艾媒咨询 | 2026-2027年中国酒类产业发展与消费行为洞察报告

酒类产业作为我国食品消费领域的核心支柱赛道，深度嵌入居民日常餐饮、商务社交与文化消费场景，同时也是传统消费产业升级与中华文化价值输出的重要载体。当前，行业正处于从总量扩张向结构优化转型的关键期，发展逻辑由产能与渠道的粗放增长转向品牌价值、品质表达与场景适配能力的全面提升。从宏观环境来看，国家层面对产业端与消费端均给予了规范引导，白酒生产准入与食品安全国家标准体系持续完善，为行业合规发展筑牢底线；消费税政策优化与产区生态保护政策逐步落地，推动行业向品牌化、集约化、品质化方向演进。经济层面，居民人均可支配收入稳步增长与消费结构持续升级，为中高端酒类产品的渗透率提升奠定了坚实购买力基础。社会层面，消费代际迭代、宴席与商务场景常态化以及国潮文化的兴起，共同重塑了酒类消费形态，催生出对品质化、个性化、场景化酒类产品的旺盛需求。技术层面，数字化酿造工艺、智慧供应链体系以及全渠道新零售模式的快速迭代，推动行业从传统产销模式向数据驱动的精细化运营升级，行业竞争焦点正从单一的渠道铺货比拼转移至品牌文化塑造与全链路消费者运营能力。
全球领先的新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国酒类产业发展与消费行为洞察报告》显示，截至2026年6月30日，中国现存酒类相关企业148.92万家。区域分布呈现明显集聚特征，广东坐拥超19万家酒类企业，占全国总量的13.4%，是核心产业承载地；山东、贵州紧随其后，相关企业分别约13.6万家、9.45万家。2025年中国酒类新零售市场规模达到1740.0亿元，其中白酒市场规模预计2027年将达到10709亿元，正式迈入万亿市场。国内酒类产业链完备、产区集群优势与本土化品牌影响力持续巩固，2021-2025年中国酒类出口规模从2021年的43.10亿元持续攀升，2025年至91.62亿元，名优白酒的海外认知度逐步提升。
消费者行为与需求特征方面，2026年中国消费者购买过的酒品牌中，青岛啤酒占比最高，达到31.13%，其次是雪花啤酒，占比28.39%，中国劲酒占比27.66%，位列第三；选购酒类产品时，最关注的三个因素分别是口感/风味（38.49%）、原料/酿造工艺（34.07%）和营养保健功能（30.60%）。2026年中国酒类新零售用户认为市场主要存在的问题中，占比最高的是“价格混乱，虚标原价、虚假促销”，占比达到30.97%；其次是“假货泛滥，正品保障不足”，占比29.58%；第三位是“品质同质化严重，缺乏产品特色”，占比28.33%。艾媒咨询分析师认为，用户对酒类新零售市场存在的问题主要集中在价格不透明、假货泛滥和虚假宣传等方面，占比均超过27%，反映出酒类新零售市场在价格诚信、正品保障和信息透明度等方面存在较大问题，亟须加强监管和规范。
在重点企业布局与未来趋势层面，行业内代表性企业如五粮液、山西汾酒与泸州老窖，各自依托差异化的产品策略与产区禀赋构筑竞争优势。五粮液以浓香型高端白酒为核心，依托多品牌矩阵与全渠道布局巩固行业龙头地位；山西汾酒深耕清香型赛道，凭借全国化市场拓展与“抓两头带中间”的产品结构实现持续高速增长；泸州老窖则依托百年窖池资源优势，以“双品牌、三品系、大单品”战略持续强化浓香鼻祖的品牌价值。展望未来，中国酒类产业将沿着品质升级、品牌集中、场景细分与文化出海四大主线演进。消费分级与场景分化将推动产品从大众普适向圈层化、场景化方向进化；跨境渠道铺设与海外文化推广则为中国名优酒品出海开辟新的增长空间。在产业结构优化、消费持续升级与品牌价值重塑的多重作用下，行业长期发展空间依然广阔，在头部品牌引领下的结构性增长机会值得期待。
The alcoholic beverage industry serves as a core pillar sector in China's food consumption landscape, deeply integrated into residents' daily dining, business social interactions, and cultural consumption scenarios. It also functions as a vital vehicle for upgrading traditional consumer industries and promoting Chinese cultural values. Currently, the industry is undergoing a critical transition from quantitative expansion to structural optimization, shifting its development focus from extensive growth in production capacity and distribution channels to comprehensive improvements in brand value, quality representation, and scenario adaptability. From a macro perspective, both the national government and the industry have provided regulatory guidance for both the industry and consumers; the continuous refinement of national standards for baijiu production approvals and food safety has established a solid foundation for compliant industry development, while optimized consumption tax policies and ecological protection measures in production regions are driving the industry toward greater branding, efficiency, and quality. Economically, steady growth in per capita disposable income and ongoing upgrades in consumption patterns have created a robust purchasing power base for mid-to-high-end alcoholic products. Socially, generational shifts in consumption preferences, the normalization of banquets and business events, and the rise of China-fashion culture have collectively reshaped alcohol consumption patterns, fostering strong demand for high-quality, personalized, and context-specific beverages. Technologically, rapid advancements in digital brewing processes, smart supply chain systems, and omnichannel retail models are transforming the industry from traditional production and sales models to data-driven, precision-oriented operations. The competitive focus has shifted from mere channel expansion to brand culture building and end-to-end consumer engagement capabilities.
