艾媒咨询 | 流量至上 原创不足——2026年综艺行业观众需求洞察报告

近年来，中国综艺行业持续受益于数字内容生态、短视频传播、AI制作、平台自制及IP衍生开发的全方位赋能，其消费形态已从单一电视观看延伸至移动端追综、短视频二创、弹幕互动与衍生消费等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《流量至上 原创不足——2026年综艺行业观众需求洞察报告》数据显示，中国数字经济总体规模已由2016年的22.6万亿元增长至2025年的70.8万亿元，连续多年保持稳步扩张态势，为综艺内容的数字化生产与传播提供了坚实的产业基础。
从观众反馈看，31.17%的观众认为综艺节目过于依赖明星效应而忽视内容本身，29.44%的受访者警惕价值观导向错误，同时各有超27%的受众对内容缺乏深度及形式单一等问题表示关切。2026年中国内地娱乐综艺观众反映的突出问题集中于过度依赖明星效应而忽视内容本身（37.34%）、跟风严重致题材重复率高（35.06%）及广告植入过多过生硬（34.85%）。流量依赖、同质化竞争与商业植入过度已成为制约观众体验与行业口碑的核心痛点。
艾媒咨询分析师认为，当前综艺市场深陷“流量至上”与“同质化竞争”的双重困局，原创力不足与商业短视行为正严重侵蚀观众信任。行业须加快从“明星驱动”向“内容驱动”转型，通过深耕本土原创IP、建立题材差异化开发机制、以场景化原生广告替代生硬植入，并强化节目价值导向审核，方能重构产品核心竞争力和长期口碑。未来，随着观众审美持续提升与内容监管趋严，综艺行业仍具备从流量竞争转向品质竞争的结构性升级空间。
In recent years, China's variety show industry has continuously benefited from comprehensive empowerment across digital content ecosystems, short-video dissemination, AI production, platform original content, and IP derivative development. Its consumption patterns have evolved from exclusive television viewing to multi-scenario integration, including mobile platform viewing, short-video derivative creations, live comment interactions, and derivative consumption. According to data from iiMedia Research—a globally leading third-party data mining and analytics firm for the new economy industry—its latest report, "Traffic-First, Original Content Shortcomings: 2026 Variety Show Industry Audience Demand Insight Report," reveals that China's overall digital economy scale has grown from 22.6 trillion yuan in 2016 to 70.8 trillion yuan in 2025, maintaining steady expansion for multiple consecutive years. This growth has laid a solid industrial foundation for the digital production and dissemination of variety show content.
Based on audience feedback, 31.17% of viewers believe that variety shows over-rely on star power while neglecting the content itself; 29.44% of respondents are concerned about misguided value orientations; and over 27% of viewers express concerns about a lack of depth in content and limited format diversity. In 2026, the most prominent issues raised by audiences of entertainment variety shows in mainland China were excessive reliance on star power at the expense of content quality (37.34%), rampant trend-following leading to high repetition rates of themes (35.06%), and overly frequent or awkward product placements (34.85%). Over-reliance on traffic, homogenized competition, and excessive commercial integration have become core pain points constraining both audience experience and industry reputation.
Analysts at iiMedia Research contend that the current variety show market is grappling with a dual dilemma: the prioritization of "traffic" and the prevalence of "homogenized competition." A lack of originality, coupled with short-sighted commercial practices, is severely eroding audience trust. The industry must accelerate its transition from a "star-driven" model to a "content-driven" one—by deeply cultivating localized original IP, establishing differentiated development mechanisms for diverse themes, replacing rigid product placements with scenario-based native advertising, and strengthening value-oriented content review processes. Only through these measures can the industry rebuild its core competitive advantages and cultivate long-term positive reputations. Looking ahead, as audience aesthetic standards continue to rise and content regulations become increasingly stringent, the variety show sector still possesses substantial room for structural upgrading—shifting from a competition based on traffic to one centered on quality.

