艾媒咨询 | 2023年中国果干蜜饯产品市场研究报告

目录：

一、中国果干蜜饯品类市场发展现状分析

中国居民消费水平提升，助推果干蜜饯市场发展

果干蜜饯食用场景多元化，成为日常营养休闲小食品

果干蜜饯专利数量不断增多，行业创新趋势显现

果干蜜饯市场未来保持高速增长态势

枣仁派市场玩家增多，行业竞争加剧

标杆研究：福满棚─专注口感更好、更营养的健康零食

标杆研究：福满棚─重新定义行业标准，推动行业发展

标杆研究：福满棚─借助直播电商新渠道占领市场

二、中国果干蜜饯类产品消费者洞察分析

年轻消费者居多，他们消费基础较好、爱好多元，能在更多场景下驱动果干蜜饯产品的增长

果干蜜饯消费者粘性较高，行业迎来品质升级趋势

果干蜜饯类产品在各渠道均有一定的渗透率

口味/口感、质量安全和营养因素成产品备选关键因素

消费者普遍关注产品用料，独立包类产品存在较大机遇

果干蜜饯创新产品——枣仁派逐渐被消费者认识

果干蜜饯创新产品——枣仁派逐渐起量，增长潜力较大

不用去皮/吐核、营养丰富成消费者购买枣仁派主要原因

枣仁派满意度较高，消费者推荐意愿高

三、中国果干蜜饯市场发展新趋势展望

中国果干蜜饯市场发展新趋势展望

图表：

图表1 1982-2022年居民消费支出情况

图表2 2023年中国果干蜜饯消费者未来消费意愿

图表3 2023年中国果干蜜饯消费者食用场景

图表4 2023年中国果干蜜饯消费者购买原因

图表5 2013-2022年中国果干蜜饯类产品相关专利数量

图表6 2023年中国消费者果干蜜饯未来消费意愿分析

图表7 2018-2025年中国果干蜜饯市场规模及预测

图表8 2023年中国消费者了解福满棚品牌的渠道分布

图表9 2023年福满棚消费者满意程度

图表10 2023年中国果干蜜饯消费者月均购买频次

图表11 2023年中国果干蜜饯消费者单次花费金额

图表12 2023年中国果干蜜饯消费者购买渠道选择

图表13 2023年中国果干蜜饯消费者购买决策因素

图表14 2023年中国果干蜜饯消费者配料表关注情况

图表15 2023年中国果干蜜饯消费者包装偏好

图表16 2023年中国果干蜜饯消费者对枣仁派的认知

图表17 2023年中国知道枣仁派的消费者购买比例

图表18 2023年中国枣仁派消费者购买频率

图表19 2023年中国枣仁派消费者未来购买意愿

图表20 2023年中国枣仁派消费者购买原因

图表21 2023年中国枣仁派消费者口味偏好

图表22 2023年中国枣仁派消费者满意度

图表23 2023年中国枣仁派消费者产品推荐意愿

Figure 1 Consumption Expenditure of Residents 1982-2022

Figure 2 Future Consumption Intention of Chinese Dried Preserved Fruit Consumers in 2023

Figure 3 Scenarios for Chinese consumers of dried candied fruits

Figure 4 Reasons for Chinese consumers to buy dried preserves in 2023

Figure 5 Number of patents related to dried preserves in China from 2013 to 2022

Figure 6 Analysis on the Future Consumption Willingness of Chinese Consumers for Compound Dried Fruit Candy in 2023

Figure 7 Market scale and forecast of composite dried fruit preserves in China from 2018 to 2025

Figure 8 Chinese consumers will understand the channel distribution of the Fumanpeng brand in 2023

Figure 9 Chinese consumers' satisfaction with Fumanpeng brand in 2023

Figure 10 Average monthly purchase frequency of Chinese dried candied fruit consumers in 2023

Figure 11 Amount of single consumption of Chinese dried candied fruit consumers in 2023

Figure 12 Selection of purchasing channels for Chinese dried candied fruit consumers in 2023

Figure 13 Chinese consumers' purchasing decision factors for dried candied fruits in 2023

Figure 14 Concerns about the ingredient list of Chinese dried candied fruit consumers in 2023

Figure 15 Chinese consumers' packaging preferences for dried preserves in 2023

Figure 16 Chinese consumers' understanding of composite dried fruit preserves in 2023

Figure 17 The proportion of consumers who know about Zaoren Pi in China in 2023

Figure 18 Buying frequency of Chinese Zaoren pie consumers in 2023

Figure 19 Future purchase intention of Chinese Zaoren pie consumers in 2023

Figure 20 Reasons for Chinese Zaoren pie consumers to buy in 2023

Figure 21 Chinese Zaoren Pie Consumers' Taste Preference in 2023

Figure 22 2023 Chinese Zaoren pie consumer satisfaction

Figure 23 Chinese Zaoren pie consumer product recommendation willingness