关于“四季本源”的报告
艾媒咨询｜2023-2024年中国机动车头盔行业商业前景分析报告
随着中国经济持续增长和城市化进程的加速，机动车已成为人们出行的主要方式之一。人们交通安全意识提高，机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注，相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示，2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来，中国头盔行业需求量急剧增长，2023年中国摩托车头盔市场规模达202.4亿元，并将保持稳定增长，预计到2025年，中国摩托车头盔市场规模将突破250亿元。消费者方面，超七成摩托车或电动车使用者表示经常或一直戴头盔，超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为，随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视，机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development.-
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艾媒报告|2018-2019年全球及中国快递行业运行状况与商业决策调查分析报告
本报告涉及企业/品牌包括：DHL，FedDex,顺丰速运，邮政快递，韵达快递，中通快递，申通快递，圆通快递，德邦快递，天天快递，TNT，百世快递，品骏，苏宁易购，京东物流，宅急送，如风达，速尔，安能，国通，速四方，优速快递，菜鸟驿站，
全球方面，2018年世界500强公司中，物流公司占四席。以德国邮政敦豪集团(DHL)为例，2018年全年营业收入为615.5亿欧元，同比增长1.8%;但是税前利润(EBIT)为31.6亿欧元，同比下降15.5%。中国方面，2018年中国快递业务量达到500亿件，其中，广州市的快递业务量最多达到50.6亿件，上海市的快递业务收入最高，超过1000亿元。总体而言，2018年用户对于快递业的服务总体满意度有提升，但延迟问题仍是用户最不满意因素。具体公司而言，顺丰速运的准时率最高，总业务量占中国快递总业务量的61.4%。2019中国快递行业有以下发展趋势：技术发展助力智慧物流升级、快递行业集中度将进一步提高、快递行业朝高质量发展。
Globally, among the world's top 500 companies in 2018, logistics companies occupy four seats. For Deutsche Post DHL, annual revenue in 2018 was 61.55 billion euros, up 1.8% year-on-year; but pre-tax profit (EBIT) was 3.16 billion euros, down 15.5% year-on-year. In China, the volume of China's express delivery business reached 50 billion in 2018. Among them, Guangzhou express business has a maximum of 5.06 billion pieces, and Shanghai Express has the highest revenue, exceeding 100 billion yuan. Overall, the overall satisfaction of users in the express delivery industry increased in 2018, but the delay is still the most dissatisfied factor for users. For a specific company, SF Express has the highest punctuality rate, accounting for 61.4% of China's total express delivery business. In 2019, China's express delivery industry has the following development trends: technology development will help intelligent logistics upgrade, the concentration of express delivery industry will be further enhanced, and the express delivery industry will develop to high quality. -
艾媒报告 |2019-2020中国蓝莓产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌/案例：徐福记、阿尔卑斯、真知、好彩头、明治、旺旺、雅客，露兰姬娜，梦飞诗，御宅女，Gamorel，沃田集团，蒙牛，伊利，光明，奥瑞金，汇源集团，四季本源，Driscoll，Costa，Hortifruit，SA Berry Fruit
艾媒商情舆情数据监测系统显示，“蓝莓”网络口碑数据为83.6，正面评价比例较高。2018年，全球蓝莓产业发展整体良好，发展推动中国蓝莓市场的良性发展。智利、秘鲁、阿根廷等国家也纷纷扩大对中国的蓝莓出口，同时中国的蓝莓产量也在不断提高，2018年中国蓝莓总产量超过18万吨。目前，中国蓝莓产业链已经初步形成，包括良种培育、规模种植、休闲采摘、预冷保鲜、深度加工、品牌营销、观光旅游、包装物流等环节，催生了沃田集团等蓝莓相关企业。未来，中国国内蓝莓市场消费需求将不断扩大，在提高产量的同时需要进一步拓宽蓝莓深加工产业链，推动蓝莓产业的深加工和知名品牌打造，实现蓝莓行业整体协调发展。
The monitoring system of commercial and public opinion data of Ai media shows that the “blueberry“ network word-of-mouth data is 83.6, with a high proportion of positive evaluation. In 2018, the global blueberry industry is developing well, and the development promotes the healthy development of the blueberry market in China. Chile, Peru, Argentina and other countries have also expanded their blueberry exports to China. At the same time, China's blueberry production has been continuously increasing. In 2018, China's total blueberry production exceeded 180,000 tons. At present, China's blueberry industry chain has initially formed, including fine varieties cultivation, large-scale planting, leisure picking, pre-cooling and fresh-keeping, deep processing, brand marketing, tourism, packaging logistics and other links, resulting in the birth of blueberry-related enterprises such as Wotian Group. In the future, the consumption demand of blueberry market in China will continue to expand. While increasing production, it is necessary to further expand the blueberry deep processing industry chain, promote the deep processing of blueberry industry and build well-known brands, so as to achieve the overall coordinated development of blueberry industry. -
艾媒咨询|2020中国数字阅读行业创新趋势专题研究报告
本报告研究涉及企业/品牌/案例：中文在线。
随着互联网技术的发展，大众阅读不断变革升级。iiMedia Research(艾媒咨询)数据显示，2019年中国数字阅读行业市场规模达292.8亿元，受疫情影响，居家在线阅读需求的增加，预计2020年中国数字阅读市场将达372.1亿元，环比增长27.1%。预计2020年全年中国数字阅读行业作者规模将超1700万人，2020年全年中国网络文学作品累计规模将超2500万部。数字阅读载体由文本发展到音频，有声书市场已呈现出较为稳定的良性循环。免费阅读作为一种新的运作模式，凭借不直接向用户收费的变现模式，成功做到市场下沉，开展移动阅读盈利新探索。行业生态越趋完善，行业发展逐步深化的大背景下，在线阅读行业的头部企业正在着手产业创新，有声书布局、免费阅读生态布局、打造多元 IP、开拓国际市场等将是在线阅读行业未来发展的创新趋势。
