全球领先的新经济产业第三方数据挖掘与分析机构
关于“iPhone12”的报告
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艾媒咨询|2020上半年中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例：乐乐课堂、网易有道、有道精品课、新东方。
升学压力大和教育重视程度提升的推动下，K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人，同比增长达23.2%。K12在线教育优势愈加凸显，少儿编程类等素质类教育兴起;行业下沉式发展趋势明显，三四线城市成新角逐场。疫情下，线下教培活动受限，资本抢占K12在线教育赛道，少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示，60.8%的受访者需要各类学科辅导类教学，兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰，中小机构持续亏损，老牌教育机构蓄力K12在线教育，K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争，以标准化、体系化产品着力于用户痛点，以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。
Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value. -
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2017-2018年中国在线教育行业白皮书（VIP版）
本报告研究涉及企业/品牌包括:新东方网、华图教育、拓维信息、新南洋、全通教育、高思教育、行动教育、51Talk、好未来、正保教育、说课英语、沪江网校、VIPKID、腾讯课堂、哒哒英语、和讯财道、网易公开课、网易云课堂、淘宝大学、中国大学MOOC、MOOC学院、TOP小站、菁优网、作业帮、猿题库、儿歌多多
2017年11月22日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017年中国在线教育行业白皮书》。报告显示, 2017年中国在线教育市场规模预计达到2810亿元，预计2018年市场规模将突破3000亿元关口，达到3480亿元。 -
艾媒咨询|2020中国K12在线教育行业研究报告
本报告研究涉及企业/品牌/案例：作业帮,有道精品课,米乐英语,编程猫,火花思维。
K12教育作为在线教育的主要赛道，疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下，在线教育市场规模增速回暖，市场规模将达4858亿元，增速上升至20.2%。2019年中国K12群体规模超过2亿人，中国在线教育用户规模逐年递增，2020年用户规模将达到3766万人。受疫情影响，K12在线教育渗透率在2020年上升至23.2%，增长率远超历年数据。中国K12教育群体数量庞大，且覆盖范围广，对在线教育相关产品及服务存在较高的消费需求，为未来市场发展奠定了坚实的用户基础，行业迎来关键期。iiMedia Research （艾媒咨询）数据显示，受访K12在线教育用户中续报率约八成，用户满意程度较高，约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模，获客效率行业第一。以技术支撑教学，以数据服务教研，通过打造优质教研成果，有效解决学员需求。
As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results. -
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