艾媒咨询 | 线上种草 线下成交——2026年按摩椅行业消费者需求调研报告

近年来，按摩椅行业持续受益于大健康产业、智能家居、睡眠经济、适老化升级及AI健康监测技术的全方位赋能，其产品价值已从单一的按摩放松延伸至健康监测、睡眠改善、温度调节与沉浸式休憩等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《线上种草 线下成交——2026年按摩椅行业消费者需求调研报告》数据显示，2014年至2025年中国大健康产业营收由2.5万亿元攀升至10.0万亿元，预计2026年将达10.7万亿元。大健康产业持续扩容，为智能按摩椅向健康管理终端升级提供了坚实的市场基础。
2026年中国消费者对现有按摩椅的认知中，36.55%认为价格不合理，36.33%认为体积过大，35.47%认为造型不美观，价格、空间占用与外观设计仍是影响消费决策的突出障碍。2026年中国消费者购买家用按摩椅渠道中，线下专卖店与线下商超分别以53.45%和47.04%占比居前，直播电商平台与综合电商平台紧随其后分别占44.24%和42.60%。
艾媒咨询分析师认为，当前按摩椅消费呈现“重体验、强服务”特征，线下触点仍是高客单价转化的核心场景，直播电商则凭借即时互动快速崛起为线上增量主阵地。建议商家构建“线下体验+直播电商”双轮驱动格局，在门店配置AI体型检测与场景化体验区强化沉浸服务，同步联动抖音开展工厂溯源直播，打通“线上种草、线下体验、全渠道成交”闭环，并聚焦3000-8000元主力价格带优化产品矩阵以契合理性消费趋势。
In recent years, the massage chair industry has continuously benefited from comprehensive empowerment across the broad health industry, smart home technology, sleep economy, age-friendly upgrades, and AI-powered health monitoring technologies. The value of its products has evolved from mere massage and relaxation functions to integrated applications spanning multiple scenarios, including health monitoring, sleep enhancement, temperature regulation, and immersive relaxation experiences. According to data from iiMedia Research—a globally leading third-party data mining and analytics firm for the new economy sector—its latest report, "Online Promotion, Offline Transactions: 2026 Consumer Demand Research Report on the Massage Chair Industry," reveals that from 2014 to 2025, revenue in China's broad health industry rose from 2.5 trillion yuan to 10.0 trillion yuan, and is projected to reach 10.7 trillion yuan by 2026. This sustained expansion of the broad health industry has provided a solid market foundation for the upgrade of smart massage chairs toward health management terminals.
In 2026, among Chinese consumers' perceptions of existing massage chairs, 36.55% considered the price unreasonable, 36.33% found the size too large, and 35.47% deemed the design unattractive; price, space requirements, and aesthetic design remain prominent barriers influencing purchasing decisions. Regarding purchase channels for home massage chairs in China in 2026, offline specialty stores and offline supermarkets accounted for the largest shares at 53.45% and 47.04%, respectively, while live-streaming e-commerce platforms and general e-commerce platforms followed closely with shares of 44.24% and 42.60%, respectively.
Analysts at iiMedia Research believe that current massage chair consumption is characterized by "emphasizing experience and robust service," with offline touchpoints remaining the core scenario for converting high average transaction values, while live-stream e-commerce has rapidly emerged as a key driver of online growth through real-time interaction. They recommend that merchants establish a dual-driven strategy combining "offline experiences + live-stream e-commerce," equipping stores with AI body shape detection systems and scenario-based experience zones to enhance immersive services, while simultaneously collaborating with TikTok to conduct factory traceability live streams. This approach will create a closed-loop ecosystem encompassing "online product seeding, offline experiences, and omnichannel transactions," while focusing on the primary price segment of ¥3,000–¥8,000 to optimize the product portfolio in alignment with evolving consumer trends.

