艾媒咨询 | 2025-2028年中国情绪消费与宠物产业生态商机研究报告

中国宠物经济产业正快速发展，其核心驱动力在于消费升级背景下，宠物角色从“功能性动物”向“情感陪伴家庭成员”转变，叠加人口结构变化带来的陪伴需求提升，推动涵盖食品、医疗、美容、训练、保险、殡葬等环节的产业链不断延伸和升级，未来增长潜力巨大，是中国消费市场中极具活力的新兴“蓝海”。iiMedia Research（艾媒咨询）数据显示，2025年中国宠物经济产业规模达8114亿元，同比增长15.7%，预计到2028年有望突破11500亿元。
China's pet economy industry is developing rapidly. The core driving force lies in the fact that under the background of consumption upgrade, the role of pets is transforming from "functional animals" to "emotional companions for family members". Coupled with the increased demand for companionship brought about by changes in population structure, this has driven the continuous extension and upgrading of the industrial chain covering food, medical care, beauty care, training, insurance, funeral services and other links. The future growth potential is huge. It is a highly dynamic emerging "blue ocean" in China's consumer market. iiMedia Research data shows that the scale of China's pet economy industry reached 811.4 billion yuan in 2025, with a year-on-year growth of 15.7%. It is expected to exceed 1.150 billion yuan by 2028.

艾媒咨询 | 2025年中国个人网盘市场发展状况及用户行为调查数据

在数字化浪潮推动下，中国个人网盘市场发展态势与用户行为特征备受关注。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国个人网盘市场发展状况及用户行为调查数据》数据显示，2024年中国互联网普及率为78.6%。2024年中国互联网上网人数为110800万人。未来随着科技的不断进步和互联网不断普及，中国互联网上网人数和互联网普及率会进一步上升。在2025年中国个人网盘用户网盘使用情况中，85.05%的个人网盘用户表示正在使用网盘服务，显示出网盘在中国的普及率非常高。这显现出中国个人网盘市场的庞大用户基群。在2025年中国个人网盘用户使用网盘频率中，中度使用网盘的用户占比最高，达到50.12%，说明大多数用户每周使用网盘3次左右。这表明大部分网盘用户对网盘的使用频率较高，需求较为频繁。艾媒咨询分析师认为，未来，市场有望在技术创新与需求升级驱动下持续发展，企业需精准把握趋势，提升服务与竞争力。
Driven by the digital wave, the development trend and user behavior characteristics of the personal cloud storage market in China have attracted much attention. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's personal cloud storage market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the Internet penetration rate in China will be 78.6% in 2024. In 2024, the number of Internet users in China was 11,08 million. In the future, with the continuous advancement of technology and the increasing popularization of the Internet, the number of Internet users and the Internet penetration rate in China will further increase. In the 2025 China Personal cloud storage user cloud storage usage situation, 85.05% of personal cloud storage users indicated that they were currently using cloud storage services, demonstrating a very high penetration rate of cloud storage in China. This reveals the huge user base of the personal cloud storage market in China. Among the frequency of cloud storage usage by individual cloud storage users in China in 2025, the proportion of users who use cloud storage moderately is the highest, reaching 50.12%, indicating that the majority of users use cloud storage about three times a week. This indicates that the majority of cloud storage users have a relatively high usage frequency and frequent demands for cloud storage. Analysts from iiMedia Research believe that in the future, the market is expected to continue to develop driven by technological innovation and upgrading demands. Enterprises need to accurately grasp the trends and enhance their services and competitiveness.

艾媒咨询 | 2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国迷你仓行业发展现状及标杆企业案例分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2023-2024 China Mini Warehouse Industry Development Status and Benchmarking Enterprise Case Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询｜2024年中国迷你仓行业发展与消费洞察分析报告

目前，迷你仓概念已逐渐被国人接受，在用户多场景使用需求的推动下，迷你仓行业发展的成熟度、整体规模、智能化与市场渗透率等方面都实现了质的提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国迷你仓行业发展与消费洞察分析报告》数据显示，2023年中国迷你仓行业市场规模为19.0亿元，同比增长15%，呈逐年递增趋势。未来，随着迷你仓行业需求和观念上两大难点的逐步解决，中国迷你仓行业的红利将逐步释放，预计2028年市场规模有望增至34.0亿元。
At present, the concept of mini warehouse has been gradually accepted by the people, driven by the needs of users in multiple scenarios, the maturity, overall scale, intelligence and market penetration of the mini warehouse industry have achieved qualitative improvement.According to the latest "2024 China Mini Warehouse Industry Development and consumption insight Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's mini warehouse industry in 2023 is 1.90 billion yuan, an increase of 15% year-on-year. It shows an increasing trend year by year. In the future, with the gradual solution of the two major difficulties in the demand and concept of the mini warehouse industry, the dividend of China's mini warehouse industry will be gradually released, and the market size is expected to increase to 3.40 billion yuan in 2028.

