艾媒咨询｜2022年中国电子竞技用户行为研究报告

iiMedia Research（艾媒咨询）数据显示， 中国电竞市场规模呈上升趋势，预计2022年达1843.3亿元。在2021年电竞入亚和英雄联盟总决赛夺冠背景下，电子竞技关注度空前高涨，得到了社会更多的认可，这将为电竞行业未来新一轮的增长带来助力。随着电子竞技赛事的不断丰富和成熟，电竞产业将进一步凸显IP内容价值，逐步融入泛娱乐生态。电竞相关的文化类产品层出不穷，均有破圈之势，相信将形成更广泛的影响效应。
According to iiMedia Research, the scale of China's E-sports market is on the rise and is expected to reach 184.33 billion yuan in 2022. Under the background of E-sports entering Asia and winning the championship of hero League finals in 2021, the attention of E-sports is unprecedented and has been more recognized by the society, which will help the e-sports industry to grow in a new round in the future. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content and gradually integrate into the pan entertainment ecology. E-sports related cultural products emerge in endlessly, with the potential to break the circle. It is believed that they will form a broader impact effect.

艾媒咨询|2021年中国电子竞技产业运行监测报告

本报告研究涉及企业/品牌/案例：腾讯，皇族电子竞技俱乐部，VSPN，虎牙

在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2020年达到1365.6亿元，预计到2022年达到1843.3亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模在2020年达到3.83亿人，预计2022年达到4.18亿人。iiMedia Research(艾媒咨询)数据显示，近七成的受访网民表示支持电竞战队的“本土化”建设，65.5%的受访网民对于青少年电竞职业培养课程表示认同，体现出民众电竞观念的进一步渗透。随着电子竞技赛事的不断丰富和成熟，电竞产业将进一步凸显IP内容价值，逐步融入泛娱乐生态，形成更广泛的影响效应。
With the rapid development of electronic equipment and modern information technology, the scale of China's E-sports market continues to expand, reaching 136.56 billion yuan in 2020 and 184.33 billion yuan in 2022. Among them, thanks to the creation of popular games, mobile E-sports has become the main driving force for the development of e-sports industry. The number of users will reach 383 million in 2020 and 418 million in 2022. According to the data of iimedia research, nearly 70% of the netizens interviewed expressed their support for the "localization" construction of the e-sports team, and 65.5% of the netizens interviewed agreed with the vocational training courses of youth e-sports, reflecting the further penetration of the public's concept of E-sports. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content, gradually integrate into the pan entertainment ecology, and form a broader impact effect.

艾媒咨询|2020H1中国电子竞技市场运行监测报告

本报告研究涉及企业/品牌/案例：腾讯、大连竞胜、IG、斗鱼。

在电子设备及现代信息技术的高速发展下，中国电子竞技市场规模不断扩大，在2019年达到982.2亿元，预计到2020年达到1095.6亿元。其中，得益于爆款游戏的打造，移动端电竞成为了电竞产业发展的主要驱动力，用户规模预计在2020年达到3.75亿人。iiMedia Research(艾媒咨询)数据显示，63.6%的受访网民希望加强本土电竞产业建设，并有79.8%的受访网民支持打造“本土化”电子竞技战队，体现出民众电竞观念的进一步渗透。在“新冠疫情”爆发的背景下，电子竞技产业通过创新技术的应用及云上电竞馆等商业模式的探索来应对疫情所带来的挑战，在提升用户体验的同时为行业创造更大的商业价值。

Driven by the rapid development of electronic devices and modern information technology, the scale of the China E-Sports market has enlarged continually, which has reached 98.22 billion RMB in 2019, and is expected to reach 109.56 billion RMB in 2020. Meanwhile, benefited from the making of various hit games, mobile E-Sports has become the main driven force of the development of the whole E-Sports industry, and the user scale is expected to reach 37.5 billion in 2020. As the data of iiMedia Research showed, 63.6% of the interviewed users wish to improve the construction of local E-Sports industry, and 79.8% of the interviewed users support to build local E-Sports teams, which showed a further penetration of E-Sports awareness of the citizens. Within the background of “COVID-19”, the E-Sports industry faced the challenge of the pandemic crises by applying creative technology and exploring new business models such as “E-Sports stadium on cloud”, which both improved the users’ experience and created extra business value for the industry.

艾媒报告|2018-2019中国移动电竞市场监测报告

中国移动电竞正在经历超越发展阶段，移动电竞的职业联赛走向成熟，商业化价值显现。iiMedia Research（艾媒咨询）数据显示，2018中国移动电竞市场规模达到449.3亿元，用户规模达到3.02亿人。移动电竞的职业联赛成为大众关注热点，其中KPL职业联赛、BPL职业联赛赛制完善、影响力大，是移动电竞商业化的标杆。

As the data of iiMedia Research showed, the scale of China Mobile E-Sports market reached 44.93 billion yuan in 2018, and the scale of users reached 302 million people. The professional leagues of Mobile E-Sports have become the focus of public attention, among them, the King Pro League (KPL) and Battle of Balls Pro League (BPL) have perfect competition system and great influence, which are the benchmarks of commercialization of Mobile E-Sports.Mobile e-sports can often surpass the attention of the game itself and bring more social effects. In the future, mobile e-sports can generate more industrial energy in the competitive sports environment.

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