艾媒咨询 | 末端场景突围——2026年快递物流行业消费者需求洞察报告

iiMedia Research（艾媒咨询）发布《末端场景突围——2026年快递物流行业消费者需求洞察报告》，该报告为独立第三方中立产业调研，依托艾媒CMDAS数据系统多维度产业数据、终端市场实测样本完成测算。当前中国快递物流行业正面临来自即时配送领域的时效竞争压力，消费者对配送速度与确定性的要求持续提高，传统快递在末端时效上的优势空间被不断压缩。iiMedia Research（艾媒咨询）数据显示，中国即时物流用户规模从2014年的1.24亿人稳步增长至2025年的8.55亿人，预计2030年将达到10.15亿人。消费者对“线上下单、即时送达”的服务模式已形成广泛使用习惯，对配送时效的预期从“次日达”进一步向“小时达”“分钟达”迁移，快递物流行业正被迫重新审视末端履约能力的建设方向。在此背景下，快递物流消费正从“送到就行”迈向“送得准、送得快、送得可预期”，末端场景的履约能力正成为消费者衡量快递服务品质的核心标尺。本报告立足真实消费视角，依托艾媒CMDAS数据系统多维度产业数据与终端市场实测样本，系统梳理快递物流消费者的时效预期、末端配送偏好、渠道选择与品牌信任逻辑，复盘各细分场景的市场表现与品牌态势，为从业者洞察趋势、优化末端布局及挖掘细分机遇提供专业决策参考。

艾媒咨询 | 男性反成精细党——2026年唇部彩妆品类消费观察报告

iiMedia Research（艾媒咨询）发布《男性反成精细党——2026年唇部彩妆品类消费观察报告》，该报告为独立第三方中立产业调研，依托艾媒CMDAS数据系统多维度产业数据、终端市场实测样本完成测算。当前中国唇部彩妆行业正经历从高速扩张向中高速稳健增长切换的关键阶段，市场增长逻辑已从粗放式规模扩张转向精细化价值深耕。iiMedia Research（艾媒咨询）数据显示，中国唇部彩妆行业市场规模由2015年的61.8亿元持续攀升至2025年的315.9亿元，预计2030年将达417.7亿元，行业增长逻辑从粗放式规模扩张转向精细化价值深耕，单纯依靠铺货与流量投放难以形成持久优势，消费者对质地、持妆度与成分安全性的关注持续提升。在此背景下，唇部彩妆消费正从“品类普及”迈向“人群精分”，其中男性消费者的护肤美妆意识觉醒尤为值得关注，成为品类增量中不可忽视的新势力。本报告立足真实消费视角，依托艾媒CMDAS数据系统多维度产业数据与终端市场实测样本，系统梳理唇部彩妆消费者的购买动机、质地偏好、渠道选择与品牌认知逻辑，复盘各细分品类的市场表现与品牌态势，为从业者洞察趋势、优化产品布局及挖掘细分机遇提供专业决策参考。

