全球领先的新经济产业第三方数据挖掘与分析机构
关于“手游”的报告
艾媒报告 | 2017-2018年中国手机游戏市场研究报告
本报告研究涉及企业/品牌包括:王者荣耀、绝地求生、小米枪战、荒野行动、终结者2、穿越火线、光荣使命、恋与制作人、旅行青蛙、昆仑游戏、中手游、恺英网络、三七互娱、网易游戏、腾讯游戏、掌趣科技、完美世界、巨人网络、游族网络、阴阳师、乱斗西游、诛仙、部落冲突、狂暴之翼、永恒纪元、全民奇迹
iiMedia Research(艾媒咨询)显示, 2017年中国手机游戏用户规模达5.44亿人,2018年预计将突破5.5亿人。艾媒咨询分析师认为,《王者荣耀》等现象级游戏带动新玩家的加入,未来预计有更多多样化有竞争力的手游产品上线,用户规模有望进一步扩大。艾媒报告 |2019年中国小游戏产业研究与发展趋势分析报告
本报告研究涉及企业/品牌包括:白鹭科技、雅基软件、搜游网络、泡泡游戏、勇往科技、西米游戏、腾讯游戏、网易游戏、完美世界、金山逍遥、盛大游戏、空中网、世纪天成、畅游、巨人网络、蜗牛游戏、多玩游戏网、新浪游戏、游久网、太平洋游戏网
中国游戏市场繁荣发展,2018年其实际销售收入接近2150亿元,约占全球的27.48%。同时,随着微信等社交应用的高度普及,移动化、轻度化小程序游戏开始成为中国游戏产业的新动力。iiMedia Reserach(艾媒咨询)大数据监测显示,作为微信小程序的头部应用,小游戏数量超过7000个,日活用户数量达到1亿,人均日使用市场为13分钟。随着5G技术的发展和小游戏市场的成熟,其规模还将不断扩大。
revenue approaching 215 billion yuan in 2018, accounting for about 27.48% of the world's. At the same time, with the high popularity of social applications such as WeChat, Mobile, mildly small program games began to become the new driving force of China's gaming industry. Iimedia reserach (Media Consulting) Big data monitoring shows that as the head of WeChat program, the number of small games more than 7,000, the number of live users reached 100 million, the daily use of the market for 13 minutes. At present, the small game industry has explored a mature industrial chain, business model covers the prop shopping, advertising, e-commerce and other aspects. However, the small game industry as a whole there are weak stickiness, serious homogenization and low maturity of profit model problems. iiMedia Research monitoring found that the future of the small game industry has a number of development trends such as medium and heavy game entry market, advertising market expansion, 5G technology guidance form change and so on.
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