全球领先的新经济产业第三方数据挖掘与分析机构
关于“零售业”的报告
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艾媒咨询|2021年中国批发市场直播电商产业调查及发展趋势报告
本报告研究涉及企业/品牌/案例：淘宝，蘑菇街，抖音，快手，阿里巴巴1688，批批网，一手APP，红豆角APP，一件直播购
在明星带货热潮与疫情等众多因素推动下，中国网络零售额在社会消费品零售总额下降的情况下仍有11%的增长。iiMedia Research(艾媒咨询)数据显示，2020年中国社会消费品零售总额为391981亿元，较2019年下降3.9%，其中网络零售额达117601亿元，占社会消费品零售总额的三分之一;近年来中国批发市场交易规模增长速度放缓，2019年同比增长3.6%，批发市场进入瓶颈期;截止2021年4月，愿意选择批发电商的用户达有90%，消费者普遍认为，批发电商上的商品价格更便宜以及种类更多，其中有96%的消费者更愿意在直播电商上购物;MCN市场规模的快速增长也吸引了批发行业。为解决批发行业中的诸多痛点，越来越多批发市场开始加入直播电商的布局。
Driven the upsurge of e-commerce live streaming by famous stars and the epidemic situation, China online retail sales still have an 11% growth despite the decline of the total retail sales of social consumer goods. As the data of iiMedia Research showed, the total retail sales of China social consumer goods in 2020 was 39198.1 billion yuan, a decrease of 3.9% compared with that in 2019. The online retail sales reached 11760.1 billion yuan, accounting for one-third of the total retail sales of social consumer goods. In recent years, the growth rate of transaction scale in the China wholesale market has slowed down, with a year-on-year growth rate of 3.6% in 2019, and the wholesale market has entered a bottleneck period. As of April 2021, 90% of the consumers are willing to choose wholesale e-commerce. Consumers generally believe that the prices of goods on wholesale e-commerce are lower and there are more kinds of goods, and 96% of them prefer to shop on live streaming e-commerce. The rapid growth of MCN market size has also attracted the wholesale industry. In order to solve many pain points in the wholesale industry, more and more wholesale markets begin to join live-streaming e-commerce. -
艾媒咨询|2019中国电子签名行业专题报告
本报告研究涉及企业/品牌/案例：上上签、法大大、契约锁。
随着数字化进程的加速落地，多政府部门先后提及加强和深化电子签名技术应用，同时伴随企业人力成本的增加，增大对电子签名的诉求，进一步加速电子签名技术的普及。iiMedia Research(艾媒咨询)数据显示，电子签名的行业平均使用渗透率接近10%，尤其在人力资源、房地产、物流、制造等领域提升较快，其中合同与协议是电子签名签署的最主要文件类型。近六成用户使用电子签名频率超过100次/周，且普遍表示，电子签名相对于传统签名降本提效功能显著。与此同时，数据安全也广受企业重视，仅四成用户认为自身信息安全得到了100%的保障。艾媒咨询分析师认为，区块链，人工智能等新技术的融合，拓宽了电子签名服务范围，市场集中度也会进一步提升，同时，合规安全能力将成厂商核心壁垒，考核标准逐渐趋严。
With the accelerated implementation of the digitalization process, many government departments have mentioned strengthening and deepening the application of electronic signature technology. At the same time, with the increase in enterprise labor costs, the demand for electronic signature has increased, and the popularity of electronic signature technology has been further accelerated. According to the data of iiMedia Research ，the average penetration rate of electronic signature industry is close to 10%, especially in the fields of human resources, real estate, logistics, manufacturing, etc., where contracts and agreements are the most important documents signed by electronic signatures Types.Nearly 60% of users use electronic signatures more than 100 times a week, and it is generally stated that electronic signatures have significant cost-reduction and efficiency improvements compared to traditional signatures. At the same time, data security is also widely valued by enterprises, and only 40% of users believe that their information security is 100% guaranteed. iiMedia consulting analysts believe that the integration of new technologies such as blockchain and artificial intelligence has broadened the scope of electronic signature services, and the market concentration will be further improved. At the same time, compliance security capabilities will become the core barrier for manufacturers, and the assessment standards will gradually become stricter . -
艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例：名创优品，腾讯，高瓴资本，HELLO KITTY，飞天小女警，粉红豹，咱们裸熊，KAKAO FRIENDS，盒马鲜生，岁宝百货，苏宁广场，苏宁零售云店，苏宁小店，“两翼”，苏宁极物，苏鲜生，苏宁红孩子，苏宁影城，苏宁体育，苏宁汽车超市，苏宁Biu店，永辉超市，Costco，沃尔玛，家家悦，高鑫零售，家乐福
伴随着全球消费需求、消费渠道、消费方式的转变，电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示，2013-2018年全球零售总额保持小幅增长但增速放缓，iiMedia Research（艾媒咨询）预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标，与消费者的主要消费模式有关，会因正常季节变动，节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一，已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年，中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为，尽管2018年中国社会消费品的零售额占比略有下降，但相对其他产业，社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型，而诞生于电商时代的苏宁易购、盒马鲜生等，也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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