艾媒咨询 | 2025-2026年中国胖东来超市消费行为调研数据

当前，国内消费持续升级，中国居民购买力稳步提升，传统超市行业步入存量转型阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国胖东来超市消费行为调研数据》显示，胖东来市场认知度与消费者认可度较高，会员渗透率超八成且消费者普遍认可会员价值。消费者打卡体验与日常消费需求并存，超六成消费者每周至少到店一次，单次消费集中在101-500元。品牌凭借优质的服务、良好的环境与严苛的品控，塑造出亲民靠谱的差异化品牌形象，消费者粘性较强。胖东来以优质售后、丰富品类构筑核心竞争力，超八成消费者对整体购物体验表示满意。品牌依托短视频、社交平台及口碑传播实现广泛出圈，以灵活的经营策略与精细化运营获得消费者认可。然而，品牌仍存在明显短板，停车资源不足、售后响应慢是主要痛点；线上体验薄弱、服务效率偏低、价格体系有待优化，品牌发展仍有提升空间。艾媒咨询分析师指出，线下零售已从价格消费转向品质、服务、体验于一体的综合消费。消费者期待品牌新增特色食品、有机食品及高端品类，丰富商品矩阵。未来，胖东来需要持续深耕服务与品质核心优势，补齐线上业务、服务效率短板，优化价格策略与配套设施，贴合多元化消费需求，以精细化、人性化运营持续巩固口碑与消费者粘性，放大差异化优势，实现稳健规模化发展。
Currently, domestic consumption continues to upgrade, residents' purchasing power steadily increases, and the traditional supermarket industry has entered a stage of stock transformation. The latest "Consumer behavior research data for Pang Donglai supermarket in China from 2025 to 2026" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, shows that the market awareness and consumer recognition of Pang Donglai‌‌ are high, with a membership penetration rate of over 80% and widespread recognition of membership value by consumers. Consumer check-in experience coexists with daily consumption needs, with over 60% of consumers visiting the store at least once a week, with single consumption concentrated between 101-500 yuan. The brand, with its high-quality service, excellent environment, and strict quality control, has created a differentiated brand image that is approachable and reliable, with strong consumer stickiness. Pang Donglai‌‌ builds its core competitiveness with high-quality after-sales service and rich product categories, and over 80% of consumers are satisfied with the overall shopping experience. The brand relies on short videos, social media platforms, and word-of-mouth communication to achieve widespread popularity, and its flexible business strategies and refined operations have gained consumer recognition. However, the brand still has obvious shortcomings, with insufficient parking resources and slow after-sales response being the main pain points; The online experience is weak, service efficiency is low, and the pricing system needs to be optimized. There is still room for improvement in brand development. Analysts from iiMedia Research pointed out that offline retail has shifted from price consumption to comprehensive consumption that integrates quality, service, and experience. Consumers expect brands to add specialty foods, organic foods, and high-end categories to enrich their product matrix. In the future, Pang Donglai‌‌ needs to continue to deepen its core advantages in service and quality, fill in the gaps in online business and service efficiency, optimize its pricing strategy and supporting facilities, meet diversified consumer needs, and continuously consolidate its reputation and consumer stickiness through refined and humanized operations, amplify its differentiation advantages, and achieve stable and large-scale development.

