The mature development mode of China Mobile Internet Industry and the further promotion of discourse power of Chinese intelligent terminals in the global market have created opportunities for the development of APPs in overseas markets. As the data of iiMedia Research showed, the market scale of China Short Video Industry reached 24.58 billion yuan in 2019. The rapid development of Short Video industry has also brought a batch of competitive products in China, and has achieved good results in overseas market. Typical enterprises in Short Video industry such as Kuaishou and Bytedance had also launched products in overseas market in the first half of 2020. However, recent bans on China mobile APPs by foreign countries had exposed the political risks of overseas development. Facing with the ban on Wechat by US government, merely less than 10% of the non-Apple mobile phone users will buy the Apple smartphone if it is implemented. Due to the influence of non-market factors, mobile APPs need make a long-term development planning, strengthen the layout of developing countries, and take on the strategy of encircling the cities from the rural areas.
The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.
In recent years, mobile Internet applications (APPs) have been widely used and played an important role in promoting economic and social development and serving people's livelihood. At the same time, the phenomenon of compulsory authorization of APPs, excessive claims, and collection of personal information beyond the scope also exists in large numbers. The problem of using personal information in violation of laws and regulations is very prominent and has become a widespread concern in society. China's personal information leakage incidents have been repeatedly reported. Due to the excessive collection of users' personal information by APPs, a wide range of personal information leakage has triggered a series of illegal and criminal acts. The criminals collected the leaked personal information through various channels, screened and analyzed user characteristics, engaged in malicious criminal account registration, telecommunications fraud, and even kidnapping and extortion, which seriously threatened the lives and property of users.