艾媒报告|2018-2019中国共享经济行业全景研究报告

本报告研究涉及企业/品牌/案例：滴滴，摩拜，神州，易到，自如、爱彼迎、途家，Wework、ATLAS 寰图，街电，闲鱼、转转，瓜子二手车，人人车，爱回收，美团跑腿，知乎，果壳，丁香、微医，青桔单车，哈啰出行，摩拜单车，ofo，首汽约车，滴滴出行，嘀嗒出行，曹操出行，神州专车，驾呗，联动云租车，GoGun出行

随着中国经济的转型升级，共享经济凭借互联网技术的优势及政策红利成为社会经济发展新动能。2018年中国共享经济参与人数超过7.6亿人，其中作为服务提供者的约7500万。共享经济涉及领域广泛，从出行、住宿等生活服务领域向工业制造、农业等生产领域持续扩展，共享单车、共享充电宝、共享住宿等等共享方式都是共享经济的产物。iiMedia Research（艾媒咨询）数据显示，2019中国网民对共享经济产品使用的满意度普遍较高，非常满意以及满意的用户占比合计超过五成，共享经济经过较长时间的发展，获得了大部分用户的认可。未来随着共享经济模式逐渐成熟，围绕企业B端服务以及5G技术的应用将成为新的发展方向。

With economic transformation and upgrading in China, the sharing economy has become a new driving force for social and economic development with the advantages of Internet technology and policy bonus.In 2018, more than 760 million people in China participated in the sharing economy, of which about 75 million were service providers.The sharing economy covers a wide range of fields, from the life service such as travel and accommodation to industrial production, agriculture and other production.The shared bicycles, shared charging treasures, and shared accommodation are all products of the sharing economy. As the data of iiMedia Research showed, Chinese netizens generally have higher satisfaction with the use of shared economic products in 2019. The proportion of users who are very satisfied and satisfied is more than 50%.The sharing economy has developed over a long time,which is recognized by most users.In the future, with the gradual maturity of the sharing economy model, the enterprise service and the application of 5G technology will become a new development direction.

数据说|疫情下企业开启线上复工潮，远程办公或迎发展良机！

2020年 vol.05

艾媒报告|2020年中国新春远程办公行业热点专题报告

本报告研究涉及企业/品牌/案例：企业微信,钉钉,三五互联,会畅通讯,二六三,致远互联,齐心集团,真视通,苏州科达,华平股份,阿里巴巴,华为云WeLink,腾讯文档,字节跳动,飞书,苏宁科技,苏宁豆芽,阿里钉钉,百度,网易,酷狗,滴滴,京东,快手,印象笔记,百度云网盘,小鱼易连,全时云会议

iiMedia Research(艾媒咨询)数据显示，2020年新春期间中国远程办公人员超过3亿人，远程办公企业规模超过1800万家。在远程办公情况调查中，近五成受访用户开启了远程办公模式，且主要集中在互联网行业；44.4%的受访用户使用了远程办公的“在线沟通”功能；63.4%的受访用户认为远程办公的优势在于工作地点灵活自由；63.5%的受访用户表示看好远程办公行业发展前景。艾媒咨询分析师认为，中国远程办公普及率相对较低，存在较大发展空间。受此次疫情催化，远程办公需求短期激增，新春期间云办公概念股在二级市场中走势强盛。但中国远程办公用户习惯尚未养成，疫情之后应更加注重培养用户习惯，保障信息安全，凸显协同办公优势，增加用户粘性。
According to the data from iiMedia Research, during the Spring Festival of 2020, there are more than 300 million remote office workers in China, and the number of companies using teleworking exceeds 18 million. In the survey of teleworking, nearly 50% of the interviewees used teleworking, which was mainly concentrated in the Internet industry ; 44.4% of the interviewees used the "online communication" function of teleworking; 63.4% of the interviewees believed that the advantage of remote office lies in the flexibility and freedom of the work place; 63.5% of the interviewees expressed optimism about the development prospects of the remote office industry. iiMedia Consulting analysts believe that the penetration rate of remote office in China is relatively low, and there is the large developmental space in teleworking industry. Catalyzed by the epidemic, the demand for remote offices surged in the short term, and cloud office concept stocks have been trending strongly in the secondary market during the Spring Festival of 2020. However, the habits of remote office users in China have not yet been established. After the epidemic, more attention should be paid to cultivating user habits, ensuring information security, highlighting the advantages of collaborative office, and increasing user stickiness.

