作为中国的重点发展战略，预计到2025年中国5G资本支出将达到1.5万亿元(约合2230亿美元)，有望带动国家直接经济产出6.3万亿元。总体而言，5G产业链由规划设计、基础设施建设、网络运营、产品及终端应用四大环节组成，无线主设备及传输设备这两部分占据通信网络产业链的大部分价值量。5G概念重要代表企业有中兴通讯(000063.SZ)、亨通光电(600487.SH)等。

China's 5G construction is in the leading position in the world. In the distribution of 5G industrial chain, wireless main equipment and transmission equipment occupy most of the value of the industrial chain. However, the threshold of network planning and design is high, and private design institutes need to be upgraded. In terms of wireless main equipment, antennas and PCBs are rising in volume and price, and the demand for small base stations is exploding. At the same time, 5G construction will continue to benefit transmission network equipment.

本报告研究涉及企业/品牌包括:国脉科技、杰赛科技、恒泰实达、吉大通信、三维通信、海格通信、润建通信、华星创业、世纪鼎利、宜通世纪、信维通信、麦捷科技、春兴精工、爱施德、立讯精密、硕贝德、三安光电、华为、中兴通讯、小米科技、三星电子、联想集团、苹果公司、OPPO、vivo、拓邦股份、和而泰、高新兴、日海通讯、广和通、中国移动、中国联通、中国电信、鹏博士

政策支持和技术进步推动中国5G产业快速发展，预计2025年中国5G连接数将达4.28亿个，带动直接经济产出达3.3万亿元，产业市场前景广阔。iiMedia Research（艾媒咨询）监测发现，2018年中国5G产业链各个环节相关企业营收均超亿元，发展态势良好。而资本市场也积极关注5G产业生态圈，智慧出行、智慧医疗下游应用成投资热点。

According to the data of iiMedia Research,73.0%of netizens are optimistic about the future development of 5G technology.Intelligent manufacturing,vehicle network and wireless medical care are hot spots for netizens.As 5G integrates into multiple technologies,the innovative application of 5G in the traditional industry will become an important economic growth point.

2030年，5G带动的直接产出和间接产出预计将分别达到6.3万亿元和10.6万亿元。艾媒咨询分析师认为， 随着国家对5G技术科技创新投入和支持，与5G有关的热点层出不穷，未来中国5G技术有望进一步提升。

华为：2018年面向5G的室内覆盖数字化演进白皮书