艾媒咨询 | 菜品同质化严重——2026年粤港澳大湾区餐饮行业消费者行为调研报告

近年来，粤港澳大湾区餐饮行业持续受益于湾区融合、夜经济、数字化点餐、预制菜供应链及文旅消费的全方位赋能，其消费形态已从单一堂食延伸至外卖、团餐、预制零售与体验式餐饮等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《菜品同质化严重——2026年粤港澳大湾区餐饮行业消费者行为调研报告》数据显示，2016年至2025年中国餐饮市场规模由3.58万亿元增长至5.56万亿元，期间虽于2020年、2022年分别回落至3.95万亿元、4.39万亿元，但2023年强势复苏并预计2027年将达5.93万亿元。餐饮市场整体扩容，为湾区餐饮消费升级提供了坚实支撑。
从消费者改进诉求看，菜品丰富与口味选择多样（31.06%）、原料新鲜及口味还原度高（30.64%）、等位与出餐速度更快（29.47%）位列前茅，消费者对菜品创新、食材品质与用餐效率的期待显著提升。与此同时，粤港澳大湾区消费者认为餐饮行业的痛点主要集中在菜品同质化严重、缺乏创新（49.26%）、出餐速度慢与等位时间长（47.34%）、性价比偏低（41.06%）及卫生条件参差不齐（38.40%）等方面，同质化与效率问题尤为突出。
艾媒咨询分析师认为，当前湾区餐饮消费转入品质与效率并重的存量博弈阶段，消费者诉求正从“吃饱”向“吃好、吃新、吃值”深度跃迁，菜品同质化与服务效率短板已成为制约行业高质量发展的关键瓶颈。建议商家加快推进后厨数字化改造与智能排号系统以压缩等餐时长，同时通过菜品微创新、透明化厨房建设及差异化定价策略重塑性价比感知与卫生信任，从而有效破解同质化困局与效率焦虑。未来，随着湾区消费融合深化与数字化运营能力提升，餐饮行业仍具备强劲的结构性增长与品牌突围空间。
In recent years, the catering industry in the Guangdong-Hong Kong-Macao Greater Bay Area has continuously benefited from comprehensive empowerment driven by regional integration, the night economy, digital ordering, the pre-prepared dish supply chain, and cultural tourism consumption. Its consumption patterns have evolved from single-dining formats to integrated multi-scenario models encompassing food delivery, group dining, pre-prepared dish retail, and experiential dining. According to data from iiMedia Research—a globally leading third-party data mining and analysis firm for new economic industries—published in its latest report titled "Severe Dish Homogenization: 2026 Consumer Behavior Research Report on the Catering Industry in the Guangdong-Hong Kong-Macao Greater Bay Area," the size of China's catering market grew from CNY 3.58 trillion in 2016 to CNY 5.56 trillion in 2025. Although it declined to CNY 3.95 trillion in 2020 and CNY 4.39 trillion in 2022, the market staged a strong recovery in 2023 and is projected to reach CNY 5.93 trillion by 2027. This overall expansion of the catering market has provided solid support for upgrading consumption in the Greater Bay Area.