艾媒报告|2020年中国在线办公行业“战疫”专题数据监测报告

本报告研究涉及企业/品牌/案例：金山办公，齐心集团，蓝凌；其他提及企业/品牌：腾讯，阿里巴巴，华为，字节跳动，二六三，小鱼易连，腾讯会议，腾讯文档，企业微信，钉钉，阿里云，华为云WeLink，飞书，263视频会议，好视通，WPS+云办公，QQ邮箱

iiMedia Research（艾媒咨询）数据显示，2020年2月新春复工期间，中国有超过1800万家企业采用线上远程办公模式， 共计超过3亿人使用在线办公应用。受疫情等突发事件影响，中国在线办公需求显著提升。疫情催化在线办公需求短期提升，但长期使用粘性有待加强，在线办公仍需突破当前发展难点。艾媒咨询分析师认为，在完善的网络基础资源、云计算等技术发展以及协同办公等需求提升下，疫情危机将倒逼在线办公行业突破障碍，借数字化转型东风，有望实现常态化发展。在线办公的常态化发展，将加速企业数字化转型进程，并推进办公场景的进一步拓展以及新型雇佣方式的兴起。2019年中国智能移动办公市场规模达到288亿元，随着在线办公需求增长及用户习惯养成，智能移动办公市场将更快速发展，预计2020年将达到449亿元。

According to iiMedia Research, more than 18 million enterprises in China adopted the online telecommuting mode during the Spring Festival return to work in February 2020, and more than 300 million people in total used online office applications. Affected by the outbreak and other emergencies, online office demand in China has increased significantly. Epidemic situation catalyzes the short-term increase of online office demand, but the long-term use of stickiness to be strengthened, online office still needs to break through the current development difficulties. Imedia consulting analysts believe that the epidemic crisis will force the online office industry to break through barriers and realize normal development by virtue of digital transformation under the improved network basic resources, cloud computing and other technological development as well as the demand for collaborative office. The normal development of online office will accelerate the process of digital transformation of enterprises, and further expand the office scene and the rise of new employment methods. In 2019, the smart mobile office market in China reached 28.8 billion yuan. With the growth of online office demand and the formation of user habits, the smart mobile office market will develop more rapidly, and is expected to reach 44.9 billion yuan in 2020.

艾媒报告|2020中国职场新春居家办公行为状态调查研究报告

本报告研究涉及企业/品牌/案例：企业微信,钉钉,飞书,QQ

iiMedia Research（艾媒咨询）数据显示，截至2月9日，73.7%的受访职场者表示其所在企业仍未复工，其中已经复工的企业多数集中在互联网/电子商务/IT/通讯行业，且主要采取居家办公模式。在居家办公的受访者当中，41.1%表示其日均办公时长延长；34.7%认为自身工作效率有所提升；76.8%透露其所在企业在新春办公期间尝试了新型在线办公软件。艾媒咨询分析师认为，此次“新冠肺炎”会促使大众对居家办公模式产生更深刻的认知，同时激发大量在线办公软件需求。中国在线办公软件市场发展尚未成熟，疫情的偶发性虽然为在线办公软件市场带来曙光，但用户需求的刚性和粘性仍需要进一步培养。
According to iiMedia Research data, as of February 9, 73.7% of the interviewed workers said that their companies have not resumed work, and most of the companies that have resumed work are concentrated in the Internet / e-commerce / IT / communications industry, and the home office model is mainly adopted. Among the respondents from home office, 41.1% said that their average daily office hours were extended; 34.7% thought that their work efficiency had improved; 76.8% revealed that their company tried new online office software during the Spring Festival office. iiMedia Consulting analysts believe that the “new crown pneumonia” will promote the public to have a deeper understanding of the home office model, while stimulating a large number of online office software needs. The development of China's online office software market is not yet mature. Although the epidemic situation brings dawn to the online office software market, the rigidity and stickiness of user needs still need to be further cultivated.

