全球领先的新经济产业第三方数据挖掘与分析机构
关于“王老吉”的报告
艾媒报告 |2019全球与中国养老金融行业现状及发展前景分析报告
本报告研究涉及企业/品牌/案例:新华保险,中国人寿,太平洋人寿,平安养老,新华人寿,太平养老,太平人寿,泰康养老,泰康人寿,阳光人寿,中信保诚,中意人寿,应答人寿,同仁堂,汤臣倍健,九州通,云南白药,国寿养老,华夏资金,工银瑞信,南方基金,渣打银行,宏利保险,建设银行,兴业银行,广发银行,天弘基金,光大银行,中信银行,招商银行,安邦保险
2018年,中国60岁以上老年人占总人口的16.1%,意味着中国已经进入深度老龄化社会,特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前,中国养老金融体系与发达国家相比仍有较大差距,美国的商业养老保险占比35.2%,规模达到9.9万亿美元,而中国第一大支柱为基本养老保险制度,占到整个养老体系近80%,规模仅4.4万亿元。同时,由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低,超过8成中国国民未达资产储备预期,仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势,基础需求旺盛。iiMedia Research(艾媒咨询)数据显示,现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%,然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为,近年来互联网和移动支付的普及,大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步,提升了养老金投资科学性和专业性,成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展,中国养老金融市场发展将更加完善。
In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.艾媒咨询|2020H1中国老年人群画像及消费模式调查分析报告
调研数据显示,有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为,在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下,国民对留存养老资金意愿强烈,这也意味着养老资金有保障,对养老产业的需求长期存在。
The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.艾媒咨询 | 2026年中国凉茶饮料消费趋势洞察白皮书
当前中国凉茶饮料行业正处于从传统快消品向健康饮品生态转型的关键窗口期,作为承载中医“治未病”理念与岭南饮食智慧的国家级非物质文化遗产,这一品类已成功从区域性民间饮品升级为全国性普及的健康消费品,尽管相较于行业增长高峰期,当前整体增速已有所放缓,但在宏观经济波动加剧及新兴饮品品类激烈竞争的双重压力下,凉茶行业依然展现出较强的市场韧性与抗风险能力。
根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2026年中国凉茶饮料消费趋势洞察白皮书》数据显示,2025年中国凉茶饮料市场规模达255.0亿元,行业已从跑马圈地的爆发期进入精耕细作的存量博弈期。83.4%的凉茶饮料消费是以自饮为核心,其中76.3%为强功能驱动。消费者购买凉茶饮料产品的首要决策因素为“清热降火”(54.2%),其次为“口感偏好”(46.3%);重点关注产品的功效宣称及认证(46.1%)、口感试饮体验(45.0%)和配料表成分(43.6%),整体呈现“功效优先、体验为核、成分敏感”的特点。同时,消费者对不同包装有着非常理性的场景认知,根据不同需求精准选择适配的包装形态。
艾媒咨询分析师认为,存量博弈背景下,凉茶行业的竞争逻辑已从规模扩张转向价值提升,消费者的需求特征将成为驱动行业产品创新、渠道优化与品牌升级的核心导向。在产品层面,“清热降火”的传统核心需求仍将长期存在,但消费者需求正从单一功能向多元化延伸,低糖、无糖产品及添加益生元等功能性成分的创新产品,将成为破解行业增长瓶颈的关键。未来,只有精准把握消费者需求变化,持续推进产品创新、渠道升级与品牌赋能,将传统凉茶文化与现代健康消费理念深度融合,才能推动凉茶行业突破存量瓶颈,实现可持续增长,进一步巩固其在植物饮料领域的核心地位。
China's herbal tea beverage industry is currently in a critical window period of transitioning from traditional fast-moving consumer goods to a health beverage ecosystem. As a national intangible cultural heritage that embodies the traditional Chinese medicine concept of "preventive treatment" and Lingnan dietary wisdom, this category has successfully upgraded from a regional folk drink to a nationally popular health consumer product. Although the overall growth rate has slowed compared to the industry's peak growth period, the herbal tea industry continues to demonstrate strong market resilience and risk resistance despite the dual pressures of intensified macroeconomic fluctuations and fierce competition from emerging beverage categories.
