关于“曲库”的报告
艾媒咨询 | 2025年中国线下KTV市场消费行为调查数据
随着线下娱乐业态的加速升级，KTV消费场景呈现多元化发展趋势，主要覆盖以智能点歌系统、沉浸式体验设备为代表的技术革新领域，以生日派对、企业团建为核心的社交聚会领域，以及结合餐饮定制、主题包厢等增值服务的复合消费领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国线下KTV市场消费行为调查数据》数据显示，56.34%的消费者选择线下KTV作为主要娱乐方式。在消费频率上，48.60%的消费者选择“偶尔”前往，而月均消费2-3次的群体占比达54.17%，反映出中低频次仍是主流。社交属性显著影响用户行为，51.81%的消费者偏好与朋友同行，6-10人规模的聚会占比最高（43.47%），显示其作为群体社交场景的核心地位。从消费偏好来看，44.86%的消费者选择2-3小时的黄金消费时长，单次消费集中在101-300元区间。曲库选择呈现代际特征，流行歌曲和90年代经典构成核心歌单，折射出消费者怀旧与潮流并存的消费心理。尽管41.25%的消费者将KTV作为娱乐放松的首选，但行业仍面临挑战。48.28%的消费者因“新兴娱乐方式增多”分流需求，同时40.42%的用户指出隔音效果差是最大痛点。硬件设施与环境优化成为首要改进方向。艾媒咨询分析师认为，行业需重点强化差异化竞争力：通过升级沉浸式音响设备、优化空间隔音设计提升体验，同时开发主题包厢、餐饮融合等增值服务以增强用户粘性。此外，针对年轻群体偏好灵活匹配时段定价策略，结合智能点歌系统优化歌单推荐算法，或将成为线下KTV突围新兴娱乐业态竞争的关键路径。
With the accelerated upgrading of offline entertainment formats, KTV consumption scenes show a diversified development trend, mainly covering the field of technological innovation represented by intelligent song on-demand systems and immersive experience equipment, the social gathering field with birthday parties and enterprise group construction as the core, and the composite consumption field combining value-added services such as catering customization and theme boxes. According to the latest "Survey data of consumer behavior in China's offline KTV market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 56.34% of consumers choose offline KTV as their main entertainment mode. In terms of consumption frequency, 48.60% of consumers choose to go "occasionally", while the group that consumes 2-3 times per month accounts for 54.17%, reflecting that the medium and low frequency is still the mainstream. Social attributes significantly affect user behavior, 51.81% of consumers prefer to walk with friends, and 6-10 people scale parties account for the highest proportion (43.47%), showing its core status as a group social scene. From the perspective of consumption preference, 44.86% of consumers choose 2-3 hours of gold consumption time, and a single consumption is concentrated in the 101-300 yuan range. The selection of the music library presents the characteristics of generations, and the popular songs and the classics of the 1990s constitute the core playlist, reflecting the consumer psychology of nostalgia and trend. Although 41.25% of consumers regard KTV as their first choice for entertainment and relaxation, the industry still faces challenges. 48.28% of consumers due to the "increase in emerging entertainment" diversion demand, while 40.42% of users pointed out that the poor sound insulation effect is the biggest pain point. Hardware facilities and environment optimization become the primary improvement direction. iiMedia Research believe that the industry needs to focus on strengthening the competitiveness of differentiation: by upgrading immersive audio equipment, optimizing space sound insulation design to enhance the experience, while developing value-added services such as theme boxes and catering integration to enhance user stickiness. In addition, for the young group preference flexible matching time pricing strategy, combined with the intelligent song request system to optimize the song list recommendation algorithm, or will become the key path for offline KTV to break through the emerging entertainment industry competition.