The latest "2026–2027 China Alcoholic Beverage Industry Development and Consumer Behavior Insights Report" released by iiMedia Research, a globally leading third-party data mining and analysis institution for new economic industries, shows that as of June 30, 2026, there were 1.4892 million alcohol-related enterprises in China. The regional distribution exhibits distinct clustering characteristics: Guangdong hosts over 190,000 alcohol enterprises, accounting for 13.4% of the national total, making it the core industrial hub; Shandong and Guizhou follow closely with approximately 136,000 and 94,500 enterprises, respectively. By 2025, the scale of China's new retail market for alcoholic beverages is projected to reach 174.0 billion yuan, with the baijiu market expected to hit 1,070.9 billion yuan by 2027, officially entering a trillion-yuan market. With a comprehensive domestic alcohol industry chain, sustained advantages in regional clusters, and the growing influence of local brands, China's alcohol exports have risen steadily from 4.31 billion yuan in 2021 to 9.162 billion yuan by 2025, while the international recognition of premium baijiu brands continues to improve.
In terms of consumer behavior and demand characteristics, among the liquor brands purchased by Chinese consumers in 2026, Tsingtao Beer accounted for the highest proportion at 31.13%, followed by Snow Beer at 28.39%, and China Jinjiu at 27.66%, ranking third. When selecting alcoholic products, the three most critical factors were taste/flavor (38.49%), raw materials/brewing process (34.07%), and nutritional health benefits (30.60%). Among the main issues identified by Chinese new retail consumers of alcoholic beverages in 2026, "price confusion, false labeling of original prices, and misleading promotions" accounted for the largest share at 30.97%; followed by "widespread counterfeit products and insufficient authenticity assurance" at 29.58%; and third was "severe product homogenization and a lack of distinctive features" at 28.33%. Analysts from iiMedia Research noted that user concerns regarding the new retail market for alcoholic beverages primarily focused on price opacity, counterfeit proliferation, and false advertising, each exceeding 27%, highlighting significant shortcomings in price integrity, authenticity assurance, and information transparency, which urgently require enhanced regulation and standardization.
In terms of key enterprise positioning and future trends, representative companies in the industry such as Wuliangye, Shanxi Fenjiu, and Luzhou Laojiao have each established competitive advantages through differentiated product strategies and regional endowments. Wuliangye focuses on premium strong-aroma baijiu, consolidating its industry leadership through a multi-brand portfolio and a comprehensive channel strategy; Shanxi Fenjiu specializes in light-aroma baijiu, achieving sustained rapid growth through nationwide market expansion and a product structure that targets both ends while driving growth in the middle segment; Luzhou Laojiao leverages its century-old fermentation cellars to continuously strengthen the brand value of being the pioneer of strong-aroma baijiu through its "dual brands, three product lines, and flagship products" strategy. Looking ahead, China's liquor industry will evolve along four main axes: quality enhancement, brand consolidation, scenario segmentation, and cultural globalization. Consumer stratification and scenario differentiation will drive products to evolve from mass-market offerings toward niche and context-specific products; cross-border channel development and overseas cultural promotion will open new growth avenues for China's premium liquor brands. Under the combined effects of industrial structure optimization, continuous consumption upgrading, and brand value repositioning, the industry still holds significant long-term growth potential, with structural growth opportunities led by leading brands being highly anticipated.