According to the latest "White paper on China herbal tea beverages consumption trend insights in 2026" released by iiMedia Research, a global new economy industry third-party data mining and analysis institution, China's herbal tea beverage market reached 25.50 billion yuan in 2025, and the industry has entered a refined stock competition phase from the explosive expansion period. 83.4% of herbal tea beverage consumption is centered on personal consumption, of which 76.3% is driven by strong functional needs. The primary decision-making factor for consumers purchasing herbal tea beverage products is "heat-clearing and fire-purging" (54.2%), followed by "taste preference" (46.3%); consumers focus on product efficacy claims and certifications (46.1%), taste trial experience (45.0%), and ingredient list components (43.6%), presenting overall characteristics of "efficacy priority, experience as core, and ingredient sensitivity." Meanwhile, consumers have very rational scenario perceptions of different packaging formats, precisely selecting suitable packaging forms based on different needs.
iiMedia Research analysts believe that under the background of stock competition, the competitive logic of the herbal tea industry has shifted from scale expansion to value enhancement, and consumer demand characteristics will become the core driver for industry product innovation, channel optimization, and brand upgrading. At the product level, the traditional core demand for "heat-clearing and fire-purging" will continue to exist in the long term, but consumer demand is extending from single functions to diversification. Innovative products such as low-sugar, sugar-free products, and those with added functional ingredients like prebiotics will become the key to breaking through industry growth bottlenecks. In the future, only by precisely grasping changes in consumer demand, continuously advancing product innovation, channel upgrading, and brand empowerment, and deeply integrating traditional herbal tea culture with modern health consumption concepts, can the herbal tea industry break through stock bottlenecks, achieve sustainable growth, and further consolidate its core position in the plant beverage field.艾媒咨询 | 2025年中国医美行业发展状况与消费行为调查数据
随着消费升级与技术迭代,中国医美行业已从传统整形扩展至轻医美、抗衰老等多元化领域,市场规模持续扩大。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国医美行业发展状况与消费行为调查数据》显示,2025年中国医美服务行业市场规模为3701亿元,2025年中国轻医美市场用户规模达3105万人。中国医美市场的增长不仅源于消费升级,也得益于技术普惠与轻医美项目的高复购率。当前行业已进入以精细化运营、差异化服务和合规化发展为核心驱动的新阶段。
在2025年中国消费者对医美项目的接受程度中,“会考虑整形,但风险要相对可控”位列第一,占比46.02%;其次是“能够接受手术医美整形,并承受一定风险”,占比22.94%。此外,在消费者接受过的医美项目中,轻医美(非手术类)占比最高,达到74.45%;医美整形(手术类)的占比为33.52%。这表明中国消费者对医美的态度趋于理性与谨慎,安全可控的非手术类项目成为市场主流偏好。同时,手术类项目亦拥有稳定的需求群体,显示出市场需求的层次性与多元化。
艾媒咨询分析师认为,未来中国医美市场将延续“轻医美主导、技术驱动、合规深化”的主线发展。一方面,非手术项目凭借低风险、高复购优势,仍是增长核心,Z世代与男性、下沉市场需求进一步释放。另一方面,再生材料、AI个性化方案及智能器械加速迭代,推动服务精准化与效果革新。此外,监管常态化下,行业加速品牌化整合,合规机构与上游技术型企业凸显优势。总的来说,消费者更趋理性,追求自然效果与安全保障,倒逼市场从营销竞争转向以品质、精细化运营为核心的高质量发展新阶段。
With the upgrading of consumption and technological advancements, China's medical aesthetics industry has expanded from traditional plastic surgery to diversified fields such as minimally invasive aesthetics and anti-aging. The market size has continued to grow. According to the latest "2025 China Medical Aesthetics Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the market size of China's medical aesthetics service industry will reach 370.1 billion yuan in 2025, and the user scale of the minimally invasive aesthetics market in China will reach 31.05 million people in 2025. The growth of China's medical aesthetics market is not only due to the upgrading of consumption but also benefits from the popularization of technology and the high repurchase rate of minimally invasive aesthetics projects. Currently, the industry has entered a new stage driven by refined operation, differentiated services, and compliance development.
