全球领先的新经济产业第三方数据挖掘与分析机构
关于“淘宝天猫”的报告
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艾媒报告 |2019中国“618”电商购物节各平台运行数据监测报告
本报告研究涉及企业/品牌/案例：新浪微博，微信，百度，天猫，拼多多，阿里，京东，苏宁易购，唯品会，严选，云集，贝贝，网易考拉
目前电商零售已经成为中国零售行业的重要推动力。iiMedia Research（艾媒咨询）数据显示，2019年1-5月中国网上零售总额达到3.86万亿元，在社会消费品零售总额中的占比超五分之一。而“618”电商大促的到来，也进一步吸引社会对电商发展的关注。2019年的“618”电商大促，各平台战绩继续创建新高，天猫超过110家品牌成交过亿元；京东累计下单金额达2015亿元；苏宁全渠道订单同比增长133%；拼多多订单数超11亿笔。玩法方面，优惠折扣仍然是“618”的主要模式。iiMedia Research（艾媒咨询）数据显示，40.2%的受访者认为优惠折扣是他们在电商平台上购买的重要动力。随着电商大促节日逐渐发展成行业现象，未来需在如社交、直播、短视频等玩法创新，和下沉市场发展上继续发力。
At present, e-commerce retailing has become an important driving force in China Retail Industry. As the data of iiMedia Research showed, the total amount of online retail sales reached 3.86 trillion yuan from January to May 2019, accounting for more than one fifth of the total retail sales of social consumer goods. The arrival of “618“ e-commerce online shopping carnival has further attracted the attention of the community to the development of e-commerce. In 2019, the “618“ e-commerce online shopping carnival continued to create new highs on all platforms, with more than 110 brands in Tmall trading more than 100 million yuan; the total amount of orders placed in Jingdong reached 15.5 billion yuan; the total number of orders placed in Suning increased by 13.3% year on year; and the total number of orders increased by more than 1.1 billion. In terms of playing method, preferential discount is still the main mode of “618“. As the data of iiMedia Research showed, 40.2% of interviewed users believe that preferential discounts are an important driving force for their purchases on the e-commerce platform. As e-commerce promotes festivals becoming an industry phenomenon, e-commerce platforms need to continue to make innovations in the future, such as social playing methods, live broadcasting, short video, and so on, as well as in the development of the sinking market. -
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艾媒报告|2019中国电商半年度发展全景报告
本报告研究涉及企业/品牌/案例：优衣库，ZARA,H.M,每日优鲜，易果生鲜，瓜子二手车直销网，二手车之家，优信二手车，健客，识货，get,1号网，淘宝，京东，唯品会，GO ME,天猫，网易考拉，B&G，小红书，洋码头，苏宁易购，拼多多，淘粉吧，返利，支付宝，微信支付，ALIPAY,EMS,顺丰,居然之家，饿了么，盒马生鲜，星巴克，大润发.
iiMedia Research(艾媒咨询)数据显示，2019年上半年，中国的网络零售总额已达到195209.7亿元，占社会零售总额的24.7%，截至2019年，中国移动电商用户规模将突破7亿人。随着电商的稳步发展，各大电商平台都不遗余力的开拓新的营销模式来增加消费者的欲望，2019年最流行的消费模式是直播带货和社团团购。直播带货是从用户的角度介绍商品功能和使用效果直接刺激消费者的购买欲望。iiMedia Research(艾媒咨询)数据显示，88.5%的受访直播电商用户表示直播的方式能够强烈的刺激他们的消费欲望，约三成直播电商受访用户称每周会观看直播四到六次，直播俨然已经成为一种时下最流行的娱乐方式之一。社团团购主打价格优势，通过团购方式增加用户参与度和联系度打破地理的限制。iiMedia Research(艾媒咨询)数据显示，超六成受访社区平团用户表示每周都会参加拼团，超四成的用户称，优惠的价格是他们参与拼团最关注的因素，超过一半的用户表示对社区团购带来的优惠是比较满意的。
As the data of iiMedia Research showed, in the first half of 2019,total online retail sales have reacehed 19520.97 billion yuan in China, accounting for 24.7% of total social retail sales. Up to 2019,China Mobile e-commerce users will exceed 700 million people. With the steady development of e-commerce, major e-commerce platforms have developed new marketing modes to increase consumers' desire. The most popular consumption modes in 2019 are live streaming and group purchasing. The live delivery with goods introduces the function and effect of goods from the perspective of users, which directly stimulates consumers’ purchasing desire. As the data of iiMedia Research showed, 88.5% of the interviewed live e-commerce users believed that the way of live broadcast can strongly stimulate their desire to consume. About 30% of the interviewed live broadcast e-commerce users implied that they would watch live broadcast four to six times a week. The live broadcast has become one of the most popular entertainment methods. Group purchasing focused on price advantage, increasing user engagement and contacting and breaking geographical restrictions through group purchasing. As the data of iiMedia Research showed, over 60% of the interviewed group purchasing users implied that they would participate in the group every week. Over 40% of the users believed that the preferential price is the most important factor for them to participate in the group. More than half of the interviewed users implied that they were satisfied with the discount brought by the community group purchase. -
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