艾媒咨询 | 2026-2027年中国汽车行业发展及消费需求洞察报告

汽车行业作为我国制造业的核心支柱产业，深度嵌入居民日常出行消费与产业升级进程，同时也是新能源革命与智能网联产业生态中的关键载体。当前，行业正处于从规模驱动向高质量发展转型的关键期，发展逻辑由产销规模的扩张转向技术研发、品牌价值与用户体验的全面升级。从宏观环境来看，国家层面对消费端和产业端均给予了积极引导，汽车以旧换新与新能源汽车支持政策持续加力，为终端需求提供稳定支撑；“双碳”目标下的能耗管控与智能网联汽车标准体系日趋完善，推动行业向低碳化、智能化、合规化方向演进。经济层面，居民人均可支配收入稳步提高与消费结构持续优化，为中高端车型及新能源汽车的渗透率提升奠定了坚实购买力基础。社会层面，城镇化进程深入推进、出行场景日益多元以及年轻消费代际的崛起，共同重塑了出行需求形态，催生出对智能化、个性化、低碳化汽车产品的旺盛需求。技术层面，三电核心技术、高阶自动驾驶算法以及“车路云一体化”协同能力的快速迭代，使得汽车不再作为孤立的代步工具存在，而是逐步融入智慧出行生态系统，行业竞争焦点正从单品的性能参数比拼转移至系统性的智能出行解决方案能力。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国汽车行业发展及消费需求洞察报告》显示，截至2026年7月7日，中国现存汽车相关企业806.89万家。区域分布呈现明显集聚特征，广东坐拥超116万家汽车企业，占全国总量的14.4%，是核心产业承载地；浙江、山东紧随其后，相关企业分别约64万家、60万家。2017-2025年中国新能源汽车市场规模呈现前期平稳培育、后期爆发式扩容的发展态势，2024年达到18.4千亿元，2025年进一步增长至23.1千亿元。
消费者行为与需求特征方面，2026年中国消费者购买/计划购买车型中，SUV（运动型多用途汽车）占比最高，为37.85%，其次是中型轿车，占比28.30%，微型轿车（两厢车）占比16.43%；选购汽车产品时，最关注的三个因素分别是安全性、动力性能和智能化配置，占比分别为37.62%、35.07%和32.52%。中国汽车消费者认为所选汽车类型实现广泛应用需克服的前三个障碍分别是技术成熟度不够、后期维护成本高和续航/能耗问题未解决，占比分别为36.18%、35.85%和34.30%。艾媒咨询分析师认为，技术成熟度不够、后期维护成本高和续航/能耗问题未解决是消费者认为汽车广泛应用面临的三大主要障碍，占比均超过30%。这表明消费者对汽车技术成熟度、后期维护成本和续航/能耗问题较为关注，汽车厂商需在这些方面加大投入和改进，以提升消费者信心和接受度。
在重点企业布局与未来趋势层面，行业内代表性企业如福耀玻璃、比亚迪与拓普集团，各自依托差异化的产品策略与技术布局构筑竞争优势。福耀玻璃研发聚焦轻量化与智能网联玻璃，比亚迪以全产业链垂直整合与全品类新能源覆盖见长，拓普集团积极向机器人电驱执行器和热管理领域拓展。展望未来，中国汽车行业将沿着电动化深化、智能化升级、全球化拓展与场景生态融合四大主线演进。智能网联技术的成熟将推动产品从单一交通工具向多场景智能终端进化；海外建厂与本地化渠道布局则为中国品牌出海开辟新增长空间。在技术迭代、消费升级与全球化布局的多重作用下，行业长期发展空间依然广阔，技术驱动下的结构性增长机会值得期待。
As the core pillar of China's manufacturing sector, the automotive industry is deeply integrated into daily transportation consumption and industrial upgrading processes, serving as a key driver in both the new energy revolution and the intelligent connected vehicle ecosystem. Currently, the industry is undergoing a critical transition from scale-driven growth to high-quality development, shifting its focus from expanding production and sales volumes to comprehensive advancements in technological innovation, brand value, and user experience. At the macro level, national policies provide proactive guidance for both consumers and manufacturers; ongoing support measures for vehicle trade-ins and new energy vehicles ensure stable demand support. Under the dual-carbon goals, energy efficiency regulations and standardized frameworks for smart connected vehicles are continuously improving, propelling the industry toward low-carbon, intelligent, and compliant development. Economically, steadily rising disposable incomes and optimized consumption patterns have created strong purchasing power for mid-to-high-end models and new energy vehicles. Socially, accelerated urbanization, diversified mobility scenarios, and the rise of younger consumer demographics are reshaping travel demands, fostering robust demand for intelligent, personalized, and eco-friendly vehicles. Technologically, rapid advancements in core battery systems, advanced autonomous driving algorithms, and integrated vehicle-road-cloud coordination capabilities have transformed cars from standalone transportation tools into integral components of smart mobility ecosystems. Industry competition is now shifting from competing on individual product specifications to evaluating comprehensive smart mobility solution capabilities.
The latest "2026-2027 China Automotive Industry Development and Consumer Demand Insights Report" released by iiMedia Research, a globally leading third-party data mining and analysis institution for new economy industries, shows that as of July 7, 2026, there were 8.0689 million automotive-related enterprises in China. The regional distribution exhibits distinct clustering characteristics: Guangdong hosts over 1.16 million automotive enterprises, accounting for 14.4% of the national total, making it the core industrial hub; Zhejiang and Shandong follow closely with approximately 640,000 and 600,000 related enterprises, respectively. From 2017 to 2025, the scale of China's new energy vehicle market demonstrated a development trend characterized by stable cultivation in the early stage followed by explosive expansion, reaching 184 billion yuan in 2024 and further growing to 231 billion yuan in 2025.
In terms of consumer behavior and demand characteristics, SUVs (Sport Utility Vehicles) accounted for the highest proportion at 37.85% among Chinese consumers' purchased or planned vehicle models in 2026, followed by mid-size sedans at 28.30% and compact cars (hatchbacks) at 16.43%. When selecting automotive products, the three most critical factors were safety, power performance, and intelligent features, with respective proportions of 37.62%, 35.07%, and 32.52%. Chinese car consumers identified three major obstacles to widespread adoption of their chosen vehicle types: insufficient technological maturity, high maintenance costs, and unresolved range/energy consumption issues, accounting for 36.18%, 35.85%, and 34.30%, respectively. Analysts from iiMedia Research concluded that inadequate technological maturity, high maintenance costs, and unresolved range/energy consumption challenges represent the three primary barriers to automotive adoption, each exceeding 30% representation. This indicates significant consumer concern regarding technological maturity, maintenance costs, and range/energy efficiency, underscoring the need for automakers to increase investment and improvements in these areas to enhance consumer confidence and acceptance.
In terms of key enterprise deployment and future trends, representative companies in the industry such as Fuyao Glass, BYD, and the Top Group have each established competitive advantages through differentiated product strategies and technological layouts. Fuyao Glass focuses its R&D on lightweight and smart connected glass; BYD excels in vertical integration across the entire industrial chain and comprehensive coverage of all new energy vehicle categories; while the Top Group actively expands into the fields of robotic electric actuators and thermal management. Looking ahead, China's automotive industry will evolve along four major themes: deepening electrification, intelligent upgrading, global expansion, and integration with scenario-based ecosystems. The maturation of smart connectivity technologies will drive products to evolve from standalone vehicles into multi-scenario intelligent terminals; overseas factory construction and localized distribution networks will create new growth opportunities for Chinese brands expanding globally. Under the combined influence of technological iteration, consumption upgrades, and global strategic planning, the industry still boasts vast long-term development potential, with technology-driven structural growth opportunities warranting significant anticipation.