艾媒咨询 | 2025年中国速溶咖啡行业发展状况及消费行为调查数据

随着公众饮食观念的改变与新品牌的迅速崛起，中国速溶咖啡市场规模呈现稳定增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国速溶咖啡行业发展状况及消费行为调查数据》显示，2024年中国咖啡豆产量已达到14.9万吨；此外，2024年中国速溶咖啡的行业规模为680亿元，2026年预计达到1099亿元。这表明中国速溶咖啡产业正从上游原料种植到下游消费市场实现全面、高速的增长。上游供给能力的夯实与下游市场规模的快速扩张相互促进，共同构成了行业发展的双引擎，展现出巨大的市场潜力和强劲的发展动能。
在2025年中国消费者饮用速溶咖啡的频率调查中，“每周4-6次”占比最高（36.24%），其次为“每天1次”（28.68%），“每周2-3次”也占有一定比例（15.34%）。此外，中国消费者在购买速溶咖啡时，主要关注的三大因素分别是口味（47.79%）、价格（40.65%）和保质期（39.92%）。这表明中国速溶咖啡消费已呈现高频化、日常化特征。在购买决策中，口味风味是首要驱动力，同时价格与保质期共同构成关键考量因素，反映出消费者既追求品质与风味体验，又保持对性价比和产品安全的高度关注，消费行为日趋成熟理性。
艾媒咨询分析师认为，中国速溶咖啡行业未来将呈现以下发展趋势。在生产工艺方面，品质升级与技术驱动将成为核心，冻干、冷萃等先进工艺进一步提升产品风味与便捷性。在产品研发方面，品类创新持续活跃，茶咖、风味特调等多元化产品满足细分需求，同时低糖、零添加及功能性产品需求持续增长，健康配方将成为产品研发的核心方向。在营销渠道方面，各渠道融合加速，线上线下全场景覆盖增强用户触达。在供应链优化与品牌价值提升的双重驱动下，行业将朝着高品质、个性化与可持续方向持续发展，市场集中度有望进一步提高。
With the change in public dietary concepts and the rapid rise of new brands, the market size of instant coffee in China has shown a stable growth trend. According to the latest "Survey Data on the Development Status and Consumption Behavior of China's Instant Coffee Industry in 2025" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, China's coffee bean output reached 149,000 tons in 2024. Meanwhile, the industry scale of instant coffee in China was 68 billion yuan in 2024 and is expected to reach 109.9 billion yuan in 2026. This indicates that the Chinese instant coffee industry is experiencing comprehensive and rapid growth from upstream raw material planting to downstream consumer markets. The consolidation of upstream supply capacity and the rapid expansion of downstream market size mutually promote each other, jointly forming the dual engines of industry development, demonstrating huge market potential and strong development momentum.
In the 2025 survey on the frequency of Chinese consumers drinking instant coffee, "4-6 times a week" had the highest proportion (36.24%), followed by "once a day" (28.68%), and "2-3 times a week" also accounted for a certain proportion (15.34%). Additionally, when purchasing instant coffee, the three main factors that Chinese consumers focus on are taste (47.79%), price (40.65%), and shelf life (39.92%). This indicates that the consumption of instant coffee in China has become frequent and daily. In the purchase decision-making process, taste and flavor are the primary driving forces, while price and shelf life are also key considerations, reflecting that consumers not only pursue quality and flavor experience but also maintain a high level of attention to cost-effectiveness and product safety, with their consumption behavior becoming increasingly mature and rational.
Analysts from iiMedia Research believe that the Chinese instant coffee industry will present the following development trends in the future. In terms of production technology, quality upgrading and technology-driven will become the core, with advanced processes such as freeze-drying and cold brewing further enhancing product flavor and convenience. In terms of product development, category innovation will remain active, with diversified products such as tea coffee and flavor blends meeting the needs of niche markets. At the same time, the demand for low-sugar, zero-additive, and functional products will continue to grow, and healthy formulas will become the core direction of product development. In terms of marketing channels, the integration of various channels will accelerate, and the full coverage of online and offline scenarios will enhance user reach. Driven by the dual forces of supply chain optimization and brand value enhancement, the industry will continue to develop towards high quality, personalization, and sustainability, and market concentration is expected to further increase.

艾媒咨询 | 2023-2024年全球零售业运行大数据及中国市场创新业态监测报告

2022年全球零售业市场规模达27.34万亿美元，中国社会消费品零售总额达44万亿元，随着消费主力群体崛起、新消费需求出现、新技术发展，中国未来零售业发展情况较为乐观。在新消费趋势下，个性化需求成为关键，消费式体验成为竞争优势，物流优化与店门升级需同步进行。全球化和下沉市场布局重要性日益凸显，线上线下渠道整合成为趋势，智能化、科技化的应用将推动零售业的发展。

艾媒咨询 | 2023-2024年中国仓储会员超市行业发展状况及消费行为研究报告

仓储会员超市积极吸纳传统超市的部分客户群体，线上线下购物场景的融合，为消费者提供多样选择，将满足消费者高频的食品和日用品的需求，并进一步覆盖门店服务半径外人群，线下体验、线上下单将成为未来购物的主流方式。

艾媒咨询 | 2023-2024年中国特医食品产业运行大数据监测分析报告

近年来，中国特医食品行业市场规模持续扩大，特别是3年疫情使得提高免疫力的食品和功能性食品受到消费者欢迎，市场增速较为可观。iiMedia Research（艾媒咨询）数据显示，未来在人口老龄化、下游需求不断加大及医院营养科建设发展等因素驱动下，特医食品凭借在临床营养支持中不可替代的作用，其市场规模将进一步增长，预计2027年中国特医食品市场规模将达234.2亿元。

艾媒咨询｜2022年全国预制菜产业发展竞争状况与年度百强企业研究报告

随着国家、地方政策的颁布，预制菜成为地方政府搞活经济，助力农产品深加工的重要抓手。大量的社会资源和社会资本涌入预制菜产业，行业业态逐渐呈现多元化发展态势。数据显示，2022年中国预制菜市场规模达4196亿元，同比增长21.3%，预计未来中国预制菜市场保持较高的增长速度，2026年预制菜市场规模将达10720亿元。

艾媒咨询｜2021-2022年中国临期食品行业发展及标杆案例研究报告

iiMedia Research（艾媒咨询）数据显示，2021年临期食品行业加速发展，市场规模达318亿元。2021年临期食品行业开始受到资本、用户关注，多个品牌获得融资，预计2025年中国临期食品市场规模达401亿元。艾媒咨询分析师认为，临期食品行业呈现多元化发展态势，行业入局玩家持续增多，行业整体竞争加剧。