艾媒咨询 | 2025年中国线下KTV市场消费行为调查数据

随着线下娱乐业态的加速升级，KTV消费场景呈现多元化发展趋势，主要覆盖以智能点歌系统、沉浸式体验设备为代表的技术革新领域，以生日派对、企业团建为核心的社交聚会领域，以及结合餐饮定制、主题包厢等增值服务的复合消费领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国线下KTV市场消费行为调查数据》数据显示，56.34%的消费者选择线下KTV作为主要娱乐方式。在消费频率上，48.60%的消费者选择“偶尔”前往，而月均消费2-3次的群体占比达54.17%，反映出中低频次仍是主流。社交属性显著影响用户行为，51.81%的消费者偏好与朋友同行，6-10人规模的聚会占比最高（43.47%），显示其作为群体社交场景的核心地位。从消费偏好来看，44.86%的消费者选择2-3小时的黄金消费时长，单次消费集中在101-300元区间。曲库选择呈现代际特征，流行歌曲和90年代经典构成核心歌单，折射出消费者怀旧与潮流并存的消费心理。尽管41.25%的消费者将KTV作为娱乐放松的首选，但行业仍面临挑战。48.28%的消费者因“新兴娱乐方式增多”分流需求，同时40.42%的用户指出隔音效果差是最大痛点。硬件设施与环境优化成为首要改进方向。艾媒咨询分析师认为，行业需重点强化差异化竞争力：通过升级沉浸式音响设备、优化空间隔音设计提升体验，同时开发主题包厢、餐饮融合等增值服务以增强用户粘性。此外，针对年轻群体偏好灵活匹配时段定价策略，结合智能点歌系统优化歌单推荐算法，或将成为线下KTV突围新兴娱乐业态竞争的关键路径。
With the accelerated upgrading of offline entertainment formats, KTV consumption scenes show a diversified development trend, mainly covering the field of technological innovation represented by intelligent song on-demand systems and immersive experience equipment, the social gathering field with birthday parties and enterprise group construction as the core, and the composite consumption field combining value-added services such as catering customization and theme boxes. According to the latest "Survey data of consumer behavior in China's offline KTV market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 56.34% of consumers choose offline KTV as their main entertainment mode. In terms of consumption frequency, 48.60% of consumers choose to go "occasionally", while the group that consumes 2-3 times per month accounts for 54.17%, reflecting that the medium and low frequency is still the mainstream. Social attributes significantly affect user behavior, 51.81% of consumers prefer to walk with friends, and 6-10 people scale parties account for the highest proportion (43.47%), showing its core status as a group social scene. From the perspective of consumption preference, 44.86% of consumers choose 2-3 hours of gold consumption time, and a single consumption is concentrated in the 101-300 yuan range. The selection of the music library presents the characteristics of generations, and the popular songs and the classics of the 1990s constitute the core playlist, reflecting the consumer psychology of nostalgia and trend. Although 41.25% of consumers regard KTV as their first choice for entertainment and relaxation, the industry still faces challenges. 48.28% of consumers due to the "increase in emerging entertainment" diversion demand, while 40.42% of users pointed out that the poor sound insulation effect is the biggest pain point. Hardware facilities and environment optimization become the primary improvement direction. iiMedia Research believe that the industry needs to focus on strengthening the competitiveness of differentiation: by upgrading immersive audio equipment, optimizing space sound insulation design to enhance the experience, while developing value-added services such as theme boxes and catering integration to enhance user stickiness. In addition, for the young group preference flexible matching time pricing strategy, combined with the intelligent song request system to optimize the song list recommendation algorithm, or will become the key path for offline KTV to break through the emerging entertainment industry competition.

