科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
iiMedia Research(艾媒咨询)数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为115000亿元,同比增长16.2%,2025年有望达到23100亿元。艾媒咨询分析师认为,消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、快充功率和动力系统保护措施成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Data from iiMedia Research shows that with the development of technology and the rising cost of fuel vehicles, the consumer demand for new energy vehicles is gradually increasing. This has driven manufacturers to improve their product power and the rapid growth of new energy vehicle sales. According to the data, Chinese new energy vehicle market will be 11,500 billion yuan in 2023, a year-on-year growth of 65.0%, and is expected to reach 2,311 billion yuan in 2025. Analysts from iiMedia Consulting believe that consumers have higher expectations for the range course and safety performance of new energy vehicles. Long range, fast charging power and power system protection measures have become key aspects for consumers to consider when purchasing a car. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of growth in the first-tier market, the sinking market has become a new development opportunity for new energy vehicles. -
艾媒咨询|2021年中国特医食品产业运行大数据监测分析报告
本报告研究涉及企业/品牌/案例:雅培,雀巢,贝因美,西安力邦
数据显示,中国特医食品行业市场规模从2016年的25.9亿元增至2020年的77.2亿元,扩大了约3倍,预计2021年将增至100.1亿元。未来在人口老龄化、下游需求不断加大及医院营养科建设发展等因素驱动下,特医食品凭借在临床营养支持中不可替代的作用,其市场规模将持续保持增长。艾媒咨询分析师认为,随着居民收入水平的提升,公众对营养健康的需求提升,但科普不足和营养教育是妨碍特医食品发展的重要因素,因而加快特医食品在临床和公众中的普及将会是行业各方亟需解决的问题。
According to the data, the market scale of China's special medical food industry has increased from 2.59 billion yuan in 2016 to 7.72 billion yuan in 2020, an increase of about three times, and is expected to increase to 10.01 billion yuan in 2021. In the future, driven by the aging population, increasing downstream demand and the construction and development of hospital nutrition department, the market scale of special medical food will continue to grow with its irreplaceable role in clinical nutrition support. AI media consulting analysts believe that with the improvement of residents' income level, the public's demand for nutrition and health increases, but the lack of popular science and nutrition education are important factors hindering the development of special medical food. Therefore, accelerating the popularization of special medical food in clinic and the public will be an urgent problem to be solved by all parties in the industry. -
艾媒咨询|2020年中国盲盒行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:泡泡玛特,奥飞娱乐,52Toys。
伴随着消费升级,人们对提升生活品质和满足情绪需求的产品和服务接纳度更高。盲盒因其具有的高度不确定性,激发了年轻群体的消费潜力。数据显示,95后最“烧钱”的爱好中,盲盒手办排名第一。95后成为盲盒的重要消费用户,占比近4成,其中8.6%的用户可以接受盲盒单价在1000元以上。在高毛利率、高增长、创新的销售模式、新兴的千亿年轻潮玩市场等因素吸引下,资本、上市公司纷纷抢滩盲盒市场,盲盒市场前景可期。
As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects. -
艾媒咨询|2020年中国饮料行业细分领域发展及典型案例分析报告
本报告研究涉及企业/品牌/案例:元气森林,伊利,康师傅,统一,东鹏饮料,香飘飘,农夫山泉,承德露露。
监测数据显示,2020年7-8月“饮料”行业网络口碑为67.2,偏向正面。艾媒咨询分析师认为,由于消费者更偏好“无糖”“代糖” 等健康饮品,饮料行业企业也随着消费者理念的变化进行产品升级迭代,推出符合大众需求的饮品,从而获得了较高的关注和认可。特别是受到疫情影响,消费者会更加关注食品饮品的健康问题,企业可能会进一步关注并强调植物基和以植物为中心的产品,比如豆浆、果蔬汁、酸奶。
Monitoring data show that in July-August 2020, the "beverage" industry network reputation of 67.2, biased towards the positive. iiMedia Research analysts believe that because consumers prefer "sugar-free" "sugar" and other healthy drinks, beverage industry enterprises also with the change of consumer philosophy to carry out product upgrading iteration, the introduction of drinks in line with the needs of the public, so as to obtain a higher level of attention and recognition. In particular, as a result of the outbreak, consumers will pay more attention to the health of food and beverages, and businesses may pay more attention to and emphasize plant-based and plant-centric products such as soy milk, fruit and vegetable juice, yogurt.
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