艾媒咨询 | 2025年中国素质教育及其细分行业发展状况数据

随着公众教育观念的升级与新兴品牌崛起的速度加快，在政策支持与市场需求的双重驱动下，中国素质教育行业整体呈现出规模持续扩大的良好发展态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国素质教育及其细分行业发展状况数据》显示，2013-2024年中国居民人均教育、文化和娱乐消费支出比例中，整体呈现“长期上升、阶段波动、结构优化”的趋势。2024年占比为11.2%。未来，随着收入增长、政策支持和技术创新，这一比例有望继续提升，消费模式将更趋多元化、品质化。
城乡差距的缩小和消费场景的拓展，将成为推动消费升级的关键动力。在中国素质教育培训消费者中，90.86%的消费者表示愿意为孩子报名素质教育课程，只有9.14%的消费者表示不愿意为孩子；选择的素质教育课程类型中科技类课程占比最高，达到41.44%，艺术类课程占比39.87%，体育运动类和文化类课程分别占比37.65%和35.69%，素养类课程占比35.29%，游学类课程占比最低，仅为21.96%。反映出大多数消费者中国消费者普遍重视孩子的素质教育，愿意投入资源来提升孩子的综合素质；课程选择上更倾向于为孩子选择科技、艺术和体育类课程，以培养孩子的综合素质。
艾媒咨询分析师指出，未来中国素质教育行业下沉市场需求释放，三线以下城市潜力凸显，但行业竞争加剧，头部企业与跨界巨头抢占市场，中小机构生存压力增大；监管越发严格，合规成本上升，部分机构面临资质与运营调整压力；课程同质化严重，优质师资短缺问题突出。企业应深耕课程研发，结合技术打造差异化内容，建立师资培养体系；强化合规运营，完善资质备案与收费监管，筑牢经营根基；渠道下沉与生态合作并行，通过县域合作拓展市场，与校内教育协同构建服务闭环，实现可持续发展。
With the upgrading of public education concepts and the accelerated rise of emerging brands, driven by both policy support and market demand, the overall quality education industry in China has shown a favorable development trend of continuous expansion in scale. According to the latest "Data on the Development Status of Quality Education and Its Sub-sectors in China in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, in the proportion of per capita education, culture and entertainment consumption expenditure of Chinese residents from 2013 to 2024, Overall, it shows a trend of "long-term upward movement, phased fluctuations, and structural optimization". The proportion in 2024 is 11.2%. In the future, with income growth, policy support and technological innovation, this proportion is expected to continue to rise, and consumption patterns will become more diversified and of higher quality.
The narrowing of the gap between urban and rural areas and the expansion of consumption scenarios will become the key driving forces for promoting consumption upgrading. Among Chinese consumers of quality education and training, 90.86% of them said they were willing to sign their children up for quality education courses, while only 9.14% said they were unwilling to do so. Among the types of quality education courses selected, science and technology courses have the highest proportion, reaching 41.44%, art courses account for 39.87%, sports and cultural courses account for 37.65% and 35.69% respectively, quality courses account for 35.29%, and study tour courses have the lowest proportion, only 21.96%. This reflects that the majority of Chinese consumers generally attach great importance to their children's quality education and are willing to invest resources to enhance their children's overall quality. In terms of course selection, we tend to choose science and technology, art and sports courses for children to cultivate their comprehensive qualities.
Analysts from iiMedia Research pointed out that in the future, the demand for the lower-tier markets in China's quality education industry will be released, and the potential of cities below the third-tier will be highlighted. However, industry competition will intensify, with leading enterprises and cross-industry giants vying for the market, increasing the survival pressure on small and medium-sized institutions. With increasingly strict regulation and rising compliance costs, some institutions are under pressure to adjust their qualifications and operations. There is a serious homogenization of courses and a prominent shortage of high-quality teachers. Enterprises should focus on course development, create differentiated content by integrating technology, and establish a teacher training system. Strengthen compliance operations, improve qualification filing and fee supervision, and consolidate the foundation of business operations; Channel penetration and ecological cooperation are carried out in parallel. The market is expanded through county-level cooperation, and a service loop is constructed in collaboration with in-school education to achieve sustainable development.

艾媒咨询 | 2025-2026年中国台球产业消费趋势报告

随着国家体育总局将台球纳入“全民健身公共服务体系”，赵心童2025年斯诺克世锦赛夺冠，台球消费持续升温。iiMedia Research（艾媒咨询）数据显示， 2024年中国台球市场规模为872.0亿元，同比增长20.5%，预计到2030年有望达到1920.3亿元。如今，台球产业呈现出产业类型丰富、地域覆盖广泛、产业融合深入的多元发展格局。未来，台球产业发展将朝着技术创新、市场细分、政策支持和国际化的方向推进。这些因素将共同推动台球行业向着更大规模、更高质量发展。
With the General Administration of Sport of China incorporating billiards into the "National Fitness Public Service System", Zhao Xintong's victory at the 2025 World Snooker Championship has led to a continuous rise in billiards consumption. iiMedia Research data shows that the market size of billiards in China was 87.20 billion yuan in 2024, with a year-on-year growth of 20.5%. It is expected to reach 192.03 billion yuan by 2030. Today, the billiards industry presents a diversified development pattern featuring a rich variety of industrial types, extensive geographical coverage, and in-depth industrial integration. In the future, the development of the billiards industry will advance in the directions of technological innovation, market segmentation, policy support and internationalization. These factors will jointly drive the billiards industry towards larger scale and higher quality development.

