关于“手机输入法”的报告
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艾媒咨询 | 2024-2025年中国小屏手机市场趋势与消费行为需求研究报告
2011年至2023年，中国智能手机的出货量从最初的0.95亿台增长至2.76亿台，国内智能手机出货量呈现稳步增长态势，预计2024年将达到2.87亿台，同比增长3.6%。小屏手机受到消费者的青睐，超五成的消费者重点关注过小屏手机。小屏手机的核心优势是携带方便（73.5%）、操作便捷（54.4%）和握持舒适（45.2%）。消费者对小屏手机的满意度平均分为4.2分，目前小屏手机基本能做到满足消费者的全方位要求，市场前景广阔。随着技术的进步和消费者需求的多样化，小屏手机正逐渐从中端市场向高端市场迈进，成为智能手机市场的新亮点。技术创新是推动小屏手机高端化的关键因素。同时，随着技术的进步，小屏手机不再是一座孤岛，而是成为一个多设备互联互通的智能生态系统核心，这一趋势不仅增强了小屏手机的功能性，也为消费者带来了更加丰富和便捷的智能体验。
From 2011 to 2023, China's smartphone shipments increased from the initial 95 million units to 276 million units, and domestic smartphone shipments showed a steady growth trend and are expected to reach 287 million units in 2024, an increase of 3.6%. Small-screen mobile phones are favored by consumers, and more than 50% of consumers focus on small-screen mobile phones. The core advantages of small-screen mobile phones are easy to carry (73.5%), easy to operate (54.4%) and comfortable to hold (45.2%). Consumers' satisfaction with small-screen mobile phones averages 4.2 points. At present, small-screen mobile phones can basically meet the all-round requirements of consumers and have broad market prospects. With the advancement of technology and the diversification of consumer demand, small-screen mobile phones are gradually moving from the middle market to the high-end market, becoming a new bright spot in the smart phone market. Technological innovation is the key factor to promote the high-end of small-screen mobile phones. At the same time, with the progress of technology, small screen mobile phones are no longer an island, but become the core of a multi-device interconnection intelligent ecosystem, this trend not only enhances the functionality of small screen mobile phones, but also brings consumers a more rich and convenient intelligent experience. -
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艾媒咨询 | 2024年中国共享充电宝行业消费行为调研报告
随着手机普及率的提升和工作、娱乐生活对手机的依赖加深，共享充电宝已成为手机用户外出时不可或缺的刚需产品。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国共享充电宝行业消费行为调研报告》数据显示，近九成用户曾遭遇手机电量耗尽的困境，同时，也有近九成用户曾使用过共享充电宝，充分证明了行业坚实的发展基础。目前，共享充电宝市场的头部效应显著，美团（51.59%）占据了主要份额，并收获了较高的满意度。然而，行业在快速发展的同时，也面临着一些亟待解决的问题，包括安全性难以保障（占比45.04%）、同一品牌收费标准不统一及价格标识不显著（占比44.25%），以及充电速度慢（占比33.73%）等。艾媒咨询分析师认为，共享充电宝市场前景稳定明朗，相关企业欲扩大市场份额，需解决安全性、收费标准统一性及充电速度等问题，并持续优化服务体验，提升用户满意度。
With the increasing penetration rate of smartphones and the deepening dependence on smartphones for work and entertainment, shared charging stations have become an indispensable necessity for smartphone users when they are out. The latest report on 2024 China shared power bank industry consumer behavior survey released by iiMedia Research , a third-party data mining and analysis institution for global new economy industries, shows that nearly 90% of users have encountered the predicament of running out of phone battery, while nearly 90% of users have used shared charging stations, fully proving the solid development foundation of the industry. Currently, the head effect in the shared charging station market is significant, with Meituan (51.59%) occupying the main share and achieving high satisfaction. However, while the industry is developing rapidly, it also faces some urgent problems that need to be solved, including insufficient safety guarantees (accounting for 45.04%), uneven charging standards and unclear price indications for the same brand (accounting for 44.25%), and slow charging speeds (accounting for 33.73%). Analysts from iimedia Research believe that the market prospect of the shared charging station industry is stable and clear, and that related companies wishing to expand their market share need to solve issues such as safety, uniform charging standards, and charging speeds, and continuously optimize the service experience to improve user satisfaction. -
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艾媒咨询|2021Q3中国第三方手机输入法行业发展研究报告
本报告涉及的案例/品牌/企业：百度输入法，搜狗输入法，讯飞输入法
随着手机网民规模和互联网普及率的不断提升，中国第三方手机输入法用户规模将有望进一步扩大。iiMedia Research(艾媒咨询)数据显示，中国第三方手机输入法保持连续增长趋势，2023年中国第三方手机输入法用户规模预计达到8.30亿人。一方面，AI技术与输入法行业的发展融合不断深化，AI功能逐渐成为了输入法品牌的核心竞争力;另一方面，凭借技术研发技术和深耕行业经验，头部平台逐渐开始拓展B端市场，与不同行业、不同领域品牌进行合作，为其量身定制产品服务方案，多元化的服务更满足更多不同用户群体的需求。
With the continuous improvement of the scale of mobile Internet users and Internet penetration, the scale of third-party mobile input method users in China is expected to further expand. According to iimedia research, China's third-party mobile phone input methods maintain a continuous growth trend. In 2023, the number of users of third-party mobile phone input methods in China is expected to reach 830 million. On the one hand, the integration of AI technology and input method industry is deepening, and AI function has gradually become the core competitiveness of input method brand; On the other hand, relying on technology R & D technology and deep industry experience, the head platform gradually began to expand the b-end market, cooperate with brands in different industries and fields, customize product service schemes for them, and diversified services can better meet the needs of more different user groups. -
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艾媒咨询|2021年上半年中国第三方手机输入法行业趋势研究报告
本报告研究涉及企业/品牌/案例：百度输入法，搜狗输入法，讯飞输入法
第三方输入法市场已形成百度、搜狗的双巨头格局。各大输入法平台以智能化、多元化、创新化的技术作为发展核心，研发更多创新型产品和功能，进一步满足用户需求，稳固自身的行业竞争地位。iiMedia Research(艾媒咨询)调研数据显示，当前用户的第三方输入法主要使用场景为社交场景，需要个性化、趣味化体验，同时用户对大段语音输入的要求更高。当前百度输入法的AI输入和语音输入表现良好，用户体验满意度最高，并且粘性最强。
The third-party input method market has formed a dual giant pattern of Baidu and Sogou. The major input method platforms take intelligent, diversified, and innovative technologies as their development core, and develop more innovative products and functions to further meet user needs and stabilize their own competitive position in the industry. Research data from iiMedia Research shows that the current user's third-party input method is mainly used in social scenarios, which requires a personalized and interesting experience. At the same time, users have higher requirements for large-scale voice input. The AI input and voice input of Baidu Input Method currently perform well, with the highest user experience satisfaction and the strongest stickiness. -
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