艾媒咨询 | 2026-2027年互联网电商行业上市公司经营情况数据分析报告

作为数字经济的重要引擎，电商行业持续受益于数字化平台对供应链、支付、物流及信用体系的全方位赋能，其效能已从单纯的线上渠道延伸至产业带重塑与消费场景革新。当前，行业版图内综合电商、垂直电商、社交电商及跨境电商等多元模式竞合交织，平台间对用户时长与消费心智的争夺日趋白热化，监管框架从包容审慎向常态化、精细化规范演进。在政策端，促消费与支持平台经济健康发展的信号持续释放，为电商企业在技术研发、模式创新及出海探索中注入了新的活力。纵观行业发展脉络，电商行业正经历从规模扩张向价值创造的跃迁，技术创新与产业融合的广度深度将成为进一步发展的关键支点。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年互联网电商行业上市公司经营情况数据分析报告》数据显示，互联网电商产业高度集中于以长三角、珠三角及北京为核心的经济发达地带，既折射出区域间在产业配套、物流基建、人才储备及营商环境等方面的深层落差，也催生了特色化、差异化的区域电商板块。头部企业在市值、营收和利润方面都占据优势，集中度较高，但赛道和模式有所差异。财务稳健性方面，行业整体维持低负债率，但重资产布局的物流仓储型业务仍推高了部分企业的杠杆水平，流动性风险不容忽视；轻资产模式虽备受资本市场青睐，但高估值须有可持续业绩予以兑现。
通过对典型企业的研究，可以更直观地了解互联网电商板块各具特色的布局和差异化的发展路径。南极电商以其独特的品牌综合服务模式，展现了品牌授权与供应链管理整合的轻资产路径；焦点科技作为B2B跨境电商基础设施服务商，其经营情况与估值波动深度绑定于外贸景气度及平台服务效能，研发投入对其平台功能的持续迭代构成了关键支撑；安克创新作为品牌出海的标杆，凭借在产品研发设计、品牌营销及渠道管理上的深耕，实现了营收与利润的可持续增长。三家企业的资产结构、盈利质量与估值逻辑虽有差异，但共同指向了精细化运营、持续创新与品牌价值深耕。