艾媒咨询 | 2025年中国健身器材行业消费行为调查数据

随着全民健身意识的深度渗透，中国健身消费市场已构建起多维度需求矩阵，主要覆盖以力量训练、有氧运动为核心的基础健身场景，以瑜伽、普拉提为代表的专项塑形场景，以及健身营养补给、运动知识付费等衍生服务场景。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健身器材行业消费行为调查数据》显示，43.99%的消费者每周健身频次为1-5次，且单次健身时长集中于30分钟至1小时，占比高达64.49%。从健身偏好来看，力量训练/举重以57.51%的参与率成为最受青睐的健身类型，而健身服（瑜伽服/跑步服等）以33.99%的占比领跑消费者健身用品购买需求。在消费渠道方面，59.44%的消费者倾向通过大型超市/百货商场的体育用品区购买健身产品，凸显线下场景的信任优势。但线上消费亦面临显著痛点：82.88%的消费者对网购健身用品的质量问题存在担忧，而选择线上店铺时，60.27%的用户将商品质量视为核心决策因素，远超价格、品牌等维度。艾媒咨询分析师指出，当前健身消费市场呈现“线下强体验、线上重质量”的二元特征。建议厂商强化线下渠道的专业化服务能力，例如增设健身器材体验区、提供个性化训练指导；针对线上消费痛点，需建立更透明的质量认证体系，通过第三方检测背书、用户评价可视化等方式降低信任门槛，同时优化力量训练等细分品类的产品创新，满足消费者对功能性健身装备的进阶需求。
With the deep penetration of national fitness awareness, China's fitness consumer market has built a multidimensional demand matrix, mainly covering the basic fitness scene with strength training and aerobic exercise as the core, the special shaping scene represented by yoga and Pilates, and the derivative service scene such as fitness nutrition supply and sports knowledge payment. According to the latest "2025 China Fitness Equipment Industry Consumption Behavior Survey Data" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 43.99% of consumers exercise 1-5 times a week, and a single exercise duration is concentrated in 30 minutes to 1 hour. The proportion is as high as 64.49%. From the perspective of fitness preferences, strength training/weightlifting became the most popular type of fitness with a participation rate of57.51%, while fitness clothing (yoga clothing/running clothing, etc.) led the consumer's purchase demand for fitness supplies with 33.99%. In terms of consumption channels, 59.44% of consumers tend to buy fitness products through the sporting goods area of large supermarkets/department stores, highlighting the trust advantage of offline scenes. However, online consumption also faces significant pain points: 82.88% of consumers are worried about the quality of online shopping fitness supplies, and when choosing online stores, 60.27% of users regard product quality as the core decision-making factor, far exceeding price, brand and other dimensions. Analysts from IImedia Consulting pointed out that the current fitness consumer market presents the dual characteristics of "offline strong experience and online quality". It is suggested that manufacturers strengthen the professional service capabilities of offline channels, such as adding fitness equipment experience areas and providing personalized training guidance; In view of the pain points of online consumption, it is necessary to establish a more transparent quality certification system, reduce the threshold of trust through third-party testing endorsement, user evaluation visualization and other ways, and optimize the product innovation of strength training and other subcategories to meet the advanced needs of consumers for functional fitness equipment.

艾媒咨询｜2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告

近年来，中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示，2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后，国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强，国潮风格在运动鞋服设计中的应用越来越广泛，深受市场欢迎。这既满足了消费者对个性化追求的需求，也为品牌带来了差异化竞争的新机会，进一步丰富了产品的文化内涵，提升了本土品牌在国际市场上的影响力。展望未来，国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年，中国运动鞋服市场规模有望攀升至5989亿元，预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market.

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艾媒咨询|2021年“双减”后儿童体育用品消费报告

“双减”政策颁布后，学生课外活动时间得以增加，体育锻炼成为受到父母孩子普遍欢迎的一项活动。iiMedia Research（艾媒咨询）调研数据显示，“双减”政策颁布后，有91.8%的消费者购买过儿童体育用品，56.9%的消费者儿童体育用品消费支出多集中于500-1500元之间，儿童体育用品市场潜力值得期待。
After the "double reduction" policy was promulgated, extracurricular activities time for students was increased, and physical exercise became an activity generally welcomed by parents and children. Survey data from iiMedia Research shows that after the "double reduction" policy was promulgated, 91.8% of consumers have purchased children's sports equipment, and 56.9% of consumers' spending on children's sports products is mostly between 500-1500 yuan. , The market potential of children's sports goods is worth looking forward to.