艾媒咨询 | 2026年中国软件RaaS行业分析及发展趋势研究报告

当前软件RaaS（机器人即服务，Robot as a service）正处于技术融合加速、场景快速落地、商业模式迭代的成长期，核心是将软件机器人、AI能力与运维服务打包订阅，帮助企业降低自动化门槛、实现降本增效。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国软件RaaS行业分析及发展趋势研究报告》数据显示，2025年全球人工智能市场规模已达36885亿美元，人工智能产业已从高速扩张期迈入高质量发展的成熟阶段，为AI Agent技术的规模化落地提供了坚实的产业土壤与广阔的市场空间。同时，用户对AI大模型的使用已进入理性实用阶段，应用需求更侧重实际效率提升，工作场景需求占比达50.2%，推动RaaS厂商从通用工具向垂直场景的服务化解决方案加速转型。艾媒咨询分析师认为，软件RaaS行业整体发展趋势向好，未来将在大模型深度融合下实现从“工具”向“业务伙伴”的演进，定价模式向多元化发展，应用场景持续拓展，行业生态协同不断加强，逐步成为企业数字化转型的主流选择，推动企业服务从工具订阅迈入结果交付新时代。(《艾媒咨询 |2026年中国软件RaaS行业分析及发展趋势研究报告》完整高清PDF版共35页，可点击文章底部报告下载按钮进行报告下载）

Currently, software RaaS (Robot as a Service)

艾媒咨询 | 2026年全球AI漫剧行业投融资数据分析简报

2022至2026年全球AI漫剧行业投融资整体呈活跃态势，2026年进入理性整合阶段，呈现“事件数回落、金额提升”的特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年全球AI漫剧行业投融资数据分析简报》显示，2022至2026年该主题共发生67起投融资事件，总金额达359.62亿人民币，其中2026年事件数回落但金额大幅提升。艾媒咨询分析师认为，投融资波动可能与以下因素有关：一是AIGC技术商业化落地进入新阶段，市场从野蛮生长转向理性整合，资金向头部成熟项目集中；二是技术与内容制作门槛较高，资本倾向于押注模式跑通的中后期项目，早期投资更偏向技术探索；三是行业受政策导向影响显著，技术创新受政策鼓励，而内容监管节奏影响应用层投资布局。
From 2022 to 2026, global AI comic industry investment and financing remained active overall, entering a phase of rational consolidation in 2026, characterized by "declining event numbers but rising funding amounts." According to the latest "Report on Investment and Financing Data Analysis of Global AI Comic Industry in 2026" released by iiMedia Research (a leading third-party data mining and analysis firm for the new economy industry), there were 67 investment and financing events in this sector from 2022 to 2026, totaling 35.962 billion RMB, with a significant increase in funding despite fewer events in 2026. Analysts from iiMedia Research noted that the fluctuations in investment and financing may be linked to the following factors: First, the commercialization of AIGC technology has entered a new stage, shifting the market from unbridled growth to rational consolidation, with funds concentrating in mature, leading projects. Second, the high technical and content production barriers lead capital to favor mid-to-late-stage projects with proven models, while early-stage investments are more focused on technological exploration. Third, the industry is significantly influenced by policy guidance, where technological innovation is encouraged by policies, while content regulation timelines impact investment layouts in the application layer.

