艾媒咨询｜2022-2023年中国车载音频行业发展年度研究报告

iiMedia Research(艾媒咨询)数据显示，2022年中国车载音乐市场规模达169.8亿元，车载音乐市场将持续扩大，2025年有望突破350亿元。艾媒咨询分析师认为，中国电动汽车的数量持续上涨，音频企业在车载端的应用持续增加，用户体验得到极大的提升， 市场需求将持续放量，车载音乐市场步入快速发展期，市场将持续扩大。

艾媒咨询 | 2022年中国车载音乐前沿科技研究报告

2022年中国车载音乐市场规模将达169.8亿元，车载音乐市场将持续扩大，2025年有望突破350亿元。调研数据显示，曲库资源丰富程度和软件音质是车载音乐用户最关注的因素；超六成车载音乐用户更偏向于收听接近原始录音品质的音乐。在线音乐平台愈发重视车载端的产品布局，各大车载音乐企业通过技术创新提升客户体验，逐步构建了了差异化的竞争优势，提升了品牌核心竞争力。

艾媒咨询|2021年中国自热火锅行业发展研究报告

本报告涉及的案例/品牌/企业：自嗨锅，莫小仙，海底捞

iiMedia Research(艾媒咨询)数据显示，2021年中国自热火锅市场规模为103.7亿元，着自热火锅领域技术的更迭以及产品的多元化口味，预计市场将保持20%的增幅持续扩容，预计2023年中国自热火锅市场规模将达148.9亿元。中国自热火锅市场自2015年开始萌芽，到2017年迅速扩容，近年火遍中国。随着时间的推移，自热火锅的需求量稳步提升，大型餐饮企业和食品企业开始陆续入场，加速了自热火锅市场的发展。艾媒咨询分析师认为，自热火锅爆红后，整个行业存在价格高、口味还原欠缺、食品安全频发等问题，行业仍需要统一标准来实现长久的发展。
According to iimedia research, China's self heating hot pot market will reach 10.37 billion yuan in 2021. With the change of technology in the field of self heating hot pot and the diversified taste of products, it is expected that the market will maintain a growth rate of 20% and continue to expand. It is expected that China's self heating hot pot market will reach 14.89 billion yuan in 2023. China's self heating hot pot market began to sprout in 2015 and expanded rapidly in 2017. It has been popular in China in recent years. With the passage of time, the demand for self heating hot pot has increased steadily, and large catering enterprises and food enterprises began to enter one after another, accelerating the development of self heating hot pot market. iiMedia consulting analysts believe that since the hot pot became popular, the whole industry has problems such as high price, lack of taste restoration and frequent food safety. The industry still needs unified standards to achieve long-term development.

艾媒咨询|2021年中国泛娱乐行业体验共享专题报告

本报告研究涉及企业/品牌/案例：网易云音乐，即构，酷狗唱唱，TT语音，微光

受疫情影响，线下娱乐活动纷纷转向线上，推动泛娱乐线上规模增长，短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高，面对庞大的用户基础，泛乐行业为挖掘更大的用户价值在产品中注入社交属性，通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展，以及云计算、RTC实时互动等技术的迭代，各大泛娱乐平台积极探索共享体验模式，目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业，泛娱乐平台不断对共享服务以及功能进行升级，提高共享服务效果，并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets.

艾媒咨询|2021年中国新经济独角兽&准独角兽标杆企业研究报告

本报告研究涉及企业/品牌/案例：丁香园，全域医疗，网易云音乐，懒人听书，SheIn，凯普乐-海豚家，阿里云，客一客，朴朴电商，喜茶，大疆创新，创邻科技，京东科技，猿力教育，云学堂

在产业数字化和政策带动经济高质量发展的前提下，新经济产业发展迅猛，培育出越来越多独角兽及准独角兽企业。在2021年中国新经济独角兽及准独角兽top200榜单中，京沪粤三地企业合计占比分别达到69.0%和72.0%。北上广深作为超一线城市，经济发达程度领先，营商环境优越，人才和资本配套充足，为优秀企业成长提供充足的动力。iiMedia Research(艾媒咨询)数据显示，在200强名单中，企业服务领域分布了25家独角兽企业及59家准独角兽企业，体现出在新经济发展环境下，更多市场主体对企业服务存在需求，也推动更多企业服务企业跻身独角兽/准独角兽行列。
Under the premise of industry digitalization and high-quality economic development driven by policies, the new economic industry develops rapidly, and more and more unicorn and quasi Unicorn enterprises are cultivated. In the top 200 list of Unicorn and quasi unicorn in China's new economy in 2021, enterprises in Beijing, Shanghai and Guangdong account for 69.0% and 72.0% respectively. As a super first tier city, Beijing, Shanghai, Guangzhou and Shenzhen have advanced economic development, superior business environment, and sufficient talents and capital to provide sufficient power for the growth of excellent enterprises. According to the data of iimedia research, in the top 200 list, 25 Unicorn enterprises and 59 quasi Unicorn enterprises are distributed in the enterprise service field, which shows that in the new economic development environment, more market entities have demand for enterprise services and promote more enterprise service enterprises to join the unicorn / quasi Unicorn industry.

艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告

本报告研究涉及企业/品牌/案例：酷我音乐，QQ音乐，网易云音乐，酷狗音乐，咪咕音乐

iiMedia Research(艾媒咨询)数据显示，2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高，但整体增长缓慢。因此随着车联网市场发展加快，技术应用加强，车载场景成为头部平台重要布局方向。总体而言，车载端在线音乐用户更为成熟、月均收入更高，且对同一平台的使用粘性高，用户质量较好，因此更有利于平台挖掘其潜在的商业价值。另一方面，车载端场景导致用户在产品使用上与移动端存在差异性，因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上，在线音乐车载端发展对平台及用户都具有重要价值，市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding.