With the development of Internet technology, public reading is constantly changing and upgrading. As the data of iiMedia Research showed, the market size of China's digital reading industry will reach 29.28 billion yuan in 2019. Affected by the epidemic situation, the demand for home-based online reading will increase. It is estimated that China's digital reading market will reach 37.21 billion yuan in 2020, with a 27.1% month on month increase. It is estimated that the number of authors in China's digital reading industry will exceed 17 million in 2020, and the total number of online literary works in China will exceed 25 million in 2020. With the development of digital reading carrier from text to audio, audio book market has shown a relatively stable virtuous circle. Free reading as a new operation mode, with the realization mode of not charging users directly, has successfully achieved the market sinking and launched a new exploration of mobile reading profit. Under the background that the industry ecology is becoming more and more perfect and the development of the industry is gradually deepening, the leading enterprises in the online reading industry are embarking on industrial innovation. The layout of audio books, the ecological layout of free reading, the creation of multiple IP and the development of international market will be the innovative trends of the future development of online reading industry. -
艾媒咨询|2020年中国机动车头盔行业商业前景分析报告
2020年6月18日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国机动车头盔行业商业前景分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国机动车头盔行业进行分析，着重分析头盔市场、头盔上游产业链、头盔消费者等领域，并提出了头盔行业发展问题，预判了行业发展趋势。“一盔一带”政策发布以来，中国头盔行业需求量急剧增长，中国头盔需求量缺口高达2.5亿个，市场需求价值高达375亿元。但是中国头盔行业起步晚，市场集中度不高，应积极发展头盔行业。
Since the release of the "One Helmet and One Belt" policy, the demand for the helmet industry in China has grown dramatically. The gap in the demand for helmets in China is as high as 250 million, and the market demand value is as high as 37.5 billion yuan. However, the Chinese helmet industry started late, the market concentration is not high, and the high-end helmet market is mostly foreign brands, it should take this opportunity to actively develop the helmet industry. -
艾媒咨询|2020年中国养老产业典型模式及城市案例数据监测分析
本报告研究涉及企业/品牌/案例：上海养老模式、北京养老模式、重庆养老模式。
2020年6月5日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国养老产业典型模式及城市案例数据监测分析》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对上海、北京、重庆等养老产业进行典型案例分析，并且结合美国、日本等西方发达国家经验，对当前中国的养老产业进行全面分析，判断2020-2021年中国养老产业的发展趋势。当前全球老龄化形式严峻，未来中国老龄化程度会进一步加大。国家越来越重视养老产业的发展，发布了一系列政策，支持社区养老模式革新、医养结合深化、智慧养老推进和养老金融市场开放等多个方向改革与开发，推动了养老产业发展。
As the aging population worsens, China's old-age dependency ratio (which shows how many older people per 100 working-age people) is 19.6% in 2019, the largest increase in 11 years. In 2019, the number of provinces with deep aging increased to seven, with Shanghai the most aging. -
艾媒咨询|2020H1中国地摊经济运行监测分析报告
本报告研究涉及企业/国家/地区案例：阿里、腾讯、京东、日本地摊经济、美国地摊经济、欧洲地摊经济、四川地摊经济、南京地摊经济、西安地摊经济。
2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国地摊经济运行监测分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对地摊经济的发展进行分析，结合中国地摊经济发展的背景和可行性，以及全球典型国家的地摊经济发展经验，对地摊经济发展进行深度分析;更进一步，本报告还结合用户调研对地摊经济的购物、餐饮和娱乐等细分业态进行分析，以此探索未来地摊经济的发展趋势。新冠疫情期间，线下消费行业出现断崖式下跌，增加了失业人群并且加剧了低收入群体的生活困境。在此背景下部分城市开始放宽地摊政策，并取得了一定成果。艾媒咨询分析师认为，地摊经济往往会带来城市形象、交通秩序、产品质量等的问题，并且会对实体店铺带来一定冲击，因此地摊经济的发展需要因城制宜。
According to the survey, as of May 2020, the average annual income of Chinese was RMB 30,000, but the average monthly income of 600 million people was about RMB 1000, and the income and consumption needs of low-income groups were of concern to the community. According to a survey conducted by Ai Media Consulting, China's land stall consumption is mainly under 100 yuan, most of which is under 40 yuan. iiMedia Research believe that the economic threshold of the land stalls is low but there is a certain income-generating potential, both for low-income groups to provide consumer products, but also to help some low-income groups to increase income sources. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例：如涵控股，若羽臣，珀莱雅，海澜之家，四季青市场，京东，淘宝，抖音。
其他提及企业/品牌：百草味，三只松鼠，洽洽食品，瑞百年，李子柒螺蛳粉，单身粮伙伴，信良记，高满堂，彩云海鲜，伊利，奈雪的茶，香飘飘，海底捞，幸福西饼，木屋烧烤，携程旅行，途牛，去哪儿，聪明你的旅行，周大福，金至诚珠宝，阿里，拼多多等。
2020年4月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商行业进行全面分析，分别针对食品、服装、化妆品、家电等直播电商的入局行业分析，以及对恰恰、珀莱雅等标杆品牌的典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响，直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商，大大利好直播电商发展。艾媒咨询分析师认为，传统电商推动了消费行为的线上转移，为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加，直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告
本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。
2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。
Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact.
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