关于“唇釉”的报告
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艾媒咨询|2024-2025年中国唇部彩妆行业研究及消费洞察报告
中国唇部彩妆产品市场规模呈上升趋势,2023年到达262.8亿元,预计2028年将达379.5亿元。随着消费者审美观念的不断升级和个性化需求的日益增长,唇部彩妆市场正逐步向多元化、精细化方向发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国唇部彩妆行业研究及消费洞察报告》数据显示,在品牌选择上,消费者对于本土彩妆品牌的认可度和信任度正在逐步提高,59.3%的消费者表示倾向于选择本土品牌。同时,本土品牌的价格优势是吸引消费者的重要因素之一,101-200元/支(41.4%)和51-100元/支(36.3%)的口红受到消费者欢迎。得益于国家政策的大力支持和“她时代”的到来,唇部彩妆行业迎来巨大的发展机遇,企业纷纷通过科技创新推出舒适、持久、健康环保的唇部彩妆产品,实现行业内部的品牌升级与差异化发展。
The market size of lip makeup products in China is on an upward trend, reaching 26.28 billion yuan in 2023 and is projected to hit 37.95 billion yuan by 2028. With the continuous upgrading of consumers' aesthetic concepts and the growing demand for personalization, the lip makeup market is gradually moving towards diversification and refinement. The latest "China Lip Makeup Industry Research and Consumption Insights Research Report from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that consumers' recognition and trust in local makeup brands are gradually increasing in terms of brand selection, with 59.3% of consumers indicating a preference for local brands. Meanwhile, the price advantage of local brands is one of the crucial factors attracting consumers, as lipsticks priced between 101-200 yuan (41.4%) and 51-100 yuan (36.3%) per unit are favored by consumers. Benefiting from the strong support of national policies and the advent of the "her era," the lip makeup industry is embracing tremendous development opportunities. In response, enterprises have introduced comfortable, long-lasting, healthy, and eco-friendly lip makeup products through technological innovation, achieving brand upgrading and differentiated development within the industry.