2016年中国手机网民参与春节“网络红包”活动调查报告

本报告主要针对支付宝、微信、手机QQ等在内的2016年春节网络红包活动的传播方式、人群分布等进行对比，总结网民对网络红包未来期待以及进一步的用户需求。

艾媒咨询 | 2025年中国口腔医疗行业发展状况与消费行为调查数据

随着口腔健康科普的推广，居民对口腔健康的重视程度不断提高，中国口腔医疗服务行业正处于快速发展阶段，未来将在技术、政策、市场需求等多因素驱动下，呈现出数字化智能化发展、医保与监管优化、需求分层细化等趋势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国口腔医疗行业发展状况与消费行为调查数据》显示，2024年中国口腔医疗服务市场规模为2498亿元，预计2030年将突破4300亿元，说明居民生活水平提高，健康意识增强，不再仅满足于“有病治病”，对预防保健、高端医疗服务等需求增加。中国消费者中，85.64%的消费者表示会定期进行口腔健康检查的情况中，只有14.36%的消费者表示“否”；在接受的口腔医疗类型中，健康维护类占比最高，达到72.50%，美容类占比为53.90%，疾病类和修复类占比分别为41.86%和21.07%，反映出中国消费者在口腔健康方面的自我保健意识较强，且大多数健康维护和美容类口腔医疗服务更受消费者青睐。
艾媒咨询分析师认为，在消费升级与老龄化背景下，口腔行业市场规模持续扩大，需求从基础治疗向美容修复、预防保健延伸，推动行业从“疾病治疗”向“健康管理”转型。未来，行业将向“专业化、数字化、连锁化”深度融合方向发展，头部企业通过整合资源、优化服务模式构建竞争壁垒。政策协同、人才培育与技术创新成为破局关键，率先实现生态整合与价值提升的企业将主导行业变革。
With the promotion of oral health science popularization, residents' awareness of oral health has been continuously increasing. China's oral medical service industry is currently in a stage of rapid development. In the future, driven by multiple factors such as technology, policy, and market demand, it will present trends such as digital and intelligent development, optimization of medical insurance and supervision, and stratification and refinement of demands. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Oral Healthcare Industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of oral healthcare services in China will be 249.8 billion yuan in 2024. It is expected that by 2030, it will approach 430 billion yuan, indicating that residents' living standards have improved and their health awareness has strengthened. They are no longer content with merely "treating diseases when they are ill", and the demand for preventive health care and high-end medical services has increased. Among Chinese consumers, 85.64% of them said they would have regular oral health check-ups, while only 14.36% said "no". Among the types of oral medical care received, health maintenance accounts for the highest proportion, reaching 72.50%, beauty care accounts for 53.90%, disease care and restoration care account for 41.86% and 21.07% respectively, reflecting that Chinese consumers have a strong self-care awareness in terms of oral health. Moreover, most health maintenance and beauty oral medical services are more favored by consumers.
Analysts from iiMedia Research pointed out that under the background of consumption upgrade and aging, the market size of the dental industry has continued to expand, and the demand has extended from basic treatment to beauty restoration and preventive health care, driving the industry to transform from "disease treatment" to "health management". In the future, the industry will develop in the direction of deep integration of "specialization, digitalization and chain operation", and leading enterprises will build competitive barriers by integrating resources and optimizing service models. Policy coordination, talent cultivation and technological innovation will be the key to breaking the deadlock. Enterprises that take the lead in achieving ecological integration and value enhancement will lead the industry transformation.

艾媒咨询|2021年中国口腔医院产业细分领域及总趋势分析报告

本报告研究涉及企业/品牌/案例：Straumann，正畸，时代天使，通策医疗，泰康拜博口腔

2020年受疫情影响，口腔医疗行业整体营收有所下降。在此背景下，全国性口腔连锁扩张势头减缓，可能下沉到3、4线城市。同时，资本在布局口腔行业时将逐渐趋于理性，口腔行业现有经济泡沫会被有效挤出。总体口腔医疗行业集中度低，前五头部机构市占率较低。虽然受疫情影响，行业连锁扩张暂缓，但随着行业的不断发展，连锁口腔机构将继续成为口腔医疗机构发展重点。

In 2020, affected by the epidemic, the overall revenue of the oral medical industry decreased. In this context, the expansion momentum of national oral chain has slowed down and may sink to Tier 3 and 4 cities. At the same time, capital will gradually become rational in the layout of the dental industry, and the existing economic bubble in the dental industry will be effectively squeezed out. The overall concentration of the oral medical industry is low, and the market share of the top five institutions is low. Although the expansion of the industry chain is suspended due to the epidemic situation, with the continuous development of the industry, chain oral institutions will continue to become the focus of the development of oral medical institutions.