艾媒咨询 | 2025年中国黑松露食品市场发展趋势研究

随着国民消费水平提升，消费者对黑松露的价值认知持续加深，对健康和高品质食材需求的增长，黑松露食品市场消费规模持续扩张，未来发展可期。iiMedia Research（艾媒咨询）数据显示，2024年黑松露概念食品市场营收为655.7亿元，预计到2029年将进一步增长至1056.4亿元。锦华食品集团于2019年首创“黑松露流心奶黄月饼”率先打破了黑松露与高档餐厅的传统绑定。这一创新不仅为月饼增添了丰富的口感层次，还引领烘焙行业中黑松露的添加潮流，让黑松露的应用范围从餐桌上的精致佳肴扩展至包装食品领域。
With the improvement of national consumption level, consumers' awareness of the value of black truffle continues to deepen, and the demand for healthy and high-quality ingredients increases, the consumption scale of black truffle food market continues to expand, and the future development is promising. iiMedia Research data show that the black truffle concept food market revenue in 2024 was 65.57 billion yuan, and it is expected to further grow to 105.64 billion yuan by 2029. In 2019, KAMWAH FINE CAKE Group pioneered the " Melanosporum Flowing Heart Milk Yellow MoonCake ", which took the lead in breaking the traditional bond between black truffles and high-end restaurants. This innovation not only adds a rich texture layer to the mooncake, but also leads the trend of adding black truffles in the baking industry, extending the application of black truffles from delicate dishes on the table to packaged foods.

艾媒咨询 | 2025年中国共享充电宝市场消费行为调查数据

随着共享充电宝服务网络的持续优化，其应用场景不断延伸拓展，逐步形成以商圈、交通枢纽、景区为代表的城市生活场景，以餐饮娱乐、商超购物为主的消费场景，以及以医院、政务中心为核心的公共服务场景三大应用矩阵。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享充电宝市场消费行为调查数据》数据显示，2025年中国消费者使用共享充电宝呈现高频偶发特征，59.61%用户选择偶尔使用，而32.36%用户形成几乎每天使用的稳定需求。在消费场景分布中，48.23%用户集中于外出时自带充电宝电量耗尽的应急场景，显示刚性需求特性。收费体系方面，63.80%用户最近一次使用支付3-4元/小时的费用，61.01%消费者认为当前价格尚可接受。艾媒咨询分析师认为，运营商需构建安全-体验-定价三角平衡体系，通过加密技术强化数据保护，依托动态定价模型优化成本结构，同时加大设备运维投入降低故障率，方能在需求增长与用户信任间实现可持续发展。With the continuous optimization of the shared charging bank service network, its application scenarios continue to extend and expand, and gradually form three application matrices: urban life scenes represented by business districts, transportation hubs and scenic spots, consumption scenes dominated by catering and entertainment and shopping malls, and public service scenes with hospitals and government affairs centers as the core. According to the latest "Consumer behavior survey data of China's shared charging treasure market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the use of shared charging treasure by Chinese consumers in 2025 presents a high-frequency and occasional feature. 59.61% of users chose occasional use, while 32.36% of users formed a stable demand for almost daily use. In the distribution of consumption scenarios, 48.23% of users concentrated on the emergency scenario of running out of power with their own charging bank when going out showing the rigid demand characteristics. In terms of the charging system, 63.80% of users pay 3-4 yuan/hour for the latest use, and 61.01% of consumers think that the current price is acceptable. iiMedia Research analysts believe that operators need to build a security-experience-pricing triangular balance system, strengthen data protection through encryption technology, optimize cost structure relying on dynamic pricing models, and increase equipment operation and maintenance investment to reduce the failure rate, in order to achieve sustainable development between demand growth and user trust.

