全球领先的新经济产业第三方数据挖掘与分析机构
关于“果子”的报告
艾媒报告 |2019中国水果市场运行大数据与投资分析报告
本报告研究涉及企业/品牌/案例：盒马生鲜，美菜网，易果生鲜，本来生活，顺丰优选，天天果园，我买网，来三斤，宋小菜，京东到家，美团，叮咚买菜，苏宁生鲜，1号店，喵鲜生，亚马逊国际生鲜馆，阿里巴巴，饿了么，安鲜达，天猫生鲜，欧尚，大润发，联华超市，三江购物，新华都，淘咖啡，高鑫零售，腾讯，沃尔玛，超级物种，谊品生鲜，永辉超市，逸刻新零售，华润万家，7fresh
水果价格上涨带动了中国网民对水果相关资讯的讨论，艾媒商情舆情数据监测系统显示，2019年夏季，广东地区对水果的讨论热度占居全国第一。近几年中国水果产量不断增加，陕西、广西、广东等省份的水果种植面积超过1000万亩;同时，进口水果的贸易额也在不断提高。2018年，中国水果进口额较高的国家分别是智利(24.0%)、泰国(23.9%)、菲律宾(10.5%)、越南(10.4%)和新西兰(6.4%)，进口额较高的水果分别是樱桃(18.7%)、榴莲(15.7%)、香蕉(12.9%)、提子(8.4%)和橙(6.2%)。中国水果产业发展推动了产业链的进一步完善，形成了如每日优鲜、京东到家等水果配送业务，水果生鲜产业得到阿里、腾讯、京东等互联网巨头关注，开始了投资和布局。
The rise in fruit prices has led to discussions among Chinese netizens about fruit-related information. The Aibu business sentiment data monitoring system shows that in the summer of 2019, the discussion on fruit in Guangdong ranked first in the country. In recent years, China's fruit production has been increasing, and the fruit planting area in Shaanxi, Guangxi, Guangdong and other provinces has exceeded 10 million mu. At the same time, the trade volume of imported fruits is also increasing. In 2018, the countries with higher Chinese fruit imports were Chile (24.0%), Thailand (23.9%), Philippines (10.5%), Vietnam (10.4%) and New Zealand (6.4%). The higher imported fruits were cherries (18.7%), durian (15.7%), banana (12.9%), raisins (8.4%) and orange (6.2%). The development of China's fruit industry has promoted the further improvement of the industrial chain, forming fruit distribution business such as daily fresh and Jingdong home. The fruit fresh food industry has attracted attention from Internet giants such as Ali, Tencent and Jingdong, and has started investment and layout.-
艾媒报告 |2019-2020中国蓝莓产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌/案例：徐福记、阿尔卑斯、真知、好彩头、明治、旺旺、雅客，露兰姬娜，梦飞诗，御宅女，Gamorel，沃田集团，蒙牛，伊利，光明，奥瑞金，汇源集团，四季本源，Driscoll，Costa，Hortifruit，SA Berry Fruit
艾媒商情舆情数据监测系统显示，“蓝莓”网络口碑数据为83.6，正面评价比例较高。2018年，全球蓝莓产业发展整体良好，发展推动中国蓝莓市场的良性发展。智利、秘鲁、阿根廷等国家也纷纷扩大对中国的蓝莓出口，同时中国的蓝莓产量也在不断提高，2018年中国蓝莓总产量超过18万吨。目前，中国蓝莓产业链已经初步形成，包括良种培育、规模种植、休闲采摘、预冷保鲜、深度加工、品牌营销、观光旅游、包装物流等环节，催生了沃田集团等蓝莓相关企业。未来，中国国内蓝莓市场消费需求将不断扩大，在提高产量的同时需要进一步拓宽蓝莓深加工产业链，推动蓝莓产业的深加工和知名品牌打造，实现蓝莓行业整体协调发展。
The monitoring system of commercial and public opinion data of Ai media shows that the “blueberry“ network word-of-mouth data is 83.6, with a high proportion of positive evaluation. In 2018, the global blueberry industry is developing well, and the development promotes the healthy development of the blueberry market in China. Chile, Peru, Argentina and other countries have also expanded their blueberry exports to China. At the same time, China's blueberry production has been continuously increasing. In 2018, China's total blueberry production exceeded 180,000 tons. At present, China's blueberry industry chain has initially formed, including fine varieties cultivation, large-scale planting, leisure picking, pre-cooling and fresh-keeping, deep processing, brand marketing, tourism, packaging logistics and other links, resulting in the birth of blueberry-related enterprises such as Wotian Group. In the future, the consumption demand of blueberry market in China will continue to expand. While increasing production, it is necessary to further expand the blueberry deep processing industry chain, promote the deep processing of blueberry industry and build well-known brands, so as to achieve the overall coordinated development of blueberry industry. -
艾媒咨询 | 2025年中国水果市场消费行为分析报告
水果作为人们日常生活中不可或缺的食品，其市场规模庞大且持续增长。随着消费者健康意识的提升、生活水平的提高，以及物流和保鲜技术的发展，水果市场呈现出多元化、高品质化的发展趋势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国水果市场消费行为分析报告》数据显示，53.06% 的消费者表达出购买意愿，这一占比最高，彰显出强劲的消费需求。在水果品类选择上，口感和风味更佳的有机或绿色认证水果备受青睐，占比达49.91%，契合当下消费者对高品质生活的追求。而在关注点方面，42.54% 的消费者将提升安全性、减少农药残留视为关键，凸显出食品安全问题在消费者心中的核心地位。这意味着水果行业在未来发展中，需着重优化品质，扩大有机、绿色水果的供应，严格把控农药残留，以此满足消费者需求，抢占市场先机。艾媒咨询分析师认为，水果市场作为一个庞大且充满活力的市场，具有广阔的发展前景。在消费升级和技术创新的推动下，水果市场将朝着健康、品质、便捷、多样化的方向发展。
As an indispensable food in People's Daily life, fruit has a large and growing market. With the improvement of consumers' health awareness, the improvement of living standards and the development of logistics and preservation technology, the fruit market has shown a diversified and high-quality development trend. According to the latest "Analysis Report on China fruit market Consumption behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.06% of consumers expressed their intention to buy, which accounts for the highest proportion, highlighting strong consumer demand. In the selection of fruit categories, organic or green certified fruits with better taste and flavor are favored, accounting for 49.91%, which is in line with the current consumers' pursuit of high-quality life. In terms of concerns, 42.54% of consumers regard improving safety and reducing pesticide residues as the key, highlighting the core position of food safety issues in the minds of consumers. This means that in the future development of the fruit industry, it is necessary to focus on optimizing the quality, expanding the supply of organic and green fruits, and strictly controlling pesticide residues in order to meet consumer demand and seize market opportunities. Imedia Consulting analysts believe that the fruit market, as a large and dynamic market, has broad prospects for development. Driven by consumption upgrading and technological innovation, the fruit market will develop in the direction of health, quality, convenience and diversification. -
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