关于“保鲜”的报告
艾媒咨询 | 2025年中国水果市场消费行为分析报告
水果作为人们日常生活中不可或缺的食品，其市场规模庞大且持续增长。随着消费者健康意识的提升、生活水平的提高，以及物流和保鲜技术的发展，水果市场呈现出多元化、高品质化的发展趋势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国水果市场消费行为分析报告》数据显示，53.06% 的消费者表达出购买意愿，这一占比最高，彰显出强劲的消费需求。在水果品类选择上，口感和风味更佳的有机或绿色认证水果备受青睐，占比达49.91%，契合当下消费者对高品质生活的追求。而在关注点方面，42.54% 的消费者将提升安全性、减少农药残留视为关键，凸显出食品安全问题在消费者心中的核心地位。这意味着水果行业在未来发展中，需着重优化品质，扩大有机、绿色水果的供应，严格把控农药残留，以此满足消费者需求，抢占市场先机。艾媒咨询分析师认为，水果市场作为一个庞大且充满活力的市场，具有广阔的发展前景。在消费升级和技术创新的推动下，水果市场将朝着健康、品质、便捷、多样化的方向发展。
As an indispensable food in People's Daily life, fruit has a large and growing market. With the improvement of consumers' health awareness, the improvement of living standards and the development of logistics and preservation technology, the fruit market has shown a diversified and high-quality development trend. According to the latest "Analysis Report on China fruit market Consumption behavior in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, 53.06% of consumers expressed their intention to buy, which accounts for the highest proportion, highlighting strong consumer demand. In the selection of fruit categories, organic or green certified fruits with better taste and flavor are favored, accounting for 49.91%, which is in line with the current consumers' pursuit of high-quality life. In terms of concerns, 42.54% of consumers regard improving safety and reducing pesticide residues as the key, highlighting the core position of food safety issues in the minds of consumers. This means that in the future development of the fruit industry, it is necessary to focus on optimizing the quality, expanding the supply of organic and green fruits, and strictly controlling pesticide residues in order to meet consumer demand and seize market opportunities. Imedia Consulting analysts believe that the fruit market, as a large and dynamic market, has broad prospects for development. Driven by consumption upgrading and technological innovation, the fruit market will develop in the direction of health, quality, convenience and diversification.-
艾媒咨询｜2024年中国低温午餐肉消费洞察研究报告
iiMedia Research（艾媒咨询）数据显示，随着消费者结构变化及消费场景多元化，国民愈发注重饮食健康，低温成为行业驱动新引擎，肉制品低温化趋势表现得尤为明显，午餐肉行业市场规模的扩大，将带动低温午餐肉市场高速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国低温午餐肉消费洞察研究报告》数据显示，2023年中国午餐肉行业市场规模为347.3亿元，2026年中国午餐肉行业市场规模有望达513.1亿元。艾媒咨询分析师认为，消费者购买低温午餐肉的主要原因是其方便快捷的同时添加剂少，更加安全、健康、有营养。随着消费者对食品多样化的需求，低温午餐肉企业将持续根据消费者反馈，研发、采用先进的保鲜技术，优化产品配方，减少添加剂的应用，推动行业标准进一步完善。
Data from iiMedia Research shows that with the change of consumer structure and the diversification of consumption scenes, the nation pays more and more attention to diet and health. The trend of low-temperature meat products is particularly obvious, and the expansion of the market size of the luncheon meat industry will drive the low-temperature processed luncheon meat market to grow at a high rate. Data show that in 2023, China's luncheon meat industry market size of 34.73 billion yuan, in 2026 China's lunch meat industry market size is expected to reach 51.31 billion yuan. Analysts from iiMedia Consulting believe that the main reason for consumers to buy low-temperature processed luncheon meat is safer, healthier and more nutritious, and its convenience and fewer additives at the same time. With consumers' demand for food diversification, low-temperature processed luncheon meat companies will continue to develop and adopt advanced preservation technologies, optimise product formulations and reduce the application of additives based on consumer feedback. These initiatives will promote the further improvement of industry standards. 
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