全球领先的新经济产业第三方数据挖掘与分析机构
关于“台球”的报告
艾媒咨询 | 2024-2025年中国无人自助台球消费行业市场研究报告
iiMedia Research（艾媒咨询）数据显示，数据显示，2023年中国新增台球相关企业数量达到106641家，同比增长54.1%；2024年1-10月，中国新增台球相关企业数量达到113994家。此外，中国24小时无人自助台球厅数量持续上升，2024年4月同比增速达到25.0%。无人自助台球厅凭借其24小时营业和自主服务的特点，成为休闲娱乐领域的新宠。数据显示，40.6%的无人自助台球消费者每周光顾台球厅达3-4次，每周光顾台球厅5-6次的消费者占比达22.6%。随着科技的飞速发展和消费者对智能化产品需求的日益增长，台球行业正迅速迈向AI智能化时代。部分无人自助台球厅通过提供全屋智能软硬件设备代替人工管理，实现24小时营业，还引入AI教练、AI裁判等功能提升用户体验。
iiMedia Research data shows that the number of new billiards related enterprises in China in 2023 reached 106,641, an increase of 54.1%; From January to October 2024, the number of new billiards related enterprises in China reached 113,994. In addition, the number of 24-hour unmanned self-service pool halls in China continues to rise, with a year-on-year growth rate of 25.0% in April 2024. The unmanned self-service billiard hall has become a new favorite in the field of leisure and entertainment by virtue of its 24-hour operation and independent service. According to the data, 40.6% of self-service billiards consumers patronize the billiard hall 3-4 times a week, and the proportion of consumers patronizing the billiard hall 5-6 times a week is 22.6%. With the rapid development of science and technology and the increasing demand of consumers for intelligent products, the billiards industry is rapidly moving towards the era of AI intelligence. Some unmanned self-service billiards halls achieve 24-hour operation by providing whole-house intelligent hardware and software equipment instead of manual management, and also introduce AI coach, AI referee and other functions to improve user experience.-
艾媒咨询 | 2025-2026年中国台球产业消费趋势报告
随着国家体育总局将台球纳入“全民健身公共服务体系”，赵心童2025年斯诺克世锦赛夺冠，台球消费持续升温。iiMedia Research（艾媒咨询）数据显示， 2024年中国台球市场规模为872.0亿元，同比增长20.5%，预计到2030年有望达到1920.3亿元。如今，台球产业呈现出产业类型丰富、地域覆盖广泛、产业融合深入的多元发展格局。未来，台球产业发展将朝着技术创新、市场细分、政策支持和国际化的方向推进。这些因素将共同推动台球行业向着更大规模、更高质量发展。
With the General Administration of Sport of China incorporating billiards into the "National Fitness Public Service System", Zhao Xintong's victory at the 2025 World Snooker Championship has led to a continuous rise in billiards consumption. iiMedia Research data shows that the market size of billiards in China was 87.20 billion yuan in 2024, with a year-on-year growth of 20.5%. It is expected to reach 192.03 billion yuan by 2030. Today, the billiards industry presents a diversified development pattern featuring a rich variety of industrial types, extensive geographical coverage, and in-depth industrial integration. In the future, the development of the billiards industry will advance in the directions of technological innovation, market segmentation, policy support and internationalization. These factors will jointly drive the billiards industry towards larger scale and higher quality development. -
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艾媒报告|2019全球及中国球鞋二级市场现状剖析与市场前景分析报告
本报告研究涉及企业/品牌/案例：Air Jordan，Yeezy，Stock X，毒app,咸鱼，Nike，特步，安踏，李宁，耐克，阿迪达斯，彪马，斯凯奇，亚瑟士，361度，安德玛，锐步，淘宝，ebay ,amazon,切克，识货，支付宝，网易考拉，京东，蜂潮，当当，聚美优品
全民健身热潮带动全球运动消费增长，运动鞋作为运动消费其中一个消费热点，也取得较为亮眼的成绩。自2010年起，全球运动鞋市场规模稳步扩张，预计2019年市场规模将达到1684.7亿美元。而随着消费升级、消费金融等的不断发展，球鞋二级市场成为青年群体新的金融场域。消费者对球鞋二级市场的关注点在于球鞋本身在缓震、耐磨、抓地力和稳定性等方面的表现。目前，Nike全品牌整体溢价较高，溢价幅度超58%。但是，球鞋溢价幅度大、普通消费者难辨真伪等因素刺激了大批无良厂商仿制球鞋，假鞋产业链不仅能仿制裸鞋，甚至有专门的正品球鞋鞋盒交易者。艾媒咨询分析师认为，球鞋二级市场真假鞋混杂，“散户”消费者对球鞋的鉴别不够专业，要承担较大的交易风险。而当前球鞋二级市场的非正常溢价比例会形成较大的行业泡沫，影响整个行业生态。
The national fitness craze led to the growth of global sports consumption, sports shoes as one of the consumption hot spots, but also achieved more bright results. Since 2010, the global sneaker market has been expanding steadily, with a market size of $168.47 billion expected in 2019. With the continuous development of consumption upgrading and consumer finance, the secondary market of shoes has become a new financial field for young people. Consumers focus on the secondary market of shoes in the performance of the shoes themselves in slow shock, wear resistance, grip and stability. At present, Nike's overall brand premium is higher, with a premium of more than 58%. However, the high premium range of shoes, ordinary consumers difficult to distinguish the authenticity and other factors to stimulate a large number of unscrupulous manufacturers imitation shoes, fake shoes industry chain can not only imitate bare shoes, and even have a special genuine shoe box traders. iiMedia Research analysts believe that the secondary market of shoes real fake shoes mixed, “retail“ consumers on the identification of shoes is not professional enough, to bear a greater trading risk. At present, the abnormal premium ratio of the secondary market of shoes will form a larger industry bubble, affecting the ecology of the whole industry. -
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