Regarding consumer demands, diverse dish offerings and a wide range of flavor options (31.06%), fresh ingredients and high flavor fidelity (30.64%), as well as faster table service and faster food delivery (29.47%), rank among the top priorities, reflecting significantly heightened consumer expectations for dish innovation, ingredient quality, and dining efficiency. Meanwhile, consumers in the Guangdong-Hong Kong-Macao Greater Bay Area identify several key pain points within the catering industry: severe dish homogenization and lack of innovation (49.26%), slow food preparation speeds coupled with prolonged wait times (47.34%), relatively low value for money (41.06%), and inconsistent hygiene standards (38.40%), with homogenization and efficiency issues being particularly prominent.
Analysts at iiMedia Research contend that the catering sector in the Greater Bay Area has now entered a stage of competitive equilibrium—one where quality and efficiency are equally prioritized—where consumer expectations are undergoing a profound shift from merely "having enough to eat" to "eating well, eating novel experiences, and gaining greater value." Consequently, dish homogenization and shortcomings in service efficiency have become critical bottlenecks hindering the high-quality development of the industry. The analysts recommend that operators accelerate digital transformation of their kitchens and implement intelligent queue management systems to reduce dining wait times; simultaneously, they should leverage subtle dish innovations, establish transparent kitchen operations, and adopt differentiated pricing strategies to reshape perceptions of value for money and build trust in hygiene standards—thereby effectively overcoming the challenges of homogenization and efficiency concerns. Looking ahead, as consumer integration within the Greater Bay Area deepens and digital operational capabilities are enhanced, the catering industry still possesses robust potential for structural growth and strategic brand differentiation.

艾媒咨询 | 2026年中国无人物流市场发展趋势及竞争格局分析报告

iiMedia Research（艾媒咨询）发布《2026年中国无人物流市场发展趋势及竞争格局分析报告》，该报告为独立第三方中立产业调研，依托艾媒CMDAS数据系统多维产业与资本市场数据测算，覆盖无人物流装备制造、核心零部件与算法研发、运营服务及全链路场景应用等核心环节。伴随国家物流智能化政策密集落地与劳动力成本上行倒逼，中国无人物流市场正从单点测试加速走向网络复制，行业降本增效ROI拐点逐步临近，赛道进入规模化商用落地的关键期。报告聚焦京东物流、顺丰控股、菜鸟集团、美团四大标杆，分别对应一体化供应链全链路布局、时效物流无人装备多元化探索、生态协同网络建设、即时零售场景驱动规模化落地等差异化赛道，拆解其业务布局、技术壁垒与商业化路径。报告系统梳理产业运行现状、政策进展与竞争格局，配套多维度量化数据并研判长期趋势，可为产业链企业、投资机构提供可采信的客观研判依据。