艾媒咨询 | 2025年中国有声书市场消费行为调查数据

随着智能音频技术的持续升级，中国有声书行业已形成立体化生态体系，在用户体验领域、平台运营领域、内容消费领域形成多元化消费模式。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国有声书市场消费行为调查数据》数据显示，中国有声书用户呈现高频次、场景化、情感化的消费特征。用户内容消费呈现经典与多元并存趋势，名著以38.56%的偏好度占据内容选择首位，都市小说（35.37%）、文哲经典（32.45%）及悬疑探案（32.18%）构成主流类型。36.44%的用户将“调整情绪”列为首要收听目的，凸显有声书作为情感陪伴载体的社会价值。市场格局方面，喜马拉雅以30.98%的平台使用率保持领先，其核心竞争力源于40.29%用户认可的“书籍种类丰富”优势。但用户对平台改进需求同样显著，“丰富种类”“提升内容质量”“开发同步阅读功能”“构建个性化播放列表”都是用户希望平台能改进的。艾媒咨询分析师认为，行业需着力优化内容生产机制，强化经典IP有声化改编与原创内容开发双轨并行策略，通过AI推荐算法提升用户匹配精准度。建议平台建立创作者孵化体系，完善多设备端场景适配技术，同时探索“视听同步+社群互动”的创新服务模式，以满足用户对内容深度与体验升级的持续期待。
With the continuous upgrading of intelligent audio technology, China's audio book industry has formed a three-dimensional ecosystem, and formed a diversified consumption model in the field of user experience, platform operation, and content consumption. According to the latest Consumer behavior survey data of China audiobook market in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese audiobook users show high frequency, scene and emotional consumption characteristics. The content consumption of users showed a trend of coexistence of classics and diversity, with classics occupying the first place with 38.56% preference, and urban novels (35.37%), literary and philosophical classics (32.45%) and suspense and investigation (32.18%) constituted the mainstream types. 36.44% of users listed "adjusting emotions" as the primary purpose of listening, highlighting the social value of audio books as emotional companions. In terms of market pattern, Himalaya maintains the lead with 30.98% platform utilization rate, and its core competitiveness stems from the advantage of "rich book variety" recognized by 40.29% users. However, users' demand for platform improvement is equally significant, and "enriching categories", "improving content quality", "developing synchronous reading functions" and "building personalized playlists" are all things that users hope the platform can improve. iiMedia Research believe that the industry needs to focus on optimizing the content production mechanism, strengthen the dual-track parallel strategy of classic IP audio adaptation and original content development, and improve the accuracy of user matching through AI recommendation algorithms. It is suggested that the platform establish a creator incubation system, improve the multi-device scene adaptation technology, and explore the innovative service model of "audio-visual synchronization + community interaction" to meet users' continuous expectations for content depth and experience upgrade.

艾媒咨询 | 2025年中国在线音频市场消费行为调查数据

随着音频内容生态的持续升级，在线音频用户行为呈现多维特征，主要覆盖以通勤时段知识学习、睡前放松场景为例的碎片化应用领域，以有声书沉浸体验、播客社交互动为例的内容消费领域，以及智能硬件互联、AI语音交互为代表的技术融合领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国在线音频市场消费行为调查数据》数据显示，喜马拉雅以45.52%的市场份额占据行业领先地位，头部效应显著。用户接触在线音频平台的主要渠道集中于内容分享平台（小红书、知乎等），占比达42.98%，内容丰富度则成为选择平台的核心考量。在用户行为层面，放松心情为用户的主导需求，有声书与脱口秀类节目以超32%的喜爱度并列内容偏好榜首。原创性与时效性被用户视为音频内容的核心竞争力。知识付费产品选择中，音质音色、内容丰富度及界面设计构成决策关键三角。艾媒咨询分析师认为，平台需强化内容生态建设，通过AI技术优化个性化推荐，提升创作者扶持力度以激发优质内容产出，同时深化智能硬件联动与场景适配，构建“内容+技术+场景”的全链条服务体系，方能持续激活用户价值。
With the continuous upgrading of audio content ecology, online audio user behavior presents multi-dimensional characteristics, mainly covering the fragmented application fields such as commuting knowledge learning and bedtime relaxation scenes, the content consumption fields such as audio book immersion experience and podcast social interaction, and the technology integration fields represented by intelligent hardware interconnection and AI voice interaction. According to the latest "Consumer behavior survey data of China's online audio market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Himalaya occupies the industry leader position with a market share of 45.52%, and the head effect is significant. The main channels for users to contact online audio platforms are concentrated in content sharing platforms (XiaoHongshu, Zhihu, etc.), accounting for 42.98%, and content richness has become the core consideration in choosing platforms. In terms of user behavior, relaxing mood is the dominant demand of users, and audiobooks and talk shows rank the top of the content preferences list with over 32% of the likes. Originality and timeliness are regarded by users as the core competitiveness of audio content. In the selection of paid knowledge products, sound quality, sound color, content richness and interface design constitute the key decision triangle.iiMedia Research believe that the platform needs to strengthen the content ecological construction, optimize personalized recommendation through AI technology, enhance creator support to stimulate quality content output, and deepen intelligent hardware linkage and scene adaptation, build a "content + technology + scene" full chain service system, in order to continue to activate user value.