康拓红外：2021年第三季度报告

2018年度中国春节“网络红包”专题报告

iiMedia Research（艾媒咨询）显示，在受访网民对“网络红包”春节活动了解程度占比方面，较为了解和很了解占比超过50%，共占比62.3%。不了解和只了解一两个的受访网民，分别占21.9%和15.8%。近八成受访网民基本了解“网络红包”春节活动，艾媒咨询分析师认为，“网络红包”春节活动已经逐渐深入到大众生活，得到了较广泛的关注。

艾媒报告丨2017年中国网民春节红包收发状况调查报告

iiMedia Research(艾媒咨询)数据显示，在2017年春节期间，78.5%中国手机网民参与手机抢红包活动。艾媒咨询分析师认为，移动互联网的普及、手机网民数量的增加为春节期间各种网络活动提供了巨大的市场基础，抢红包等多样化的网络活动也丰富了人们传统的春节庆祝形式。

艾媒咨询｜2022-2023年中国口腔医院产业链及消费者需求调查分析报告

2016-2021年，中国口腔医疗服务市场规模呈现波动上升的趋势。2021年中国口腔医疗服务市场规模为1461亿元，同比增长16.2%。iiMedia Research（艾媒咨询）数据显示，有92.5%的消费者接受过口腔医疗服务，其中接受过健康维护类口腔医疗服务的消费者占比最多（67.6%），其次是疾病类（62.6%）、美容类（39.9%）。

艾媒舆情|2019中国网红食品市场大数据监测报告

本报告研究涉及企业/品牌/案例：喜茶，双黄蛋雪糕，甘茶度，CoCo都可，奈雪の茶，台盖，YO!Tea有茶，一点点，KOI，维星，大卡司，米芝莲，人民网，经济日报，环球网
近年来，随着短视频和直播电商的兴起，诸多非正规网红食品借势营销，食品安全问题频出。2019年10月17日，在最高人民检察院召开的“食品药品安全‘四个最严’要求专项行动”新闻发布会上，国家市场监督管理总局执法稽查局局长杨红灿表示，将对网红食品安全违法行为进行重拳出击，“刷单”“假评论”等违法行为将受到查处。
In recent years, with the rise of short videos and live e-commerce, many informal online celebrity foods have been marketed, and food safety problems have arisen frequently. On October 17, 2019, at the press conference on the “Four Most Strict“ Requirement for Food and Drug Safety special action held by the Supreme People's Procuratorate, Yang Hongcan, director of the Law Enforcement and Inspection Bureau of the State Administration of Market Supervision and Administration, stated that he would be concerned Illegal actions will be carried out with heavy punches. Illegal actions such as “slip list“ and “fake comments“ will be investigated and punished.

2015年中国手机网民春节抢红包调查报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

艾媒咨询 | 2025年中国能量饮料行业发展状况与消费行为调查数据

随着健康消费理念深化，能量饮料应用场景加速延伸，形成以工作学习提效为核心的功能需求圈层，以运动健身、长途驾驶为延伸的活力补给场景，以及依托口味创新与包装迭代驱动的年轻消费生态。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国能量饮料行业发展状况与消费行为调查数据》数据显示，消费者消费频率呈现规律化特征，41.25%消费者每周饮用1-2次。工作/学习场景以31.21%占比位居消费动因首位，功能性诉求显著。市场格局呈现典型头部效应，红牛以46.54%市占率稳居榜首，罐装包装以38.81%偏好度成为主流载体。44.10%消费者接受7-8元价格带，42.47%首选250-400ml规格，41.66%将口味作为核心选购标准。渠道选择呈现双轨特征，综合电商平台和线下小型零售终端各有优势。行业升级面临双重挑战：36.91%消费者期待价格优化，36.09%关注功效提升，反映性价比与产品力协同不足。买一送一促销形式以39.62%偏好度彰显价格敏感特征。艾媒咨询分析师认为，企业应构建功能强化+体验升级双维竞争力：一方面开发7-9元黄金价格带专属产品，强化250-500ml规格矩阵；另一方面深化电商渠道大数据应用，针对不同消费者创新不同品类。
With the deepening of the concept of healthy consumption, the application scenarios of energy drinks accelerate the extension, forming a functional demand circle with the efficiency of work and study as the core, a vitality supply scene with sports fitness and long-distance driving as the extension, and a young consumer ecology driven by taste innovation and packaging iteration. According to the latest "China energy drink industry status and consumption behavior survey data in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis organization for the new economy industry Consumption frequency showed regular characteristics, 41.25% of consumers drank once or twice a week, work/study scene accounted for 31.21% of consumption motivation, functional appeal was significant. The market pattern presents a typical head effect, with Red Bull ranking first with a market share of 46.54%, and canned packaging becoming the mainstream carrier with a preference of 38.81%. 44.10% of consumers accept the 7-8 yuan price band, 42.47% prefer 250-400ml specifications, 41.66% will taste as the core selection criteria. Channel selection presents dual-track characteristics, and both integrated e-commerce platforms and offline small retail terminals have their own advantages. Industry upgrading faces dual challenges: 36.91% of consumers expect price optimization, 36.09% pay attention to efficiency improvement, reflecting the lack of coordination between cost performance and product power. The form of buy one get one free promotion shows the price-sensitive characteristics with 39.62% preference. iiMedia Research believe that enterprises should build function enhancement + experience upgrade dual-dimensional competitiveness: on the one hand, develop 7-9 yuan gold price belt exclusive products, strengthen 250-500ml specification matrix; On the other hand, deepen the application of big data in e-commerce channels and innovate different categories for different consumers.