艾媒咨询 | 智能舒适新赛道——2026年淋浴房行业消费者需求洞察报告

近年来，淋浴房行业持续受益于智能家居、品质卫浴、小户型改造、适老化升级及“去家务化”消费理念的全方位赋能，其产品价值已从单一的干湿分离功能延伸至易清洁、高空间效率、智能恒温除雾与整体卫浴美学等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《智能舒适新赛道——2026年淋浴房行业消费者需求洞察报告》数据显示，2020-2025年中国淋浴房行业规模由977.1亿元升至1234.4亿元，2026年预计达1279.4亿元，呈2022年回调后稳步回升、增速放缓态势，行业进入存量换新与结构升级并行的关键阶段。
2026年中国消费者选购淋浴房时，34.90%担忧产品材质劣质、寿命短，33.30%苦于清洁维护繁琐、易结水垢，32.60%关注玻璃自爆漏水隐患。与此同时，2026年中国消费者认为现有淋浴房设计中，清洁死角多、玻璃易结水垢、空间利用不合理占比分别为31.60%、31.20%、30.20%。材质耐用性、清洁维护与安全防护已成为影响消费决策的核心痛点，空间利用效率同样受到广泛关注。
艾媒咨询分析师认为，淋浴房消费正转向“易清洁、高空间效率、强设计感、智能化”综合体验，行业产品同质化与清洁维护痛点已成换新阻力。商家应加快自洁玻璃、防垢涂层、无死角结构和折叠/推拉门优化，针对小户型推出收纳一体定制方案；在营销端以“去家务化”“小空间大利用”场景种草，突出模块化配色、智能除雾恒温等卖点，提升换新转化。未来，随着智能卫浴生态完善与消费者对舒适体验要求的持续提升，淋浴房行业仍具备强劲的升级潜力与差异化竞争空间。
In recent years, the shower enclosure industry has continuously benefited from comprehensive empowerment driven by smart home trends, premium bathroom solutions, small-space renovation, age-friendly upgrades, and the "de-houseworkization" consumption philosophy. The value of its products has evolved from the basic function of separating dry and wet areas to encompass multiple integrated scenarios, including ease of cleaning, high space efficiency, intelligent constant-temperature defogging, and holistic bathroom aesthetics. According to data from iiMedia Research—a globally leading third-party data mining and analytics firm for the new economy sector—its latest report, "The New Frontier of Smart Comfort: 2026 Consumer Demand Insights Report on the Shower Enclosure Industry," shows that from 2020 to 2025, the market size of China's shower enclosure industry rose from CNY 97.71 billion to CNY 123.44 billion, and is projected to reach CNY 127.94 billion in 2026. Following a correction in 2022, the industry has exhibited a steady recovery trend with slowing growth, entering a critical phase characterized by both replacement of existing units and structural upgrades.
In 2026, when selecting shower enclosures, 34.90% of Chinese consumers expressed concerns about inferior material quality and short product lifespan; 33.30% cited cumbersome cleaning and maintenance requirements coupled with susceptibility to scale buildup; and 32.60% were concerned about potential hazards such as glass breakage and water leakage. Concurrently, in 2026, Chinese consumers reported that in existing shower enclosure designs, 31.60%,31.20%, and 30.20% of respondents identified numerous cleaning dead zones, prone scale buildup on glass surfaces, and inefficient space utilization, respectively. Material durability, ease of cleaning and maintenance, and safety protection have become core pain points influencing consumer decisions, while space utilization efficiency also attracts significant attention.
Analysts at iiMedia Research believe that consumer demand for shower enclosures is shifting toward a comprehensive experience characterized by "easy cleaning, high spatial efficiency, strong design appeal, and smart functionality." However, product homogenization within the industry and challenges related to cleaning and maintenance have become barriers to product replacement. Manufacturers should accelerate the development of self-cleaning glass, anti-scaling coatings, seamless structural designs, and optimized folding or sliding doors, while offering customized storage-integrated solutions tailored to compact living spaces. In terms of marketing, companies should leverage scenarios such as "reducing household chores" and "maximizing utility in small spaces" to cultivate consumer interest, while highlighting key selling points—including modular color schemes and smart mist-removal with constant-temperature control—to boost conversion rates for product upgrades. Looking ahead, as the smart bathroom ecosystem matures and consumer expectations for comfort continue to rise, the shower enclosure industry still possesses substantial potential for upgrading and distinct competitive advantages.

