全球领先的新经济产业第三方数据挖掘与分析机构
关于“游戏电竞”的报告
艾媒报告|2018-2019中国移动电竞市场监测报告
中国移动电竞正在经历超越发展阶段，移动电竞的职业联赛走向成熟，商业化价值显现。iiMedia Research（艾媒咨询）数据显示，2018中国移动电竞市场规模达到449.3亿元，用户规模达到3.02亿人。移动电竞的职业联赛成为大众关注热点，其中KPL职业联赛、BPL职业联赛赛制完善、影响力大，是移动电竞商业化的标杆。
As the data of iiMedia Research showed, the scale of China Mobile E-Sports market reached 44.93 billion yuan in 2018, and the scale of users reached 302 million people. The professional leagues of Mobile E-Sports have become the focus of public attention, among them, the King Pro League (KPL) and Battle of Balls Pro League (BPL) have perfect competition system and great influence, which are the benchmarks of commercialization of Mobile E-Sports.Mobile e-sports can often surpass the attention of the game itself and bring more social effects. In the future, mobile e-sports can generate more industrial energy in the competitive sports environment.-
艾媒咨询|2020年中国移动游戏行业发展专题研究报告
本报告研究涉及企业/品牌/案例：腾讯游戏，网易游戏，三七互娱，多益网络。
中国移动游戏行业在新冠疫情期间实现快速增长，并有望在后疫情时期继续借势增长。iiMedia Research（艾媒咨询）数据显示，2020年中国移动游戏市场规模增长至1850.3亿元，2021年更有望突破2000亿元。移动游戏市场中，电竞、云游戏、海外市场均具有较好的发展机遇。受疫情影响，2020年上半年中国移动电竞赛事更多转移线上举行，近九成受访用户对线上电竞赛事观看体验表示满意，未来疫情影响减弱后，电竞赛事线上线下结合发展的趋势也有望继续延续。云游戏在游戏产业内属于革新性的模式，未来其推广有望突破终端及设备配置限制，将成为厂商重点布局产品类型，2023年预计增至6.58亿人。出海市场方面，海外移动游戏厂商受疫情影响恢复较慢，也是中国企业海外增强影响力的良好机会。总体而言，中国移动游戏未来仍然具有较大增长空间。
China mobile gaming industry achieved rapid growth during the Covid-19 era, and is expected to continue to take advantage of the situation in the post Covid-19 era. As the data of iiMedia Research showed, the scale of China mobile gaming market will grow to 185.03 billion yuan in 2020, and it is expected to exceed 200 billion yuan in 2021. In the mobile game market, e-sports, cloud gaming and overseas markets all have good development opportunities. Affected by the Covid-19, in the first half of 2020, China Mobile E-sports events were more limited online, and nearly 90% of the users interviewed are satisfied with the viewing experience of online E-sports events. When the impact of the Covid-19 weakens, the trend of online and offline development of E-sports events is expected to continue. Cloud gaming is an innovative mode in the game industry. In the future, its promotion is expected to break through the limitation of terminal and device configuration, and it will become a key product type for manufacturers. It is expected to increase to 658 million people in 2023. In terms of overseas market, overseas mobile gaming manufacturers recover slowly affected by the Covid-19, which is also a good opportunity for Chinese enterprises to enhance their influence overseas. Overall, China's mobile gaming still have a large growth space in the future. -
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