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关于“5G”的报告

5G手机在2020年开始迅速扩大在市场的话语权。2020年截至7月,中国5G手机出货量累计达到7750.8万部,占智能手机总出货量的44.2%;上市5G新机型累计119款,占总上市机型的46.5%。而2019年全年5G手机出货量及上市新机型分别仅为1376.9万部及35款。5G手机在市场渗透率的上升最主要因素还是在于各大厂商跟进新款产品的时候转向5G赛道,导致消费者在购买新机时被动接受5G手机产品。iiMedia Research(艾媒咨询)数据显示,受访用户购买5G手机最主要原因在于正常更替手机,占比41.6%。而非5G手机用户中,73.3%认为现阶段大众没有购买5G手机的必要。5G手机目前未体现出明显优于其他主流智能手机的特性,相反,5G通信套餐价格昂贵、商用城市较少,均使置换5G手机的性价比较低,阻碍其市场普及。未来只有从需求端出发激发消费者刚需,将5G在通信传输方面的优势在智能手机体现,同时挖掘能够依靠5G手机搭载的杀手级应用产品,才能加速5G手机普及。

5G smartphone rapidly expand its discourse power in the market in 2020. YTD 5G smartphone shipments were 77.508 million units, represented 44.2% of the total shipment. The total number of new models were 119, accounting for 46.5% of the total new models. Comparatively, total 5G smartphone shipments and new models released in 2019 were 13.769 million and 35. The main reason for the increase of 5G mobile smartphone market penetration is that the major manufacturers turn to compete in the 5G market when they released the new products, which led to consumers’ passively acceptance 5G smartphone. As the data of iiMedia Research showed, 41.6% of the interviewees purchased 5G smartphone because of the normal replacement of the mobile phones. However, 73.3% of non-5G smartphone users think that it is not necessary for the public to buy 5G smartphone at this stage. At present, 5G mobile smartphone do not show obvious advantages over other mainstream smartphones. On the contrary, the high traffic pricing of 5G smartphone and the lack of commercial cities make the replacement of 5G smartphone with low cost performance, and thus hinder its market popularization. In the future, only by standing from the demand side, reflecting the advantages of 5G in communication transmission in smartphones, and developing killer application that can only rely on 5G smartphones, can we accelerate its popularization.

本报告研究涉及企业/品牌/案例:华为,小米,vivo,OPPO,中国移动,中国联通,中国电信,苹果,诺基亚,魅族,三星,一加,红米,荣耀,高通,联发科,紫光展锐,英特尔,Broadcom,Skyworks,Qorvo,Murate,LG,三洋,宁德时代,比亚迪,NanoGraf,京东方,深天马A,华星光电

随着智能手机的不断普及,4G市场饱和趋势已经显现,5G商用的落地将带动5G手机发展,为手机产业带来新的活力。iiMedia Research(艾媒咨询)数据显示,预计2020-2023年将会出现5G手机的换机潮,2023年全球5G智能手机出货量将会增至40130万台。目前,华为、VO、小米等中国手机品牌都已经参与了5G市场争夺战。并且,5G手机将进一步带动产业链上下游发展,上游的元器件制造商、中游的通信设备商和下游的终端厂商都将收益,预计2025年5G相关产品和服务市场规模将达到1.15万亿元。艾媒咨询分析师认为,在政策利好、经济繁荣、技术发展和社会需求扩大的背景下,5G手机行业将会加速发展,具备较强技术实力和经济实力的玩家有望成为赛道领跑者,行业头部效应逐渐凸显。

With the continuous popularization of smart phones, the saturation trend of 4G market has emerged. The landing of 5G commercial will drive the development of 5G mobile phones and bring new vitality to the mobile phone industry. IiMedia Research (AI Media Consulting) data show that it is expected that there will be a change of 5G mobile phones in 2020-2023, and the global shipment of 5G smart phones will increase to 401.3 million units in 2023. At present, Huawei, VO, Xiaomi and other Chinese mobile phone brands have all taken part in the 5G market battle. In addition, 5G mobile phones will further drive the development of the upstream and downstream of the industrial chain. The upstream component manufacturers, the middle-stream communication equipment manufacturers and the downstream terminal manufacturers will all benefit. It is estimated that the market size of 5G related products and services will reach 1.15 trillion yuan in 2025. Ai Mei's consulting analysts believe that under the background of favorable policies, economic prosperity, technological development and expanding social demand, the 5G mobile phone industry will accelerate its development. Players with strong technological and economic strength are expected to become track leaders and the head effect of the industry will gradually become prominent.