艾媒咨询 | 2026年中国即食板栗市场消费趋势白皮书

当前即食板栗行业正处于消费升级与品类扩容并行的高速发展阶段，国民健康意识提升推动产品从传统时令零食向日常健康零食转型，成为休闲零食赛道的重要增量品类。新生代消费者聚焦健康化、便捷性核心诉求，行业呈现健康化、品牌化、全渠道融合发展趋势，天然无添加、低糖配方、场景适配性优化成为核心升级方向，气调锁鲜、AI分拣、区块链溯源等智能化技术推动产品标准化升级也获得了市场关注。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国即食板栗市场消费趋势白皮书》数据显示，市场规模方面，2025年中国即食板栗（预包装）市场规模已达23.0亿元，预计2030年将达51.1亿元。在即食板栗购买决策中，“作为健康零食选择”（37.6%）构成首要驱动力，消费者对健康化的诉求明确，天然无添加、低糖、成分透明成为产品核心期待；品类偏好上，开口板栗（55.6%）为首选品类，核心竞争力体现在场景适配性与食用体验上；消费场景已深度渗透家庭休闲（50.2%）与办公室社交（42.4%）两大核心场景，消费行为呈现高频次、日常化特征；消费者对即食板栗的健康属性需求明确，且注重产品品质与食用体验的双重价值感知。艾媒咨询分析师认为，即食板栗市场已从“传统时令零食”向“日常健康零食”转型，消费者决策逻辑的精细化与健康化推动行业进入“品质价值竞争”新阶段。未来，具备明确健康属性

艾媒咨询 | 2026年3月全球主要行业投融资数据监测月报

2026年3月全球投融资市场呈现“事件数回升、金额回落”的态势，整体处于春节后调整阶段，仍保持一定活跃度。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年3月全球主要行业投融资数据监测月报》显示，2026年3月全球投融资事件数量达807起，环比上升38.18%；投资金额为3104.12亿人民币，环比下降76.92%。艾媒咨询分析师认为，2026年3月全球投融资市场数据波动可能与以下因素有关：一是春节假期结束后，市场主体复工复产推进，投融资活动逐步回归常态，带动事件数量稳步回升；二是全球经济处于阶段性调整期，资本更注重投资质量与回报确定性，资金向优质标的集中，进而使得整体投资金额出现回落；三是市场自身存在周期性波动，2月集中释放大额投资后，市场进入自然回调周期，赛道分化进一步加剧了资金的结构性分布差异。
In March 2026, the global investment and financing market exhibited a trend of "increased number of events but declining amounts," remaining in an adjustment phase post-Spring Festival while maintaining a certain level of activity. According to the latest monthly report titled "Global Major Industry Investment and Financing Data Monitoring Monthly Report for March 2026" released by iiMedia Research (a leading third-party data mining and analysis agency for new economy industries), there were 807 global investment and financing events in March 2026, marking a 38.18% month-on-month increase, while the investment amount totaled 310.412 billion RMB, down 76.92% month-on-month. Analysts from iiMedia Research noted that the fluctuations in March 2026's global investment and financing market data may be attributed to the following factors: First, after the Spring Festival holiday, businesses resumed operations and production, gradually returning investment and financing activities to normal, which drove a steady rebound in the number of events. Second, the global economy was in a phase of adjustment, with capital placing greater emphasis on investment quality and return certainty, leading to concentrated flows toward high-quality targets and consequently a decline in overall investment amounts. Third, the market itself experienced cyclical fluctuations—after a surge of large-scale investments in February, the market entered a natural adjustment cycle, further exacerbating structural distribution disparities in capital allocation across sectors.

