Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization.
随着图片社交、声音社交、视频社交等产品形态的创新以及革新，移动社交市场将保持稳健发展态势，iiMedia Research（艾媒咨询）数据显示，2020年中国移动社交用户规模突破9亿人，较2019年增长7.1%。短视频与直播行业的火爆，使得人们交流的方式已从单纯的文字聊天，到图片分享，再到语音沟通，最后到用视频社交的转变。iiMedia Research （艾媒咨询）数据显示，受访移动社交用户交流方式中文字聊天占比约七成，仍为主流交流方式。在倾向交流方式调查中，12.5%受访用户表示倾向使用视频方式，倾向占比超过实际使用占比，用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性，势必会大大提升移动社交的产品体验和以及玩法的升级，而 AI 技术使得不同的社交模式具有可行性。未来，随着 5G + AI 技术的持续创新，社交产品场景将更加丰富和新颖，有望重塑用户的社交行为链条。
With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. In the future, with the continuous innovation of 5G + AI technology, social product scenarios will be richer and more novel, which is expected to reshape users' social behavior chain.
China mobile gaming industry achieved rapid growth during the Covid-19 era, and is expected to continue to take advantage of the situation in the post Covid-19 era. As the data of iiMedia Research showed, the scale of China mobile gaming market will grow to 185.03 billion yuan in 2020, and it is expected to exceed 200 billion yuan in 2021. In the mobile game market, e-sports, cloud gaming and overseas markets all have good development opportunities. Affected by the Covid-19, in the first half of 2020, China Mobile E-sports events were more limited online, and nearly 90% of the users interviewed are satisfied with the viewing experience of online E-sports events. When the impact of the Covid-19 weakens, the trend of online and offline development of E-sports events is expected to continue. Cloud gaming is an innovative mode in the game industry. In the future, its promotion is expected to break through the limitation of terminal and device configuration, and it will become a key product type for manufacturers. It is expected to increase to 658 million people in 2023. In terms of overseas market, overseas mobile gaming manufacturers recover slowly affected by the Covid-19, which is also a good opportunity for Chinese enterprises to enhance their influence overseas. Overall, China's mobile gaming still have a large growth space in the future.
From the revenue data, Kwai Chung operating income continued to grow for 2017-2019 years, but net profit continued to be negative, and it was in the current situation of increasing profits and not increasing profits. Kwai Kwai's monthly activity is up to 100 million from the user data. But in January 2021, only 17.9% of netizens said that the most commonly used short video platform was Kwai Fu, while over 4 of netizens said they were using less or less fast. Whether it is revenue or users, Kwai Kwai is facing greater challenges. How to improve the platform's user stickiness and optimize the income structure continuously and accelerate the commercialization of platform will become a problem that needs to be solved urgently.
With the continuous development of Internet and digital technology, the audio book market is booming. In 2019, the market scale of China's audio book industry will reach 6.36 billion yuan, with a growth rate of more than 30% for three years. In 2019, the scale of audio book users in China will be 478 million, up 19.0% from last year, and it is expected to reach 569 million in 2020. At present, the industry giants actively layout and seize the market, and audio platform also makes efforts in digital marketing to cultivate users' listening habits. As the data of iiMedia Research showed, audio books are an important reading medium for residents. Users listen to books for various purposes. Non reading learning purposes account for 59.2%, and suspense investigation is the most popular, accounting for 47.1%. Users are rational in consumption, and the actual payment amount is generally consistent with the payment budget. Users with a payment budget of 10-20 Yuan account for the highest proportion, accounting for 31.2%. When choosing audio books, 48.2% of users give priority to the content of audio books. In this regard, ChinseALL Co. Ltd. combines traditional literature of network literature, covers a variety of types, and creates excellent audio products through professional audio development.
On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.
As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects.
After the early stage of explosive growth, China Knowledge Paying Industry has gradually turned into a stable development stage, and the industry competition pattern has become clear. At the same time, the layout of comprehensive platform in the knowledge paying industry is also strengthening. As the data of iiMedia Research showed, in 2015, the number of new knowledge payment related enterprises exceeded 700, reaching the highest value in nearly a decade. Since then, the number of new enterprises in the industry has decreased year by year, and the number of new enterprises in the industry has changed in an inverted U-shape. There are many problems in the early growth stage of the industry. Among them, the problems of content homogeneity and lack of authenticity of publicity are particularly prominent, which makes it less attractive to users for a long time, and reduces the users' favor for the knowledge paying platform. 49.5% of the interviewed users think that the platform is not professional and practical, which eventually leads to the low repurchase rate of knowledge paying products and services. Therefore, the knowledge paying platform needs to be standardized and developed in a healthy and orderly way.
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years.