全球领先的新经济产业第三方数据挖掘与分析机构
关于“严选”的报告
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艾媒报告 |2019年“新国牌时代”中国品牌发展专题研究报告
本报告研究涉及企业/品牌/案例：中国李宁，故宫IP，华为，vivo,OPPO,小米，严选，小米有品，回力，天猫，京东，太平鸟，波司登，百雀羚，红旗汽车，德邦快递，迪士尼，kindle，大疆
新国牌指中国企业通过技术创新、业务模式创新、品牌形象重塑、传统文化元素的挖掘与再现等手段，为中国消费者提供优质的创新商品的品牌。新国牌时代以新国货、国潮、国民IP为主要表现。随着中国经济不断发展，国牌品质得到进一步的提升。以网易严选、中国李宁、故宫IP为代表的中国品牌吸收现代元素，融合传统文化，持续为消费者提供高性价比的优质商品。文化环境上，中国人重拾文化自信也使得传统文化衍生品在市场中受到热捧。同时，中美贸易摩擦强化了群众的爱国情怀，国人对国牌发展支持意愿强烈，中国品牌重新崛起。iiMedia Research（艾媒咨询）数据显示，新国牌在网民中的认知度水平达较高水平，且超九成受访网民表示愿意支持新国牌产品。更高性价比是受访网民对新国牌的核心期待。艾媒咨询分析师认为，品质提升是中国品牌逆势崛起的关键，未来新国牌应继续保持高性价比、高品质的优势，同时通过更广泛的创新来提升其核心竞争力。
New national brand refers to a brand that provides Chinese consumers with high-quality innovative products through technological innovation, business model innovation, brand image reconstruction, and the mining and reproduction of traditional cultural. The new national goods, national fashion, national IP are the main characters of the new national brand era. With the development of economy, the quality of national brand has been improved. National brands such as Yanxuan, China Li Ning and Palace Museum IP absorb modern elements, integrate traditional culture, and continue to provide high-quality products with low price for consumers. In terms of cultural environment, Chinese people's renewed cultural confidence also makes traditional cultural derivatives popular in the market. At the same time, the trade friction between China and the United States has strengthened the patriotic feelings, thus Chinese people are strongly willing to support the development of the national brand. As the data of iiMedia Research showed, the cognition degree of new national brand among Internet users is relatively high, and more than 90% of Internet users expressed their willingness to support new national brand. Higher cost performance is the core expectation to the new national brand. iiMedia analysts believe that quality improvement is the key to the rise of Chinese brands. In the future, new national brand should maintain its advantages of high cost performance and high quality, and enhance its core competitiveness through broader innovation.（” iiMedia Report | 2019 China National Brand Develop-ment Research Report” full version has 44 pages .please click the button at the bottom of the article to download the report） -
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艾媒咨询|2021年中国自热火锅行业发展研究报告
本报告涉及的案例/品牌/企业：自嗨锅，莫小仙，海底捞
iiMedia Research(艾媒咨询)数据显示，2021年中国自热火锅市场规模为103.7亿元，着自热火锅领域技术的更迭以及产品的多元化口味，预计市场将保持20%的增幅持续扩容，预计2023年中国自热火锅市场规模将达148.9亿元。中国自热火锅市场自2015年开始萌芽，到2017年迅速扩容，近年火遍中国。随着时间的推移，自热火锅的需求量稳步提升，大型餐饮企业和食品企业开始陆续入场，加速了自热火锅市场的发展。艾媒咨询分析师认为，自热火锅爆红后，整个行业存在价格高、口味还原欠缺、食品安全频发等问题，行业仍需要统一标准来实现长久的发展。
According to iimedia research, China's self heating hot pot market will reach 10.37 billion yuan in 2021. With the change of technology in the field of self heating hot pot and the diversified taste of products, it is expected that the market will maintain a growth rate of 20% and continue to expand. It is expected that China's self heating hot pot market will reach 14.89 billion yuan in 2023. China's self heating hot pot market began to sprout in 2015 and expanded rapidly in 2017. It has been popular in China in recent years. With the passage of time, the demand for self heating hot pot has increased steadily, and large catering enterprises and food enterprises began to enter one after another, accelerating the development of self heating hot pot market. iiMedia consulting analysts believe that since the hot pot became popular, the whole industry has problems such as high price, lack of taste restoration and frequent food safety. The industry still needs unified standards to achieve long-term development. -