艾媒咨询 | 2026年中国夜间用药市场研究报告

近年来，中国夜间用药市场持续受益于夜间经济、即时零售、24小时药店、在线问诊及健康消费升级等多重赋能，其服务形态已从单一的线下药店夜间售药延伸至线上购药、即时配送、用药咨询与健康管理等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国夜间用药市场研究报告》数据显示，中国农村居民人均医疗保健消费支出从2013年的1627元增长至2025年的4306元，13年间持续攀升；医疗保健类城市居民消费价格指数在2016年至2025年间始终保持正增长，2025年较上年上涨0.5%。居民医疗保健消费能力与价格水平同步上行，为夜间用药市场扩容提供了坚实支撑。
2026年中国消费者夜间线下药店购药时遇到的困难中，夜间出行不便占比最高，达46.39%；其次是附近无24小时药店需远行，占40.29%；无专业人员指导用药、药店无所需药品占比均接近三成；药品价格偏高、服务态度差也占据一定比例；仅1.92%表示无明显困难。线下夜间购药在可达性、药品可及性与专业服务方面仍存在明显短板，24小时药店覆盖不足与夜间出行成本高是制约线下消费的主要瓶颈。
2026年中国消费者夜间线上购药遇到的问题中，配送速度太慢占比最高，达32.68%；个人隐私泄露占29.68%；无专业用药指导占28.52%；药品质量有问题占28.06%；平台售后不完善占27.02%；配送费用过高占25.64%；无所需药品占23.79%；配送过程中药品破损占21.02%；仅5.43%从未遇到过问题。线上购药虽便捷，但配送时效、隐私安全、用药指导与质量保障等问题分布多元，用户体验仍有较大提升空间。
艾媒咨询分析师认为，夜间线上购药的用户体验仍有较大提升空间，问题分布较为多元，涉及配送、质量、服务、售后等多个环节。其中配送时效仍是最突出的痛点，说明当前的配送能力还不能完全满足所有场景的应急需求；药品质量与用药指导问题则关乎用药安全，是行业必须守住的底线。建议相关平台优化夜间运力调度与前置仓布局，强化药师在线审方与用药咨询能力，完善隐私保护与售后保障机制，并推动24小时药店与即时零售平台协同发展，以安全、便捷、专业的服务满足夜间应急用药需求。未来，随着夜间健康消费持续释放与即时零售生态完善，夜间用药市场仍具备强劲的增长潜力与规范化升级空间。
In recent years, China's nighttime medication market has continuously benefited from multiple enabling factors, including the nighttime economy, instant retail, 24-hour pharmacies, online consultations, and the upgrading of health consumption. Its service models have evolved from solely offline pharmacy nighttime drug sales to integrated multi-scenario approaches encompassing online drug purchasing, instant delivery, medication consultation, and health management. According to data from the latest "2026 China Nighttime Medication Market Research Report" released by iiMedia Research—a globally leading third-party data mining and analysis institution for new economic industries—the per capita healthcare expenditure among rural residents in China rose from 1,627 yuan in 2013 to 4,306 yuan in 2025, demonstrating a steady increase over the 13-year period. The consumer price index for healthcare among urban residents also maintained positive growth from 2016 to 2025, with a 0.5% year-on-year increase in 2025. The concurrent rise in residents' healthcare spending capacity and price levels has provided solid support for the expansion of the nighttime medication market.
In 2026, the most common difficulties encountered by Chinese consumers when purchasing medication at offline pharmacies during nighttime were inconvenient nighttime travel, accounting for 46.39% of responses; followed by the absence of nearby 24-hour pharmacies requiring long trips, accounting for 40.29%; the lack of professional medication guidance and the absence of required medications in pharmacies each accounted for nearly 30%; relatively high medication prices and poor service attitudes also constituted a significant proportion; only 1.92% of respondents reported no obvious difficulties. Offline nighttime medication purchases still face notable shortcomings in accessibility, medication availability, and professional services, with insufficient coverage of 24-hour pharmacies and high nighttime travel costs being the primary bottlenecks constraining offline consumption. In 2026, among the issues encountered by Chinese consumers when purchasing medications online during nighttime hours, slow delivery speed accounted for the highest proportion at 32.68%; personal privacy leakage accounted for 29.68%; lack of professional medication guidance accounted for 28.52%; concerns about medication quality accounted for 28.06%; inadequate after-sales service on platforms accounted for 27.02%; excessively high delivery costs accounted for 25.64%; absence of needed medications accounted for 23.79%; damage to medications during delivery accounted for 21.02%; only 5.43% of consumers had never encountered any issues. Although online medication purchasing offers convenience, challenges such as delivery timeliness, privacy security, medication guidance, and quality assurance remain diverse, indicating significant room for improving user experience.
Analysts at iiMedia Research believe that the user experience for nighttime online medication purchases still has considerable room for improvement, with issues spanning multiple aspects including delivery, quality, service, and after-sales support. Among these, delivery timeliness remains the most prominent pain point, suggesting that current delivery capabilities cannot fully meet emergency needs across all scenarios; concerns regarding medication quality and professional guidance, however, relate to medication safety—a critical baseline that the industry must uphold. It is recommended that relevant platforms optimize nighttime delivery capacity allocation and the layout of front-end warehouses, enhance pharmacists' capabilities in online prescription review and medication consultation, refine privacy protection and after-sales safeguard mechanisms, and foster collaborative development between 24-hour pharmacies and instant retail platforms, thereby meeting nighttime emergency medication needs with safe, convenient, and professional services. In the future, as nighttime health consumption continues to grow and the instant retail ecosystem matures, the nighttime medication market is poised to exhibit strong growth potential and opportunities for standardized upgrading.

