全球领先的新经济产业第三方数据挖掘与分析机构
关于“手游”的报告
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艾媒报告 | 2017-2018年中国手机游戏市场研究报告
本报告研究涉及企业/品牌包括:王者荣耀、绝地求生、小米枪战、荒野行动、终结者2、穿越火线、光荣使命、恋与制作人、旅行青蛙、昆仑游戏、中手游、恺英网络、三七互娱、网易游戏、腾讯游戏、掌趣科技、完美世界、巨人网络、游族网络、阴阳师、乱斗西游、诛仙、部落冲突、狂暴之翼、永恒纪元、全民奇迹
iiMedia Research(艾媒咨询)显示， 2017年中国手机游戏用户规模达5.44亿人，2018年预计将突破5.5亿人。艾媒咨询分析师认为，《王者荣耀》等现象级游戏带动新玩家的加入，未来预计有更多多样化有竞争力的手游产品上线，用户规模有望进一步扩大。 -
艾媒报告 |2019年中国小游戏产业研究与发展趋势分析报告
本报告研究涉及企业/品牌包括:白鹭科技、雅基软件、搜游网络、泡泡游戏、勇往科技、西米游戏、腾讯游戏、网易游戏、完美世界、金山逍遥、盛大游戏、空中网、世纪天成、畅游、巨人网络、蜗牛游戏、多玩游戏网、新浪游戏、游久网、太平洋游戏网
中国游戏市场繁荣发展，2018年其实际销售收入接近2150亿元，约占全球的27.48%。同时，随着微信等社交应用的高度普及，移动化、轻度化小程序游戏开始成为中国游戏产业的新动力。iiMedia Reserach（艾媒咨询）大数据监测显示，作为微信小程序的头部应用，小游戏数量超过7000个，日活用户数量达到1亿，人均日使用市场为13分钟。随着5G技术的发展和小游戏市场的成熟，其规模还将不断扩大。
revenue approaching 215 billion yuan in 2018, accounting for about 27.48% of the world's. At the same time, with the high popularity of social applications such as WeChat, Mobile, mildly small program games began to become the new driving force of China's gaming industry. Iimedia reserach (Media Consulting) Big data monitoring shows that as the head of WeChat program, the number of small games more than 7,000, the number of live users reached 100 million, the daily use of the market for 13 minutes. At present, the small game industry has explored a mature industrial chain, business model covers the prop shopping, advertising, e-commerce and other aspects. However, the small game industry as a whole there are weak stickiness, serious homogenization and low maturity of profit model problems. iiMedia Research monitoring found that the future of the small game industry has a number of development trends such as medium and heavy game entry market, advertising market expansion, 5G technology guidance form change and so on. -
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艾媒咨询 | 2025年中国云游戏消费行为调查数据
随着云游戏技术突破，其应用场景持续扩展，覆盖以移动端、主机跨平台联动为代表的设备革新领域，以订阅制、按需付费为核心的消费模式创新领域，以及画质增强、社交互动等功能升级领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国云游戏消费行为调查数据》数据显示，58.23%的云游戏用户每周保持3-5天高频次游戏行为，其中手机以55.78%的占比成为核心设备载体，印证移动化趋势。消费层面，67.97%用户形成付费习惯，年均21-50元的中等消费区间占比29.15%，65.42%用户倾向单买时长制的灵活付费模式。用户选择云游戏的核心动因集中于硬件要求降低，但体验痛点同样突出：58.76%用户将游戏流畅度列为首要关注点，延迟、卡顿等技术问题直接影响留存率。此外，34.79%用户强烈呼吁延长免费体验时长，55.07%期待内置游戏工具功能以提升操作便利性。艾媒咨询分析师指出，云游戏平台需重点优化服务器承载能力与网络传输效率，建立分级付费体系满足差异化需求，同时开发实时攻略推荐、智能阵容匹配等辅助工具。建议通过延长新手福利期、强化社交属性等方式提升用户粘性，结合AI技术预判卡顿节点实现动态资源调配，从而在体验升级中推动行业可持续发展。
With the breakthrough of cloud game technology, its application scenarios continue to expand, covering the field of device innovation represented by mobile terminal and host cross-platform linkage, the field of consumption model innovation with subscription system and pay on demand as the core, and the field of function upgrading such as picture quality enhancement and social interaction. According to the latest "Survey data of consumer behavior in China's cloud gaming in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 58.23% of cloud game users maintain frequent gaming behavior 3-5 days a week. Among them, mobile phones accounted for 55.78% as the core device carrier, confirming the mobile trend. At the consumption level, 67.97% of users formed a paying habit, the average annual consumption range of 21-50 yuan accounted for 29.15%, and 65.42% of users tended to buy a single time system of flexible payment model. The core motivation for users to choose cloud games is focused on reducing hardware requirements, but the experience pain point is also prominent: 58.76% of users listed game fluency as the primary concern, and technical issues such as latency and stalling directly affect retention. In addition, 34.79% of users strongly called for extending the duration of free play, and 55.07% expected the built-in game tool function to improve the convenience of operation. iiMedia Research pointed out that cloud game platforms need to focus on optimizing server carrying capacity and network transmission efficiency, establish a tiered payment system to meet differentiated needs, and develop auxiliary tools such as real-time strategy recommendation and intelligent lineup matching. It is suggested to enhance user stickiness by extending the welfare period of novicars and strengthening social attributes, and realize dynamic resource allocation by combining AI technology to predict the clocken node, so as to promote the sustainable development of the industry in the experience upgrade. -
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