艾媒咨询 | 2025年中国智能眼镜行业发展状况与消费行为调查数据

随着AI、AR等技术的不断成熟，智能眼镜在功能和应用场景上不断拓展，从最初的视力矫正工具逐渐演变为集时尚、健康、科技于一体的智能穿戴设备。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能眼镜行业发展状况与消费行为调查数据》显示，2024年中国人工智能市场规模达到7470亿元，预计2025年将达到10457亿元。与此同时，2024年中国智能眼镜市场销量为46.9亿元，预计2029年将达到1191.1亿元。随着AI交互优化、AR技术成熟及健康监测功能普及，智能眼镜正从辅助工具演进为个人智能终端。中国智能眼镜市场在未来几年内有望继续保持高速增长，并成为全球智能穿戴设备市场的重要组成部分。
中国消费者在购买智能眼镜时，最关注的因素是续航能力，占比61.25%。其次是舒适度（56.00%）和适配性（48.00%）。此外，在使用场景方面，日常出行场景的占比为53.75%，位居第一。娱乐场景（18.50%）和工作场景（15.25%）分别位列第二和第三。整体来看，智能眼镜消费呈现“长续航为刚需、舒适度为支撑”的鲜明特征，使用场景则高度聚焦于日常出行。未来企业应优先攻坚电池技术与佩戴体验，并持续深耕通勤导航等高频功能，以强化用户粘性与市场竞争力。
艾媒咨询分析师认为，未来中国智能眼镜行业将呈现技术驱动与场景深化双轨发展趋势。在技术层面，AI交互与AR显示持续升级，推动设备从辅助工具向智能终端演进，而续航与佩戴舒适度仍是需持续攻坚的核心痛点。在场景层面，以日常通勤为核心，导航、通讯等高频功能将深化应用，健康监测、运动互联等垂直领域潜力显著。随着产业链成熟与成本优化，智能眼镜将逐步从极客群体向大众市场渗透，有望成为下一代个人移动计算平台的重要入口。
With the continuous maturation of technologies such as AI and AR, smart glasses have been expanding in both functionality and application scenarios, evolving from initial vision correction tools into smart wearable devices that integrate fashion, health, and technology. According to the latest "2025 China Smart Glasses Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis agency for the new economy industry, the scale of China's artificial intelligence market reached 747 billion yuan in 2024 and is expected to reach 1,045.7 billion yuan in 2025. Meanwhile, the sales volume of China's smart glasses market was 4.69 billion yuan in 2024 and is projected to reach 119.11 billion yuan in 2029. As AI interaction optimization, AR technology maturity, and health monitoring functions become more widespread, smart glasses are evolving from auxiliary tools to personal smart terminals. The Chinese smart glasses market is expected to maintain a high growth rate in the coming years and become an important part of the global smart wearable device market.
When purchasing smart glasses, Chinese consumers are most concerned about battery life, accounting for 61.25%. Comfort (56.00%) and compatibility (48.00%) follow. In terms of usage scenarios, daily travel scenarios account for 53.75%, ranking first. Entertainment scenarios (18.50%) and work scenarios (15.25%) rank second and third, respectively. Overall, smart glasses consumption shows a distinct feature of "long battery life as a necessity and comfort as a support", with usage scenarios highly focused on daily travel. In the future, enterprises should prioritize the development of battery technology and wearing experience, and continuously deepen the application of high-frequency functions such as commuting navigation to enhance user stickiness and market competitiveness.
Analysts from iiMedia Research believe that the future of China's smart glasses industry will present a dual-track development trend driven by technology and scenario deepening. On the technological front, AI interaction and AR display will continue to upgrade, promoting the evolution of devices from auxiliary tools to smart terminals. Battery life and wearing comfort remain core pain points that need to be continuously addressed. On the scenario front, with daily commuting as the core, navigation and communication functions will be further applied, and vertical fields such as health monitoring and sports connectivity have significant potential. As the industrial chain matures and costs are optimized, smart glasses will gradually penetrate from the geek community to the mass market and are expected to become an important entry point for the next-generation personal mobile computing platform.

艾媒咨询｜2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告

近年来，中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示，2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后，国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强，国潮风格在运动鞋服设计中的应用越来越广泛，深受市场欢迎。这既满足了消费者对个性化追求的需求，也为品牌带来了差异化竞争的新机会，进一步丰富了产品的文化内涵，提升了本土品牌在国际市场上的影响力。展望未来，国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年，中国运动鞋服市场规模有望攀升至5989亿元，预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market.