全球领先的新经济产业第三方数据挖掘与分析机构
关于“百雀羚”的报告
艾媒报告 |2019年“新国牌时代”中国品牌发展专题研究报告
本报告研究涉及企业/品牌/案例：中国李宁，故宫IP，华为，vivo,OPPO,小米，严选，小米有品，回力，天猫，京东，太平鸟，波司登，百雀羚，红旗汽车，德邦快递，迪士尼，kindle，大疆
新国牌指中国企业通过技术创新、业务模式创新、品牌形象重塑、传统文化元素的挖掘与再现等手段，为中国消费者提供优质的创新商品的品牌。新国牌时代以新国货、国潮、国民IP为主要表现。随着中国经济不断发展，国牌品质得到进一步的提升。以网易严选、中国李宁、故宫IP为代表的中国品牌吸收现代元素，融合传统文化，持续为消费者提供高性价比的优质商品。文化环境上，中国人重拾文化自信也使得传统文化衍生品在市场中受到热捧。同时，中美贸易摩擦强化了群众的爱国情怀，国人对国牌发展支持意愿强烈，中国品牌重新崛起。iiMedia Research（艾媒咨询）数据显示，新国牌在网民中的认知度水平达较高水平，且超九成受访网民表示愿意支持新国牌产品。更高性价比是受访网民对新国牌的核心期待。艾媒咨询分析师认为，品质提升是中国品牌逆势崛起的关键，未来新国牌应继续保持高性价比、高品质的优势，同时通过更广泛的创新来提升其核心竞争力。
New national brand refers to a brand that provides Chinese consumers with high-quality innovative products through technological innovation, business model innovation, brand image reconstruction, and the mining and reproduction of traditional cultural. The new national goods, national fashion, national IP are the main characters of the new national brand era. With the development of economy, the quality of national brand has been improved. National brands such as Yanxuan, China Li Ning and Palace Museum IP absorb modern elements, integrate traditional culture, and continue to provide high-quality products with low price for consumers. In terms of cultural environment, Chinese people's renewed cultural confidence also makes traditional cultural derivatives popular in the market. At the same time, the trade friction between China and the United States has strengthened the patriotic feelings, thus Chinese people are strongly willing to support the development of the national brand. As the data of iiMedia Research showed, the cognition degree of new national brand among Internet users is relatively high, and more than 90% of Internet users expressed their willingness to support new national brand. Higher cost performance is the core expectation to the new national brand. iiMedia analysts believe that quality improvement is the key to the rise of Chinese brands. In the future, new national brand should maintain its advantages of high cost performance and high quality, and enhance its core competitiveness through broader innovation.（” iiMedia Report | 2019 China National Brand Develop-ment Research Report” full version has 44 pages .please click the button at the bottom of the article to download the report）-
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艾媒咨询|2020年9-10月中国化妆品行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：欧莱雅，雅诗兰黛，完美日记。
新冠疫情在带来风险的同时也带来了机遇，在疫情冲击下部分国际化妆品集团业绩亏损较大，但同时一部分国际品牌抓住新兴市场和电子商务的热潮实现了业绩的猛增。中国疫情防控得当，国内消费市场稳步回升，国际外资大牌纷纷全球补货直供中国。特别是双十一活动利好化妆品行业，艾媒咨询预计到年底化妆品行业都将继续保持增长态势。
While the new crown epidemic has brought risks, it has also brought opportunities. Under the impact of the epidemic, some international cosmetics groups have lost more money, but at the same time a number of international brands to seize the emerging markets and the upsurge of e-commerce to achieve the performance of Mengzeng. China's epidemic prevention and control, the domestic consumer market steadily rose, international foreign brands have global replenishment of direct supply to China. In particular, eleven activity is good for the cosmetics industry, iimedia Research predicted that by the end of the cosmetics industry will continue to maintain growth momentum. -