艾媒咨询|2020年中国双十一电商行业发展大数据监测报告
2020年全球经济因“新冠疫情”影响呈现萎靡状态，因此后疫情时期第一个双十一在拉动消费增长方面的作用备受期待。iiMedia Research（艾媒咨询）数据显示，87.6%的受访网民表示愿意参与双十一大促活动，而在双十一前已经做好准备的受访网民占比更达到52.6%。今年双十一各电商平台的活动措施也纷纷回归简单优惠本质，但仍有29.5%的受访电商用户对于平台创新玩法的优惠力度表示质疑。而对于市场迅速增长的直播电商模式，在双十一期间也得到商家和平台广泛青睐，然而目前缺乏权威的第三方机构对直播电商带货数据进行监测，68.6%的受访直播电商用户认为其数据不实，因此商家仍要谨慎看待直播电商模式，避免造成市场虚假繁荣。
Due to COVID-19 in 2020, global economy is going through a downturn. Therefore, the role of the first 11.11 promotion in post COVID-19 era in stimulating consumption growth is expected. As the data of iiMedia Research showed, 87.6% of the interviewed netizens is going to participate in the 11.11 promotion, while 52.6% of the interviewees were ready before it. However, 29.5% of the interviewed e-commerce users questioned the preferential margins of the innovative activities by platforms, even though e-commerce enterprises are expressing returning to the nature of preferential. Even though the live-streaming e-commerce market is developing rapidly and be favored by platforms and merchants this year. The lack of authoritative third-party organizations to monitor the data of live-streaming e-commerce causes 68.6% of the interviewed users believe the relative data is false. Therefore, merchants should be cautious about live-streaming e-commerce mode to avoid false prosperity. -
【1999-2019特别专题】中国互联网发展20年盘点专题报告
本报告研究涉及企业/品牌/案例：中华网，网易，搜狐，新浪微博，8844.com，易趣网，阿里巴巴，携程网，当当，微信，西祠胡同，天涯社区，百度，OICQ，MSN，飞信，博客网，开心网，海内，雅虎，谷歌，必应，360搜索，盛大网络，优酷，酷我音乐，腾讯，中国移动，中国电信，中国联通，小米，华为，OPPP，vivo,魅族，推特，陌陌，微米，来往，易信，米聊，今日头条，澎湃新闻，美团，大众点评，百度糯米，窝窝团，拉手网，淘宝，天猫，支付宝，菜鸟物流，滴滴出行，58同城，斗鱼，虎牙，YY直播，映客，KK直播，六间房，抖音，快手，火山小视频，易果生鲜，盒马生鲜，京东物流，每日优鲜，银泰，三江购物，中百控股，拼多多，云集，好货，知乎
iiMedia Research(艾媒咨询)数据显示，2018年，中国数字经济规模已达31.3万亿元，占GDP比重34.8%，数字经济已成为当前产业发展增量引擎。新中国成立70周年，回望中国经济发展历程，互联网的发展谱写了瞩目的篇章。中国互联网经历了探索成长期、快速发展期、成熟繁荣期，由PC互联网走向移动互联网，由2G走向5G。1999年中华网赴美上市，向全球宣告了中国互联网行业的崛起，同时以网易、搜狐、新浪为代表的中国门户网站模式的萌芽，也预示着中国互联网真正站起来了。2009年中国3G商用开启移动互联时代，互联网步入快速发展期。2013年中国移动互联网开始迈向4G时代。“互联网+”理念代表着一种新的经济形态，互联网技术＋创新思维成中国经济社会创新的驱动力量。中国互联网激烈的竞争角逐中产生了一批如腾讯视频、知乎、酷我音乐、京东、淘宝、携程、支付宝、百度搜索、腾讯云、旷视科技等标杆企业。经过了20年的发展，中国互联网产业将不断扩展，包括智能终端、工业机器人、自动驾驶、企业服务等产业顺势不断升级。随着5G网络的推行，新经济产业运转也将重新迎来创新潮流。
Data from iiMedia Research shows that in 2018, China's digital economy has reached 31.3 trillion yuan, accounting for 34.8% of GDP. Digital economy has become an engine for industrial development. During the 70th anniversary of the founding of the People's Republic of China, looking back at the course of China's economic development, the Internet has written a remarkable chapter. China's Internet has experienced a period of exploration, rapid development, and maturity and prosperity, from PC Internet to mobile Internet and from 2G to 5G. In 1999, china.com went public in the United States, which announced the rise of China's Internet industry to the world. Meanwhile, the budding of China's portal