艾媒咨询 | 2026-2027年中国调味发酵品行业产业链竞争格局及市场机遇研判报告

调味发酵品行业作为我国食品工业的核心细分赛道，深度嵌入居民日常餐饮消费与饮食升级进程，同时也是预制菜、餐饮工业化产业链中的关键配套环节。当前，行业正处于从规模扩张向价值升级转型的关键期，发展逻辑由产能与品类的粗放增长转向品质、健康属性与场景适配性的全面提升。从宏观环境来看，国家层面对食品产业与消费端均给予了明确引导，食品安全国家标准体系持续完善，为行业合规发展筑牢底线；减盐减糖、健康中国等政策导向持续深化，推动产品向营养化、清洁配方方向演进。经济层面，居民可支配收入稳步增长与餐饮消费结构持续优化，为中高端调味发酵品的渗透普及奠定了坚实购买力基础。社会层面，家庭烹饪精致化、一人食场景扩容以及年轻消费群体的饮食观念迭代，共同重塑了餐饮消费场景，催生出对便捷化、健康化、风味多元化调味发酵品的旺盛需求。技术层面，现代生物发酵工艺、风味定向调控技术以及数字化智能制造的快速迭代，推动行业从传统酿造向科学化、标准化生产升级，行业竞争焦点正从单品的价格比拼转移至全产业链的品质管控与场景化解决方案能力。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国调味发酵品行业产业链竞争格局及市场机遇研判报告》数据显示，截至2026年7月2日，中国现存调味发酵品相关企业20.55万家。区域分布呈现鲜明的产业集聚特征，山东坐拥2.44万家调味发酵品企业，占全国总量的11.88%，是北方核心产业承载地；广东、河南紧随其后，相关企业分别约2.19万家、1.34万家。2025年中国调味发酵品市场规模达到7881亿元，预计到2026年有望达到8921亿元。国内调味发酵品产业链完备、本土化风味创新与成本优势持续巩固市场地位，而2021-2025年中国调味发酵品年出口额维持在104亿元以上规模。
消费者行为与需求特征方面，2026年中国消费者对功能化、健康化、便捷化和个性化调味发酵品的需求较为旺盛；选购调味品时，最关注的三个因素分别是健康属性（37.50%）、口感口味（36.20%）和质量安全（36.20%）；消费者购买调味品的支出主要集中在30元及以内和31-50元两个区间。艾媒咨询分析师认为，随着做饭频率的增加，消费者对复合调味品的依赖程度有所下降，但仍有较高比例的人高度依赖，印证该品类已深度融入国内居民日常饮食生活，属于家庭刚性消费品类，大众依赖度高、日常使用场景覆盖全面。
在重点企业布局与未来趋势层面，行业内代表性企业如安琪酵母、仲景食品与莲花控股，各自依托差异化的产品策略与渠道布局构筑竞争优势。展望未来，中国调味发酵品行业将沿着健康化、复合化、场景化与数字化四大主线演进。餐饮工业化与预制菜产业的成熟将推动产品从家庭通用向B端定制、场景细分方向进化；跨境电商与海外本土化渠道布局则为品牌出海开辟新增长空间。在技术迭代、消费升级与餐饮产业链协同发展的多重作用下，行业长期发展空间依然广阔，结构性增长机会值得期待。
The seasoning and fermented products industry, as a core segment of China's food industry, is deeply integrated into residents' daily dining consumption and the process of dietary upgrading, while also serving as a critical supporting link in the industrial chain of prepared meals and catering services. Currently, the industry is at a pivotal stage transitioning from scale expansion to value enhancement, with its development focus shifting from extensive growth in production capacity and product categories to comprehensive improvements in quality, health attributes, and scenario compatibility. From a macro perspective, both the national level and consumers have provided clear guidance for the food industry; the continuous refinement of national food safety standards has established a solid foundation for compliant industry development; policy directions such as salt and sugar reduction and the promotion of healthy China are further deepening, driving products toward more nutritious and clean formulations. Economically, steady growth in disposable income and ongoing optimization of dining consumption patterns have laid a robust purchasing power foundation for the penetration and adoption of mid-to-high-end seasoning and fermented products. Socially, the refinement of home cooking practices, the expansion of single-person dining scenarios, and evolving dietary preferences among younger consumers have collectively reshaped dining consumption contexts, fostering strong demand for convenient, healthy, and flavor-diverse seasoning and fermented products. Technologically, rapid advancements in modern biotechnological fermentation processes, targeted flavor control technologies, and digital smart manufacturing are driving the industry's transition from traditional brewing to scientific and standardized production, shifting the competitive focus from price comparisons of individual products to quality control across the entire supply chain and the capability to deliver scenario-specific solutions.
According to the latest report titled "2026–2027 China Condiment and Fermented Products Industry Chain Competitive Landscape and Market Opportunity Analysis Report" released by iiMedia Research, a globally leading third-party data mining and analysis institution specializing in new economy industries, as of July 2, 2026, there were 205,500 enterprises related to condiment and fermented products in China. The regional distribution exhibits distinct industrial clustering characteristics: Shandong Province hosts 24,400 such enterprises, accounting for 11.88% of the national total, making it the core industrial hub in northern China; Guangdong and Henan follow closely with approximately 21,900 and 13,400 enterprises respectively. In 2025, the market size of China's condiment and fermented products reached 788.1 billion yuan, and is projected to reach 892.1 billion yuan by 2026. The domestic condiment and fermented products industry boasts a complete supply chain, with localized flavor innovation and cost advantages continuously solidifying its market position. From 2021 to 2025, annual exports of these products maintained a scale exceeding 10.4 billion yuan.
In terms of consumer behavior and demand characteristics, Chinese consumers in 2026 showed strong demand for functional, healthy, convenient, and personalized flavored fermented products. When selecting seasonings, the three most critical factors were health attributes (37.50%), taste profile (36.20%), and quality safety (36.20%). Consumption expenditures for seasonings primarily fell into two price ranges: ≤30 yuan and 31–50 yuan. Analysts at iiMedia Research noted that while reliance on compound seasonings has declined with increased cooking frequency, a significant proportion of consumers still depend heavily on them, confirming this category's deep integration into daily dietary habits as a household essential with high public adoption and comprehensive usage across various scenarios.
At the level of key enterprise deployment and future trends, representative companies in the industry such as Angel Yeast, Zhongjing Food, and Lotus Holdings have each established competitive advantages through differentiated product strategies and channel layouts. Looking ahead, China's condiment and fermented food industry will evolve along four major themes: health-oriented development, diversification, scenario-specific applications, and digitalization. The maturation of industrialized catering and the prepared food sector will drive products to evolve from general household use toward B2B customization and niche application scenarios; cross-border e-commerce and overseas localization channel strategies will create new growth opportunities for brands expanding globally. Under the combined influence of technological innovation, consumption upgrading, and synergistic development across the catering industry chain, the sector still boasts substantial long-term growth potential, with structural growth opportunities warranting significant attention.

