艾媒咨询 | 2026-2027年中国粽子市场消费趋势研究报告

在国潮文化持续升温、大众传统节日认同感不断提升的背景下，粽子承载的节日文化、民俗符号价值持续放大，行业整体发展底盘稳固。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国粽子市场消费趋势研究报告》数据显示，2025年中国粽子市场规模为115.5亿元，预计到2030年有望达到149.1亿元。
当前粽子礼盒市场的核心矛盾集中在价值匹配度与产品设计层面，消费者对品牌溢价（39.00%）、口味创新（33.70%）、规格适配的不满（33.40%）占比偏高，品质与价格不对等的问题已成为行业最突出的共性痛点，倒逼品牌方需针对性优化产品定价逻辑与礼盒设计策略。
艾媒咨询分析师认为，伴随居民消费理念的转型升级，粽子消费需求已从传统实用性消费逐步拓展至情感价值传递、社交身份表达与自我悦纳体验层面的多元化消费。与此同时，端午节日礼赠、人情社交、企业员工福利等多元应用场景持续释放市场需求，叠加粽子赛道品类持续细分、产品品质与外观设计不断升级，为粽子行业的长期扩容提供了坚实支撑，未来中国粽子市场产业将延续平稳向好的增长态势。
Against the backdrop of growing enthusiasm for China-fashion culture and increasing public recognition of traditional festivals, the festive cultural significance and folk symbolism value embodied in zongzi continue to expand, solidifying the industry's overall development foundation. According to data from the latest "China Zongzi Market Consumption Trend Research Report form 2026 to 2027" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the size of China's zongzi market is projected to reach 11.55 billion yuan in 2025 and is expected to soar to 14.91 billion yuan by 2030.
The core challenges in the current zongzi gift box market lie in value alignment and product design: consumers express significant dissatisfaction with brand premium (39.00%), flavor innovation (33.70%), and size fit issues (33.40%). The imbalance between quality and price has become the most prominent industry-wide pain point, compelling brands to strategically optimize their pricing strategies and gift box designs.
Analysts at iiMedia Research believe that with the transformation and upgrading of residents 'consumption concepts, the demand for zongzi has evolved from traditional practical consumption to diversified consumption encompassing emotional value transmission, social identity expression, and self-acceptance experiences. Meanwhile, various application scenarios such as festive gifts during the Dragon Boat Festival, interpersonal social interactions, and corporate employee benefits continue to drive market demand. Coupled with the ongoing segmentation of zongzi product categories and continuous improvements in product quality and design aesthetics, these factors provide solid support for the long-term expansion of the zongzi industry. In the future, China's zongzi market is expected to maintain a steady and positive growth trajectory.

艾媒咨询 | 2025年中国空间站概念领域市场状况及标杆企业经营数据分析报告

空间站概念行业是指围绕空间站的设计、建造、运营、维护及商业化应用所形成的一系列相关产业与经济活动。该行业具有技术密集、资本密集、高风险、长周期、以及强国家战略导向与新兴市场潜力并存的关键特征。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国空间站概念领域市场状况及标杆企业经营数据分析报告》数据显示，前三名企业分别为中国卫星（1040.02亿元）、航天电子（801.75亿元）、光威复材（311.81亿元）。行业市值高度集中，CR3达59.25%，呈现“一超多强”格局。
艾媒咨询分析师认为，整体市值水平较高，反映市场对航天产业链战略价值的高度认可。头部企业业务覆盖卫星总体、分系统等核心环节，其市值规模与行业主导地位基本匹配，估值具备基本面支撑。其盈利模式主要依赖于高附加值的关键材料、核心部件及精密制造，具备较强的订单驱动与项目制特征。
The space station concept industry refers to a series of related industries and economic activities surrounding the design, construction, operation, maintenance, and commercial application of space stations. This sector is characterized by being technology-intensive, capital-intensive, high-risk, long-term, and simultaneously possessing strong national strategic orientation alongside emerging market potential. According to data from the latest "2025 China Space Station Concept Sector Market Status and Leading Enterprise Performance Analysis Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy industries, the top three companies are China Satellite (RMB 104.002 billion), Aerospace Electronics (RMB 80.175 billion), and Guangwei Composite Materials (RMB 31.181 billion). The industry exhibits highly concentrated market capitalization, with a CR3 ratio of 59.25%, reflecting a "one dominant player and multiple strong competitors" landscape.
Analysts at iiMedia Research believe that the relatively high overall market capitalization reflects the market's strong recognition of the strategic value of the aerospace industry chain. Leading companies cover core segments such as satellite systems and subsystems, with their market capitalization aligning closely with their dominant positions in the industry, providing solid fundamental support for their valuations. Their profit models primarily rely on high-value-added key materials, core components, and precision manufacturing, exhibiting strong order-driven and project-based characteristics.