艾媒咨询 | 2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告

健康消费成为主流，中国坚果炒货市场正释放强劲增长活力。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告》数据显示，2024 年中国坚果炒货市场规模已突破3000亿元；预计到2029年，这一规模将进一步攀升至4283亿元，5年间有望形成超千亿的增量空间。消费者对坚果炒货的需求持续升温。从日常休闲零食到日常健康补充，这类产品已深度融入大众生活，消费频次与覆盖人群不断扩大，为市场增长注入了持久且强劲的动力。
Health-conscious consumption has become mainstream, and China's nut and roasted snack market is releasing strong growth vitality. Data from the 2025-2026 Report on the Development Status and Consumption Trend Insights of China's Nut and Roasted Snack Market released by iiMedia Research shows that the scale of China's nut and roasted snack market had exceeded RMB 300 billion in 2024. It is predicted that by 2029, this scale will further climb to RMB 428.3 billion, and an incremental space of over RMB 100 billion is expected to be formed in five years.
Consumer demand for nuts and roasted snacks continues to rise. From daily casual snacks to daily health supplements, such products have been deeply integrated into people's lives. The frequency of consumption and the scope of covered consumer groups are constantly expanding, injecting lasting and strong impetus into market growth.

艾媒咨询 | 2025年中国长音频市场竞争格局分析报告

随着移动互联网深度渗透与用户从“功能性听书”向“情感陪伴、知识获取、多场景依赖”的需求升级，2025年中国长音频市场迎来格局重构的关键转折点。iiMedia Research（艾媒咨询）数据显示，2024年中国长音频市场规模达287亿元，同比增长14.8%；预计2025年将达337亿元。
With the deep penetration of the mobile Internet and the upgrading of users' demands from "functional audio books" to "emotional companionship, knowledge acquisition, and multi-scenario reliance", the Chinese long-form audio market will witness a crucial turning point in its landscape reconstruction in 2025. iiMedia Research data shows that the market size of long-form audio in China reached 28.7 billion yuan in 2024, with a year-on-year growth of 14.8%. It is expected to reach 33.7 billion yuan by 2025.

