全球领先的新经济产业第三方数据挖掘与分析机构
关于“天猫装修”的报告
艾媒报告|2018Q3中国互联网家装市场季度监测报告
随着齐家网上市及互联网巨头企业布局，互联网家装行业发展形势向好。iiMedia Research（艾媒咨询）数据显示，2018年中国互联网家装市场规模达3441.9亿元。由于家装属低频消费服务，消费者对其了解程度低。iiMedia Research（艾媒咨询）数据显示，63.2%的互联网家装潜在用户仅简单了解家装知识。互联网家装平台应降低潜在用户的认知成本，解决用户该部分痛点。
With the listing of Qijia and the Internet giant enterprises laying out on the market, the development situation of China online interior decoration industry is better. As the data of iiMedia Research showed, the scale of China online interior decoration market has reached 344.19 billion yuan. As interior decoration is a low-frequency consumer service, consumers have a low understanding of it. As the data of iiMedia Research showed, 63.2% of the potential online interior decoration users only know about home furnishing simply. Online interior decoration platforms should reduce the cognitive cost of potential users and to solve the paint points of the users.-
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艾媒报告 |2017-2018中国互联网家装市场研究报告
本报告研究涉及企业/品牌包括:齐家、爱空间、土巴兔、橙家、大自然家居、圣象、丰林集团、美心、欧派、尚品宅配、全友家装、博洋家纺、天猫家装、京东、构家、家装e站、靓家居、一起装修、大居网、极客美家、抢工长、好工长之家、蜗牛装修、惠装、悦装网、有住网、积木家
iiMedia Research(艾媒咨询)数据显示，2018年互联网家装市场规模预计超3000亿元;齐家、土巴兔与惠装装修分别以40.1%、29.2%与13.0%的流量份额在互联网家装品牌中位列前三。艾媒咨询分析师认为，互联网家装市场已初步显露头部效应，行业头部已汇集行业大量流量。当前各互联网家装平台正逐步完善自身产业生态，为用户打造家装一体化服务。 -
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艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击，反向助力家装消费用户向线上迁移，也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选，iiMedia Research(艾媒咨询)数据显示，2020Q1中国新增互联网装修企业同比增长率达18.8%，家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为，电商巨头以及新进入者的不断涌入，会为家装市场带来更多新技术、新模式、新业态，行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research， the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges. -
艾媒报告 |2019中国互联网家装市场研究报告
本报告研究涉及企业/品牌包括:爱空间、有住、一起装修网、万链、橙家、金螳螂家、美团点评、齐家、京东、天猫家装、土巴兔、墙蛙科技、宜居家装网、珂居网、家装360、美装、宅师傅、紫薯家装、房天下、我爱我家
随着人们生活水平的提高，大众对家居装修提出了更高的要求，特别是对家装的品质有了更高的期待。iiMedia Research(艾媒咨询)数据显示，2018年中国互联网家装市场规模已达到3441.9亿元，预计2019年将达到4338.2亿元，将保持较高的速度继续增长，在2020年将超过5000亿元。
With the improvement of the living standard, the public have higher requirements for interior decoration, especially for the quality of interior decoration. As the data of iiMedia Research showed, the scale of online interior decoration industry in China reached 344.19 billion yuan in 2018, and will exceed 433.82 billion yuan in 2019. Pacing with the relatively higher growing speed, the scale will exceeded 500 billion yuan in 2020. As the data of iiMedia Research showed, 46.0% of the interviewed users think that the most serious shortage of online interior decoration service platform is numerous invisible items existing. The business model of online interior decoration industry is relying too much on price advantage to obtain customers, and has become an obvious disadvantage. In the new situation, the quality is the more significant core of competition, and the industry will enter the era of quality decoration. iiMedia Research analyst believes that quality interior decoration has higher requirements for design ability, construction ability, service ability and support ability. Online interior decoration platform should enhance its competitiveness under the new requirements. -
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