艾媒咨询 | 2026年中国实木家具行业发展趋势研究报告

2026年，中国实木家具行业迈入提质转型关键阶段，消费迭代与产业革新成为发展主旋律。数字化智造技术推动实木家具生产步入精细化量产阶段，使其在环保工艺、定制适配层面与板式、软体家居形成差异化竞争优势。与此同时，家居行业相关标准持续落地完善，叠加存量家装需求持续释放，共同构筑行业稳定发展根基。产业链在上游原料供给优化、线下整装渠道拓展及线上内容流量赋能下稳步扩容，而消费者选购需求的升级则牵引产品加速向品质化、设计化方向演进。
在这一关键阶段，实木家具行业迎来消费端与产业端双重转型节点：一方面，全屋整装、线上内容电商等新业态持续释放市场红利，渠道端不断推出适配实木品类的扶持合作方案；另一方面，环保、用材、工艺相关行业规范持续落地，倒逼企业强化品控与标准化生产。需求扩容引导与行业标准约束并行的发展格局，意味着行业彻底脱离粗放扩产的初级阶段，正式步入品质与效益协同发展的精细化运营周期。
市场数据充分印证行业长期向好的成长韧性，国内居民家装消费升级需求持续释放，叠加数字化生产、整装渠道拓展多重利好共同托底市场。数据显示，中国家具制造业企业营收规模达6125.1亿元，行业整体进入深度调整与转型升级的关键阶段。(《2026年中国实木家具行业发展趋势研究报告》完整高清PDF版共35页，可点击文章底部报告下载按钮进行报告下载）

In 2026, the Chinese solid wood furn

艾媒咨询 | 2025年中国创新药领域市场状况及标杆企业经营数据分析报告

在全球医药创新浪潮中，新的技术路径正深刻重塑产业投资格局，推动行业从传统仿制迈向原始创新。创新药行业凭借专利护城河与技术壁垒，日渐成为资本市场高度聚焦的黄金赛道。中国创新药在此背景下加速崛起，完成了从仿制跟随到全球引领的历史性跨越。高强度的研发投入与专利布局使得头部企业强者恒强，而技术路线的差异化则成为中小型药企弯道超车的可能路径。整体来看，创新药行业正处于政策、技术与资本共振的黄金发展期，但同时也伴随着高投入与高风险的固有属性。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国创新药领域市场状况及标杆企业经营数据分析报告》数据显示，创新药概念板块利润前三名企业依次为药明康德、恒瑞医药、复星医药。艾媒咨询分析师认为，板块盈利高度集中，前三名贡献TOP10企业超六成利润，行业整体盈利稳健，TOP10企业均实现盈利，但利润规模分化明显，反映出头部企业在研发、商业化及全球化方面的领先优势已转化为强劲的盈利能力；研发投入占营收比例前三名企业为首药控股-U、益方生物-U、海创药业-U，平均研发投入占比远超常规高科技行业水平，呈现出“营收未规模化，研发高强度投入”的早期创新特征，普遍反映了企业尚处研发驱动阶段，营收基数小导致占比畸高。这种不计短期盈利的大额投入是生物科技企业构建未来核心管线与竞争力的关键，但也伴随着高风险。

