艾媒咨询 | 2024年中国云游戏市场发展状况与消费偏好数据分析报告

随着“互联网+文化消费”的不断发展，云游戏社会认知度不断提高，得到市场消费者的广泛认可。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国云游戏市场发展状况与消费偏好数据分析报告》数据显示，在市场环境方面，中国电子竞技行业市场规模显著增长，从2016年458.3亿元稳步攀升至2020年1365.6亿元，而中国云游戏用户规模亦从2018年初的0.63亿人稳步攀升至2023年初的6.58亿人。这反映出了电子竞技行业的蓬勃发展和巨大潜力和电子竞技在中国文化娱乐产业中的重要地位。
艾媒咨询分析师认为，云游戏市场拥有强劲的动力和巨大的潜力，随着技术进步和市场推广，云游戏用户规模将继续扩大。
With the continuous development of "Internet + cultural consumption", the social awareness of cloud games continues to improve and is widely recognized by consumers in the market. The latest "2024 China Cloud Game Market Development Status and Consumer Preference Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that in terms of market environment, the market size of China's e-sports industry has grown significantly, steadily climbing from 45.83 billion yuan in 2016 to 136.56 billion yuan in 2020, while the number of cloud game users in China has also steadily climbed from 63 million in early 2018 to 658 million in early 2023. This reflects the booming development and huge potential of the e-sports industry and the important position of e-sports in China's cultural and entertainment industry.
Analysts from iiMedia Consulting believe that the cloud gaming market has strong momentum and huge potential, and with technological progress and marketing promotion, the scale of cloud gaming users will continue to expand.

艾媒咨询｜2022年中国电子竞技用户行为研究报告

iiMedia Research（艾媒咨询）数据显示， 中国电竞市场规模呈上升趋势，预计2022年达1843.3亿元。在2021年电竞入亚和英雄联盟总决赛夺冠背景下，电子竞技关注度空前高涨，得到了社会更多的认可，这将为电竞行业未来新一轮的增长带来助力。随着电子竞技赛事的不断丰富和成熟，电竞产业将进一步凸显IP内容价值，逐步融入泛娱乐生态。电竞相关的文化类产品层出不穷，均有破圈之势，相信将形成更广泛的影响效应。
According to iiMedia Research, the scale of China's E-sports market is on the rise and is expected to reach 184.33 billion yuan in 2022. Under the background of E-sports entering Asia and winning the championship of hero League finals in 2021, the attention of E-sports is unprecedented and has been more recognized by the society, which will help the e-sports industry to grow in a new round in the future. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content and gradually integrate into the pan entertainment ecology. E-sports related cultural products emerge in endlessly, with the potential to break the circle. It is believed that they will form a broader impact effect.

艾媒咨询|2021年中国电子竞技产业运行监测报告

本报告研究涉及企业/品牌/案例：腾讯，皇族电子竞技俱乐部，VSPN，虎牙

在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2020年达到1365.6亿元，预计到2022年达到1843.3亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模在2020年达到3.83亿人，预计2022年达到4.18亿人。iiMedia Research(艾媒咨询)数据显示，近七成的受访网民表示支持电竞战队的“本土化”建设，65.5%的受访网民对于青少年电竞职业培养课程表示认同，体现出民众电竞观念的进一步渗透。随着电子竞技赛事的不断丰富和成熟，电竞产业将进一步凸显IP内容价值，逐步融入泛娱乐生态，形成更广泛的影响效应。
With the rapid development of electronic equipment and modern information technology, the scale of China's E-sports market continues to expand, reaching 136.56 billion yuan in 2020 and 184.33 billion yuan in 2022. Among them, thanks to the creation of popular games, mobile E-sports has become the main driving force for the development of e-sports industry. The number of users will reach 383 million in 2020 and 418 million in 2022. According to the data of iimedia research, nearly 70% of the netizens interviewed expressed their support for the "localization" construction of the e-sports team, and 65.5% of the netizens interviewed agreed with the vocational training courses of youth e-sports, reflecting the further penetration of the public's concept of E-sports. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content, gradually integrate into the pan entertainment ecology, and form a broader impact effect.

艾媒咨询|2021年中国网络游戏企业社会责任感专题报告

本报告研究涉及企业/品牌/案例：多益网络，腾讯游戏，三七互娱

iiMedia Research (艾媒咨询)数据显示，2020年中国移动游戏市场规模超过1850亿元，较2019年增长11.4%。相较于客户端游戏，移动游戏的设备门槛低，且拥有易携带、操作便捷等优势，在新冠疫情的影响下，移动游戏的发展潜力被充分激发，带动游戏行业规模进一步扩大。近年来，中国游戏企业都更加重视企业形象和社会责任，在腾讯游戏、多益网络、三七互娱等头部企业带领下，不少游戏企业都纷纷通过多个维度履行社会责任，为提高游戏行业社会形象作出了自己的贡献。
According to iimedia research, the scale of China's mobile game market exceeded 185 billion yuan in 2020, an increase of 11.4% over 2019. Compared to the client game, mobile game equipment threshold is low, and has the advantages of easy to carry, convenient operation and so on. Under the influence of COVID-19, the development potential of mobile games has been fully stimulated, and the scale of the game industry has been further expanded. In recent years, Chinese game enterprises have paid more attention to corporate image and social responsibility. Under the leadership of head enterprises such as Tencent games, Duoyi network and Panax notoginseng mutual entertainment, many game enterprises have fulfilled their social responsibilities through multiple dimensions and made their own contributions to improving the social image of the game industry.