艾媒报告 |2018中国联合办公行业监测报告

本报告研究涉及企业/品牌包括:氪空间联合办公、联合创业办公社、中国wework、SOHO3Q、优客工场、梦想加、方糖小镇、纳什空间、DISTRII办伴

iiMedia Research(艾媒咨询)数据显示，2016—2022年，中国联合办公行业市场规模不断增长，2018年将突破600亿元，增长率达159.3%。

金山办公2021年第三季度报告

艾媒咨询｜2024-2025年中国协同办公行业及标杆案例研究报告

随着数字化转型和远程工作需求的推动，中国协同办公行业迅速发展，逐步发展为企业提升运营效率和团队协作方式的关键因素。在企业中通过协同办公行软件构建一套高效的服务框架，成为了企业日常运营中提升沟通效率、加强团队协作的重要工具。在行业竞争日趋激烈的环境下，中国协同办公行业不仅满足了国内企业对高效协作平台的需求，还逐渐将视野扩展到国际市场，成为全球企业服务市场的新动向。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国协同办公行业及标杆案例研究报告》数据显示，中国协同办公市场规模2023年已达330.1亿元，预计2025年规模将达414.8亿元。
艾媒咨询分析师认为，在全球化的大背景下，中国协同办公企业通过整合和应用具有中国特色的创新理念和技术优势，可以更有效地与国际企业建立合作关系，提升品牌竞争力。
Driven by digital transformation and the need for remote working, China's collaborative office industry has grown rapidly, gradually becoming a key factor for enterprises to improve operational efficiency and team collaboration. In the enterprise, a set of efficient service framework is built through collaborative office software, which has been becomed an important tool to improve communication efficiency and strengthen team cooperation in the daily operation of enterprises. In the increasingly competitive environment of the industry, China's collaborative office industry not only meets the needs of domestic enterprises for efficient collaboration platforms, but also gradually expands its vision to the international market, becoming a new trend in the global enterprise service market. According to the latest "2024-2025 China Collaborative Office Industry and Benchmarking Case Study Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's collaborative office market has reached 33.01 billion yuan in 2023. It is expected that the scale will reach 41.48 billion yuan in 2025.
Analysts from IIMedia Consulting believe that in the context of globalization, Chinese collaborative office enterprises can more effectively establish cooperative relations with international enterprises and enhance brand competitiveness by integrating and applying innovative ideas and technological advantages with Chinese characteristics.

艾媒咨询 | 2025年中国手办市场消费行为调查数据

手办市场是一个充满活力且具有独特魅力的领域。随着动漫、游戏等文化产业的蓬勃发展，手办作为其衍生产品，市场需求不断扩大。消费群体主要以动漫、游戏爱好者以及收藏家为主。这些消费者对手办所代表的角色和作品有着深厚的情感，愿意为高品质的手办支付较高的价格。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国手办市场消费行为调查数据》数据显示，对手办产品持正面态度的消费者占比高达76.33%，反映出手办在中国市场的受欢迎程度较高。同时，有79.27%的消费者表示曾购买过手办，有82.18%的消费者愿意为限量版或特殊主题的手办支付更高的价格，这表明绝大多数消费者对限量版或特殊主题手办具有较高的购买意愿和支付能力，市场潜力巨大。手办作为装饰品在家居布置中扮演重要角色，占比达到46.76%。随着手办文化的普及，越来越多的年轻人也开始加入到手办消费的行列中，进一步扩大了市场群体。
The figurine market is a dynamic and uniquely charming field. With the vigorous development of cultural industries such as animation and games, figurines, as derivative products of these industries, are witnessing a continuous expansion of market demand. The consumer group is mainly composed of animation and game enthusiasts as well as collectors. These consumers have a deep affection for the characters and works represented by the figurines and are willing to pay a higher price for high-quality figurines. According to the latest "Survey data on consumer behavior in China's figurine market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of consumers with a positive attitude towards figurine products is as high as 76.33%, reflecting the high popularity of figurines in the Chinese market. At the same time, 79.27% of consumers said that they have purchased figurines, and 82.18% of consumers are willing to pay a higher price for limited edition or special theme figurines. This indicates that the vast majority of consumers have a high willingness to purchase and the ability to pay for limited edition or special theme figurines, and the market potential is huge. Figurines play an important role as decorations in home furnishings, accounting for 46.76%. With the popularization of figurine culture, more and more young people are also starting to join the ranks of figurine consumption, further expanding the market group.

2013Q3中国手机安全市场季度监测报告

本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。