艾媒咨询 | 2026年中国睡眠健康产品创新及消费洞察报告

　　在国民睡眠问题凸显、健康中国政策引导、消费升级和AI技术赋能的背景下，国内睡眠健康行业告别初级发展阶段，由传统寝具单品时代迈向硬件-软件-医疗服务一体化的全周期睡眠健康管理时代，行业规模稳步扩容。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国睡眠健康产品创新及消费洞察报告》数据显示，2025年中国睡眠经济行业市场规模达到5737.2亿元，同比增长7.3%；行业增长态势稳健，预计2030年将进一步攀升至7904.3亿元，长期发展空间广阔。从消费者的睡眠状况来看，易醒（51.4%）、多梦（42.7%）、入睡困难（42.1%）是最为常见的睡眠质量问题。长期睡眠质量不佳还会引发多重身心负面影响，对居民身心健康、日常生活与工作状态造成显著干扰。在睡眠问题带来的主要后果中，情绪不稳定的占比最高，达到47.6%，其次为记忆力下降（43.4%）与抵抗力下降（42.9%）。面对睡眠困扰，72.4%的消费者有明确的助眠产品购买意愿，并且多数消费者会优先选择基础寝具类产品来改善睡眠状况。艾媒咨询分析师认为，随着国民健康意识持续深化、大众睡眠消费需求不断细化、场景化诉求持续增多，睡眠健康行业产品创新逻辑持续迭代，逐步从传统的单一功能改善，向精细化适配、个性化定制、全场景覆盖的综合睡眠解决方案升级。(《艾媒咨询 |2026年中国睡眠健康产

