全球领先的新经济产业第三方数据挖掘与分析机构
关于“天猫”的报告
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艾媒报告|2019中国私域流量现状剖析及发展前景预判分析报告
本报告研究涉及企业/品牌/案例：微信，天猫，抖音，快手，聚客通，乙店，奥创客服，多谋，神达，神手多聊，瑞信咖啡，Keep,H&M,微博，小红书，知乎，豆瓣，淘宝，京东，拼多多，头条
互联网技术的发展降低了营销推广的门槛，但消费场景的碎片化，以及海量的产品服务信息让原本粗放式的营销效果大打折扣，营销方获客成本持续攀升，经营利润不断被营销费用侵蚀。发展私域流量，开启精细化用户管理，降低营销成本，实现精准营销，逐渐成为营销方的共识，私域流量运营也成为当前炙手可热的营销话题。iiMedia Research（艾媒咨询）数据显示，网民对私域流量运营接受度较高，仅有7.6%的受访者对此表示反感；40.8%的受访者因能够享受优惠权益进入营销方私域；44.4%的受访者认为私域运营促进了他们的消费。艾媒咨询分析师认为，在线上获客成本高企的常态下，私域流量运营将会成为主流，高质量的私域运营能够为多方带来益处，但相关各方也应防范不法分子利用私域流量谋取黑利。
The development of Internet technology has lowered the threshold of marketing promotion, but the fragmentation of consumption scenes and the massive product service information have greatly reduced the original extensive marketing effect. The cost of customers obtained by the marketers continues to rise, and the operating profit is constantly eroded by the marketing expenses. Developing private area user, opening fine user management, reducing marketing costs and realizing precise marketing have gradually become the consensus of marketers. Private area user operation has also become a hot marketing topic. According to iiMedia Research, Internet users have a high acceptance of private area operations, with only 7.6% of respondents expressing disgust; 40.8% of respondents enter the private domain of marketers because they can enjoy preferential rights and interests; 44.4% of respondents believe that private area operations promote their consumption. iiMedia Consulting Analysts believe that under the normal situation of high cost of online customer acquisition, private domain user operation will become the mainstream, and high-quality private domain operation can bring benefits to many parties, but all parties concerned should also guard against illegal elements using private domain user for black profits. -
艾媒报告|2018Q3中国互联网家装市场季度监测报告
随着齐家网上市及互联网巨头企业布局，互联网家装行业发展形势向好。iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模达3441.9亿元。由于家装属低频消费服务，消费者对其了解程度低。iiMedia Research（艾媒咨询）数据显示，63.2%的互联网家装潜在用户仅简单了解家装知识。互联网家装平台应降低潜在用户的认知成本，解决用户该部分痛点。
With the listing of Qijia and the Internet giant enterprises laying out on the market, the development situation of China online interior decoration industry is better. As the data of iiMedia Research showed, the scale of China online interior decoration market has reached 344.19 billion yuan. As interior decoration is a low-frequency consumer service, consumers have a low understanding of it. As the data of iiMedia Research showed, 63.2% of the potential online interior decoration users only know about home furnishing simply. Online interior decoration platforms should reduce the cognitive cost of potential users and to solve the paint points of the users. -
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艾媒舆情|京东遭“薅羊毛”事件舆情监测报告
本报告研究涉及企业/品牌/案例：京东，星巴克，拼多多，天猫，人民日报，腾讯网，新浪财经
2020年1月7日，京东家电发生了被薅羊毛的事件。平台促销期间优惠券设置系统出现短时间异常，原本需要满千元才能使用的200元满减优惠变成无门槛使用，导致羊毛党疯狂下单。大量200元左右的小家电被一扫而空，其中仅一款烤箱就被下单24万次，到手价仅6元，京东一夜之间被撸实际商品总额达到7000万元。
On January 7, 2020, the incident of quilted wool occurred at JD.com. During the promotion period of the platform, the coupon setting system was abnormal for a short time, and the 200 yuan full discount that originally required a thousand yuan to use became a threshold-free use, which caused the Wool Party to frantically place orders. A large number of small household appliances around 200 yuan were swept away, of which only one oven was ordered 240,000 times, and the hand price was only 6 yuan. The total amount of Jingdong's actual goods was over 70 million yuan overnight. -
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艾媒报告 |2017-2018中国互联网家装市场研究报告
本报告研究涉及企业/品牌包括:齐家、爱空间、土巴兔、橙家、大自然家居、圣象、丰林集团、美心、欧派、尚品宅配、全友家装、博洋家纺、天猫家装、京东、构家、家装e站、靓家居、一起装修、大居网、极客美家、抢工长、好工长之家、蜗牛装修、惠装、悦装网、有住网、积木家
iiMedia Research(艾媒咨询)数据显示，2018年互联网家装市场规模预计超3000亿元;齐家、土巴兔与惠装装修分别以40.1%、29.2%与13.0%的流量份额在互联网家装品牌中位列前三。艾媒咨询分析师认为，互联网家装市场已初步显露头部效应，行业头部已汇集行业大量流量。当前各互联网家装平台正逐步完善自身产业生态，为用户打造家装一体化服务。 -
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