艾媒咨询|2020年中国在线音乐行业发展专题研究报告

本报告研究涉及企业/品牌/案例：QQ音乐,酷我音乐,网易云音乐,咪咕音乐

后疫时代，音乐行业线下业务仍未完全回暖；在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research（艾媒咨询）数据显示，仅2020上半年，中国在线演出用户规模就超过了8000万人，云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听，占比38.4%。在5G、AI等前沿技术强有力的支撑下，在线音乐用户规模、市场规模将持续扩大，2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan.

艾媒咨询| 2020年中国移动游戏IP价值探析专题报告

本报告研究涉及企业/品牌/案例：腾讯游戏,王者荣耀,多益网络,神武4,阴阳师

受新冠疫情影响，移动游戏获发展机遇，2020年中国移动游戏市场规模达1850.3亿元，预计2021年有望突破2020亿元。在中国移动游戏产业链中，IP起重要的串联、延伸作用，为促进行业规范化、精品化发展，政府部门采取日趋严格的监管措施并鼓励IP开发及转换。iiMedia Research（艾媒咨询）数据显示，51.5%的受访移动游戏用户表示会因IP喜好而玩相应的手游，并对其持有较高的期待值；其中78.9%的受访IP受众玩家有游戏付费习惯。因此在政策利好、市场需求拉动的背景下，游戏企业通过IP改编、自研IP等途径突破内容壁垒，全方位拓展游戏IP题材，进而研发精品游戏，并深挖移动游戏IP价值，不断完善IP衍生产品矩阵，最终构建移动游戏IP生态，提升IP商业化变现效率。
Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization.

艾媒咨询|2020年中国移动游戏行业发展专题研究报告

本报告研究涉及企业/品牌/案例：腾讯游戏，网易游戏，三七互娱，多益网络。

中国移动游戏行业在新冠疫情期间实现快速增长，并有望在后疫情时期继续借势增长。iiMedia Research（艾媒咨询）数据显示，2020年中国移动游戏市场规模增长至1850.3亿元，2021年更有望突破2000亿元。移动游戏市场中，电竞、云游戏、海外市场均具有较好的发展机遇。受疫情影响，2020年上半年中国移动电竞赛事更多转移线上举行，近九成受访用户对线上电竞赛事观看体验表示满意，未来疫情影响减弱后，电竞赛事线上线下结合发展的趋势也有望继续延续。云游戏在游戏产业内属于革新性的模式，未来其推广有望突破终端及设备配置限制，将成为厂商重点布局产品类型，2023年预计增至6.58亿人。出海市场方面，海外移动游戏厂商受疫情影响恢复较慢，也是中国企业海外增强影响力的良好机会。总体而言，中国移动游戏未来仍然具有较大增长空间。

China mobile gaming industry achieved rapid growth during the Covid-19 era, and is expected to continue to take advantage of the situation in the post Covid-19 era. As the data of iiMedia Research showed, the scale of China mobile gaming market will grow to 185.03 billion yuan in 2020, and it is expected to exceed 200 billion yuan in 2021. In the mobile game market, e-sports, cloud gaming and overseas markets all have good development opportunities. Affected by the Covid-19, in the first half of 2020, China Mobile E-sports events were more limited online, and nearly 90% of the users interviewed are satisfied with the viewing experience of online E-sports events. When the impact of the Covid-19 weakens, the trend of online and offline development of E-sports events is expected to continue. Cloud gaming is an innovative mode in the game industry. In the future, its promotion is expected to break through the limitation of terminal and device configuration, and it will become a key product type for manufacturers. It is expected to increase to 658 million people in 2023. In terms of overseas market, overseas mobile gaming manufacturers recover slowly affected by the Covid-19, which is also a good opportunity for Chinese enterprises to enhance their influence overseas. Overall, China's mobile gaming still have a large growth space in the future.

艾媒咨询|2020年中国双十一电商行业发展大数据监测报告

2020年全球经济因“新冠疫情”影响呈现萎靡状态，因此后疫情时期第一个双十一在拉动消费增长方面的作用备受期待。iiMedia Research（艾媒咨询）数据显示，87.6%的受访网民表示愿意参与双十一大促活动，而在双十一前已经做好准备的受访网民占比更达到52.6%。今年双十一各电商平台的活动措施也纷纷回归简单优惠本质，但仍有29.5%的受访电商用户对于平台创新玩法的优惠力度表示质疑。而对于市场迅速增长的直播电商模式，在双十一期间也得到商家和平台广泛青睐，然而目前缺乏权威的第三方机构对直播电商带货数据进行监测，68.6%的受访直播电商用户认为其数据不实，因此商家仍要谨慎看待直播电商模式，避免造成市场虚假繁荣。

Due to COVID-19 in 2020, global economy is going through a downturn. Therefore, the role of the first 11.11 promotion in post COVID-19 era in stimulating consumption growth is expected. As the data of iiMedia Research showed, 87.6% of the interviewed netizens is going to participate in the 11.11 promotion, while 52.6% of the interviewees were ready before it. However, 29.5% of the interviewed e-commerce users questioned the preferential margins of the innovative activities by platforms, even though e-commerce enterprises are expressing returning to the nature of preferential. Even though the live-streaming e-commerce market is developing rapidly and be favored by platforms and merchants this year. The lack of authoritative third-party organizations to monitor the data of live-streaming e-commerce causes 68.6% of the interviewed users believe the relative data is false. Therefore, merchants should be cautious about live-streaming e-commerce mode to avoid false prosperity.