艾媒咨询｜2023年中国春节预制菜消费者行为监测报告

目录：

一、2023年中国春节预制菜消费背景分析

春节餐饮消费热度攀升

预制菜首次登上新春礼盒前十类型榜单

春节期间中国预制菜市场销售持续高涨

二、2023年中国春节预制菜消费者洞察

预制菜加入年夜饭阵营

消费者购买预制年菜原因多样，美味方便是首要

预制菜年货礼盒成为消费者过节走亲戚赠礼新选项

消费者对春节家宴年货礼盒套餐预制菜的花费更高

春节期间荤菜类预制菜最受消费者欢迎

川菜成预制菜消费者最喜欢的菜系品类

消费者购买自食或送礼的预制年菜类型多样化

菜品品质是消费者购买预制年菜的首要关注因素

各渠道联合发力，迎接春节预制菜热潮

预制菜具备便捷省时的特点获得众多消费者喜爱

口感复原不佳是消费者不购买预制年菜的主要原因

性价比低与口味不佳是消费者对预制菜的主要痛点

性价比以及食品安全问题是消费者关注重点

预制菜种类形式单一，消费者期待有更多的选择

多数消费者愿意回购以及向他人推荐预制菜

三、2023年中国春节预制菜消费趋势总结

图表：

1.2017-2023年中国春节餐饮及零售收入

2.2023年中国新春礼盒消费者送礼类型

3.2019-2026年中国预制菜行业市场总规模及预测

4.2023年中国消费者家庭春节年夜饭情况

5.2023年中国消费者家庭购买预制年菜原因

6.2023年中国消费者家庭购买预制年菜的用途

7.2023年中国消费者家庭购买自食或送礼的预制年菜形式

8.2023年中国消费者家庭在春节销售季购买自食或送礼的预制年菜花费金额

9.2023年中国春节热门预制菜菜品TOP10

10.2023年中国消费者家庭在春节期间食用预制菜场景

11.2023年中国消费者预制菜口味及菜系偏好

12.2023年中国消费者家庭购买自食或送礼的预制年菜类型

13.2023年中国消费者购买预制年菜关注因素

14.2023年中国消费者家庭购买春节预制菜产品渠道

15.2022年中国预制菜消费者喜好程度

16.2023年中国消费者食用过的预制菜口味达预期情况

17.2023年中国消费者家庭未购买预制年菜原因

18.2023年中国消费者购买预制菜后遇到的问题类型

19.2023年中国消费者认为市面上预制菜存在的问题

20.2023年中国消费者未来对预制菜期待情况

21.2023年中国消费者未来对预制菜形式的选择意愿

22.2023年中国消费者对未来预制菜种类的需求情况

23.2023年中国消费者回购预制菜意愿

24.2023年中国消费者向他人推荐预制菜意愿

1．2017-2023 Chinese Spring Festival catering and retail revenue

2．Gift Type Selection of Chinese New Year Gift Box Consumers in 2023

3．Total market size and forecast of China's Pre-made food industry from 2019 to 2026

4．The situation of Chinese consumers' family Spring Festival dinner in 2023

5．Consumer Preference of Pre-made food in China 2022

6．The purpose of Chinese consumer households to buy prefabricated Chinese New Year dishes in 2023

7．In 2023, Chinese consumer families will buy prefabricated New Year dishes for self-eating or gift giving

8．In 2023, Chinese consumer families will spend money on prefabricated New Year dishes for self-eating or gift-giving during the Spring Festival sales season

9．Top 10 popular prefabricated dishes for Chinese Spring Festival in 2023

10．Scenarios of Chinese consumer families eating Pre-made food during the Spring Festival in 2023

11．Chinese consumers' taste and preference of prefabricated dishes in 2023

12．The types of prefabricated New Year dishes that Chinese consumers will buy for themselves or as gifts in 2023

13．Concerned factors for Chinese consumers to buy prefabricated New Year dishes in 2023

14．Channels for Chinese consumer families to buy prefabricated dishes for the Spring Festival in 2023

15．Consumer Preference of Pre-made food in China 2022

16．In 2023, the taste of prefabricated dishes eaten by Chinese consumers will reach the expected level

17．Reasons why Chinese consumer households did not buy prefabricated New Year dishes in 2023

18．Types of problems encountered by Chinese consumers after purchasing Pre-made food in 2023

19．In 2023, Chinese consumers believe that there are problems with Pre-made food on the market

20．Expectations of Chinese consumers for prefabricated dishes in 2023

21．Chinese consumers' willingness to choose prefabricated dishes in the future in 2023

22．Demand of Chinese consumers for the types of prefabricated vegetables in the future in 2023

23．Chinese consumers' willingness to buy back prefabricated dishes in 2023

24．In 2023, Chinese consumers will recommend prefabricated dishes to others desire