website model represented by NetEase,SoHu and Sina also indicated that China's Internet really stood up. In 2009, China's 3G started the era of mobile Internet in commercial use, which means the Internet entered a period of rapid development. In 2013, China's mobile Internet began to move towards 4G era. The concept of “Internet plus“ represents a new economic form. Internet technology and innovative thinking has become the driving force of China's economic and social innovation. In the fierce competition of China's Internet, a number of outstanding enterprises have emerged, such as Tencent Video, Zhihu, Kuwo Music,JD, taobao, Ctrip, Alipay, Baidu Search, Tencent cloud, KuangShi technology and so on. After 20 years of development, China's Internet industry will continue to expand, including smart terminals, industrial robots, autonomous driving, enterprise services and other industries continue to upgrade. With the implementation of 5G network, the operation of new economy industry will also usher in a new trend of innovation. -
艾媒咨询|2020上半年中国社区团购行业专题研究报告
本报告研究涉及企业/品牌/案例：美团优选、十荟团、兴盛优选。
随着物流体系的成熟发展，在后疫情时代中国社区团购市场进入爆发式增长阶段，在2020年社区团购市场发展增长率超过百分之百，市场规模达到650亿。随着社区团购的不断成熟发展，诸多企业、资本都在积极开拓市场、深化布局，中国社区团购市场规模也将保持高增长趋势，预计到2022年中国社区团购市场规模将超过1220亿元，增长率达到28.4%。与传统电商相比，社区团购的运营模式更为轻，借助微信等社交流量入口，具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research（艾媒咨询）调研数据显示，将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利，方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来，不同品类的商家加入社区团购的行业，社区团购生鲜领域市场潜力大，“团长”运营和服务水平的提高成为社区团购发展的重要因素。
With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying. -
艾媒报告 |2019中国水果市场运行大数据与投资分析报告
本报告研究涉及企业/品牌/案例：盒马生鲜，美菜网，易果生鲜，本来生活，顺丰优选，天天果园，我买网，来三斤，宋小菜，京东到家，美团，叮咚买菜，苏宁生鲜，1号店，喵鲜生，亚马逊国际生鲜馆，阿里巴巴，饿了么，安鲜达，天猫生鲜，欧尚，大润发，联华超市，三江购物，新华都，淘咖啡，高鑫零售，腾讯，沃尔玛，超级物种，谊品生鲜，永辉超市，逸刻新零售，华润万家，7fresh
水果价格上涨带动了中国网民对水果相关资讯的讨论，艾媒商情舆情数据监测系统显示，2019年夏季，广东地区对水果的讨论热度占居全国第一。近几年中国水果产量不断增加，陕西、广西、广东等省份的水果种植面积超过1000万亩;同时，进口水果的贸易额也在不断提高。2018年，中国水果进口额较高的国家分别是智利(24.0%)、泰国(23.9%)、菲律宾(10.5%)、越南(10.4%)和新西兰(6.4%)，进口额较高的水果分别是樱桃(18.7%)、榴莲(15.7%)、香蕉(12.9%)、提子(8.4%)和橙(6.2%)。中国水果产业发展推动了产业链的进一步完善，形成了如每日优鲜、京东到家等水果配送业务，水果生鲜产业得到阿里、腾讯、京东等互联网巨头关注，开始了投资和布局。
The rise in fruit prices has led to discussions among Chinese netizens about fruit-related information. The Aibu business sentiment data monitoring system shows that in the summer of 2019, the discussion on fruit in Guangdong ranked first in the country. In recent years, China's fruit production has been increasing, and the fruit planting area in Shaanxi, Guangxi, Guangdong and other provinces has exceeded 10 million mu. At the same time, the trade volume of imported fruits is also increasing. In 2018, the countries with higher Chinese fruit imports were Chile (24.0%), Thailand (23.9%), Philippines (10.5%), Vietnam (10.4%) and New Zealand (6.4%). The higher imported fruits were cherries (18.7%), durian (15.7%), banana (12.9%), raisins (8.4%) and orange (6.2%). The development of China's fruit industry has promoted the further improvement of the industrial chain, forming fruit distribution business such as daily fresh and Jingdong home. The fruit fresh food industry has attracted attention from Internet giants such as Ali, Tencent and Jingdong, and has started investment and layout.
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