艾媒报告|2019Q1中国陌生人社交市场季度监测报告

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本报告研究涉及企业/品牌/案例：快播、陌陌、soul、吱呀、腾讯QQ、微博、知乎、天涯、快手、抖音、Hello语音、微光、比邻、聊聊、密语、耳语、抱抱、遇见、对面、是他、Cue、赫兹

iiMedia Research(艾媒咨询)数据显示，2019年中国陌生人社交用户预计增至6.22亿人。2019年第一季度，陌生人社交风险犹存，多款陌生人“色”交APP被封杀，但同时声音社交开始盛行于95后年轻群体中。艾媒咨询分析师认为，陌生人社交仍属于敏感地带，传统观念仍存在；用户粘性低，线上的虚拟关系维持艰难；陌生人社交平台，易催生色情信息的传播，亦在某种程度上凸显了监管漏洞。 未来，中国陌生人社交市场将呈现两大发展趋势：一是政府监管趋紧，平台如履薄冰；二是陌生人社交平台的业务将更多元化，并加大进军海外市场或寻求其他出路。

The number of stranger social networking users in China is expected to grow to 622 million in 2019, according to the data from iiMedia Research. In the first quarter of 2019, there still exists risks in stranger social networking market. A number of strangers' ““sex““ apps have been blocked, while voice socializing has become more popular among young people born after 1995. Consulting analysts in iiMedia Research reckon that Stranger networking is still a sensitive area due to existing traditional view. People find it difficult to maintain online virtual relationship. Moreover, it is easy for stranger social networking platforms to generate the dissemination of pornographic information, which highlights the failure of the regulations to some extent. In the future, there will be two major trends in China's stranger social market. First, while government regulation is tightening, platforms must treat with caution. Second, stranger social market platforms will enlarge their business and expand market overseas.