银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2024-2025年中国宠物行业运行状况及消费市场监测报告
随着社会的发展以及养宠观念的不断推广普及,高成长性的宠物行业已成为市场蓝海。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国宠物行业运行状况及消费市场监测报告》数据显示,2023年中国宠物经济产业规模达5928亿元,保持积极增长态势,预计到2028年市场规模有望达到11500亿元。艾媒咨询分析师认为,宠物具有强烈的情感属性,强烈的情感联系促使宠物主在宠物身上投入更多的时间和金钱,从日常喂养、健康护理到娱乐玩具、服装配饰,宠物消费市场的潜力被极大地激发。未来,随着人们对宠物情感价值的进一步认可和消费能力的提升,宠物行业有望持续繁荣,成为消费市场中不可忽视的重要力量。
With the advancement of society and the continuous promotion and popularization of the concept of pet keeping, the high-growth pet industry has emerged as a blue ocean in the market. According to the latest "Report on the Operation Status and Consumer Market Monitoring of China's Pet Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's pet economy industry reached 592.8 billion yuan, maintaining a positive growth trend, and the market size is expected to reach 115 billion yuan by 2028. Analysts from iiMedia Consulting believe that pets have strong emotional attributes, and the strong emotional connection encourages pet owners to invest more time and money in pets. From daily feeding and health care to entertainment toys and clothing accessories, the potential of pet consumption market is greatly stimulated. In the future, with people's further recognition of the emotional value of pets and the improvement of consumption power, the pet industry is expected to continue to prosper and become an important force that cannot be ignored in the consumer market. -
艾媒咨询 | 2024年中国露营经济市场发展研究与消费行为分析报告
露营经济是多种因素共同助推下快速发展起来的产业,受到政治、经济、文化、社会和技术等影响。随着露营成为越来越多民众的日常户外休闲之选,露营行业市场空间将十分广阔。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国露营经济市场发展研究与消费行为分析报告》数据显示,中国露营营地市场规模整体呈现增长趋势,从2014年77.1亿元逐步增长至2023年的417.0亿元,增幅显著,预计2025年将达到562.1亿元。这一上升趋势反映了露营经济的快速发展和市场潜力。
艾媒咨询分析师认为,中国露营市场正处于高速发展阶段,随着经济逐渐回暖及相关政策的支持,露营市场未来将整体向好发展。
Camping economy is a rapidly developing industry driven by a variety of factors, which is influenced by politics, economy, culture, society and technology. As camping becomes a daily outdoor leisure choice for more and more people, the market space of the camping industry will remain vast. The latest "2024 China Camping Economy Market Development Research and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the overall scale of China's camping camp market shows a growth trend. It gradually increased from 7.71 billion yuan in 2014 to 41.70 billion yuan in 2023, with a significant increase. It is expected to reach 56.21 billion yuan by 2025. This upward trend reflects the rapid development of the camping economy and the market potential.