艾媒报告 |2019全球及中国个人洗护用品品类分析及电商市场研究报告
本报告研究涉及企业/品牌/案例：Amazon，eBay，walmart，OTTO，速卖通，天猫，淘宝，京东，Flipkart，snapdeal，Rakuten，Lazada，kakaku，Shopee，mymall，joom，资生堂，欧莱雅，宝洁，联合利华，霸王、章华，舒肤佳，玉兰油，Amway 安利，LUX 力士，蔻露薇
个人洗护电商市场在全球保持稳定发展。2019全球个人洗护电商市场销售额已达1182.6亿美元，预计至2023年这一规模达到1816.0亿美元。特别是中国方面，iiMedia Research（艾媒咨询）数据显示， 2018年中国个人洗护电商市场规模达到1881.9亿元人民币，增幅同比增长14.5%，其中，面部护理、身体清洁和口腔护理三类的贡献比例达到81.5%。艾媒咨询分析师认为，由于海淘、跨境电商和电商渠道的崛起，以及个人卫生支出增长、全民洗护卫生意识增强，共同推动中国个人洗护发展。企业方面，如拉芳、百雀羚等积极开拓电商渠道，联合天猫双十一、京东618等节日造势。产品方面，如牙齿美白、护发防脱洗发水等功能性洗护用品的销量增加，洗护用品的包装、气味等也都成为用户选择的主要依据。用户方面，男性个人洗护细分受到更多关注，00后、05后等开始成为个人洗护用品的新群体。
The personal care e-commerce market has maintained steady growth throughout the world. The global consumer care market in 2019 has reached US$118.26 billion, which is expected to reach US$181.60 billion by 2023. In particular, in China, iiMedia Research (Ai Media Consulting) data shows that in 2018, China's personal care and e-commerce market reached 188.19 billion yuan, an increase of 14.5%, including facial care, body cleansing and oral care. The contribution ratio reached 81.5%. Ai Media Consulting analysts believe that due to the rise of Haitao, cross-border e-commerce and e-commerce channels, as well as the growth of personal health expenditures and awareness of national health care, we will jointly promote the development of personal care in China. In terms of enterprises, such as Lafang and Baique Ling, they are actively exploring e-commerce channels, and jointly launching festivals such as Tmall Double Eleven and Jingdong 618. In terms of products, sales of functional toiletries such as tooth whitening, hair care and anti-hair shampoo have increased, and the packaging and smell of toiletries have become the main basis for users' choice. On the user side, the male personal care subdivision has received more attention, and after 00, 05, etc., it has become a new group of personal care products. -
艾媒报告|2019-2024年中国化妆品电子商务行业发展模式研究与投资战略分析报告
本报告研究涉及企业/品牌/案例：天猫，京东，淘宝，唯品会，蘑菇街，苏宁易购，贝贝，蜜芽，咸鱼，瓜子二手车交易网，拼多多，云集，支付宝，顺丰，EMS，小红书，洋码头，网易考拉，每日优鲜，人人车，1号店，返利网，折800，聚美优品，当当，优信二手车，慧聪集团，科通芯城，上海钢联，焦点科技，生意宝，转转，亚马逊，乐峰，云闪付，欧莱雅，宝洁，雅诗兰黛，花王，资生堂，高丝，爱茉莉太平洋，LG生活健康，安利，LVMH，娇韵诗，联合利华，百雀羚，上海上美，上海家化，环亚，韩后，丹姿，丸美，玛丽黛佳
iiMedia Research（艾媒咨询）数据显示，2012年至2018年，中国化妆品市场规模呈稳定增长态势，年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看，广东地区的网民最关注化妆品相关的资讯，其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大，但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场，抓住颜值经济、他经济的趋势，开拓社交电商的转化渠道，进行更精细化的产品销售。
IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales. -
艾媒咨询|2020年5-6月中国化妆品行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：拉芳家化、上海家化、御家汇。
2020年受疫情影响，全国化妆品行业市场规模将有所下降，预计为3958亿元。从进出口看，2020年1-5月，中国美容化妆品及洗护用品累计出口量同比下降2.2%，进口量同比增长3.0%。艾媒咨询分析师认为，随着“颜值经济”的崛起，中国居民对化妆品的消费将持续上升，化妆品行业将依然处于红利期。
Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends. -
艾媒报告|2020年1-2月中国化妆品及化妆品电商运行数据监测双月报
本报告研究涉及企业/品牌/案例：珀莱雅，壹网壹创；其他提及企业/品牌：淘宝，京东，微店，抖音，快手电商，蘑菇街，拼多多，寺库，万达集团，保利集团，华润置地，龙湖集团，星河商置，美的置业，立白集团，百雀羚，利洁时集团，强生，纳爱斯，资生堂，伽蓝集团，欧莱雅，丝芙兰，韩束，玉泽，自然堂，妮维雅，玉兰油，倩碧，悦诗风吟
艾媒咨询分析师认为，受新冠疫情的冲击，化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现，不过随着电商直播的发展，后续化妆品企业营销重心将进一步向线上倾斜，后续化妆品的销售业绩将有显著的补偿性回升。
From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up. -
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