关于“团购”的报告
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.艾媒咨询 | 2025年中国外卖行业市场消费行为分析报告
随着互联网技术的飞速发展和人们生活节奏的加快,外卖行业作为一种新兴的生活服务模式,在全球范围内迅速崛起。它不仅改变了人们的餐饮消费方式,还对餐饮行业的产业链和商业模式产生了深远影响。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国外卖行业市场消费行为分析报告》数据显示,饿了么在竞争激烈的中国外卖市场一骑绝尘,以 62.92% 的占比远超其他平台,稳居主导地位,这充分展现出其强大的市场影响力与广泛的用户基础。而在消费者选择外卖平台的考量因素中,平台信誉拔得头筹,占比高达 51.15%,成为消费者决策时最为关键的因素。这表明,在当下的外卖市场,消费者在选择平台时,更倾向于信赖信誉良好的平台,这也为外卖平台的发展指明了方向,注重信誉建设、提升服务质量是吸引和留住用户的关键。艾媒咨询分析师认为,外卖行业随着技术的进步、市场的成熟,以及行业的规范发展,未来仍具有广阔的发展前景。外卖平台、餐饮商家和配送服务商等各方参与者应积极应对挑战,抓住发展机遇,通过技术创新、服务升级、加强合作等方式,共同推动外卖行业朝着更加健康、高效、可持续的方向发展。
With the rapid development of Internet technology and the acceleration of people's pace of life, the take-out industry, as a new life service model, has risen rapidly around the world. It has not only changed the way people consume food and beverage, but also had a profound impact on the industry chain and business model of the catering industry. According to the latest "Analysis report on market consumption behavior of China's take-out industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Ele. me has taken a clean ride in the highly competitive Chinese takeout market, accounting for 62.92% far more than other platforms. It is firmly in a dominant position, which fully demonstrates its strong market influence and wide user base. Among the factors for consumers to choose takeaway platforms, the reputation of the platform won the first place, accounting for as much as 51.15%, which has become the most critical factor in consumer decision-making. This shows that in the current take-out market, consumers are more inclined to trust reputable platforms when choosing platforms, which also points out the direction for the development of take-out platforms, focusing on reputation construction and improving service quality is the key to attract and retain users. Imedia Consulting analysts believe that with the progress of technology, the maturity of the market and the standardized development of the industry, the takeaway industry still has broad development prospects in the future. Participants such as delivery platforms, catering businesses and delivery service providers should actively respond to challenges, seize development opportunities, and jointly promote the development of the food delivery industry towards a more healthy, efficient and sustainable direction through technological innovation, service upgrading, and strengthening cooperation.艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告
随着互联网技术的飞速发展和智能手机的普及,中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局,也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中,外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示,中国消费者整体点外卖频率较高,其中每周点5-10次(平均每天1-2次)外卖的消费者占比最高,达到32.34%。艾媒咨询分析师认为,生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用,推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.
艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告
iiMedia Research(艾媒咨询)数据显示,2024年中国在线餐饮外卖行业市场规模为16357亿元,预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和,众多餐饮品牌开始将目光投向下沉市场,寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活,超六成的下沉市场外卖消费者每周点外卖的频率在3次以上,工作日(38.4%)和节假日聚餐(34.6%)是外卖消费的主要场景。平台信誉(50.5%)和用户评价(45.7%)是下沉市场消费者选择外卖平台时最关注的因素,其次是外卖产品丰富度(42.5%)和配送费(38.7%)。随着互联网普及程度的提高和移动支付的便捷性提升,下沉市场的外卖用户数量呈现出快速增长的态势,下沉市场有望成为外卖行业规模增长的新动力源。
According to iiMedia Research, the market size of China's online food delivery industry in 2024 is 1,635.7 billion yuan, and it is expected to reach 1,956.7 billion yuan in 2027. With the gradual saturation of the take-out market in first - and second-tier cities, many catering brands have begun to look to the sinking market to seek new growth points and development opportunities. Take-out is gradually integrating into the daily life of consumers in the sinking market, and more than 60% of take-out consumers in the sinking market order take-out more than 3 times a week, and weekdays (38.4%) and holidays (34.6%) are the main scenes of take-out consumption. Platform reputation (50.5%) and user evaluation (45.7%) are the most concerned factors for consumers in sinking markets to choose delivery platforms, followed by delivery product richness (42.5%) and delivery costs (38.7%). With the improvement of the popularity of the Internet and the convenience of mobile payment, the number of take-out users in the sinking market has shown a rapid growth trend, and the sinking market is expected to become a new power source for the scale growth of the take-out industry.艾媒咨询 | 2023年中国预制鸡排行业市场研究报告
iiMedia Research(艾媒咨询)数据显示,现代社会的生活节奏加快,方便快捷的食品成为消费者的优选。近年来,中国的网上外卖用户规模呈现上升趋势,在线外卖收入占比每年稳步上升,中国团餐市场规模的扩大也催生了对预制食品的需求,预制鸡排市场将迎来更多的发展机会,市场将进一步扩容。数据显示,2022年中国肉禽预制菜行业规模为1224亿元,同比增长25.3%,2026年肉禽预制菜市场规模有望达3289亿元。艾媒咨询分析师认为,预制鸡排的产品安全、口味与新鲜度是消费者关注重点,健康化、多元化成为消费趋势。随着预制鸡排市场规范化进一步提升和行业标准不断完善,市场将趋品牌化、规模化方向发展。
According to iiMedia Research data, the accelerated pace of modern life has made convenient and fast food the preferred choice for consumers. In recent years, the scale of online food delivery users in China has been on the rise, with the proportion of online food delivery revenue steadily increasing each year. The expansion of the Chinese group meal market has also generated a demand for prefabricated food, presenting more development opportunities for the prefabricated chicken cutlet market, which is expected to further expand. Data shows that in 2022, the scale of China's meat and poultry prefabricated food industry reached 122.4 billion yuan, with a year-on-year growth of 25.3%. It is anticipated that by 2026, the market size of meat and poultry prefabricated food will reach 328.9 billion yuan. Analysts from iMedia Consulting believe that product safety, taste, and freshness are the key concerns for consumers in the prefabricated chicken cutlet market, with a growing trend towards health and diversity. As the prefabricated chicken cutlet market becomes more standardized and industry standards continue to improve, the market will move towards branding and scale development.
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