本报告研究涉及企业/品牌/案例:华为,电信,国脉科技,杰赛科技,恒泰实达,吉大通信,通宇通讯,京信通信,摩比发展(港股),东山精密,盛路通信,飞荣达,摩比发展(港股),东山精密,盛路通信,飞荣达,光迅科技,中际旭创,新易盛,天孚通信,剑桥科技,中兴通讯,诺基亚(美股),爱立信(美股),海格通信,宜通世纪,中富通,超讯通信,中通国脉,吉大通信,纵横通信

全球主要经济体加速推进5G商用落地,目前中国5G产业已形成规划、建设、运营和应用四大产业链环节,产业发展前景广阔,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。调查显示,有73.0%的网民看好5G技术未来发展,智能制造、车辆网、无线医疗是网民关注热点领域。而资本市场也积极关注5G产业生态圈,随着5G融入多项技术的程度加深,未来5G在传统行业的创新应用将成为重要的经济增长点,智慧出行、智慧医疗等下游应用率先成投资热点。

Major global economies have accelerated the promotion of 5G commercial landing. At present, China's 5G industry has formed four major industrial chains: planning, construction, operation and application. The industry has broad prospects for development. It is estimated that the number of 5G links in China will reach 428 million in 2025, and the direct economic output will reach 3.3 trillion yuan. IiMedia Research (Ai Media Consulting) monitoring found that in 2018, China's 5G industry chain in all aspects of the relevant enterprises revenue exceeded 100 million yuan, the development trend is good. According to the survey, 73.0% of the netizens are optimistic about the future development of 5G technology. Intelligent manufacturing, vehicle network and wireless medical treatment are the hotspots of netizens'attention. The capital market also pays close attention to the 5G industrial ecosphere. With the deepening integration of 5G into many technologies, the innovative application of 5G in traditional industries will become an important economic growth point in the future, and downstream applications such as smart travel and smart medical treatment will be the first investment hotspot.

本报告研究涉及企业/品牌/案例:荔枝,喜马拉雅。

中国在线音频行业从1997年开始起步,受益于互联网及其后的移动互联网的普及,于2011年以后开始逐渐成熟,平台分化为UGC和PGC两大类,二者在商业模式、内容来源等方面有较大区别。在线音频行业的用户增长稳定,iiMedia Research(艾媒咨询)数据显示,2019年在线音频用户数量为4.9亿,相较于2018年增加了14.0%,预计到2020年用户数量可以达到5.4亿。同时,新一代年轻人拥有多样化的需求,注重个性和体验且支付意愿较强,使得在线音频行业拥有较强的增长潜力。未来,随着5G、IoT等通讯技术的增长,用户在手机、电脑、智能家居、车载音箱等多个设备和多个场景的体验会更好,在线音频的应用有望更加深入。与此同时,播客也会由小众走向大众,能满足人们各种休闲娱乐需求的娱乐类音频也会拥有较大的增长空间。

China's online audio industry started in 1997, benefited from the popularity of the Internet and the mobile Internet , and gradually matured after 2011. The platform is divided into UGC and PGC, which are quite different in business model and content source and so on. The growth of users in the online audio industry is stable. As the data of iiMedia Research showed, the number of online audio users in 2019 is 490 million, an increase of 14.0% compared with that in 2018. It is estimated that the number of users can reach 540 million by 2020. At the same time, the new generation of young people have diversified needs, pay attention to personality and experience, and have strong willingness to pay, which makes the online audio industry have strong growth potential. In the future, with the growth of 5G, IoT and other communication technologies, users will have better experience in mobile phones, computers, smart home, car speakers and other devices and scenes, and the application of online audio is expected to be more in-depth. At the same time, Podcasts will also become popular . Entertainment audio, which can meet people's various leisure and entertainment needs, will also have greater space for growth.

本报告研究涉及企业/品牌/案例:移动认证,华为应用市场,App Store,应用宝。

随着通信技术水平的迅速发展及电信业务的普及,中国移动应用产业链逐渐完善,行业发展速度加快。产业上游方面,2020年截至7月,中国在架移动应用达到357万款,厂商更加注重对用户便捷、安全体验的满足。中游方面,移动应用分发渠道发展产生了重要变化。iiMedia Research(艾媒咨询)数据显示,2020年中国小程序用户规模预计达到8.3亿人,新兴渠道对传统应用商店分发模式形成冲击。另一方面,在中美关系紧张的情况下,华为推进的HMS生态系统建设有望对标iOS及安卓,未来该系统有机会成为开发厂商竞争新赛道。下游方面,移动应用在应用场景方面也往更加垂直化的方向发展,如电商、文娱等领域催生出更加细分的场景,也从更多维度满足用户需求,在总体移动应用用户规模增速放缓的情况下,挖掘新的发展机会。

With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored.

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