全球领先的新经济产业第三方数据挖掘与分析机构
关于“百度”的报告
艾媒报告|2019-2020中国第三方手机输入法市场监测报告
本报告研究涉及企业/品牌/案例:搜狗,百度,讯飞,百度文库,微博,网易CC直播,人人视频
随着智能终端的深入普及,第三方手机输入法的用户规模增速趋缓,市场存量竞争特征明显。与此同时,人工智能技术发展快速,手机输入法作为AI技术的重要应用场景之一,与AI技术融合逐步加深。借助AI技术实现产品升级,不仅能有效改善用户体验,还能成为头部厂商破局存量竞争的关键。
iiMedia Research(艾媒咨询)数据显示,2019年中国第三方手机输入法用户规模约为7.29亿人,同比增长3.9%,预计2020年用户规模将达7.46亿人,同比增速约为2.3%。市场份额方面,搜狗输入法与百度输入法相差无几,占比分别为43.2%和43.1%;月活用户数量方面,2019年12月搜狗输入法与百度输入法均已突破5亿,其中百度呈现出更快的增速。艾媒咨询分析师认为,借助人工智能技术实现产品创新升级是手机输入法行业未来发展的主旋律,它既为满足用户日益提升的需求体验提供了有效手段,也为厂商探索商业化道路赋予了更多可能。相较于其他手机输入法厂商,百度手机输入法在产品智能化升级方面可圈可点,AI技术落地全面、功能创新力突出、用户整体满意度高。According to the data of iiMedia research, in 2019, the number of third-party mobile input method users in China reached 729 million, a year-on-year increase of 3.9%. It is estimated that in 2020, the number of users will reach 746 million, a year-on-year increase of about 2.3%. In terms of market share, Sogou input method is almost the same as Baidu input method, accounting for 43.2% and 43.1% respectively; in terms of the number of monthly active users, in December 2019, Sogou input method and Baidu input method both exceeded 500 million, with Baidu showing a faster growth rate. iiMedia consulting analysts believe that using AI technology to achieve product innovation and upgrading is the main theme of the future development of mobile phone input method industry, which not only provides an effective means to meet the increasing demand experience of users, but also gives more possibilities for manufacturers to explore the path of commercialization. Compared with other mobile phone input method manufacturers, Baidu input method is remarkable in product intelligent upgrading, with comprehensive AI technology, outstanding function innovation and high overall user satisfaction.
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