艾媒咨询 | 2026-2027年中国智能客服市场消费趋势调查报告

AI智能体作为具备自主感知、决策与执行能力的下一代AI范式，将彻底重构人机交互模式，并全面提升全产业生产效率。在智能客服领域，AI智能体的落地正在推动市场需求从基础的自动问答，向全流程自主解决复杂问题升级。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国智能客服市场消费趋势调查报告》数据显示，2019-2030年中国智能客服行业市场规模呈稳步爬坡后加速跃升的发展态势，2025年市场规模突破600亿元，预计2028年正式迈入千亿级行列，2030年将达到1209亿元，是企业数字化转型浪潮下增长韧性突出的企业服务赛道。
智能客服的核心交互能力和适配性是当前体验短板，超三成消费者选择更换渠道、转人工或重新表述问题，超八成消费者对转接便捷度评价未达“非常方便”，反映出人工客服转接流程仍存在优化空间。当前智能客服在核心服务能力与用户信任层面仍有不足，消费者对智能客服的优化需求集中在隐私安全、复杂问题处理及回答精准度上。
艾媒咨询分析师认为，中国智能客服行业的发展，是企业降本增效诉求与AI技术迭代深化共同驱动的结果。当前智能客服已从基础问答工具升级为全链路智能服务节点，在电商、金融、政务、通信等核心场景的应用深度持续提升。
As the next-generation AI paradigm endowed with autonomous perception, decision-making, and execution capabilities, AI agents will fundamentally reshape human-computer interaction models and significantly enhance production efficiency across industries. In the field of intelligent customer service, the deployment of AI agents is driving market demand to evolve from basic automated Q&A to comprehensive autonomous resolution of complex issues throughout the entire process. Data from the latest "Research Report on Consumption Trends of China's Intelligent Customer Service Market from 2026 to 2027" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new economy sectors, indicates that the scale of China's intelligent customer service industry will experience steady growth followed by accelerated expansion from 2019 to 2030, surpassing 60 billion yuan by 2025, reaching the 100-billion-yuan threshold by 2028, and achieving 120.9 billion yuan by 2030—making it a robust growth sector in enterprise services amid the wave of digital transformation.
The core interaction capabilities and adaptability of intelligent customer service remain current shortcomings in user experience. Over 30% of consumers opt to switch channels, request human assistance, or rephrase their inquiries, while more than 80% rate the transfer process as not "very convenient," indicating room for improvement in the manual customer service referral workflow. Current intelligent customer services still fall short in both core service capabilities and user trust, with consumer demands primarily focused on privacy protection, handling complex issues, and response accuracy.
Analysts at iiMedia Research believe that the development of China's intelligent customer service industry is driven by both enterprises' demand for cost reduction and efficiency improvement, as well as the continuous advancement of AI technology. Currently, intelligent customer service has evolved from basic Q&A tools into comprehensive intelligent service nodes across the entire process chain, with its application depth continuously increasing in core scenarios such as e-commerce, finance, government services, and telecommunications.

艾媒咨询 | 2026年中国扭矩扳手行业研究报告

当前中国扭矩扳手行业正处在精密制造与工业升级协同推进的关键阶段。在高端装备、新能源汽车、轨道交通等领域的带动下，扭矩控制工具正从传统维修工具向智能装配终端转型，成为装配质量保障体系的关键环节。工业领域对装配精度、数据追溯、便捷操作的要求持续提升，推动行业向智能化、数字化、轻量化发展。无线扭矩采集、闭环控制、区块链存证等技术逐步落地，增强了产品标准化与系统集成能力。同时，国产替代进程加快，本土企业在高精度传感器、自动校准算法等核心环节不断突破，正逐步打破高端市场的外资主导格局。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国扭矩扳手行业研究报告》数据显示，市场规模方面，2025年中国五金工具市场规模达1367.6亿元，预计2029年将达1673.4亿元。在扭矩扳手的使用方面，超五成的用户认为扭矩扳手出现安全问题的主要原因是无正规校准，精度失效；产品量程规格范围（58.6%）是工业级终端对扭矩扳手主要的关注因素。虽然当前扭矩扳手的高端市场仍被国外品牌主导，但国产品牌凭借性价比等优势稳固中端市场基本盘，国产专业工业级品牌选用率占比达51.9%；超六成的工业级终端用户希望扭矩扳手产品升级材质，加强产品防锈防摔更耐用的特性。艾媒咨询分析师认为，中国扭矩扳手市场已从“基础装配工具”向“智能装配管理终端”转型，用户选型逻辑的精细化与

艾媒咨询 | 2026-2027年中国AI眼镜行业趋势白皮书

2026年，AI眼镜首次被纳入国家补贴范畴，补贴标准为产品销售价格的15%，单台补贴上限为500元，且产品单价不超过6000元。在利好政策加持下，国内AI智能眼镜承接此前的发展势能，市场需求持续走高，产品出货量高速增长。与此同时，阿里、Meta、华为、科大讯飞等国内外企业密集发布新品，持续撬动消费市场。

iiMedia Research（艾媒咨询）显示，2025年全球智能眼镜市场规模为125.8亿美元，预计2029年将达到1387.3亿美元，展现出强劲的市场潜力。AI眼镜自2025年以来迎来市场爆发，其核心在于技术迎来拐点、大厂纷纷入局、场景加速落地。伴随智能眼镜核心技术突破瓶颈、大模型应用落地，AI眼镜在技术上趋于成熟。AI眼镜从单一功能向多形态分化，录音、拍摄、翻译、支付等功能落地刚需场景，有效挖掘增量消费群体。