艾媒咨询 | 2026年中国亚麻籽油行业发展趋势报告

　　数据显示，2015-2024年，中国亚麻籽产量整体呈下降后回升趋势，2024年恢复至28万吨；2015-2023年亚麻籽油产量总体保持增长，2023年接近32万吨，同比增长22.6%。原料供给逐步改善叠加产能持续释放，为行业稳定供应、产品创新及工艺升级提供支撑，推动亚麻籽油行业向规模化、精细化和高质量方向发展。
　　随着健康消费理念普及，亚麻籽油凭借富含α-亚麻酸等营养优势，市场认可度持续提升。未来，消费者将更加关注原料产地、加工工艺及产品品质认证，行业竞争重心也将由产能扩张转向品质提升，企业将持续优化低温冷榨工艺、保鲜包装技术及全过程质量管理体系，不断增强产品竞争力。同时，产品将向有机化、高品质化发展及多元消费场景延伸，进一步满足家庭健康、母婴营养等细分消费需求。(《2026年中国亚麻籽油行业发展趋势报告》完整高清PDF版共31页，可点击文章底部报告下载按钮进行报告下载）
　　Data shows that from 2015 to 2024, China’s flaxseed output generally followed a trend of decline followed by recovery, rebounding to 280 thousand tonnes in 2024. From 2015 to 2023, China’s flaxseed oil

艾媒咨询 | 2026年中国定妆喷雾行业发展研究报告

定妆喷雾作为彩妆细分品类，受益于化妆品及彩妆行业整体扩容，市场保持稳健增长。iiMedia Research（艾媒咨询）数据显示，2025年中国化妆品市场规模达5791亿元，彩妆行业市场规模达703亿元，预计2030年将分别达到7554亿元、1019亿元，为定妆喷雾提供广阔消费基础。
定妆喷雾行业正向场景细分化、渠道内容化与体验精细方向升级。产品由单一持妆功能向多场景妆效管理演进，并向轻量化与功能复配发展。渠道方面，内容电商主导全域渗透，推动行业由货架驱动转向内容驱动。消费需求从基础功能满足转向成分安全与体验双驱动，同时行业仍需在配方透明化与体验精细化方面持续突破。(《2026年中国定妆喷雾行业发展研究报告》完整高清PDF版共36页，可点击文章底部报告下载按钮进行报告下载）
As a subcategory of color cosmetics, setting spray benefits from the overall expansion of the cosmetics and makeup industries, maintaining steady market growth. According to iiMedia Research, China’s cosmetics market reached RMB 579.1 billion in 2025,

艾媒咨询 | 2026年中国月饼行业及港式月饼创新发展趋势报告

iiMedia Research（艾媒咨询）数据显示，2015-2024年中国月饼产量与销售规模总体保持稳定增长态势。2025年行业迎来阶段性回落，销售规模同比下降5.9%至282.4亿元，产量略微下滑至51.8万吨，行业由“数量扩张”转入“存量盘整”阶段。2025年的回落或与居民消费支出收紧有关，高价礼盒消费需求下滑，产品定价回归理性，叠加市场竞争加剧压缩了部分溢价空间。
　　当前月饼市场由广式、苏式、京式、港式、滇式等多派系割据，各具地域工艺壁垒。其中，港式月饼凭借“流心奶黄月饼”等创新品类及年轻化、高端化运营成为行业创新标杆。未来，低糖、低GI、植物基等健康化趋势将加速发展，市场竞争也将由价格竞争转向品质、品牌和供应链能力竞争，行业集中度持续提升。(《2026年中国月饼行业及港式月饼创新发展趋势报告》完整高清PDF版共37页，可点击文章底部报告下载按钮进行报告下载）
　　According to iiMedia Research, China's mooncake production and market size maintained an overall stable growth trend from 2015 to 2024. In 2025, the industry experienced a temporary slowdown, with market

