艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告

随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.

艾媒咨询 | 2023年中国预制鸡排行业市场研究报告

iiMedia Research（艾媒咨询）数据显示，现代社会的生活节奏加快，方便快捷的食品成为消费者的优选。近年来，中国的网上外卖用户规模呈现上升趋势，在线外卖收入占比每年稳步上升，中国团餐市场规模的扩大也催生了对预制食品的需求，预制鸡排市场将迎来更多的发展机会，市场将进一步扩容。数据显示，2022年中国肉禽预制菜行业规模为1224亿元，同比增长25.3%，2026年肉禽预制菜市场规模有望达3289亿元。艾媒咨询分析师认为，预制鸡排的产品安全、口味与新鲜度是消费者关注重点，健康化、多元化成为消费趋势。随着预制鸡排市场规范化进一步提升和行业标准不断完善，市场将趋品牌化、规模化方向发展。

According to iiMedia Research data, the accelerated pace of modern life has made convenient and fast food the preferred choice for consumers. In recent years, the scale of online food delivery users in China has been on the rise, with the proportion of online food delivery revenue steadily increasing each year. The expansion of the Chinese group meal market has also generated a demand for prefabricated food, presenting more development opportunities for the prefabricated chicken cutlet market, which is expected to further expand. Data shows that in 2022, the scale of China's meat and poultry prefabricated food industry reached 122.4 billion yuan, with a year-on-year growth of 25.3%. It is anticipated that by 2026, the market size of meat and poultry prefabricated food will reach 328.9 billion yuan. Analysts from iMedia Consulting believe that product safety, taste, and freshness are the key concerns for consumers in the prefabricated chicken cutlet market, with a growing trend towards health and diversity. As the prefabricated chicken cutlet market becomes more standardized and industry standards continue to improve, the market will move towards branding and scale development.

艾媒咨询 | 2023年中国电商“双十一”消费大数据监测报告

2023年前三季度，电子商务在扩内需、稳外贸、深化国际合作方面发挥积极作用，全国直播电商销售额达1.98万亿元。iiMedia Research（艾媒咨询）调研数据显示，52.4%的消费者因“双十一”价格优惠而参与本次活动；70.5%的消费者通过直播电商购物。未来，“直播+”将成电商营销新常态，“人货场”范围持续扩大。

艾媒咨询×雪花啤酒×美团闪购 | 中国即时零售啤酒品类趋势白皮书

即时零售推动线下零售与线上流量入口深度融合，扩大了实体零售的服务半径，为中国零售业注入了新活力，也为品牌商家开辟了一条全新赛道。近几年来，诸多啤酒品牌纷纷加码即时零售赛道，谋求发展新路径。在未来，伴随即时零售啤酒品类日益丰富，啤酒消费者的即时饮用需求将进一步释放，啤酒市场也将迎来新一轮的增长机遇。

艾媒咨询 | 2023-2024年中国进口食品电商行业发展现状及消费者行为数据研究报告

中国消费者对食品的需求发生了质的变化，已经从温饱的需求升级为追求品质和健康的层次。中国消费者愿意为健康产品买单，健康类型的食品消费成为拉动行业增长的重要因素。

艾媒咨询 | 2023年中国夜间经济行业发展研究报告

iiMedia Research（艾媒咨询）数据显示，2016年以来中国夜间经济规模快速增长，预到 2023年中国夜间经济行业市场将超48万亿元。从城市发展看，2023年中国夜间经济城市总体发展态势良好，其中重庆、上海、长沙位列前三名。

艾媒咨询 | 2023年中国批发市场直播电商产业调查及发展趋势报告

传统批发市场的发展整体已进入瓶颈期，直播电商行业的兴起，为批发市场提供转型发展契机。iiMedia Research（艾媒咨询）数据显示，2025年中国直播电商市场规模将达21373亿元，具备传播路径更短、效率更高等优势的直播电商尤其适用于交易体量庞大的批发市场。 电商直播庞大的用户市场为批发电商带来较大的用户基数，超九成中国消费者对使用批发电商意愿强烈，批发市场直播电商电市场广阔。

艾媒咨询｜2023年中国知识付费行业现况及发展前景报告

随着疫情形势持续好转，知识付费的“居家红利”或将逐渐消退，但三年来用户的付费求知和在线学习的习惯已经养成。据iiMedia Research（艾媒咨询）数据显示，预计2023年知识付费用户规模将突破5.7亿人，知识付费行业有望借着这一市场基础进入稳定的持续发展阶段。2025年，知识付费用户规模有望达到6.4亿元。

艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告

目前，全球跨境电商已进入快速发展新阶段。数据显示，近五年中国跨境电商的进出口规模呈现增长态势，2019-2020年增长迅猛，近两年增长速度趋于平缓但总体规模仍逐年增加，2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升，外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切，为进一步推动跨境电商发展起到重要作用，新兴市场开拓有力。随着全球国家或地区网购习惯形成，其跨境电商市场发展潜力巨大，吸引大量中国电商企业布局，电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development.