艾媒咨询|2020H1中国电子竞技市场运行监测报告

本报告研究涉及企业/品牌/案例：腾讯、大连竞胜、IG、斗鱼。

在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2019年达到982.2亿元，预计到2020年达到1095.6亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模预计在2020年达到3.75亿人。iiMedia Research(艾媒咨询)数据显示，63.6%的受访网民希望加强本土电竞产业建设，并有79.8%的受访网民支持打造“本土化”电子竞技战队，体现出民众电竞观念的进一步渗透。在“新冠疫情”爆发的背景下，电子竞技产业通过创新技术的应用及云上电竞馆等商业模式的探索来应对疫情所带来的挑战，在提升用户体验的同时为行业创造更大的商业价值。

Driven by the rapid development of electronic devices and modern information technology, the scale of the China E-Sports market has enlarged continually, which has reached 98.22 billion RMB in 2019, and is expected to reach 109.56 billion RMB in 2020. Meanwhile, benefited from the making of various hit games, mobile E-Sports has become the main driven force of the development of the whole E-Sports industry, and the user scale is expected to reach 37.5 billion in 2020. As the data of iiMedia Research showed, 63.6% of the interviewed users wish to improve the construction of local E-Sports industry, and 79.8% of the interviewed users support to build local E-Sports teams, which showed a further penetration of E-Sports awareness of the citizens. Within the background of “COVID-19”, the E-Sports industry faced the challenge of the pandemic crises by applying creative technology and exploring new business models such as “E-Sports stadium on cloud”, which both improved the users’ experience and created extra business value for the industry.

2019全球未来科技大会-艾媒咨询张毅《2019下半年中国新经济产业创新发展趋势报告》

中国科协九届全国代表、中山大学硕士生导师、艾媒咨询集团CEO兼首席分析张毅代表艾媒咨询发布了《2019下半年中国新经济产业创新发展趋势报告》，该报告在研究方法上根据艾媒咨询自身数据库、北极星互联网产品分析系统、大数据舆情监控系统和草莓派数据调查等相关数据进行分析，分别从5G、电子竞技、跨境电商、社交电商、短视频、人工智能等热门领域具体分析中国新经济产业的特点。

艾媒报告|2019中国网络游戏企业社会责任感专题研究报告

本报告研究涉及企业/品牌包括：腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏

iiMedia Research （艾媒咨询）数据显示，2018年中国手机游戏市场规模接近1500亿元，较2017年增长26.4%，而对于游戏行业整体而言，2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致，目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中，腾讯、网易研发的游戏合计收入占比达到44.4%。近年来，中国游戏企业重视企业形象和社会责任，iiMedia Research （艾媒咨询）数据显示，社会责任感TOP50网络游戏企业中，三分之二来自于北上广深一线城市。在企业上市情况方面，A股上市企业占比高达56.0%，经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首，头部企业更需发挥行业领头作用，树立良好业内形象。

As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry.

艾媒报告 |2018-2019中国体育产业发展及新兴业态融合分析报告

本报告研究涉及企业/品牌包括:中国中央电视台、咪咕、腾讯体育、优酷体育、宏远时代、新梦想体育、动吧体育、索福德体育、恒圣体育、熠帆钟玲、熠帆五方、德古体育、万国体育、优肯篮球、帝立奥巴、果辉足球、毅涛足球、趣游泳、界内体育、兰博文、中国男子篮球职业联赛、阿里体育

中国体育产业人口和产值保持增长趋势，预计2025年产业人口将达到5亿。iiMedia Research（艾媒咨询）监测发现，2018年融资金额与投资事件数量呈现下降趋势，一定程度地反映出体育行业布局现已趋于稳定，而对于投资新风口，大多数投资者仍处于观望状态。

The value added of China's sports industry output has increased year by year, reaching 781.1 billion yuan in 2017, and the growth momentum is obvious. At present, the sports industry has formed the upstream resource production, midstream industry operation and dissemination and downstream products to reach the complete industrial chain, at the same time, the integration of new business forms to form a new economic growth pole. However, in 2018, the amount of financing and the number of investment events showed a downward trend, indicating that the layout of the sports industry has now stabilized, and for investment in the new air outlet, most investors are still on the sidelines. Iimedia Research (AIDS consulting) monitoring found that the positive policy driven by the active transformation of competitive sports, venue services and other related industries, while the creation of smart scenes will also bring new opportunities for the sports industry.