艾媒咨询 | 2026年中国饮料行业发展状况及消费行为调查数据

当前饮料行业正处于多元创新与消费升级并行的发展阶段，健康化消费理念普及推动产品成为日常饮食刚需。新生代消费者聚焦健康属性、口感体验与场景适配核心诉求，行业呈现无糖化、功能化、天然化趋势，天然原料萃取、低糖零脂配方、功能成分添加、便携场景化包装成为核心方向；新茶饮、功能性饮料、植物基饮品凭借创新品类与体验升级也获得了市场关注。在政策健康引导与行业标准完善驱动行业规范化升级的同时，行业仍面临标准有待完善、原材料价格波动及渠道库存管控等挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国饮料行业发展状况及消费行为调查数据》显示，饮料品类接触度中，碳酸饮料（47.42%）、功能性饮料（47.16%）、果汁或蔬菜汁饮料（46.26%）位居前列，茶饮料（45.49%）、包装饮用水（44.97%）市场接触度同样处于高位。品牌认知渠道上，短视频平台推荐（51.80%）、内容分享平台推荐（48.20%）成为主流，电视广告（40.21%）、线下购物摊（36.98%）等传统渠道仍具备重要影响力。购买决策层面，口味口感（40.85%）、成分安全（35.44%）是消费者核心考量因素。消费者对健康功能的需求清晰，重视原料天然性与品质溯源，同时直指行业核心痛点——健康与口感难以兼顾（33.38%）、针对特定人群选择太少（32.99%）、同质化严重（32.47%）。 艾媒咨询分析师指出，饮料市场已从“基础解渴需求”向“健康化场景化饮品解决方案”转型，消费者决策逻辑的精细化推动行业进入“健康价值竞争”新阶段。未来，具备明确健康验证体系（如低糖认证、天然原料检测）、融合天然成分与创新工艺设计的产品将占据竞争高地。
The China’s beverage industry is currently in a phase of diversified innovation coupled with consumption upgrading. The widespread adoption of health-focused consumption concepts has elevated beverages to an essential part of daily diet. The new generation of consumers prioritizes health attributes, taste experience and scenario adaptability as core demands, steering the industry toward sugar-free, functional, natural and China-chic trends. Extraction of natural raw materials, low-sugar and zero-fat formulations, functional ingredient enrichment and portable scenario-based packaging have become core development directions. Innovative categories including new-style tea drinks, functional beverages and plant-based beverages have also garnered market attention via category innovation and experience upgrading. While policy guidance for public health and improved industry standards drive standardized industry upgrading, the sector still faces challenges such as the lack of norms for functional claims, raw material price volatility and channel inventory control.
According to the latest "Survey data on the development status and consumption behavior of China's beverage industry in 2026" released by iiMedia Research, a global third-party data mining and analysis institution for the new economy industry, carbonated drinks (47.42%), functional beverages (47.16%) and fruit/vegetable juices (46.26%) lead in category penetration, while tea drinks (45.49%) and packaged drinking water (44.97%) also maintain high market penetration. In terms of brand awareness channels, recommendations from short-video platforms (51.80%) and content-sharing platforms (48.20%) have become mainstream ways for consumers to learn about beverage brands, and traditional channels such as TV advertisements (40.21%) and offline shopping coupons (36.98%) still retain significant influence. For beverage purchase decisions, taste and flavor (40.85%) and ingredient safety (35.44%) constitute the core decision-making dimensions. Consumers have clear demand for healthy functional properties, value natural raw materials and quality traceability, and also identify core industry pain points: difficulty balancing health and taste (33.38%), insufficient product options for specific groups (e.g., diabetics) (32.99%), and severe product homogeneity with inadequate innovation (32.47%).
Analysts from iiMedia Research pointed out that the beverage market has transitioned from satisfying "basic hydration needs" to delivering "health-oriented and scenario-adapted beverage solutions". The refinement of consumer decision-making logic is propelling the industry into a new phase of "health value competition". Going forward, products equipped with clear health verification systems (e.g., low-sugar certification, natural raw material testing) and integrating natural ingredients with innovative process design will occupy a competitive high ground.

艾媒咨询 | 2026-2027年全球母婴市场及中国母婴产业出海机遇研究报告

当前全球母婴市场正处于消费升级与产业出海协同推进的关键发展阶段，科学育儿理念普及推动母婴产品与服务从基础刚需向全周期、专业化解决方案深度转型。新生代育龄女性（其中兼具高消费力与高决策力的中高收入职场妈妈为消费主力）主导消费决策，核心诉求聚焦产品安全、专业功能与全周期服务体验，推动行业呈现精细化、安全化、场景化三大发展趋势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年全球母婴市场及中国母婴产业出海机遇研究报告》数据显示，母婴消费决策中，产品安全性（41.4%）、熟人口碑推荐（40.9%）与高性价比（40.0%）为三大核心驱动因素；孕中期为多数母婴品类的首次集中采购爆发期，用户对科学育儿内容的关注度（40.8%）显著高于纯消费类信息；渠道端，互联网电商以49.1%的占比成为购买主流，全渠道对比决策已成常态。同时，中国家庭养育成本呈现鲜明阶段特征，6-14岁为成本“绝对峰值期”，减负型、轻量化母婴产品与服务的市场需求凸显。在出海维度，中国母婴品牌核心目标市场（以东南亚、中东等新兴经济体为代表）普遍具备显著人口红利，高占比低龄人口与持续提升的家庭消费能力构筑了稳固的母婴需求底盘；国内成熟的内容种草模式、全渠道运营经验与供应链优势，为品牌出海提供了可复制的增长路径。但行业出海仍面临海外合规标准差异、跨文化传播壁垒与本地