In terms of Chinese consumers' acceptance of medical aesthetics projects in 2025, "Would consider plastic surgery, but the risk should be relatively controllable" ranks first, accounting for 46.02%; followed by "Can accept surgical medical aesthetics and bear certain risks", accounting for 22.94%. Additionally, among the medical aesthetics projects consumers have received, minimally invasive aesthetics (non-surgical) accounts for the highest proportion, reaching 74.45%; surgical medical aesthetics accounts for 33.52%. This indicates that Chinese consumers' attitudes towards medical aesthetics are becoming more rational and cautious, and non-surgical projects with low risks and high repurchase rates have become the mainstream preference in the market. At the same time, surgical projects also have a stable demand group, demonstrating the hierarchical and diversified nature of market demand.
Analysts from iiMedia Research believe that in the future, China's medical aesthetics market will continue to develop along the main line of "minimally invasive aesthetics dominance, technology-driven, and compliance deepening". On the one hand, non-surgical projects, with their low-risk and high-repurchase advantages, will remain the core of growth, and the demands of Generation Z, men, and consumers in lower-tier cities will be further released. On the other hand, regenerative materials, AI personalized solutions, and intelligent devices will accelerate iteration, promoting the precision and effect innovation of services. Moreover, under the normalization of regulation, the industry will accelerate brand integration, and compliant institutions and upstream technology enterprises will highlight their advantages. In summary, consumers are becoming more rational, pursuing natural effects and safety guarantees, which will force the market to shift from marketing competition to high-quality development centered on quality and refined operation.艾媒报告 |2019日本养老产业发展模式与经验借鉴分析报告
本报告研究涉及企业/品牌/案例:日医集团,逸云楼,木下介护,美邸养老,礼爱养老集团
养老产业是依托第一、第二和传统的第三产业派生出来的特殊的,具有明显的公共性、福利性和高盈利性的综合性产业。目前日本的养老产业社会保险制度中,国民补贴、雇员养老金和个人养老金三种层级并存的并且,有高龄老人医疗保险制度、介护保险制度的特殊保险制度,其中,介护制度的发展最具特色。根据日本厚生劳动省的数据,2019年1月日本通过介护保险接受养老服务的人数达508.1万人,其中接受居家护理服务的人数达381.0万人。在日本养老产业不断发展过程中,形成了老年住宅产业、养老金融产业、文化生活服务、家务服务、福利器械用品和其他相关产业等细分领域,对中国养老产业发展具有重要的参考意义。
The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.艾媒报告丨2019中国养老产业发展剖析与发展趋势分析报告
本报告研究涉及企业/品牌/案例包括:祥颐养老、华人照护、颐寿养老、朗高养老、普亲养老、永安林业、双箭股份、尚荣医疗、新华保险、中国平安、鱼跃医疗、海南椰岛、安邦人寿、泰康之家、亲和源、诚和敬、乐成养老、日月星、欧葆庭、椿萱茂
中国养老产业处于高速发展阶段,iiMedia Research(艾媒咨询)数据显示,2018年中国养老产业市场规模将已达6.57万亿元,医养结合成为行业发展新热点,预计2021年医养结合行业市场规模将突破1万亿元。目前,中国养老产业已形成成熟的产业链和六大主要商业模式,但同时也面临着体制性障碍、供需结构失衡、养老服务体系不健全等发展问题。
Driven by policy support, technological development, social changes and market demand, China's pension industry is developing rapidly. According to iiMedia Research, the national pension industry market has reached 6.57 trillion yuan in 2018, and is expected to reach 8.81 trillion yuan in 2021. At present, China's pension industry has formed an industrial chain including resource suppliers such as raw materials and energy, pension suppliers, pension real estate providers and pension service providers, and individual and institutional consumers. The industry is developing well and some pensions enterprise revenue reached 100 million yuan in 2018. Under the vigorous promotion of the Chinese government, the reform of the community pension model, the continuous advancement of wisdom and pension, and the combination of medical care have become hot spots in the industry. It is expected that the market scale of the combination of medical and nursing industry will exceed 1 trillion yuan in 2021. At this stage, China's pension industry, including monthly fee system, property sales, after-sales leaseback, membership system, insurance pension and community pay-as-you-go, has gradually developed and improved. The industry has broad prospects for development, but it also faces institutional Development problems such as obstacles, imbalanced supply and demand structure, and inadequate pension service system. iiMedia Consulting analysts believe that in the future, a new pension service system based on home-based, community-based, institutional supplement, and medical care will be gradually formed, and the development of pension financial market will be more perfect.
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