艾媒咨询 | 2025年中国鲜花市场消费行为调查数据

随着鲜花消费文化的深度渗透和产业数字化升级，中国鲜花消费市场呈现多维变革趋势。无论是在消费习惯领域、体验需求深化领域、渠道生态重构领域，鲜花市场都呈现了不一样的生机，但同质化严重、物流损耗等行业痛点仍制约市场发展。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国鲜花市场消费行为调查数据》数据显示，92.56%的消费者都购买过鲜花，平均一年购买鲜花次数在3-5次的消费者占比有43.28%，消费者单次平均消费多数在51-100元。消费者在购买鲜花时会着重考虑花的新鲜程度、花的价格、花的整体观感等因素。有41.42%的消费者认为鲜花能够给他们带来浪漫感。最多人喜欢的花色是粉色和红色，有80.99%的消费者送过花给别人，有56.11%的消费者认为购买鲜花能够装点环境，45.44%的消费者认为鲜花能够将他们的情感传递给别人。艾媒咨询分析师认为，在当代，扩宽鲜花销售渠道，重视鲜花包装的设计，解决鲜花价格虚高和市场秩序不稳定等问题能够有效地扩大鲜花市场。在未来，鲜花加电商也是一个火热的组合，丰富的鲜花搭配与较多的鲜花款式，丰富的促销活动等都是鲜花电商的优势所在，当然鲜花电商也会存在诸如货不对板，配送不及时，价格不透明，信息安全有隐患等问题。
With the deep penetration of flower consumption culture and industrial digital upgrading, China's flower consumption market shows a multidimensional trend of change: whether it is in the field of consumption habits, the deepening of experience demand, the field of channel ecological reconstruction, the flower market shows different vitality, but serious homogeneity, logistics loss and other industry pain points still restrict market development. According to Survey data of Chinese flower market consumption behavior in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 92.56% of consumers have bought flowers, and 43.28% of consumers buy flowers 3-5 times a year on average. The average consumption of a single consumer is mostly 51-100 yuan. When buying flowers, consumers will focus on factors such as the freshness of flowers, the price of flowers, and the overall appearance of flowers. 41.42% of consumers believe that flowers can bring them a sense of romance. The color that most people like is pink and red, 80.99% of consumers have sent to others, 56.11% of consumers think that buying flowers can decorate the environment, 45.44% of consumers think that flowers can pass their emotions to others. Ai Media Consulting analysts believe that in contemporary times, expanding flower sales channels, attaching importance to the design of flower packaging, and solving problems such as inflated flower prices and unstable market order can effectively expand the flower market. And in the future, flowers and e-commerce is also a hot combination, rich flowers with more flower styles, rich promotional activities, etc., are the advantages of flower e-commerce, of course, flowers e-commerce will also exist such as goods wrong board, delivery is not timely, prices are not transparent, information security risks and other problems.

艾媒咨询 | 2025年中国移动储能市场消费行为调查数据

移动储能市场正随着新能源技术的发展和户外活动需求的增长而迅速扩张，其核心特点是便携性、高效能和多功能性，广泛应用于户外旅行、应急供电、家庭备用电源等场景。消费者对清洁能源和可持续生活方式的追求推动了移动储能产品的普及，同时技术进步也带来了更高的能量密度和更长的使用寿命。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动储能市场消费行为调查数据》数据显示，KOL网红/明星带货直播间以40.23%的占比位居首位，凸显了社交媒体和KOL在消费者购买决策中的强大影响力，进一步印证了内容营销和信任经济在移动储能产品销售中的关键作用。在应用场景方面，市政及园林景观观赏便民服务用电以39.36%的占比成为最受认可的场景，反映了移动储能在提升公共服务和城市景观中的重要作用；与此同时，矿山等偏远地区应急用电同样以39.36%的占比并列第一，突显了移动储能在应急场景下的不可替代性，进一步彰显了其作为可靠能源解决方案的市场价值。艾媒咨询分析师认为，未来，随着电池技术的突破和智能化应用的深化，移动储能市场将朝着更轻便、更智能、更环保的方向发展，成为新能源领域的重要增长点。
The mobile energy storage market is expanding rapidly with the development of new energy technologies and the growth of demand for outdoor activities, and its core characteristics are portability, high efficiency and versatility, which are widely used in outdoor travel, emergency power supply, home backup power supply and other scenarios. Consumers' pursuit of clean energy and sustainable lifestyles has driven the popularity of mobile energy storage products, while technological advances have also led to higher energy density and longer service life. According to the latest "Survey data of consumption behavior of China's mobile energy storage market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, KOL network celebrities/stars with goods live broadcast room ranked first with 40.23%. It highlights the strong influence of social media and Kols in consumer purchasing decisions, further confirming the key role of content marketing and trust economy in the sales of mobile energy storage products. In terms of application scenarios, the electricity consumption for municipal and garden landscape viewing convenience services became the most recognized scene with 39.36%, reflecting the important role of mobile energy storage in improving public services and urban landscape. At the same time, emergency electricity consumption in remote areas such as mines also ranked first with 39.36%, highlighting the irreplaceability of mobile energy storage in emergency scenarios, and further highlighting its market value as a reliable energy solution. Analysts believe that in the future, with the breakthrough of battery technology and the deepening of intelligent applications, the mobile energy storage market will develop in the direction of lighter, smarter and more environmentally friendly, and become an important growth point in the field of new energy.