艾媒咨询 | 2024-2025年中国婚庆行业市场及消费行为调研报告

婚姻被视为人生中最重要的里程碑之一。随着社会经济的快速发展和人们生活水平的不断提高，新人对于婚礼的期望和要求也在不断提升，婚礼不再仅仅是简单的仪式，而是成为展示个人品位、情感表达和家庭文化的重要舞台。与此同时，科技的进步和互联网的普及进一步推动了婚庆行业在视觉设计、摄影摄像等方面的发展，也为婚庆市场带来了诸多挑战。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国婚庆行业市场及消费行为调研报告》数据显示，目前中国20-39岁的适婚人口总量约为4.3亿人，大量的适婚人口，为中国婚庆市场增加了潜在客户。物质的极大丰富和年轻人与时俱进的观念使得消费者对婚庆的需求内容呈现多样化，花费也持续走高。2024年中国狭义婚庆行业市场规模达到2.84万亿元，广义市场规模达到14.32万亿元。艾媒咨询分析师认为，适婚人群90后和00后结婚意愿有所下降，中国婚庆市场或将迎来更大的挑战；婚庆行业消费的区域性较强，尚未形成具有全国性影响力的规模婚庆品牌，缺乏知名婚庆企业；一站式婚庆公司将成为消费者首选，婚庆领域或将诞生独角兽企业；婚礼类型呈现多元化局面，中式传统婚礼最受欢迎；数字化技术普及逐步催生线上婚礼消费增加。
Marriage is regarded as one of the most important milestones in life. With the rapid development of the social economy and the continuous improvement of people's living standards, the expectations and requirements of the newlyweds for the wedding are also constantly improving, the wedding is no longer just a simple ceremony, but has become an important stage to show personal taste, emotional expression and family culture. At the same time, the progress of science and technology and the popularity of the Internet have further promoted the development of the wedding industry in visual design, photography and other aspects, and also brought many challenges to the wedding market. According to the latest "2024-2025 China wedding industry market and consumer behavior survey report" released by iiMedia Research, data show that the total number of marriageable people between the ages of 20 and 39 in China is about 430 million. A large number of marriageable people, adding potential customers to the Chinese wedding market. The great wealth of materials and the concept of young people to keep pace with The Times have diversified consumers' demand for wedding content, and the cost has continued to rise. In 2024, the market size of China's narrow wedding industry will reach 2.84 trillion yuan, and the broad market size will reach 14.32 trillion yuan. The iiMedia consulting analysts believe that China's wedding market may face greater challenges as the post-90s and post-00s have shown a decline in their willingness to marry. The wedding industry has a strong regional consumption, has not yet formed a large-scale wedding brand with national influence, and lacks a well-known wedding enterprise; The one-stop wedding company will become the first choice of consumers, and the wedding field will be born unicorn enterprises; The wedding types show a diversified situation, Chinese traditional wedding is the most popular; The popularization of digital technology has gradually led to an increase in online wedding consumption.

艾媒咨询 | 2025-2029年中国情绪经济消费趋势洞察报告

随着社会生活和工作节奏的加快，市场消费者对情绪舒缓与精神满足的消费需求日益增多，情绪经济逐渐成为重塑消费市场格局的重要力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国情绪经济消费趋势洞察报告》数据显示，中国情绪经济市场规模呈上升趋势，2024年中国情绪经济市场规模达23077.67亿元，预计2029年将突破4.5万亿元。艾媒咨询分析师认为，随着情绪经济市场的不断发展与成熟，未来情绪经济有望持续保持高速增长，在满足消费者精神需求的同时，为经济增长注入新的活力，创造更多的商业机遇与社会价值。
With the acceleration of the pace of social life and work, the market consumers' demand for emotional relief and spiritual satisfaction is increasing day by day. The emotional economy has gradually become an important force in reshaping the consumer market pattern. According to the latest "Insight report on China's emotional economy consumption trends from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of China's emotional economy is on the rise. In 2024, the market size of China's emotional economy will reach 2,307.767 billion yuan. It is expected to exceed 4.5 trillion yuan in 2029. Analysts from iiMedia Research believe that as the emotional economy market continues to develop and mature, the emotional economy is expected to maintain a high growth rate in the future. While meeting consumers' spiritual needs, it will inject new vitality into economic growth and create more business opportunities and social value.

艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据

随着公众出行观念的革新与新兴企业崛起的速度加快，消费者对智能出行的接受度持续提高，从对传统驾驶模式的依赖转向对自动驾驶便捷性与安全性的期待，推动无人驾驶技术商业化需求不断释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》显示，2024-2029年中国无人驾驶汽车行业市场规模进入“爆发式增长通道”，呈指数级扩张，预计2029年将突破1200亿元，成为智能交通领域增长最快的核心赛道之一。
在中国无人驾驶汽车消费者中，无人驾驶汽车以42.31%的比例被认为是更安全的驾驶技术方式，明显高于真人驾驶汽车的31.98%，认为两种方式都安全的消费者占比为25.71%；69.50%的消费者表示会购买无人驾驶汽车，30.50%的消费者表示不会购买。这表明无人驾驶汽车在安全性方面已获得较多消费者的认可，且绝大多数消费者对无人驾驶汽车持开放态度，购买意愿较高，反映出无人驾驶汽车在中国市场的潜在需求较大。
艾媒咨询分析师指出，中国无人驾驶汽车产业正迈向规模化与深度融合的新阶段，在未来，政策红利持续释放，国家层面积极推动法规完善与测试示范区建设；技术突破加速，AI算法、高精地图、车规级芯片等领域进步显著；应用场景拓宽，Robotaxi、无人配送、港口矿区等特定场景商业化潜力巨大。然而挑战同样严峻，技术成熟度与安全性仍是核心瓶颈；法规标准体系滞后，责任认定、数据安全等法律问题亟待解决。企业应深耕核心技术，加大AI算法、感知融合、高算力芯片等研发投入，建立技术护城河；探索多元场景落地，优先在港口、矿区、园区等封闭/半封闭场景及Robotaxi、干线物流等实现商业闭环；推动产业协同，与芯片、传感器、高精地图、5G通信等伙伴深度合作，共建生态。
With the innovation of public travel concepts and the accelerated rise of emerging enterprises, consumers' acceptance of intelligent travel has been continuously increasing. They have shifted from relying on traditional driving modes to expecting the convenience and safety of autonomous driving, which has driven the continuous release of commercial demands for driverless technology. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "2025 China Driverless Car Industry Market Environment Analysis and Consumer Behavior Survey Data", From 2024 to 2029, the market size of China's driverless car industry will enter an "explosive growth channel", expanding exponentially. It is expected to exceed 120 billion yuan in 2029, becoming one of the fastest-growing core tracks in the intelligent transportation field.
Among Chinese consumers of driverless cars, 42.31% of them consider driverless cars to be a safer driving technology, significantly higher than 31.98% of those who drive cars with real people. The proportion of consumers who think both methods are safe is 25.71%. 69.50% of consumers said they would purchase driverless cars, while 30.50% said they would not. This indicates that driverless cars have gained considerable recognition from consumers in terms of safety, and the vast majority of consumers hold an open attitude towards driverless cars with a high purchase intention, reflecting a large potential demand for driverless cars in the Chinese market.
Analysts from iiMedia Research pointed out that China's driverless car industry is moving towards a new stage of scale and deep integration. In the future, policy dividends will continue to be released, and the state will actively promote the improvement of regulations and the construction of test demonstration zones. Technological breakthroughs are accelerating, with significant progress made in areas such as AI algorithms, high-precision maps, and automotive-grade chips. The application scenarios have been broadened, and there is huge commercial potential in specific scenarios such as Robotaxi, unmanned delivery, ports and mining areas. However, the challenges are equally severe, with technological maturity and security remaining the core bottlenecks. The regulatory and standard system lags behind, and legal issues such as responsibility determination and data security urgently need to be addressed. Enterprises should focus on core technologies, increase investment in research and development of AI algorithms, perception fusion, high-performance computing chips, etc., and build a technological moat. Explore the implementation of diverse scenarios, prioritizing the realization of commercial closed loops in closed or semi-closed scenarios such as ports, mining areas, and industrial parks, as well as in areas like Robotaxi and long-haul logistics. Promote industrial collaboration and deeply cooperate with partners in chip, sensor, high-precision map, 5G communication and other fields to jointly build an ecosystem.

