艾媒咨询 | 2024-2025年中国情趣用品行业及消费行为调查分析报告

随着物质生活水平的提高和社会两性观念的开放，中国不同年龄段群体对情趣用品的需求进一步释放，情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国情趣用品行业及消费行为调查分析报告》数据显示，中国情趣用品的市场规模一直保持稳定上升的态势，2023年已达1794.3亿元。情趣用品行业在生产环节上已趋于成熟，市场增长率逐渐稳定。艾媒咨询分析师认为，随着性观念的转变和电子商务的迅速发展，情趣用品行业在进入成熟期后也不会迅速衰退，2025年市场规模有望达2081.3亿元。
With the improvement of material living standards and the opening up of social gender concepts, the demand for sex toys in different age groups in China is further released, and the sex toys industry market will further sink. The latest "2024-2025 China Sex Toys Industry and Consumer Behavior Survey and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size of China's sex toys has maintained a steady rise. In 2023, it will reach 179.43 billion yuan. The sex toy industry has matured in the production process, and the market growth rate has gradually stabilized. Analysts believe that with the change of sexual concepts and the rapid development of e-commerce, the sex toy industry will not decline rapidly after entering maturity, and the market size is expected to reach 208.13 billion yuan in 2025.

艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。 在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒咨询 | 2023年中国电商“双十一”消费大数据监测报告

2023年前三季度，电子商务在扩内需、稳外贸、深化国际合作方面发挥积极作用，全国直播电商销售额达1.98万亿元。iiMedia Research（艾媒咨询）调研数据显示，52.4%的消费者因“双十一”价格优惠而参与本次活动；70.5%的消费者通过直播电商购物。未来，“直播+”将成电商营销新常态，“人货场”范围持续扩大。

艾媒咨询 | 2024年中国传统烟草与电子烟行业市场消费行为调研分析报告

相较于传统烟草，电子烟以其无刺鼻烟雾、不受场合限制以及便携性高等突出优势，近年来在市场上迅速崛起并赢得了广泛关注。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国传统烟草与电子烟行业市场消费行为调研分析报告》数据显示，高达76.53%的消费者认为电子烟不仅提供了更为舒适的吸食体验，还对戒烟过程具有一定的辅助作用。然而，尽管行业前景看起来颇为明朗，但电子烟行业仍然面临着诸多挑战与亟待解决的问题。具体而言，消费者在使用电子烟过程中遭遇了多种不便，包括持续高温现象（52.61%）、材料品质参差不齐（比45.71%）以及续航时间较短（40.64%）等。艾媒咨询分析师认为，电子烟行业在烟民群体中的普及率与接受度正不断提升，相关企业需进一步加强质量把控，以确保产品的安全性与可靠性。
Compared with traditional tobacco, electronic cigarettes have the outstanding advantages of no pungent smoke, no restrictions on occasions and high portability, and have risen rapidly in the market in recent years and won widespread attention. According to the latest "2024 China traditional tobacco and electronic cigarette industry market consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 76.53% of consumers believe that e-cigarettes not only provide a more comfortable smoking experience, It also has a certain auxiliary effect on the process of smoking cessation. However, while the outlook for the industry seems quite bright, the e-cigarette industry still faces many challenges and issues that need to be addressed. Specifically, consumers experienced a variety of inconveniences during the use of e-cigarettes, including continuous high temperature phenomenon (52.61%), uneven material quality (compared to 45.71%) and short battery life (40.64%). Imedia Consulting analysts believe that the popularity and acceptance of the e-cigarette industry in the smoker group is constantly improving, and relevant enterprises need to further strengthen quality control to ensure the safety and reliability of products.

艾媒咨询 | 2024年中国白酒行业发展状况及消费行为调研分析报告

中国白酒行业近年来经历了显著的变革与调整，不仅承载着深厚的文化内涵，也逐渐现代化和全球化。随着全球化进程的推进，白酒这一极具中国特色的酒类产品正逐步走向世界。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国白酒行业发展状况及消费行为调研分析报告》数据显示，在消费者了解白酒相关信息渠道调查中，电商平台（淘宝、京东等）占比最高，达到54.22%，艾媒咨询分析师认为，电商平台作为白酒销售和信息传播的重要渠道影响力日益增强，对白酒的推广和市场营销具有重要作用。中国白酒行业在传承中发展，在挑战中寻求机遇，展现出前所未有的生机与活力。Chinese liquor industry has undergone significant changes and adjustments in recent years, which not only carries profound cultural connotations, but also gradually modernizes and globalizes. With the advancement of globalization, liquor, a very Chinese characteristic wine product, is gradually going to the world. According to the latest "2024 China baijiu industry development status and consumer behavior research and analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, e-commerce platforms (Taobao, Jingdong, etc.) account for the highest proportion of consumers in the survey of baijiu related information channels. It reached 54.22%. Analysts of IIMedia Consulting believe that the influence of e-commerce platforms as an important channel for liquor sales and information dissemination is increasing, which plays an important role in the promotion and marketing of liquor.