艾媒咨询 | 2026年中国商业查询行业发展状况与用户行为调查数据

商业查询平台指通过整合和挖掘公开数据，以可视化形式为用户提供包括公司背景、司法风险、经营风险等在内的多维度商业信息查询服务，并在此基础上衍生出关系挖掘、信用报告、财务简析等系列进阶服务的平台。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国商业查询行业发展状况与用户行为调查数据》显示，2022-2030年中国云计算市场规模将从4550亿元预计增长至31986亿元，虽增速逐步回落但保持高位运行，为商业查询行业提供稳定技术支撑，推动行业向智能决策服务转型。2026年中国商业查询用户对平台认知度全覆盖，网络资讯、短视频平台是用户了解平台的核心渠道；用户最关注平台的数据全面性、查询便捷性及售后服务保障。从使用行为来看，用户使用场景集中于投资参考、求职了解企业、风险监控；用户高频使用的功能聚焦司法风险预警、股权结构分析等功能；用户对商业查询平台整体满意度和信任度较高，超六成用户表示满意，但信息更新不及时、数据不准确、付费价格不合理仍是核心痛点。艾媒咨询分析师指出，商业查询行业发展受技术驱动与用户需求牵引，人工智能技术深度应用、跨领域数据整合、垂直行业解决方案细化是未来核心趋势。平台需优先提升数据准确性与更新速度，优化定价策略和功能易用性，结合不同职业、群体的需求差异提供定制化服务，推动行业从单一数据检索向全链路商业决策服务升级。
A business query platform refers to a platform that integrates and mines public data to provide users with multi-dimensional business information query services in a visual form, including company background, judicial risks, business risks, etc. Based on this, a series of advanced services such as relationship mining, credit reports, financial analysis, etc. are derived. According to the latest "Survey Data on the Development Status and User Behavior of China's Commercial Query Industry in 2026" released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the size of China's cloud computing market is expected to grow from 455 billion yuan to 3198.6 billion yuan from 2022 to 2030. Although the growth rate is gradually declining, it will maintain a high level of operation, providing stable technical support for the business query industry and promoting its transformation towards intelligent decision-making services. By 2026, Chinese business query users will have full coverage of platform awareness, and online information and short video platforms will be the core channels for users to understand the platform; Users are most concerned about the platform's data comprehensiveness, query convenience, and after-sales service guarantee. From the perspective of usage behavior, user scenarios are focused on investment reference, job seeking, understanding enterprises, and risk monitoring; The functions frequently used by users focus on judicial risk warning, equity structure analysis, and other functions; The overall satisfaction and trust of users towards the commercial query platform are relatively high, with over 60% of users expressing satisfaction. However, the core pain points still include untimely information updates, inaccurate data, and unreasonable payment prices. Analysts from iiMedia Research pointed out that the development of the commercial query industry is driven by technology and user demand. The deep application of artificial intelligence technology, cross domain data integration, and refinement of vertical industry solutions are the core trends of the future. The platform needs to prioritize improving data accuracy and update speed, optimizing pricing strategies and functional usability, providing customized services based on the differences in needs of different professions and groups, and promoting the industry to upgrade from single data retrieval to full chain business decision-making services.

