艾媒咨询 | 2026年中国中成药出海白皮书

iiMedia Research（艾媒咨询）数据显示，2025年中国中成药市场规模达4076亿元，受集采调整等因素影响，2026年预计微降至3920亿元，2027年起市场将逐步复苏，预计2030年达到4273亿元。从行业发展维度看，市场总量虽短期承压，但行业内部结构持续优化。具备循证医学证据和品牌积淀的产品市场份额持续扩大，行业增长动力正从规模驱动转向价值驱动，行业盈利结构有望逐步改善。
iMedia Ranking（艾媒金榜）数据显示，中成药出海企业中，北京同仁堂、以岭药业、华润三九、白云山医药、中国中药（国药控股）位居前列，具备更深厚的品牌积淀和资金实力，有条件推进海外注册和学术推广，正逐步向主流医疗市场渗透。整体来看，行业领航企业在全球渠道和标准认证上持续加码，潜力企业聚焦区域市场开展错位竞争。不同梯队的发展路径选择差异明显，这一分层格局短期内或将延续。

中成药行业短期内聚焦全产业链协同发展，依托跨境电商深耕东南亚沿线市场，合规注册体系持续完善。中长期各国中药标准逐步互认，循证医学将成为出海基础。行业向高端制剂研发、国际化品牌打造方向转型，企业落地本土化生产布局与诊疗服务网络，推动中成药融入全球主流医疗体系。(《2026年中国中成药出海白皮书》完整高清PDF版共62页，可点击文章底部报告下载按钮进行报告下载）
According to iiMedia Res

艾媒咨询 | 2026年中国凉茶饮料消费趋势洞察白皮书

当前中国凉茶饮料行业正处于从传统快消品向健康饮品生态转型的关键窗口期，作为承载中医“治未病”理念与岭南饮食智慧的国家级非物质文化遗产，这一品类已成功从区域性民间饮品升级为全国性普及的健康消费品，尽管相较于行业增长高峰期，当前整体增速已有所放缓，但在宏观经济波动加剧及新兴饮品品类激烈竞争的双重压力下，凉茶行业依然展现出较强的市场韧性与抗风险能力。
根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国凉茶饮料消费趋势洞察白皮书》数据显示，2025年中国凉茶饮料市场规模达255.0亿元，行业已从跑马圈地的爆发期进入精耕细作的存量博弈期。83.4%的凉茶饮料消费是以自饮为核心，其中76.3%为强功能驱动。消费者购买凉茶饮料产品的首要决策因素为“清热降火”（54.2%），其次为“口感偏好”（46.3%）；重点关注产品的功效宣称及认证（46.1%）、口感试饮体验（45.0%）和配料表成分（43.6%），整体呈现“功效优先、体验为核、成分敏感”的特点。同时，消费者对不同包装有着非常理性的场景认知，根据不同需求精准选择适配的包装形态。
艾媒咨询分析师认为，存量博弈背景下，凉茶行业的竞争逻辑已从规模扩张转向价值提升，消费者的需求特征将成为驱动行业产品创新、渠道优化与品牌升级的核心导向。在产品层面，“清热降火”的传统核心需求仍将长期存在，但消费者需求正从单一功能向多元化延伸，低糖、无糖产品及添加益生元等功能性成分的创新产品，将成为破解行业增长瓶颈的关键。未来，只有精准把握消费者需求变化，持续推进产品创新、渠道升级与品牌赋能，将传统凉茶文化与现代健康消费理念深度融合，才能推动凉茶行业突破存量瓶颈，实现可持续增长，进一步巩固其在植物饮料领域的核心地位。
China's herbal tea beverage industry is currently in a critical window period of transitioning from traditional fast-moving consumer goods to a health beverage ecosystem. As a national intangible cultural heritage that embodies the traditional Chinese medicine concept of "preventive treatment" and Lingnan dietary wisdom, this category has successfully upgraded from a regional folk drink to a nationally popular health consumer product. Although the overall growth rate has slowed compared to the industry's peak growth period, the herbal tea industry continues to demonstrate strong market resilience and risk resistance despite the dual pressures of intensified macroeconomic fluctuations and fierce competition from emerging beverage categories.
According to the latest "White paper on China herbal tea beverages consumption trend insights in 2026" released by iiMedia Research, a global new economy industry third-party data mining and analysis institution, China's herbal tea beverage market reached 25.50 billion yuan in 2025, and the industry has entered a refined stock competition phase from the explosive expansion period. 83.4% of herbal tea beverage consumption is centered on personal consumption, of which 76.3% is driven by strong functional needs. The primary decision-making factor for consumers purchasing herbal tea beverage products is "heat-clearing and fire-purging" (54.2%), followed by "taste preference" (46.3%); consumers focus on product efficacy claims and certifications (46.1%), taste trial experience (45.0%), and ingredient list components (43.6%), presenting overall characteristics of "efficacy priority, experience as core, and ingredient sensitivity." Meanwhile, consumers have very rational scenario perceptions of different packaging formats, precisely selecting suitable packaging forms based on different needs.
iiMedia Research analysts believe that under the background of stock competition, the competitive logic of the herbal tea industry has shifted from scale expansion to value enhancement, and consumer demand characteristics will become the core driver for industry product innovation, channel optimization, and brand upgrading. At the product level, the traditional core demand for "heat-clearing and fire-purging" will continue to exist in the long term, but consumer demand is extending from single functions to diversification. Innovative products such as low-sugar, sugar-free products, and those with added functional ingredients like prebiotics will become the key to breaking through industry growth bottlenecks. In the future, only by precisely grasping changes in consumer demand, continuously advancing product innovation, channel upgrading, and brand empowerment, and deeply integrating traditional herbal tea culture with modern health consumption concepts, can the herbal tea industry break through stock bottlenecks, achieve sustainable growth, and further consolidate its core position in the plant beverage field.

艾媒咨询 | 2023-2024年中国保健品行业研究及消费者洞察报告

中国保健品市场规模近五年来一直保持稳步增长。iiMedia Research（艾媒咨询）数据显示，2023年有望达到3282亿元，预计2027年有望达到4237亿元。随着消费者健康意识的提升，“银发一族”和“年轻一代”将是行业增长的主要驱动人群。科技进步驱动产品和服务升级，保健品行业未来可期。