艾媒咨询 | 2024年中国云游戏市场发展状况与消费偏好数据分析报告

随着“互联网+文化消费”的不断发展，云游戏社会认知度不断提高，得到市场消费者的广泛认可。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国云游戏市场发展状况与消费偏好数据分析报告》数据显示，在市场环境方面，中国电子竞技行业市场规模显著增长，从2016年458.3亿元稳步攀升至2020年1365.6亿元，而中国云游戏用户规模亦从2018年初的0.63亿人稳步攀升至2023年初的6.58亿人。这反映出了电子竞技行业的蓬勃发展和巨大潜力和电子竞技在中国文化娱乐产业中的重要地位。
艾媒咨询分析师认为，云游戏市场拥有强劲的动力和巨大的潜力，随着技术进步和市场推广，云游戏用户规模将继续扩大。
With the continuous development of "Internet + cultural consumption", the social awareness of cloud games continues to improve and is widely recognized by consumers in the market. The latest "2024 China Cloud Game Market Development Status and Consumer Preference Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that in terms of market environment, the market size of China's e-sports industry has grown significantly, steadily climbing from 45.83 billion yuan in 2016 to 136.56 billion yuan in 2020, while the number of cloud game users in China has also steadily climbed from 63 million in early 2018 to 658 million in early 2023. This reflects the booming development and huge potential of the e-sports industry and the important position of e-sports in China's cultural and entertainment industry.
Analysts from iiMedia Consulting believe that the cloud gaming market has strong momentum and huge potential, and with technological progress and marketing promotion, the scale of cloud gaming users will continue to expand.

艾媒咨询 | 2023年中国品牌电商服务商行业研究报告

随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。iiMedia Research（艾媒咨询）数据显示，2022年中国品牌电商服务行业市场规模为3663.2亿元，同比增长24.1%，预计2025年将达4821.6亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。

艾媒咨询 | 2023-2024年中国企业出海发展研究白皮书

应经济转型升级需求，愈多企业开始“走出去”，积极开拓海外市场。iiMedia Research（艾媒咨询）数据显示，分别有29.5%、19.9%的大型企业已实施出海或有出海计划；在已实施出海布局的企业中，中、小、微企业的占比分别为39.4%、17.5%和13.6%；从布局趋势上看，大型企业综合实力强，出海较早，但中小微企业作为中国数量大、灵活性高的群体，在政策和市场支持下，正不断加快出海步伐。

艾媒咨询 | 2024-2025年中国小屏手机市场趋势与消费行为需求研究报告

2011年至2023年，中国智能手机的出货量从最初的0.95亿台增长至2.76亿台，国内智能手机出货量呈现稳步增长态势，预计2024年将达到2.87亿台，同比增长3.6%。小屏手机受到消费者的青睐，超五成的消费者重点关注过小屏手机。小屏手机的核心优势是携带方便（73.5%）、操作便捷（54.4%）和握持舒适（45.2%）。消费者对小屏手机的满意度平均分为4.2分，目前小屏手机基本能做到满足消费者的全方位要求，市场前景广阔。随着技术的进步和消费者需求的多样化，小屏手机正逐渐从中端市场向高端市场迈进，成为智能手机市场的新亮点。技术创新是推动小屏手机高端化的关键因素。同时，随着技术的进步，小屏手机不再是一座孤岛，而是成为一个多设备互联互通的智能生态系统核心，这一趋势不仅增强了小屏手机的功能性，也为消费者带来了更加丰富和便捷的智能体验。
From 2011 to 2023, China's smartphone shipments increased from the initial 95 million units to 276 million units, and domestic smartphone shipments showed a steady growth trend and are expected to reach 287 million units in 2024, an increase of 3.6%. Small-screen mobile phones are favored by consumers, and more than 50% of consumers focus on small-screen mobile phones. The core advantages of small-screen mobile phones are easy to carry (73.5%), easy to operate (54.4%) and comfortable to hold (45.2%). Consumers' satisfaction with small-screen mobile phones averages 4.2 points. At present, small-screen mobile phones can basically meet the all-round requirements of consumers and have broad market prospects. With the advancement of technology and the diversification of consumer demand, small-screen mobile phones are gradually moving from the middle market to the high-end market, becoming a new bright spot in the smart phone market. Technological innovation is the key factor to promote the high-end of small-screen mobile phones. At the same time, with the progress of technology, small screen mobile phones are no longer an island, but become the core of a multi-device interconnection intelligent ecosystem, this trend not only enhances the functionality of small screen mobile phones, but also brings consumers a more rich and convenient intelligent experience.

艾媒咨询 | 2023年中国新锐企业家白酒消费洞察白皮书

中小微企业已成为中国数量最大的企业群体，是中国国民经济的重要支柱。该群体具有较高的收入且商务社交频繁，对白酒需求量大，是白酒消费市场的主力军。iiMedia Research（艾媒咨询）调研数据显示，在白酒香型偏好上，30.8%的白酒消费者偏好酱酒；在商务宴请场景中，新锐企业家最常喝酱香型白酒（48.5%）。随着核心消费人群传播能力和示范效应的扩大，酱酒的市场容量和消费人群仍在持续增长中，酱香型白酒成为行业大单品。