艾媒咨询 | 2026年中国电子烟行业发展状况及消费行为调查数据

近年来，中国电子烟行业在市场需求拉动与行业规范推进的双重作用下持续扩容，内销与外销市场均呈现强劲增长态势，同时消费群体特征、消费偏好及市场认知也呈现出鲜明的多元化特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国电子烟行业发展状况及消费行为调查数据》显示，中国电子烟行业内销市场规模从2013年的5.5亿元增长至2024年的598.1亿元，外销市场规模从2017年的152.3亿元攀升至2024年的3368.3亿元，实现了从百亿级到千亿级的跨越式发展，彰显出强劲的发展势头与广阔的市场潜力。2026年中国电子烟消费市场呈现鲜明特征。消费行为方面，76.74%的消费者既抽传统香烟也抽电子烟，使用电子烟的频率以每周3-6次为主，使用的主要场景为社交聚会；产品偏好上，一次性与注油式电子烟最受欢迎。消费者认知与决策方面，消费者选择品牌时，产品品质、品牌口碑、购买便捷性是核心因素；消费者认可电子烟的便携性、口感多样性优势，超七成消费者对其发展前景持积极态度，但也普遍关注购买渠道不规范、售后体系不完善、烟油安全等问题。艾媒咨询分析师认为，中国电子烟行业正处于规模扩张与品质升级的关键阶段，市场需求持续释放但仍面临认知提升、产品优化和规范监管等挑战。未来，行业将朝着品质化、规范化和创新化的方向发展。企业需精准把握不同群体消费差异，强化产品品质与创新，优化售后服务与购买渠道，贴合中高端消费需求构建竞争壁垒；同时，行业与监管部门需协同解决渠道规范、烟油安全等突出问题，强化未成年人保护，引导健康消费，推动电子烟行业持续健康可持续发展。
In recent years, China's e-cigarette industry has continued to expand under the dual drivers of market demand and regulatory advancements, with both domestic and international markets showing robust growth. Additionally, consumer demographics, preferences, and market perceptions exhibit distinct diversification characteristics. According to the latest report titled "Survey Data on the Development Status and Consumer Behavior of China's Electronic Cigarette Industry in 2026" released by iiMedia Research (a leading third-party data mining and analysis firm for the new economy), the domestic e-cigarette market in China has grown from 550 million yuan in 2013 to 59.81 billion yuan in 2024, while the international market has surged from 15.23 billion yuan in 2017 to 336.83 billion yuan in 2024, achieving a leap from the billion-yuan scale to the hundred-billion-yuan scale, demonstrating strong momentum and vast market potential.In 2026, China's e-cigarette consumption market exhibited distinct characteristics. In terms of consumer behavior, 76.74% of consumers used both traditional cigarettes and e-cigarettes, with a primary frequency of 3-6 times per week, and the main usage scenarios being social gatherings. Regarding product preferences, disposable and refillable e-cigarettes were the most popular. In terms of consumer awareness and decision-making, when selecting a brand, product quality, brand reputation, and purchasing convenience were the core factors. Consumers recognized the portability and diverse flavor advantages of e-cigarettes, with over 70% holding a positive outlook on their development prospects. However, they also widely expressed concerns about unregulated purchasing channels, inadequate after-sales systems, and e-liquid safety issues.Analysts from iiMedia Research believe that China's e-cigarette industry is at a critical stage of scale expansion and quality upgrading. While market demand continues to be released, challenges such as awareness enhancement, product optimization, and standardized regulation remain. In the future, the industry will develop toward quality, standardization, and innovation. Companies need to accurately grasp consumption differences among various groups, strengthen product quality and innovation, optimize after-sales services and purchasing channels, and align with mid-to-high-end consumer demands to build competitive barriers. Meanwhile, the industry and regulatory authorities must collaborate to address prominent issues like channel standardization and e-liquid safety, enhance protections for minors, guide healthy consumption, and promote the sustained, healthy, and sustainable development of the e-cigarette industry.