艾媒咨询 | 2026年中国扫地机器人行业发展状况与消费行为调研报告

iiMedia Research（艾媒咨询）发布《2026年中国扫地机器人行业发展状况与消费行为调研报告》，该报告为独立第三方中立产业调研，依托艾媒CMDAS数据系统多维度产业数据、终端市场实测样本完成测算。iiMedia Research（艾媒咨询）数据显示，中国智能小家电市场规模从2016年的620亿元增长至2025年的2285亿元，预计2030年将达3393亿元；中国智能家居市场规模从2016年的620亿元增长至2025年的8154亿元，预计2026年将达9980亿元，2030年将突破1.8万亿元。智能小家电与智能家居整体市场的持续扩容，为扫地机器人行业提供了广阔的成长空间与生态基础。扫地机器人作为兼具小家电属性与智能家居入口属性的品类，已成为智能清洁赛道的核心代表，受益于消费升级与技术迭代的双重推动，市场渗透率与产品价值持续提升。本报告立足真实消费视角，系统梳理扫地机器人消费者的购买动机、品类偏好、渠道选择与品牌信任逻辑，复盘各细分赛道的市场表现，为从业者洞察趋势、优化产品布局及挖掘细分机遇提供专业决策参考。

艾媒咨询 | OMO融合新生态——2026年中国音乐教育行业消费趋势研究报告

近年来，中国音乐教育行业持续受益于声音经济、在线教育、AI互动、智能硬件及OMO（Online-Merge-Offline）融合模式的全方位赋能，其消费形态已从单一的线下授课延伸至线上录播、直播互动、线下小班、社群陪练与阶段性成果展示等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《OMO融合新生态——2026年中国音乐教育行业消费趋势研究报告》数据显示，中国声音经济产业市场规模整体从2017年的307.6亿元，预计攀升至2029年的7415.8亿元。音乐教育作为声音经济的重要组成，有望持续受益于产业生态扩容与线上化渗透。
2026年中国音乐培训消费者选择学习形式时，学习平台/机构口碑与评价以28.37%居首，学习费用性价比与配套学习资源完善度均达26.06%，口碑、性价比与配套资源成为影响决策的关键因素。从市场结构看，2026年中国音乐培训市场中线上视频录播课占比34.04%居首，线下小班课与线上直播课分别占26.95%和21.45%，行业线上化、轻量化趋势显著，录播课凭借灵活、可反复学习等优势成为主流形态。
艾媒咨询分析师认为，音乐培训消费已呈现“重效率、轻负担”特征，商家应加快构建“录播打底+直播互动+线下小班强化”的OMO产品矩阵，重点开发模块化、可反复学习的线上课程体系降低决策门槛，同时依托线下小班打造沉浸式体验场景实现引流转化，并通过阶段性成果展示与社群运营强化消费者粘性，在全渠道竞争中构建差异化壁垒。未来，随着声音经济持续扩张与OMO模式深化，中国音乐教育市场仍具备强劲的增长潜力与模式创新空间。
In recent years, China's music education sector has continuously benefited from comprehensive empowerment driven by the audio economy, online education, AI interaction, smart hardware, and the OMO (Online-Merge-Offline) integration model. Its consumption patterns have evolved from solely offline instruction to encompass multiple integrated scenarios, including online recorded and broadcast lessons, live-streamed interactive sessions, offline small-group classes, community-based practice sessions, and periodic achievement showcases. According to data from iiMedia Research—a globally leading third-party data mining and analysis firm for new economic industries—its latest report, "The New OMO Integration Ecosystem: 2026 China Music Education Industry Consumption Trend Research Report," indicates that the overall market size of China's audio economy sector is projected to grow from RMB 30.76 billion in 2017 to RMB 741.58 billion by 2029. As a vital component of the audio economy, music education is poised to continue benefiting from the expansion of this industrial ecosystem and its increasing online penetration.
In 2026, when selecting their learning format, Chinese music training consumers would rank the reputation and reviews of learning platforms/institutions at the top (28.37%), followed by value for money of learning costs and the completeness of supporting learning resources (both at 26.06%). Reputation, cost-effectiveness, and supporting resources have become key factors influencing their decisions. In terms of market structure, online video-recorded lessons would account for 34.04% of the Chinese music training market in 2026, leading the segment, while offline small-group classes and online live-streamed lessons would each represent 26.95% and 21.45%, respectively. The industry is exhibiting a pronounced trend toward digitalization and lightweight operations, with recorded and broadcast lessons emerging as the dominant format due to their advantages such as flexibility and the ability to be studied repeatedly.
Analysts at iiMedia Research believe that music training consumption has already exhibited the characteristic of "emphasizing efficiency while minimizing costs." Businesses should accelerate the development of an OMO product matrix—comprising "recorded and broadcast lessons as the foundation, live-streamed interactive sessions, and offline small-group intensive training" —with a focus on creating modular online course systems that allow repeated learning, thereby lowering the decision-making threshold. Simultaneously, they should leverage offline small-group sessions to create immersive experiential scenarios for driving customer acquisition and conversion, while enhancing consumer loyalty through phased achievement demonstrations and community operations. This approach will help establish differentiated competitive advantages in omnichannel competition. In the future, with the continued expansion of the audio economy and the deepening of OMO integration, China's music education market still holds substantial growth potential and ample room for innovative business models.