艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告

随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.

艾媒咨询 | 2023年中国备孕人群互联网行为与消费洞察报告

中国“三孩”政策以及各类辅助生殖技术的快速发展，为中国备孕产业带来了良好的市场环境和发展机遇。基于人们对优生优育的重视，适育男女备孕已经成为一个新常态。iiMedia Research（艾媒咨询）数据显示，备孕人群高度重视全面健康管理，其在备孕阶段普遍关注营养补充、作息调理及孕产知识等相关知识；在备孕信息信赖来源方面，备孕人群更倾向从专业人士处获取相关信息，医生和母婴专业媒体编辑高达77.0%和61.1%；在商品消费决策方面，62.5%的备孕人群消费支出超过备孕前，新增消费品中，孕前检查和备孕保健品占比前二，在品牌选择的决策影响上，75.7%的备孕人群聚焦在母婴APP上了解产品和品牌，而在单一品牌的搜索上表现较为分散，占比前二的分别是抖音和小红书。备孕需求下，用户会使用多个APP，81.4%的备孕用户使用母婴APP，核心需求是学习备孕知识和记录身体信息；38.8%的备孕用户使用女性健康APP来记录经期；38.4%的备孕用户会使用短视频平台，核心需求是搜索备孕品牌、购买备孕产品。26.8%的备孕用户使用内容社区平台搜索单一品牌口碑、交流备孕经历。
China's "three-child" policy and the rapid development of various types of assisted reproductive technologies have brought favorable market environment and development opportunities for China's pregnancy preparation industry. Based on people's emphasis on eugenics, it has become a new normal for fertile men and women to prepare for pregnancy. iiMedia Research's data shows that people who prepare for pregnancy attach great importance to comprehensive health management, and they generally pay attention to nutritional supplements, work and rest regimen, and pregnancy and childbirth knowledge during the stage of preparing for pregnancy; in terms of the trusted sources of information on preparing for pregnancy, people who prepare for pregnancy are more inclined to obtain relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.0% respectively. In terms of trusted sources of information on pregnancy preparation, pregnant people are more inclined to get relevant information from professionals, with doctors and editors of mother and baby professional media reaching 77.0% and 61.1% respectively; in terms of decision-making on consumption of commodities, 62.5% of pregnant people's consumption expenditures exceed those of the pre-pregnancy period, and pre-pregnancy checkups and pregnancy-pregnancy healthcare products account for the top two of the newly added consumer goods, and in terms of decision-making on brand choices, 75.7% of the pregnant people are focusing on mother and baby APPs to learn more about the products and brands, and in terms of searching for a single brand The performance is more decentralized, and the top two share are Jitterbug and Xiaohongshu respectively. Under the demand of pregnancy preparation, users will use multiple APPs. 81.4% of pregnant users use mother and baby APPs, and their core demand is to learn about pregnancy preparation and record body information; 38.8% of pregnant users use women's health APPs to record menstruation; 38.4% of pregnant users use short-video platforms, and their core demand is to search for pregnancy preparation brands and buy pregnancy preparation products.26.8% of pregnant users use content community platforms to search for single brand reputation and exchange pregnancy preparation experiences.

艾媒咨询 | 2023-2024年中国城市商圈发展深度洞察与分析报告

近年来，商务部提出将商圈划分为核心商圈、区域商圈、社区商圈三类，对城市商圈建设进行因地制宜的规划。目前，商业业态同质化导致商圈发展竞争不断加剧，商圈吸引力快速下降，商圈客群粘性进一步降低。在消费升级背景下，“商圈+”模式蓬勃发展，推动旅游消费导向型城市商业转型升级。

艾媒咨询 | 2023年中国预制鸡排行业市场研究报告

iiMedia Research（艾媒咨询）数据显示，现代社会的生活节奏加快，方便快捷的食品成为消费者的优选。近年来，中国的网上外卖用户规模呈现上升趋势，在线外卖收入占比每年稳步上升，中国团餐市场规模的扩大也催生了对预制食品的需求，预制鸡排市场将迎来更多的发展机会，市场将进一步扩容。数据显示，2022年中国肉禽预制菜行业规模为1224亿元，同比增长25.3%，2026年肉禽预制菜市场规模有望达3289亿元。艾媒咨询分析师认为，预制鸡排的产品安全、口味与新鲜度是消费者关注重点，健康化、多元化成为消费趋势。随着预制鸡排市场规范化进一步提升和行业标准不断完善，市场将趋品牌化、规模化方向发展。

According to iiMedia Research data, the accelerated pace of modern life has made convenient and fast food the preferred choice for consumers. In recent years, the scale of online food delivery users in China has been on the rise, with the proportion of online food delivery revenue steadily increasing each year. The expansion of the Chinese group meal market has also generated a demand for prefabricated food, presenting more development opportunities for the prefabricated chicken cutlet market, which is expected to further expand. Data shows that in 2022, the scale of China's meat and poultry prefabricated food industry reached 122.4 billion yuan, with a year-on-year growth of 25.3%. It is anticipated that by 2026, the market size of meat and poultry prefabricated food will reach 328.9 billion yuan. Analysts from iMedia Consulting believe that product safety, taste, and freshness are the key concerns for consumers in the prefabricated chicken cutlet market, with a growing trend towards health and diversity. As the prefabricated chicken cutlet market becomes more standardized and industry standards continue to improve, the market will move towards branding and scale development.

艾媒咨询 | 2023年中国电商“双十一”消费大数据监测报告

2023年前三季度，电子商务在扩内需、稳外贸、深化国际合作方面发挥积极作用，全国直播电商销售额达1.98万亿元。iiMedia Research（艾媒咨询）调研数据显示，52.4%的消费者因“双十一”价格优惠而参与本次活动；70.5%的消费者通过直播电商购物。未来，“直播+”将成电商营销新常态，“人货场”范围持续扩大。

艾媒咨询×雪花啤酒×美团闪购 | 中国即时零售啤酒品类趋势白皮书

即时零售推动线下零售与线上流量入口深度融合，扩大了实体零售的服务半径，为中国零售业注入了新活力，也为品牌商家开辟了一条全新赛道。近几年来，诸多啤酒品牌纷纷加码即时零售赛道，谋求发展新路径。在未来，伴随即时零售啤酒品类日益丰富，啤酒消费者的即时饮用需求将进一步释放，啤酒市场也将迎来新一轮的增长机遇。

艾媒咨询 | 2023-2024年中国生鲜电商运行大数据及发展前景研究报告

庞大的生鲜发展市场、大量的生鲜需求刺激了具有空间距离优势的社区生鲜电商的发展，诸多社区生鲜供应平台，如盒马鲜生、多多买菜、美团优选等应运而生。2022年中国生鲜电商企业数量是2017年的近3倍。随着更多企业跨行入局抢夺市场，业务模式不断创新，行业竞争将持续加剧。

艾媒咨询 | 2023-2024年中国进口食品电商行业发展现状及消费者行为数据研究报告

中国消费者对食品的需求发生了质的变化，已经从温饱的需求升级为追求品质和健康的层次。中国消费者愿意为健康产品买单，健康类型的食品消费成为拉动行业增长的重要因素。

艾媒咨询 | 2023年中国夜间经济行业发展研究报告

iiMedia Research（艾媒咨询）数据显示，2016年以来中国夜间经济规模快速增长，预到 2023年中国夜间经济行业市场将超48万亿元。从城市发展看，2023年中国夜间经济城市总体发展态势良好，其中重庆、上海、长沙位列前三名。