Analysts from iiMedia Consulting believe that China's camping market is in a stage of rapid development, with the gradual recovery of the economy and the support of relevant policies, the camping market will develop well in the future. -
艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业:喜茶,蜜雪冰城
iiMedia Research(艾媒咨询)数据显示,2020年中国新式茶饮市场规模为1840.3亿元,受冠疫情的影响,同比下滑10%,预计2022年将会突破三千亿元。艾媒咨询分析师认为,中国新式行业在这几年快速扩张后,发展步伐迅速,新式茶饮市场一二线市场增速放缓,呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇,人口达10亿以上,下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2021-2022年中国母婴行业新媒体营销价值研究报告
本报告涉及的案例/品牌/企业:妈妈网
iiMedia Research(艾媒咨询)数据显示,2021年中国母婴市场规模将超过48000亿元,预计2024年将超过76000亿元。随着母婴群体消费意识逐渐前置,早阶母婴消费市场潜力不断被开发,并且母婴商品的选购差异化逐渐凸显,母婴产品分阶段购买成为新消费趋势。头部母垂平台凭借庞大的用户规模以及较高的品牌影响力,实现分阶段的精准信息传递,充分享受品牌带来的市场红利,实现获得更大的母婴市场份额。
According to the data of iiMedia Research, the scale of China's maternal and infant market will exceed 4800 billion yuan in 2021 and is expected to exceed 7600 billion yuan in 2024. With the gradual advance of the consumption awareness of mother and baby groups, the market potential of early-stage mother and baby consumption has been continuously developed, and the purchase differentiation of mother and baby goods has gradually become prominent. The phased purchase of mother and baby products has become a new consumption trend. With its huge user scale and high brand influence, the head mother hanging platform realizes accurate information transmission in stages, fully enjoys the market dividends brought by the brand, and achieves greater market share of mothers and infants. -
艾媒咨询|2021年中国咖啡行业发展研究报告
本报告涉及的案例/品牌/企业:Manner,三顿半,挪瓦
iiMedia Research(艾媒咨询)数据显示,2021年中国咖啡市场规模约3817亿元,中国消费者饮食观念发生了改变,咖啡逐渐在中国消费者生活中普及,中国咖啡市场进入一个高速发展的阶段,预计行业保持27.2%的增长率上升,2025年中国咖啡市场规模将达10000亿元。艾媒咨询分析师认为,随着行业竞争的加剧,企业客户留存难、客户需求难挖掘等问题降低了企业的发展效率。数字化转型为咖啡企业带来了新的管理工具,企业通过数字化运营进一步提升咖啡行业核心竞争力,拓展市场份额。
According to the data of iimedia research, the scale of China's coffee market is about 381.7 billion yuan in 2021. The dietary concept of Chinese consumers has changed. Coffee is gradually popularized in the lives of Chinese consumers. China's coffee market has entered a stage of rapid development. It is expected that the industry will maintain a growth rate of 27.2%, and the scale of China's coffee market will reach 100 billion yuan in 2025. iiMedia consulting analysts believe that in 2020, the market share of group meal revenue of China's top 100 group meal enterprises accounted for 6.7%, with low market concentration and lack of strong brands in the market. Driven by consumption upgrading, Chinese group meal users pay more attention to product quality and service experience, and customer demand promotes group meal enterprises to develop in the direction of branding. -
艾媒咨询|2021年上半年中国新式茶饮行业发展现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:喜茶,蜜雪冰城,奈雪的茶,茶颜悦色,一点点,贡茶,CoCo都可,鹿角巷,ChaTime,一杯茶,Boba Time,茶太,Tea Station,伴伴堂,Cup of Joy,益禾堂,快乐柠檬,古茗,沪上阿姨,书亦烧仙草,乐乐茶,喜小茶,卡旺卡
iiMedia Research(艾媒咨询)数据显示,超过六成新式用户年龄位于26-40岁, 33.8%的用户每周消费一次新式茶饮,16.0%每天消费一次,新式茶饮逐渐成为中青年群体的高频消费品,这也推动了新式茶饮市场快速发展。截至2021年2月11日,喜茶门店超过700家,一点点门店超过4000家,蜜雪冰城门店超过11000家,可见新式茶饮品牌行业品牌众多,竞争异常激烈,但行业尚未定局,仍有变化的可能。
According to the data of iimedia research, more than 60% of the new customers are 26-40 years old. 33.8% of them consume new tea once a week and 16.0% consume it once a day. New tea has gradually become a high-frequency consumer goods for young and middle-aged people, which has also promoted the rapid development of new tea market. As of February 11, 2021, there are more than 700 Xicha stores, more than 4000 yidiandian stores and more than 11000 mixue Bingcheng stores. It can be seen that there are many new tea brands in the industry, and the competition is extremely fierce. However, the industry is still uncertain, and there is still the possibility of change. -
艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告
本报告研究涉及企业/品牌/案例:卖好车
下沉市场购车群体中的首购比例更高,首购需求较大。iiMedia Research(艾媒咨询)调研数据显示,下沉市场用户购车时,不再单纯关注价格,而是在价格可承受的范围内,更关注汽车的硬件设备(如动力、外观、内饰),以及软性因素(如安全性、娱乐功能)。同时,在下沉市场汽车销售渠道中,中小汽车经销商占比达到47.2%;而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform.
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