艾媒咨询 | 2026-2027年中国小家电行业运行数据监测及消费需求洞察报告

小家电行业作为我国家电产业的重要细分领域，深度嵌入居民日常生活与消费升级进程，同时也是智能家居生态体系中的关键组成部分。当前，行业正处于从规模驱动向价值驱动转型的过渡期，发展逻辑由产品数量的扩张转向品质、技术与用户体验的全面升级。从宏观环境来看，国家层面对消费端和制造端均给予了积极引导：消费品以旧换新政策持续加力，为终端需求提供支撑；绿色制造与有害物质限制使用等环保规范日趋完善，推动行业向低碳化、合规化方向演进。经济层面，居民收入水平稳步提高与消费结构持续优化，为小家电产品的渗透率提升奠定了坚实购买力基础。社会层面，城镇化进程的深入推进、家庭户型的日益小型化以及年轻消费代际的崛起，共同重塑了家庭生活场景，催生出对便捷化、个性化、颜值化小家电的旺盛需求。技术层面，人工智能算法、物联网通信模组以及云端协同能力的快速迭代，使得小家电不再作为孤立终端存在，而是逐步融入全屋智能生态系统，行业竞争焦点正从单品的功能参数比拼转移至系统性的智慧生活解决方案能力。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国小家电行业运行数据监测及消费需求洞察报告》显示，截至2026年6月25日，中国现存家电相关企业283.89万家。区域分布呈现明显集聚特征，广东坐拥超54万家家电企业，占全国总量的19.2%，是核心产业承载地；湖北、福建紧随其后，相关企业分别约23万家、20万家。2025年中国智能小家电市场规模达到2285亿元，预计到2030年有望达到3393亿元。国内小家电产业链完备、本土化创新与性价比优势持续替代进口，而2021-2025年中国小家电年出口额维持在2000亿元以上规模。
消费者行为与需求特征方面，2026年中国消费者对智能小家电的需求比较旺盛，尤其是个人护理类和厨卫类产品，健康监测和居安防监控类智能小家电也受到消费者青睐；选购智能小家电时，最关注的三个因素分别是产品质量（29.92%）、实用程度（28.28%）和产品功能（25.55%）；可接受的智能小家电价位中，占比最高的是201-500元，达到34.29%；其次是501-800元，占比为31.15%。从使用频率上看，每周3-4次的使用频率最高，占比61.75%；其次是5-7次，占比29.92%。艾媒咨询分析师认为，超过90%的消费者每周至少使用3次小家电，印证小家电已深度融入国内居民日常起居，成为家庭刚需日用品，大众依赖度高、日常使用场景充足。
在重点企业布局与未来趋势层面，行业内代表性企业如小熊电器、九阳股份与石头科技，各自依托差异化的产品策略与渠道布局构筑竞争优势。小熊电器以创意设计与多品类覆盖见长，九阳股份深耕厨房小家电核心技术，石头科技则在清洁电器领域以技术驱动实现弯道超车。展望未来，中国小家电行业将沿着绿色化、智能化与场景融合三大主线演进。全屋智能生态的成熟将推动产品从单一功能向多设备协同进化；跨境电商与海外本地化布局则为品牌出海开辟新空间。在技术迭代、消费升级与全球化布局的多重作用下，行业长期发展空间依然广阔，结构性增长机会值得期待。

艾媒咨询 | 2026-2027年中国移动翻译行业消费趋势大数据调查报告

在数字化进程持续深化与高水平对外开放格局不断拓展的双重驱动下，中国移动翻译行业已步入技术迭代与市场扩容并行的关键阶段。庞大的网民规模和持续壮大的数字经济体量为移动翻译服务的普及构筑了深厚的用户根基与产业土壤。放眼全球，AI智能体市场的爆发式增长正深刻改写自动翻译行业的技术演进路线与产品价值逻辑。从传统的机器翻译引擎到融合大语言模型能力的智能翻译应用，再到以AI眼镜、智能耳机等可穿戴设备为代表的新型翻译硬件，行业边界不断延展，产业生态日趋多元。当前，中国市场在全球自动翻译版图中的战略地位持续提升，行业正从规模扩张阶段迈向质量提升与场景深耕的新周期，未来发展空间广阔。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国移动翻译行业消费趋势大数据调查报告》显示，2026年中国消费者使用移动翻译产品频率最高的是“每周3-6次”，占比为50.32%；其次是“每天1-4次”，占比为21.35%；排名第三的是“每周1-2次”，占比为17.53%。在消费者对移动翻译市场的整体发展情况看法中，认为“较好，基本满足需求，略有不足”的占比为52.43%，“非常好，产品成熟，能满足各类需求”的占比为23.16%，而认为“一般，好坏参半，有较大提升空间”的占比为22.05%。同时，消费者认为当前移动翻译市场存在精准度不足、隐私保护不足、产品同质化严重等问题，用户满意度有待提升。未来企业还需加大研发投入，提升翻译精准度，重视用户隐私保护，加强产品创新，以提高用户满意度和市场竞争力。
展望未来，消费者普遍对移动翻译技术在多场景适配、精准度和AI技术融合方面有较高期待，同时对智能设备普及和免费功能优化也较为关注。为推动移动翻译行业健康发展，供给端应着力提升核心技术研发能力、深耕垂直行业解决方案、强化数据安全保护机制，并积极拓展新型翻译服务形态，真正实现从“能翻译”到“译得好”的质变跨越。