然而，目前AI眼镜生态土壤稀薄，搭建具有丰富应用与内容的生态联动系统，是AI眼镜从“小众科技玩具”迈向“下一代智能终端”的关键所在。随着苹果、三星等生态巨头入局，AI眼镜产业将加速当前竞争格局变化。未来，头部厂商将凭借生态优势，率先实现规模化商业格局，中小厂商深耕垂直场景或技术优势形成差异化竞争力。（《2026-2027年中国AI眼镜行业趋势白皮书》完整高清PDF版共51页，可点击文章底部报告下载按钮进行报告下载）

In 2026, AI glasses were

艾媒咨询 | 2026-2027年中国种草经济行业消费趋势研究报告

种草经济是指用户在网络社交平台上通过分享真实的消费体验和产品推荐，激发他人购买欲望、影响他人购买决策的一种新兴消费经济形态。随着社交媒体的快速发展，它已演变为品牌营销中不可或缺的关键环节。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国种草经济行业消费趋势研究报告》显示，中国MCN行业市场规模从2015年的8亿元增长至2025年的739亿元，预计2029年将突破千亿元大关，这一发展轨迹与种草经济的成熟深度绑定。
在中国种草经济消费者中，平均每月被种草3-5次的占比最高，达64.61%；每月被种草1-2次的占比为16.85%；每月被种草5-10次的占比为16.37%，反映出多数消费者的种草频率处于理性区间。在被种草的渠道方面，KOL/达人/博主测评视频占比最高，达61.49%；内容社区的素人分享次之，占48.62%；KOL/达人/博主带货推广位列第三，占46.93%，可见当前消费者被种草的核心方式集中在专业内容分享类形式，KOL/达人的测评内容信任度较高，素人分享的真实感也更易引发共鸣。
艾媒咨询分析师指出，目前种草经济行业仍处于规范升级阶段。消费者对种草经济产业化进一步完善的诉求集中在监管和机制规范层面，反映出当前种草经济在合作合规、内容管控、达人约束等环节存在明显的信任短板。对于供给端而言，应从规范内容、打通线上线下场景、优化算法推荐三方面重点发力，以回应用户期待，提升消费者信心，促进种草经济产业化健康发展。

艾媒咨询 | 2026-2027年中国情趣用品市场消费趋势研究报告

近年来，中国情趣用品行业在消费观念持续开放与产业数字化升级的双重作用下加速扩容，内销与外销市场均呈现稳健增长态势，同时消费群体结构、消费动机及产品偏好也呈现出鲜明的多元化与健康化特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国情趣用品市场消费趋势研究报告》显示，2025年中国情趣用品市场规模为2081.3亿元，同比增长7.2%；预计到2030年有望达到2771.4亿元，行业整体保持强劲的增长动能。
当前国内情趣用品市场核心痛点集中在认知层面与产品本身，科普不足叠加产品同质化、质量问题，同时价格、假货等问题也凸显行业规范仍待完善。消费者对情趣用品的核心需求已从基础功能转向隐私保护与体验升级，行业需在安全合规、技术升级与用户隐私保护上重点发力。多数用户在选购情趣用品时倾向于优先选择知名度高、口碑好的头部品牌。
艾媒咨询分析师认为，情趣用品行业规模的持续高速扩张与稳步增长，反映该市场已从早期的小众萌芽阶段迈入快速发展的成长期，消费者认知度与接受度显著提升，市场消费需求持续释放并呈现多元化、品质化升级态势。未来市场竞争将更聚焦于产品功能创新、品牌形象塑造、用户隐私安全保障以及全渠道运营模式优化，以把握行业高速增长带来的广阔市场机遇。
In recent years, China's adult products industry has accelerated its expansion under the dual effects of the continuous liberalization of consumer attitudes and the digital transformation of the industry. Both the domestic and export markets have shown a steady growth trend, while consumer demographic structure, consumption motivations and product preferences have also presented distinct characteristics of diversification and health orientation. According to the latest "Research Report on Consumption Trends of China's Adult Products Market from 2026 to 2027" released , the world's leading third-party data mining and analysis institution for the new economy industry, the market size of China's adult products industry maintained a continuous and rapid upward trend from 2016 to 2025, growing from 44.05 billion yuan to 208.127 billion yuan, representing a more than 3.7-fold increase in market size over the decade, and the industry as a whole has maintained strong growth momentum.
At present, the core pain points of the domestic adult products market are concentrated both at the cognitive level and in the products themselves. Inadequate popular science education is compounded by product homogenization and quality issues, while problems such as pricing irregularities and counterfeit goods also highlight that the industry's regulatory framework still needs improvement. Consumers' core demands for adult products have shifted from basic functions to privacy protection and experience upgrading, and the industry needs to focus its efforts on safety compliance, technological upgrading and user privacy protection. Most users tend to prioritize leading brands with high visibility and good reputation when purchasing adult products.
iiMedia Research analysts believe that the sustained and rapid expansion and steady growth of the adult products industry reflect that the market has moved from the early niche and embryonic stage to a rapid growth phase. Consumer awareness and acceptance have increased significantly, and market consumption demand continues to be released and shows a trend of diversification and quality upgrading. Future market competition will focus more on product function innovation, brand image building, user privacy and security protection, and omni-channel operation model optimization to seize the vast market opportunities brought by the industry's rapid growth.