艾媒咨询 | 2025年中国黄金市场发展状况与消费行为调查数据

随着经济持续发展与居民财富积累，黄金作为避险资产和配置工具的需求显著上升。与此同时，中国黄金市场在国际定价体系中的话语权不断增强，逐渐成为全球黄金市场的重要参与者和影响者。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国黄金市场发展状况及消费行为调查数据》显示，2024年中国黄金储备量达到7329万盎司，增持速度显著加快，凸显了明确的长期战略意图。尽管增长迅速，但黄金在中国外汇储备中的占比仍明显低于国际平均水平，这预示着未来仍有持续增持的空间。
中国消费者对黄金投资展现出强烈意愿，高达84.89%的受访者表示“会”通过黄金进行投资，占据绝对主流；有10.36%的消费者持“不确定”态度，仍处于观望中。从投资方式来看，金条、金币等实物黄金最受欢迎，占比41.84%；其次是黄金类股票、基金等金融产品，占比39.12%。整体而言，黄金投资在中国市场认可度极高，其中实物黄金成为消费者首选的配置方式。
艾媒咨询分析师认为，中国黄金市场未来将呈现稳健扩容、结构优化与功能深化的趋势。在避险需求与资产配置多元化驱动下，投资需求持续增长，尤其金条、金币及黄金ETF等产品将吸引更多个人和机构投资者。金饰消费趋于轻量化、文创化与场景化，更贴合年轻群体“悦己”需求。上海黄金交易所国际影响力提升，人民币黄金定价权进一步增强。同时，央行持续增储黄金，助推外汇储备结构优化，彰显黄金在国家金融安全中的战略地位。整体市场将更国际化、多元化与金融化。
With the continuous economic development and the accumulation of residents' wealth, the demand for gold as a safe-haven asset and a portfolio tool has significantly increased. At the same time, China's gold market has been gaining more influence in the international pricing system and has gradually become an important participant and influencer in the global gold market. According to the latest "Survey data on the development status and consumption behavior of China's gold market in 2025" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, China's gold reserves reached 73.29 million ounces in 2024, with the pace of increase significantly accelerating, highlighting a clear long-term strategic intention. Despite its rapid growth, the proportion of gold in China's foreign exchange reserves is still significantly lower than the international average, indicating that there is still room for continuous increase in the future.
Chinese consumers show a strong willingness to invest in gold. As many as 84.89% of respondents said they "would" invest in gold, making it the absolute mainstream choice. 10.36% of consumers remain "uncertain" and are still observing. In terms of investment methods, physical gold such as gold bars and gold coins are the most popular, accounting for 41.84%; followed by financial products like gold stocks and funds, accounting for 39.12%. Overall, gold investment enjoys a high level of recognition in the Chinese market, with physical gold being the preferred configuration method for consumers.
Analysts from iiMedia Research believe that China's gold market will present a trend of steady expansion, structural optimization, and functional deepening in the future. Driven by the demand for hedging and the diversification of asset allocation, investment demand will continue to grow, especially products such as gold bars, gold coins, and gold ETFs will attract more individual and institutional investors. Gold jewelry consumption is trending towards lightweight, cultural creativity, and scenario-based, better meeting the "self-pleasing" needs of the younger generation. The international influence of the Shanghai Gold Exchange will increase, and the pricing power of the RMB in gold will further strengthen. At the same time, the continuous increase in gold reserves by the central bank will promote the optimization of the foreign exchange reserve structure and highlight the strategic position of gold in national financial security. The overall market will become more internationalized, diversified, and financialized.

艾媒咨询 | 2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告

健康消费成为主流，中国坚果炒货市场正释放强劲增长活力。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告》数据显示，2024 年中国坚果炒货市场规模已突破3000亿元；预计到2029年，这一规模将进一步攀升至4283亿元，5年间有望形成超千亿的增量空间。消费者对坚果炒货的需求持续升温。从日常休闲零食到日常健康补充，这类产品已深度融入大众生活，消费频次与覆盖人群不断扩大，为市场增长注入了持久且强劲的动力。
Health-conscious consumption has become mainstream, and China's nut and roasted snack market is releasing strong growth vitality. Data from the 2025-2026 Report on the Development Status and Consumption Trend Insights of China's Nut and Roasted Snack Market released by iiMedia Research shows that the scale of China's nut and roasted snack market had exceeded RMB 300 billion in 2024. It is predicted that by 2029, this scale will further climb to RMB 428.3 billion, and an incremental space of over RMB 100 billion is expected to be formed in five years.
Consumer demand for nuts and roasted snacks continues to rise. From daily casual snacks to daily health supplements, such products have been deeply integrated into people's lives. The frequency of consumption and the scope of covered consumer groups are constantly expanding, injecting lasting and strong impetus into market growth.