艾媒咨询 | 2026年中国玩具用户消费行为洞察数据

玩具作为陪伴成长、开发智力、传递情感的重要载体，其消费市场随情绪经济、泛二次元产业及教育智能硬件的发展持续扩容，成为满足消费者多元需求的重要领域。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国玩具用户消费行为洞察数据》显示，2026年中国玩具消费者以女性（75.70%）、31-40岁中年群体（52.56%）为主；消费偏好集中于毛绒（35.07%）、益智（34.69%）、智能（32.53%）三类玩具；价格偏好以101-200元为主流（43.87%）；购买渠道以综合电商平台（29.42%）、玩具专卖店（21.16%）为主。此外，超九成消费者对减压玩具有认知，70.13%的消费者认可其减压效果。中国玩具消费者购买意愿强烈，超六成消费者购买频率集中在三个月内；选择时最看重材料安全（36.65%）、功能（34.71%）与价格（33.81%）。同时，消费者认为国产玩具品牌在价格、需求适配等方面的优势突出，但在质量安全、设计创新等方面仍有提升空间。艾媒咨询分析师指出，在情绪经济升温、科技融合加速及消费需求多元化的背景下，玩具市场正从单一娱乐向多功能化、个性化、教育化延伸，教育、科技、环保成为未来核心发展趋势。企业需精准把握不同群体消费差异，强化国产品牌质量与创新能力，贴合线上化、专业化消费趋势，才能更好适配消费者多元需求，实现市场竞争力的提升。
Toys, as a vital medium for companionship, intellectual development, and emotional connection, have seen continuous market expansion alongside the growth of the emotional economy, the pan-AI industry, and educational smart hardware, becoming a key sector catering to diverse consumer needs. According to the latest "Insight Data on Consumer Behavior of China's Toy Users in 2026" released by iiMedia Research , a globally leading third-party data mining and analysis agency in the new economy, China's toy consumers in 2026 are predominantly female (75.70%) and middle-aged (31-40 years old, 52.56%). Their consumption preferences are concentrated in plush (35.07%), educational (34.69%), and smart (32.53%) toys, with a price preference primarily in the 101-200 yuan range (43.87%). The main purchasing channels are comprehensive e-commerce platforms (29.42%) and toy specialty stores (21.16%). Additionally, over 90% of consumers are aware of stress-relief toys, with 70.13% acknowledging their stress-relieving effects.Chinese toy consumers exhibit strong purchasing intentions, with over 60% buying within three months. When making choices, they prioritize material safety (36.65%), functionality (34.71%), and price (33.81%). Meanwhile, consumers recognize the advantages of domestic toy brands in pricing and demand alignment but identify room for improvement in quality safety and design innovation.Analysts from iiMedia Research pointed out that against the backdrop of a surging emotional economy, accelerated technology integration, and diversified consumer demand, the toy market is extending from single entertainment to multifunctionality, personalization, and educational value, with education, technology, and environmental protection emerging as core future development trends. Enterprises must accurately grasp the consumption differences among various groups, enhance the quality and innovation capabilities of domestic brands, and align with the trends of online and professional consumption to better cater to consumers' diverse needs and achieve improved market competitiveness.

艾媒咨询 | 2026年中国瑜伽垫行业研究报告

近几年，中国瑜伽垫市场已由疫情红利驱动的高速增长阶段，逐步过渡至需求稳定、结构升级的高质量发展阶段。随着健身需求常态化与电商渠道持续渗透，线上瑜伽垫市场规模保持稳健增长，行业发展重心由“规模扩张”转向“质量提升”。
全球领先的新经济产业第三方数据挖掘与分析机构iiMedia Research（艾媒咨询）发布的《2026年中国瑜伽垫行业研究报告》显示，消费者在线上渠道选购相关产品时，最关注商品质量（60.3%），同时对品牌声誉（44.5%）与商品评价（44.2%）也给予较高关注。与此同时，市场供给端持续细分，围绕专业瑜伽训练、居家健身、儿童体适能及孕产人群等不同使用场景，差异化产品不断涌现，对材质安全性、功能适配性及设计美学提出了更高要求。艾媒咨询分析师认为，未来，中国线上瑜伽垫市场将进一步向品质化、细分化与品牌化方向演进，具备产品力与精细化运营能力的品牌有望在竞争中持续提升市场份额。(《2026年中国瑜伽垫行业研究报告》完整高清PDF版共31页，可点击文章底部报告下载按钮进行报告下载）

In recent years, the yoga mat market in China has transitioned from a stage of rapid growth driven by the pandemic benefits to a stage of high-qualit