艾媒研报 |2019H1值得买运行状况与行业趋势研究报告

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本报告研究涉及企业/品牌/案例：值得买，星罗广告联盟，贝窝网，北京国脉创新投资, 共青城尚麟投资, 返利网，一淘，路口，杭州阿里妈妈软件服务有限公司，亚马逊(中国)投资有限公司，Commission Junction LLC，重庆京东海嘉电子商务有限公司，Digital Window Limited，eBay Inc. ，Rakuten Marketing LLC，Amazon Japan K.K，Amazon Services LLC，Linkshare Japan K.K，蓝标、阳狮、OMG ，网易、阿里巴巴，京东，苏宁，蓝标集团，阳狮集团，上海络程网络技术有限公司，科沃斯机器人股份有限公司

随着电商行业逐渐由粗放增长走向精耕细作，电商平台与品牌商对增量用户及优质用户的导流需求越发迫切，消费者对高效优质的导购内容需求日益增加。iiMedia Research（艾媒咨询）数据显示，2018年中国电商导购用户规模为3.03亿人，增速为24.7%；预计2019年用户仍将持续增长，规模有望达3.45亿人。虽然导购电商行业规模持续增长，但直播、短视频等多元导购模式的兴起以及巨头电商平台的入局，不断挤占值得买的生存空间。面对持续攀升的流量成本，日趋激烈的行业竞争，值得买需要最大限度的借助资本市场力量强化优势，并牢牢把握下沉市场带来的机遇，才有可能保持头部领先地位。

With the development of e-commerce industry from extensive growth to intensive cultivation, the diversion demand of e-commerce platform and brand merchants for incremental users and high-quality users becomes more and more urgent, and consumers'demand for high-efficiency and high-quality guided purchasing content is increasing. According to iiMedia Research, the number of e-commerce guided purchasing users in China reached 303 million in 2018, with a growth rate of 24.7%. And it is expected that users will continue to grow by 345 million in 2019. Although the scale of e-commerce industry continues to grow, the rise of multi-mode of direct purchase such as live broadcasting, short video and the entry of giant e-commerce platform continue to occupy the living space of Zhidemai. Faced with the rising cost of flow and increasingly fierce competition in the industry, Zhidemai needs to maximize the strength of the capital market to strengthen its advantages, and firmly grasp the opportunities brought by the sinking market, in order to maintain a leading position.