艾媒咨询｜2023年中国AIGC行业发展研究报告

随着人工智能技术的不断发展，AIGC技术也日益成熟，广泛应用于更多领域，其广阔的应用前景将推动AIGC市场规模快速增长。艾媒咨询预测，预计2023年中国AIGC核心市场规模将达79.3亿元，2028年将达2767.4亿元。

艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告

本报告研究涉及企业/品牌/案例：剧本杀，明星大侦探，谁是凶手，百变大侦探，我是谜，密室逃脱，狼人杀

伴随着《明星大侦探》等推理综艺走红，剧本杀游戏也成功出圈，成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展，人们对剧本杀这种新消费业态接受度比较高，从而推动其在国内的快速发展。在不断升级发展过程中，北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试，与剧本杀相关的新业态正蓄势待发。数据显示，2019年中国剧本杀市场规模超过百亿元，同比增长68.0%，2020年受疫情影响，市场规模以7%的增幅增至117.4亿元，同比增长7%。如今剧本杀已经形成了一条完整的产业链，剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale.

艾媒咨询|2020年中国网络文学作家影响力榜单解读报告

2021年1月13日，《2020年中国网络文学作家影响力榜单解读报告》正式发布，其中男频影响力榜单中，猫腻凭借《大道朝天》登顶第一；天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中，85后、90后作家是中坚力量。iiMedia Research（艾媒咨询）数据显示，超过六成上榜男频作家影响力榜单的作家为85后及90后，女频榜单中该部分作家比例占比也达到54.0%。此外，多位95后作家也成功上榜。在新血液注入行业的同时，网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容，促进网络文学行业更加繁荣发展。

On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry.

艾媒报告|2019-2020年中国第三方手机浏览器市场监测报告

本报告研究涉及企业/品牌/案例：QQ浏览器,猎豹浏览器,欧朋浏览器,UC浏览器,百度浏览器,搜狗手机浏览器,360浏览器,极速浏览器,360政企浏览器,360极速浏览器,

iiMedia Research（艾媒咨询）数据显示，2019年中国第三方手机浏览器用户规模达6.82亿人，同比增长为4.4%；预计2021年的用户规模达7.30亿人，同比增速将下降至3.3%。移动互联网用户增长红利式微，占据用户心智成为了发展与竞争的关键。iiMedia Research（艾媒咨询）数据显示，主流手机浏览器拥有超六成90后用户，其中UC浏览器和搜狗浏览器的年轻用户占比超七成。随着年轻群体经济能力的增强，年轻消费用户正在崛起。同时，下沉市场用户的实力也不容轻视。下沉市场和年轻群体将成为各厂商争夺的焦点。在市场竞争激烈的背景下，对于手机浏览器厂商来说，洞察用户需求，向平台化发展，丰富平台内容，拓展功能，延伸场景，提升用户获取内容信息的效率，将能提高用户黏性以及收获用户的肯定。
As the data of iiMedia Research showed, in 2019, the number of third-party mobile browser users in China reached 682 million with a year-on-year growth of 3.9%. The scale of the users is expected to reach 730 million in 2021, a year-on-year increase that will continue to decline to 3.3%. As the growth bonus of mobile Internet users has diminished, occupying users' minds has become the key to development and competition. As the data of iiMedia Research showed, mainstream mobile browsers have more than 60% of the post-90s users, of which young users of UC browser and Sogou browser accounted for more than 70%. With the increase of young people's economic capabilities, young users are increasingly important. At the same time, the importance of sinking market users should not be underestimated. Sinking markets and younger groups will become the focus of competition among manufacturers. In the context of fierce market competition, for mobile browser manufacturers, insight into users’ demand and development towards a platform, enriching content in the platform, expanding functions, extending scenarios, and improving the efficiency of users' access to content information will improve users’ stickiness and gain the affirmation of users.

艾媒报告|2018-2019中国小镇青年移动阅读产品使用监测报告

随着小镇青年文化娱乐消费潜力逐渐提高，该用户群体成为移动阅读细分增量市场的重点。iiMedia Research（艾媒咨询）数据显示，2018年中国小镇青年人口规模约1.12亿人，其在线娱乐休闲行为中，偏好移动阅读APP的占比高达25.0%。小镇青年移动阅读用户中，对漫画内容感兴趣的用户占比达34.9%，目前各企业也积极开展关于动漫IP资源的布局。

As the data of iiMedia Research showed, the scale of town youth population is approximately 112 million in 2018. Among their online entertainment and leisure activities, 25.0% prefer mobile reading APP. Among the town youth mobile reading users, 34.9% of them are interested in cartoon content. At present, enterprises are actively carrying out the layout of the cartoon IP resources. As the consumption value of the young people in the town is paid more and more attention, the mobile reading platform needs to grasp the preferences of users in the segmentation field and provide targeted younger and more vertical content.

艾媒报告丨2017年中国互联网+文化专题研究报告

互联网和文化的深度融合使文化企业走向内容生产专业化，互联网+文化在文化传媒、文化娱乐和文化艺术服务三个主要方面呈现诸多创新形式，并且内容付费兴起，2017年也迎来知识经济的规模爆发。