艾媒咨询 | 2026-2027年中国鲜花市场消费趋势研究报告

随着居民收入水平的提高，鲜花消费的门槛不断降低，越来越多的消费者愿意为美好的生活体验买单。大众消费逐步跳出基础温饱刚需约束，悦己消费、情感消费、品质消费等新兴需求加速落地，持续带动鲜花、礼物、情绪经济等细分赛道扩容。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国鲜花市场消费趋势研究报告》数据显示，2025年中国鲜花电商市场规模为1644.1亿元，同比增长11.2%；预计到2030年有望达到2437.6亿元。2026年中国消费者购买鲜花的意愿较高，超96%消费者都有购买鲜花的经历。鲜花消费在中国市场的普及度较高，拥有广阔的市场前景。
鲜花价格较高（30.29%）、产品同质化严重（27.16%）和鲜花质量不好（26.03%）从价格、个性和质量三个维度制约了鲜花市场的健康发展。消费者对鲜花电商的产品质量（30.16%）和运输配送（29.41%）最为不满，鲜花电商在供应链管理和售后服务方面存在较大改进空间，亟需提升鲜花品质和配送效率，优化售后体验。
艾媒咨询分析师认为，依托悦己消费与仪式感消费持续升温，鲜花消费场景从节日礼赠向日常消费延伸。叠加冷链物流与即时零售的完善赋能，线上购花便捷优势凸显，推动市场持续渗透扩容，行业将保持稳健向好的增长态势。
With the rise in residents 'income levels, the threshold for flower consumption continues to decline, and an increasing number of consumers are willing to pay for a better quality of life experience. Mass consumption is gradually moving beyond basic subsistence needs, with emerging demands such as self-care consumption, emotional consumption, and quality-oriented consumption gaining momentum, continuously driving the expansion of niche segments like flowers, gifts, and the emotional economy. According to "Research Report on Consumption Trends of China's Fresh Flower Market from 2026 to 2027" by iiMedia Research, a world-leading third-party new economy data research institution, the scale of China's flower e-commerce market reached 164.41 billion yuan in 2025, representing a year-on-year increase of 11.2%, and is projected to reach 243.76 billion yuan by 2030. In 2026, Chinese consumers demonstrated strong willingness to purchase flowers, with over 96% having done so. Flower consumption enjoys high popularity in the Chinese market and holds significant growth potential.
High flower prices (30.29%), severe product homogeneity (27.16%), and poor flower quality (26.03%) hinder the healthy development of the flower market across three dimensions: price, uniqueness, and quality. Consumers express the greatest dissatisfaction with product quality (30.16%) and transportation/delivery services (29.41%) on flower e-commerce platforms, indicating significant room for improvement in supply chain management and after-sales service. There is an urgent need to enhance flower quality, improve delivery efficiency, and optimize the customer experience post-purchase.
Analysts at iiMedia Research believe that, driven by the sustained growth in self-care consumption and ritualistic consumption, flower purchasing scenarios have expanded from festive gifts to daily consumption. Coupled with the enhanced capabilities of cold chain logistics and instant retail, the convenience of online flower purchases has become increasingly prominent, driving continuous market penetration and expansion, and ensuring the industry maintains a steady and positive growth trajectory.