艾媒咨询｜2024年中国信创产业发展白皮书（完整版）
得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.-
艾媒咨询｜2024年中国信创产业发展白皮书（精简版）
得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry. -
艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告
目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028. -
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艾媒咨询|2021年中国商业查询行业研究报告
本报告研究涉及企业/品牌/案例：天眼查，企查查，启信宝
政府对数据公开和社会诚信体系建设的深入，推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰，其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人，2022年有望增至5.89亿人。商业查询行业经过多年发展，竞争形势逐渐明朗，天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段，头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值，为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them. -
艾媒咨询|2020-2021中国进口跨境电商行业研究报告
本报告研究涉及企业/品牌/案例： 行云货仓,小红书,寺库
2019年中国进口跨境电商市场交易规模达2.64万亿元，同比上升17.3%，2020年进口跨境电商市场交易规模达3.07万亿元，2021年将达3.55万亿元，交易规模增长率有望再次提高。首先是中国经济环境的稳定发展，使得居民有能力持续扩大消费。伴随着中国庞大的内部消费需求与消费意愿，居民对网络购物的依赖度和偏好也在不断提高。2020年中国网上零售额达117601亿元，占居民消费支出比例为38.7%，较2019年增长3.5%。iiMedia Research（艾媒咨询）数据显示，67.1%的受访用户拥有在跨境电商平台购买产品的经历，主要分布在中国的华东与华南地区。随着中国进一步提高开放水平，跨境电商供应体系的渐趋完善，以及居民收入水平的提高和消费观念的转变，居民将有机会接触到更多海外地区的商品，对进口品的需求将不断提高，为中国带来新一轮消费升级。
Chinese market transaction volume of import cross-border e-commerce reached 2.64 trillion yuan in 2019, with an increase of 17.3% year-on-year. There is an increasing trend that the market transaction scale of import cross-border e-commerce will reach 3.07 trillion yuan in 2020, and 3.55 trillion yuan in 2021. The transaction scale has shown an increasing trend, and the growth rate is expected to improve further. There are several reasons to explain the phenomenon: First of all, the Chinese economic environment is very stable, which enables residents to continue to expand their consumption. Along this line, people there are likely to create huge internal consumption demand and willingness to consume, and therefore their preferences for online shopping are also increasing. The number of online retail sales reached 11,760.1 billion yuan in 2020, accounting for 38.7% of household consumption expenditure, with an increase of 3.5% over 2019. According to data from iiMedia Research, 67.1% of the participants have the experience of purchasing products on cross-border e-commerce platforms, and they are mainly from East and South China. China is improving the level of openness, and the cross-border e-commerce supply system will be gradually improved. Therefore, people are more likely to be exposed to overseas products, and the demand for imported products will continue to increase, which will create a new round of consumption upgrades for China. -
艾媒咨询 |2020-2021年中国家居行业大数据及标杆企业研究报告
本报告研究涉及企业/品牌/案例：顾家家居,美克家居,曲美家居,尚品宅配,索菲亚
近十年中国家具类商品零售额增速持续下降， 2020年中国家具类零售额达到1598亿元，同比下降18.9%。但由于海外疫情仍在蔓延，海外不少企业陆续实施在家“远程办公”计划，这就使得中国家居出口需求剧增。数据显示，2020年1-12月，中国家具及零件出口总额为4038.6亿元，同比增长11.8%，若以美元计价，则同比增长15.4%，家具出口市场快速增长。在国内家具出口订单火爆的同时，家居上游原材料价格也出现了波动，皮革、海绵、木头等原料都出现涨价潮。
In the past decade, the growth rate of China's furniture retail sales continued to decline. In 2020, China's furniture retail sales reached 159.8 billion yuan, a year-on-year decrease of 18.9%. However, as the overseas epidemic is still spreading, many overseas enterprises have implemented the home "telecommuting" program one after another, which makes China's home export demand surge. According to the data, from January to December 2020, China's furniture and parts exports totaled 403.86 billion yuan, an increase of 11.8% over the same period of last year. If it is priced in US dollars, it will increase by 15.4% over the same period of last year, and the furniture export market will grow rapidly. In the domestic furniture export orders hot at the same time, the price of raw materials in the upper reaches of the home also fluctuated, leather, sponge, wood and other raw materials are rising. -
艾媒咨询|2020年中国迷你仓行业发展现状及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例：考拉迷你仓， CBD迷你仓，京小仓，迷你仓。
其他企业/品牌：去那存，优立仓，中国迷你仓，大众迷你仓，乐存乐库，安东自助仓，万物仓，放东西，跑跑箱。
随着城市房价上升、人均居民可居住面积不断下降、个人购买力旺盛，城市居民产生了储存闲置物品的需求。加上迷你仓行业配套服务，如物流仓储等的快速发展，都推动了迷你仓行业市场规模的扩大。数据显示，2020年，中国迷你仓行业市场规模达到11.4亿元，同比增长28%，预计2021年将以22%的增速升至14.0亿元。行业良好的前景吸引京东、顺丰、万科等巨头入局，市场体量逐步扩大。艾媒咨询分析师认为，作为新兴行业，迷你仓的发展符合城市功能服务细分的发展趋势，具有较大的发展潜力。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放。
With the rise of urban housing prices, per capita living space has been declining, personal purchasing power is strong, urban residents have generated the need to store idle goods. Coupled with the mini-warehouse industry supporting services, such as the rapid development of logistics warehousing, have promoted the mini-warehouse industry market scale expansion. In 2020, the market size of China's mini warehouse industry reached 1.14 billion yuan, up 28 percent year on year, and is expected to grow by 22 percent to 1.40 billion yuan, according to the 2021. Good prospects for the industry to attract JD.com, SF & Fung, Vanke and other giants into the game, the market volume has gradually expanded. iimedia research believe that as an emerging industry, the development of mini-warehouse in line with the development trend of urban functional service SEGMENTATION, with greater development potential. In the future, with the mini-warehouse industry demand and concept of the gradual resolution of the two major difficulties, China's mini-warehouse industry dividends will be released gradually.
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