艾媒咨询 | 2025年中国汽车消费市场调研与消费行为调查数据

近年来，在“双碳”目标持续推进、智能科技加速迭代与居民消费需求不断升级的时代背景下，中国汽车消费市场正经历前所未有的深刻变革与蓬勃发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国汽车消费市场调研与消费行为调查数据》数据显示，2024年中国民用汽车拥有量为35268.00万辆。未来，随着经济持续发展、交通基础设施不断完善以及汽车智能化、电动化的推进，民用汽车拥有量有望继续增加。在2025年中国汽车消费者购车行为中，51.36%的消费者表示为首次购车，37.19%的消费者表示为旧车置换新车。这表明中国汽车消费市场仍然存在大量潜在消费者，市场潜力依旧巨大。在购买/计划购买汽车动力系统类型中，44.04%的消费者选择电动，37.54%的消费者选择油电混合，说明在汽车市场消费者更倾向于选择更加环保节能的电动车和混动车。在汽车消费者购买/计划购买汽车预算中，40.85%的消费者预算为15-20万元，10-15万元的消费者占比也有25.62%。这说明大部分消费者在购买/计划购买汽车时选择的价位一般为中等价位或中低价位的汽车。艾媒咨询分析师认为，未来，中国汽车行业需聚焦技术创新与用户体验优化。车企应加大研发投入，提升新能源汽车续航、充电速度等关键性能，完善智能驾驶技术；同时，要优化销售与售后服务体系，满足消费者多元化需求，挖掘下沉市场潜力，推动汽车消费市场持续健康发展。
In recent years, against the backdrop of the continuous advancement of the dual carbon goals, the accelerated iteration of intelligent technologies, and the constant upgrading of residents' consumption demands, China's auto consumption market has been undergoing unprecedented profound changes and vigorous development. According to the latest "iiMedia Report | Research data on China's auto consumption market and consumer behavior survey in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of civilian vehicles in China will be 352.68 million in 2024. In the future, with the continuous economic development, the continuous improvement of transportation infrastructure, and the advancement of automotive intelligence and electrification, the number of civilian vehicles is expected to continue to increase. It indicates that the future prospects of the Chinese automotive market are broad. In the car purchase behavior of Chinese car consumers in 2025, 51.36% of the consumers indicated that it was their first car purchase, and 37.19% of the consumers indicated that they were trading in their old cars for new ones. This indicates that there are still a large number of potential consumers in China's auto consumption market, and the market potential remains huge.Among the types of automotive power systems purchased or planned to be purchased, 44.04% of consumers choose electric ones, and 37.54% of consumers choose hybrid ones. The above-mentioned survey indicates that in the automotive market, consumers are more inclined to choose electric vehicles and hybrid vehicles that are more environmentally friendly and energy-efficient. Among the budgets of car consumers for purchasing or planning to purchase a car, 40.85% of the consumers have a budget of 150,000 to 200,000 yuan, and the proportion of consumers with a budget of 100,000 to 150,000 yuan is also 25.62%. This indicates that the majority of consumers generally choose medium-priced or mid-to-low priced cars when purchasing or planning to purchase them.Analysts from iiMedia Research believe that in the future, China's automotive industry needs to focus on technological innovation and user experience optimization. Automakers should increase investment in research and development, enhance key performances such as the range and charging speed of new energy vehicles, and improve intelligent driving technologies. At the same time, it is necessary to optimize the sales and after-sales service system, meet the diversified demands of consumers, tap the potential of the lower-tier markets, and promote the sustained and healthy development of the automotive consumption market.

艾媒咨询 | 2025-2026年中国运动营养食品市场消费趋势研究报告

依据国家规划，到2025年中国体育产业总规模将达到5万亿元，增加值占国内生产总值比重达到2%，居民体育消费总规模也将突破2.8万亿元。当前中国体育产业正迎来新的发展机遇期，各细分领域借助整体产业的扩容，获得了更广阔的增长空间。大众健康观念的提升与对高品质生活的追求，也为运动营养食品市场发展创造了有利条件。目前该市场处于基数小、增速快的发展期，随着行业创新不断深化、应用场景持续拓展，未来增长潜力有望加速释放。iiMedia Research（艾媒咨询）数据显示，预计到2030年，中国运动营养食品市场规模将增至209.3亿元。
According to national plans, by 2025, the total scale of China's sports industry will reach 5 trillion yuan, with its added value accounting for 2% of the gross domestic product (GDP), and the total scale of residents' sports consumption will also exceed 2.8 trillion yuan. Currently, China's sports industry is entering a new period of development opportunities, and various segmented fields have gained broader growth space driven by the expansion of the overall industry.The improvement of the public's health awareness and the pursuit of a high-quality life have also created favorable conditions for the development of the sports nutrition food market. At present, this market is in a development stage with a small base and rapid growth. As industry innovation continues to deepen and application scenarios expand, its growth potential is expected to be released at an accelerated pace in the future.Data from iiMedia Research shows that the market size of China's sports nutrition food is expected to increase to 209.3 billion yuan by 2030.